Sunrise Surf Shop

What Sunrise Surf Shop does

Sunrise Surf Shop is a family-owned specialty retailer of surf and skate equipment, apparel, and accessories, founded on November 6, 1976 in Jacksonville Beach, Florida. The business operates a single flagship brick-and-mortar store at 834 Beach Blvd — located next to the iconic Beach Bowl, nine blocks from the beach — and a Shopify-powered e-commerce storefront (sunrisesurfshop.com) that ships nationwide to the contiguous US, APO/FPO, and P.O. boxes. Customer acquisition is community-driven: the shop relies on local athlete sponsorships, surf contests, charity events, and word-of-mouth from five decades of continuous operation in North Florida.

Name

Sunrise Surf Shop

Legal name

Sunrise Surf Shop

Website

https://sunrisesurfshop.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Surf Shop is a family-owned surf and skate retailer founded in 1976 in Jacksonville Beach, Florida, operating a flagship brick-and-mortar store and Shopify e-commerce site selling apparel, accessories, wetsuits, and gear to North Florida surf and skate enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales of surf and skate equipment, apparel, accessories, and gear through both retail store and e-commerce website. Revenue generated from individual transactions at point of sale.
2. Gift Cards: In-store gift cards sold in denominations from $25 to $500, redeemable only at the physical store location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sunrise Surf Shop is a family-owned retail business selling surfboards, skateboards, wetsuits, apparel, footwear, sunglasses, and related surf/skate accessories through a flagship brick-and-mortar store in Jacksonville Beach, FL and a Shopify e-commerce website. The company also offers surf lessons, a children's summer surf camp (Shaka Surf Camp), and softboard rentals, while running the proprietary Sunrise Gear house brand and Anetik rashguard collaborations.

Product overview

Sunrise Surf Shop operates as a family-owned core surf and skate retail store with both e-commerce (Shopify-based) and brick-and-mortar operations in Jacksonville Beach, Florida. The product portfolio centers on their proprietary Sunrise Gear sub-brand featuring apparel and rashguards (including collaborations with Anetik), complemented by curated third-party brands across surf accessories (fins, leashes, traction pads from Futures, FCS), skate accessories (bearings, wheels, trucks from Bones, Spitfire, Independent, Thunder), footwear (Vans, New Balance Numeric, Reef), sandals (Rainbow, Olukai, Reef), sunglasses (Otis, Electric), and wetsuits (O'Neill, Xcel, Vissla). In-store exclusive offerings include surfboards, complete skateboards, and skimboards. The shop also offers services including surf lessons, summer surf camp for kids, and softboard rentals. Founded in 1976, the company serves as a specialty retailer for surf and skate enthusiasts in North Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunrise Gear House Brand Apparel

Quantifiable outcome

• $15,000 raised for families battling cancer at inaugural Thompson Brother Classic surf contest
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zumiez: Specialty retailer of action sports apparel, footwear, and skate hardgoods with broad U.S. footprint and significant e-commerce. Comparable on skate/surf-adjacent assortment, target demographic (skaters and surfers), and shop-in-shop surf/skate brand curation.
• Tilly's: West Coast action sports and surf lifestyle retailer with stores and e-commerce. Comparable core customer (teens/young adults in surf/skate culture), product mix (boardshorts, sandals, skate shoes, branded apparel), and omnichannel model.
• Hansen Surfboards: Iconic independent surf shop in Encinitas, California, with deep roots in local surf culture since 1961. Closely aligned with Sunrise on the dimensions of community-rooted specialty surf retail, curated multi-brand assortment, and surf school/services.
• Jack's Surfboards: Long-standing Southern California independent surf shop with strong community ties and curated surf/skate assortment. Mirrors Sunrise's model of a regionally anchored specialty surf retailer combining flagship store experience with branded product selection.
• Ron Jon Surf Shop: Largest U.S. surf and beach lifestyle specialty retailer, operating large-format surf shops and a robust e-commerce site. Directly comparable core product categories (surfboards, wetsuits, apparel, beach gear) and target customer (surf/beach lifestyle consumers), though at significantly larger scale.
• Surf Style: Florida-based surf and beach lifestyle retailer operating multiple storefronts along the Florida coast. Direct regional peer given shared geography, similar customer profile (coastal/beach lifestyle), and overlapping product mix.
• Sun Diego Boardshop: California-based independent surf and skate retailer with multiple locations and curated multi-brand assortment. Mirrors Sunrise on community-rooted specialty retail, hardgoods (surfboards, skateboards), and apparel/footwear mix.
• PacSun: Specialty retailer focused on surf, skate, and California-lifestyle apparel and accessories. Directly comparable target customer, brand mix (Billabong, RVCA, Vans, etc.), and store/e-commerce model.

Regional players

• Carolina Surf Co. Mid-Atlantic regional surf apparel and accessories brand with retail presence. Comparable curated surf assortment and brand-led retail model, though anchored to a different U.S. coastal region than Sunrise's North Florida home base.

Broad incumbents

• Reef (brand retail): Global surf-lifestyle footwear and apparel brand that operates brand-direct e-commerce and outlet channels carrying many of the same product categories Sunrise sells (sandals, surf apparel). Represents a brand-direct competitor that exerts pricing pressure on Sunrise's Reef assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sunrisesurfshop2323?app=desktop
• Facebookfacebook.com/sunrisesurfshop
• Instagraminstagram.com/sunrisesurfshop/?hl=en
• Xx.com/sunrisesurfshop
• LinkedInlinkedin.com/company/sunrise-surf-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Surf Shop