Imagineer
Imagineer is a Tokyo-listed Japanese content company (founded 1986, TSE Standard Market) that develops and publishes video games and digital media across Nintendo Switch, Steam, and mobile, anchored by the Medarot and Fit Boxing franchises and serving consumer, fitness, and education audiences in Japan and internationally.
- Company typePublic
- Founded1986
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Imagineer does
Imagineer Co., Ltd. (イマジニア株式会社) is a Tokyo-based, publicly listed (TSE Standard Market, ticker 4644) content company founded in 1986 that develops, publishes, and distributes video games and related digital content across consumer and adjacent verticals. Its core products include the Fit Boxing fitness game series for Nintendo Switch, the long-running Medarot robot battle franchise (cumulative shipments exceeding 3.3 million since 1997), the Magical Craft life simulation game, mobile titles such as Medarot S and Medarot Survivor, educational media (the Ten Minutes Academy joint venture with NTT Docomo), and the Yakyu Taro baseball magazine. The company distributes through Nintendo eShop and physical retail in Japan, Steam globally, and iOS/Android mobile stores, with international expansion into Hong Kong, Taiwan, Korea, Southeast Asia, North America, South America, Europe, and Oceania.
The business model is predominantly B2C one-time software purchases (¥490–¥17,600 per title) supplemented by paid DLC (¥1,100) and mobile in-app purchases. Imagineer combines original IP development (Medarot, Fit Boxing, Neko no Yakyu) with licensed-content publishing (Disney Miraness Fitness, Hatsune Miku collaboration, Sumikko Gurashi), often co-developing with external partners such as syn Sophia. Distribution relies on platform-holder relationships (Nintendo, Valve/Steam, Apple, Google) and regional distribution partners in Asia.
Financially, Imagineer reported FY2026 (ended March 2026) revenue of ¥5,690M, down from ¥6,486M in FY2025, with operating profit of ¥145M (margin 2.6%) and net profit of ¥746M. The company carries a 92.0% equity ratio and 6.2% ROE, and is 45.6%-controlled by IIB Co., Ltd., an entity linked to Board Chairman Kanzō Takayuki. Leadership comprises President & CEO Sumioka Kazunori and Chairman Kanzō Takayuki.
Imagineer firmographics
Firmographics- Name
- Imagineer
- Legal name
- Imagineer Co., Ltd. (イマジニア株式会社)
- Website
- https://imagineer.co.jp
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Imagineer is a Tokyo-listed Japanese content company (founded 1986, TSE Standard Market) that develops and publishes video games and digital media across Nintendo Switch, Steam, and mobile, anchored by the Medarot and Fit Boxing franchises and serving consumer, fitness, and education audiences in Japan and internationally.
- Ownership category
- akta.pro rank
Imagineer industry classification
Industry- Product category
- Video Game Publishing
- NAICS
- Software Publishers (51321)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports/Racing Game Studios (MPAFAAAJ)
- akta.pro secondary industries
- Strategy/4X/Management Game Studios (MPAFAAAK), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
Keywords
Where Imagineer is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Imagineer business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Consumer Game Sales: One-time purchase revenue from console and PC game software sales including Nintendo Switch titles and Steam releases. Games are sold as physical packages and digital downloads.
- Downloadable Content (DLC): Additional paid content packs for existing games, such as the 'Medarot Greatest Hits' pack for Fit Boxing 3, sold as add-on content purchases.
- Mobile Game Apps: Revenue from smartphone game applications including Medarot S and Medarot Survivor, likely through in-app purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Medarot Card Robattle RB standard editions |
| One time/ perpetual license | Multi-year contract | Deluxe Edition bundle |
| One time/ perpetual license | Multi-year contract | Fit Boxing 3 DLC expansion pack |
| One time/ perpetual license | Multi-year contract | Fit Boxing 3 Nintendo Switch version |
| One time/ perpetual license | Multi-year contract | Fit Boxing 3 Nintendo Switch 2 Edition |
| One time/ perpetual license | Multi-year contract | Neko no Yakyu (CATS BASEBALL) Steam |
| One time/ perpetual license | Multi-year contract | Poker Solitaire Steam |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Imagineer product offering
Product offeringCore offering
Imagineer Co., Ltd. is a Japanese content company that develops, publishes, and distributes video games across console (Nintendo Switch), PC (Steam), and mobile platforms, alongside educational media, publishing, and licensing operations. Its core franchises include the long-running Medarot robot battle series (active since 1997 with over 3.3 million cumulative shipments) and the Fit Boxing fitness boxing series for Nintendo Switch. The company also operates digital content, smartphone apps, educational video platforms (Ten Minutes Academy joint venture with NTT Docomo), and a baseball magazine (Gekkan Yakyu Taro).
