What Skilled Nursing does

Skilled Nursing Inc. (SNI) is a privately held, Women Owned Certified healthcare staffing and home care agency founded on March 5, 1980, by critical care nurse Martha Jean (Marty) Minniti and headquartered at 955 Horsham Road Suite 303, Horsham, Pennsylvania. The company brokers Registered Nurses and Nurse Practitioners — engaged as both W-2 employees and 1099 independent contractors — to institutional healthcare clients (hospitals, acute care facilities, rehab centers, homecare agencies) and to individuals needing private home or in-hospital care, primarily in the Pennsylvania, New Jersey, and Delaware tri-state area with the Philadelphia region as the predominant service area. Its four service lines are Healthcare Staffing (temporary/contract staffing, clinical research trials, EMR transition staffing, interim management, call center support), Home Safely (private duty RN/NP care paid largely out-of-pocket with HSA, Long Term Care Insurance, or out-of-network commercial coverage accepted), Integrative Care and Health Coaching (blending Western medicine with acupuncture, reiki, therapeutic touch, and nutrition counseling), and Nurses Recruitment (credentialing portal for RNs and NPs seeking assignments).

The underlying technology is modest and largely operational: a credentialing database and manual matching of nurses to client assignments, with no public API, no mobile application, and no AI/ML capabilities disclosed. The business model is professional services revenue, generated through margin on staffing placements, private duty nursing engagements billed at market-varying rates, and case-by-case health coaching fees. Go-to-market is sales-led and relationship-driven, with the founder personally tied to enterprise relationships and individual client coordination; supporting marketing consists of organic blog content authored by the founder, social media presence on Facebook, Twitter, and LinkedIn, and word-of-mouth referrals within the Philadelphia-area healthcare community.

Name

Skilled Nursing

Legal name

Skilled Nursing Inc.

Website

https://snistaffing.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Skilled Nursing Inc. (SNI) is a privately held, founder-owned healthcare staffing and home care agency that brokers Registered Nurses and Nurse Practitioners to facilities and individuals in the Pennsylvania, New Jersey, and Delaware tri-state area.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty Skilled Nursing (RN/LPN) in the Home (HLADAFAD)

akta.pro secondary industry

Skilled Nursing Facilities (SNF) (HLAFAFAB)

Keywords

• Healthcare staffing services
• Nurse placement agency
• Private duty nursing
• Integrative care coaching
• Home health nursing

Headquarters

HQ city

Horsham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Healthcare Staffing & Nurse Brokering: SNI generates revenue by brokering Registered Nurses and Nurse Practitioners to healthcare clients to meet temporary staffing fluctuations and extended assignments including clinical research trials. Nurses are placed as either W-2 or 1099 independent contractors. The company also places nurses for acute facilities, homecare, rehab, transition, clinical/non-clinical roles and private care.
2. Private Care Services: SNI provides private duty RN care in home and hospital settings. Services are primarily paid out-of-pocket by clients as most are not covered by health insurance. The company accepts credit cards, retainers, HSA payments, Long Term Care Insurance, and in some cases out-of-network coverage via Commercial Insurance.
3. Integrative Care & Health Coaching: SNI provides integrative health coaching services combining traditional and holistic nursing. Services are delivered by phone and online, reviewed and considered case by case. Small group sessions and individual coaching are also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Skilled Nursing Inc. (SNI) brokers Registered Nurses and Nurse Practitioners to a variety of healthcare clients to meet temporary staffing fluctuations and extended assignments such as clinical research trials. The company also provides private duty RN care in home and hospital settings, and integrative health coaching blending traditional Western medicine with holistic nursing approaches. Nurses are placed as both W-2 employees and 1099 independent contractors.