Product overview
Imagineer operates as a content creator and publisher with a diversified portfolio spanning console games, smartphone applications, digital content, licensing, overseas business, education, and publishing. The core product offerings include the 'Fit Boxing' fitness boxing series (Nintendo Switch and Steam), the 'Medarot' robot battle franchise with both smartphone games and console titles, and life simulation games like 'Magical Craft.' The company distributes through Nintendo Switch, Steam, and smartphone platforms, maintaining partnerships with IP holders for character-based content and developing both original and licensed properties. The business model combines original IP development with licensed content partnerships, serving both domestic Japanese and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Fit Boxing: Nintendo Switch fitness boxing game series with personal trainer features. Fit Boxing 3 -Your Personal Trainer- is the latest installment, with Nintendo Switch 2 Edition announced for July 2026.
- Medarot
- Magical Craft
- Neko no Yakyu (Cats Baseball)
Products and services
- Fit Boxing 3 -Your Personal Trainer- Nintendo Switch fitness boxing game with rhythm-based punching exercises, featuring personal training programs, chair fit mode, stretch routines, mitt training, and tai chi. Includes calendar-based progress tracking and difficulty adjustment features. Targets consumers interested in at-home exercise and fitness training.
- Medarot Card Robattle RB Nintendo Switch card battle game featuring 400+ cards, multiple play modes (challenge mode, tower mode, online battles), and strategic deck building. Released in two versions (Kabuto Ver. and Kuwagata Ver.) with version-exclusive cards. Priced at 5,478 yen per version with Deluxe Edition at 17,600 yen.
- Magical Craft: My Enchanted Dress Shop (マジカルクラフト 猫と魔法のドレス) Life simulation game set in the village of 'Fleurune' where players dress as dressmaker protagonist Lilia, taking on requests from villagers to create dresses. Features watercolor art style and relaxing gameplay. Released in Asian markets with 7-language support.
- Cats Baseball (ネコノヤキュウ / CATS BASEBALL) Dice-based baseball game on Steam where players compete in pitcher-batter guessing games. Features story mode, versus mode, league mode, special pitches, and super plays. Priced at 980 yen in Japan and $6.99 USD in USA.
- Poker Solitaire (ポーカーソリティア) Steam puzzle game where players arrange 5x5 cards to form poker hands and clear them for points. Features 2-minute mode, mission mode, and online ranking mode. Priced at 490 yen in Japan.
- Fit Boxing feat. Hatsune Miku -Miku to Issho ni Exercise- Hatsune Miku collaboration edition of the Fit Boxing fitness game, featuring the virtual singer Hatsune Miku in exercise routines. Targets fans of both fitness gaming and the Hatsune Miku/Crypton Future Media character franchise.
- Sumikko Gurashi (すみすみ) Sumikko Gurashi (San-X) character puzzle game featuring the popular Japanese character franchise. Targets fans of the Sumikko Gurashi characters seeking casual puzzle gameplay on mobile platforms.
- Medarot S (メダロットS) Smartphone game app in the Medarot robot battle series, offering collectible robot gameplay on mobile devices. Targets dedicated Medarot franchise fans who prefer mobile gaming convenience.
- Medarot Survivor (メダロットサバイバー) Smartphone survival action game in the Medarot universe. Targets mobile gamers seeking action gameplay within the Medarot franchise setting.
- Gekkan Yakyu Taro (野球太郎 / Baseball Taro) Monthly baseball magazine publication focusing on professional baseball, high school baseball, and draft coverage. Targets Japanese baseball fans seeking in-depth sports journalism and baseball information.
- Ten Minutes Academy (テンミニッツ・アカデミー) Educational video media platform - a joint venture with NTT Docomo offering 10-minute lectures from 300+ professionals across various fields for lifelong learning. Targets adult learners seeking concise educational content.
- Sansuu Kentei Smart Taisaku + Suugaku Kentei (算数検定スマート対策＋数学検定) Smartphone app for preparing for Japanese mathematics proficiency tests (Sansuu Kentei arithmetic test and Suugaku Kentei mathematics test). Targets students and parents seeking test preparation tools.
Quantifiable outcome
- Medarot series cumulative shipments exceeding 3.3 million copies over 30+ years
- +1 more outcomes
Companies that use Imagineer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Imagineer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Imagineer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- syn Sophiacoresyn Sophia is the developer partner for 'Magical Craft: My Enchanted Dress Shop' game. The game credits show 'Developed by syn Sophia' indicating a co-development relationship where Imagineer is the publisher and syn Sophia handles development.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Imagineer competitors and assessment
Company assessmentBroad incumbents
- Konami Group Corporation: Much larger Japanese incumbent publisher with broad portfolio spanning mobile, console, sports (eFootball/Pro Baseball Spirits), and card games. Operates in many of Imagineer's segments (sports, card, mobile) but at vastly larger scale.
- Bandai Namco Entertainment: Major Japanese publisher with significant overlap in anime-character games, mobile titles, and Nintendo Switch releases. Much larger scale but competes for similar shelf space and consumer mind-share.
- Koei Tecmo Holdings: Larger Japanese publisher with multi-platform console and mobile footprint. Comparable in platform strategy and Japanese-market focus, with overlapping sports and strategy franchises.
- Nintendo Co., Ltd. Platform owner and broader incumbent; Imagineer is effectively a third-party publisher on Switch/eShop. Comparable in Nintendo Switch focus but at vastly larger scale and broader IP portfolio.
Direct peers
- Asobism Co., Ltd. Japanese mobile game developer/publisher of comparable scale. Both companies publish titles in Japan and selectively expand to overseas markets, with IP-driven mobile and crossover strategy.
- Level-5 Inc. Japanese developer/publisher of multi-platform console games including Professor Layton, Ni no Kuni, and Inazuma Eleven. Comparable in scale and franchise-driven model, with both proprietary and licensed IP across Nintendo Switch, mobile, and Steam.
- Nihon Falcom Corporation: Japanese mid-cap RPG-focused developer/publisher with similar scale and a multi-decade evergreen IP strategy (Trails/Kiseki series). Comparable business model: small team, long-running franchises, multi-platform (PC/console) publishing.
- Spike Chunsoft Co., Ltd. Japanese developer/publisher with similar mid-cap profile and multi-platform console focus (Nintendo Switch, Steam). Comparable portfolio breadth spanning mystery, RPG, and party games.
- GungHo Online Entertainment: Japanese mobile and console game publisher with similar evergreen-IP model (Puzzle & Dragons). Comparable business mix of mobile (Medarot S analog) and console publishing, with focus on Japanese and global markets.
- Marvelous Inc. Japanese multi-platform game developer/publisher of comparable size, with diversified console, mobile, and anime-related IP. Both companies publish titles across Nintendo Switch and mobile and operate in the same mid-cap Japanese content segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Imagineer social profiles
Digital presenceImagineer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagineer leadership team
Management profileNumber of profiles
Profiles2 records
Imagineer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagineer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagineer
What does Imagineer do?
Imagineer Co., Ltd. is a Japanese content company that develops, publishes, and distributes video games across console (Nintendo Switch), PC (Steam), and mobile platforms, alongside educational media, publishing, and licensing operations. Its core franchises include the long-running Medarot robot battle series (active since 1997 with over 3.3 million cumulative shipments) and the Fit Boxing fitness boxing series for Nintendo Switch. The company also operates digital content, smartphone apps, educational video platforms (Ten Minutes Academy joint venture with NTT Docomo), and a baseball magazine (Gekkan Yakyu Taro).
Is Imagineer a public or private company?
Imagineer is a public company. It is classified as public and is currently operating.
When was Imagineer founded?
Imagineer was founded in 1986. It employs 101 to 250 people.
Where is Imagineer based?
Imagineer is headquartered in Tokyo, Japan, in the Asia region.
How does Imagineer make money?
Three revenue lines are on record. Consumer Game Sales are the primary driver. The others are downloadable Content (DLC) and mobile Game Apps.
Who are Imagineer's main competitors?
Broad incumbents on record are Konami Group Corporation, Bandai Namco Entertainment, Koei Tecmo Holdings and Nintendo Co., Ltd.. Direct peers are Asobism Co., Ltd., Level-5 Inc., Nihon Falcom Corporation, Spike Chunsoft Co., Ltd., GungHo Online Entertainment and Marvelous Inc..
Does Imagineer have an API?
No public API is recorded for Imagineer.
What industry is Imagineer in?
Imagineer's product category is Video Game Publishing. Its primary akta.pro industry code is MPAFAAAJ, Sports/Racing Game Studios, with a secondary code of MPAFAAAK, Strategy/4X/Management Game Studios. Its NAICS code is 51321 and its SIC code is 3944.