Product overview

Skilled Nursing Inc. (SNI) is a healthcare staffing and recruitment agency offering a portfolio of four interconnected services: Healthcare Staffing for temporary staffing solutions to healthcare facilities, Home Safely (Private Care) for in-home and hospital patient care, Integrative Care and Health Coaching combining traditional and holistic nursing approaches, and Nurses Recruitment for placing qualified RNs and NPs. Founded in 1980, SNI operates primarily in the tri-state area of Pennsylvania, New Jersey, and Delaware with the Philadelphia region as its predominant service area.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Staffing Provides temporary and contract staffing solutions for healthcare facilities including acute facilities, homecare, rehab, transition, clinical/non-clinical roles, and private care. Offers workforce solutions including Managed Service Provider, EMR Transition Staffing, Call Center Support, Interim Management, and Recruitment/Search services. Targeted at institutional healthcare providers (hospitals, acute care, rehab centers) in the tri-state area.
• Home Safely (Private Care) Private care services in home and hospital settings to accelerate healing and comfort. Provides comprehensive, integrative RNs and NPs for transition from hospital or ongoing home care support. Services include 1-on-1 care with experienced nurses, case management oversight, and coordination. Paid primarily out-of-pocket, with HSA, Long Term Care Insurance, and out-of-network Commercial Insurance support where applicable.
• Integrative Care and Health Coaching Integrated health and wellness solutions that blend traditional Western medicine with holistic nursing approaches. Provides alternative therapies, healing techniques, and holistic health counseling including acupuncture, acupressure, therapeutic touch, reiki, and nutrition counseling. Delivered by phone and online, reviewed case by case, with small group and individual coaching options.
• Nurses Recruitment Recruitment service for nurses and nurse practitioners in the tri-state area (Pennsylvania, New Jersey, Delaware). Offers both W-2 and 1099 contractor arrangements. Nurses are hand-selected, put through rigorous credentialing, and certified in integrative and adjunctive therapies. Nurses apply through the SNI website application portal and can update credentials through a dedicated records update page.

Quantifiable outcome

• Nurses routinely achieve high satisfaction scores and extended assignments
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Trusted Nurse Staffing: Travel and per-diem nurse staffing agency placing RNs in hospitals and healthcare facilities — directly comparable to SNI's healthcare staffing line and competing for similar contract labor and W-2/1099 nurses.
• PRN Healthcare: Nurse staffing agency placing registered nurses in per-diem, travel, and contract assignments at hospitals and acute-care facilities — matches SNI's facility-placement core offering.

Broad incumbents

• Supplemental Health Care: National healthcare staffing firm placing nurses, allied health, and physicians across acute, post-acute, and home health settings — overlaps SNI's core RN/NP placement and private duty segments.
• BAYADA Home Health Care: Large nonprofit home health and private duty nursing provider operating across many states — directly parallels SNI's Home Safely private duty RN offering with similar clinical and adult/pediatric populations.
• Maxim Healthcare Services: Large national healthcare staffing franchise with home health, private duty nursing, and facility staffing divisions — directly comparable to SNI's combined Home Safely and Healthcare Staffing offerings, though at much greater scale.
• AMN Healthcare: Largest US healthcare staffing company with extensive nurse and allied health travel staffing — competes for the same hospital nurse-placement demand SNI serves in the tri-state region.
• BrightSpring Health Services: Diversified home and community health provider including private duty nursing, home health, and pharmacy — overlaps SNI's integrative/holistic home care and private duty positioning.

Emerging players

• Aya Healthcare: Tech-enabled nurse travel staffing platform with mobile-first matching, the largest digital disruptor in nurse staffing — represents the platform-based competition that pressures small regional staffing agencies like SNI.
• IntelyCare: Digital marketplace for per-diem nursing shifts using W-2 employment model and AI matching — competitive overlap with SNI's per-diem/contract staffing line via differentiated technology.
• Vivian Health: Healthcare job marketplace and staffing platform for nurses with transparent pay and instant matching — competes with SNI for the same nurse contractor pool and facility customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sninursinginc
• Facebookfacebook.com/skillednursesinc
• LinkedInlinkedin.com/company/skilled-nursing-inc.-staffing-and-search

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skilled Nursing