Centro Nuoto Torino

What Centro Nuoto Torino does

Centro Nuoto Torino (CNT) is a private Italian sports society (S.S.D. a r.l., Società Sportiva Dilettantistica a responsabilità limitata) founded in 1964 and headquartered in Turin, Italy. The club operates two swimming facilities — Piscina Sebastopoli (Corso Sebastopoli 260) and Piscina Einaudi (Via Braccini 11) — and is dual-affiliated with the Federazione Italiana Nuoto (FIN) and CSEN. CNT delivers a comprehensive aquatic sports portfolio: a federal swimming school for all ages, age-tiered competitive teams (Esordienti through Seniores), synchronized/artistic swimming, a Master adult-swimming sector, an extensive aquafitness program (AquaGym, AquaPower, AquaPilates, AquaJump, AquaSoft, etc.), private lessons, and assisted/rehabilitative swimming. It also operates as a FIN-certified training center issuing federal Swim Instructor and Lifeguard (Assistente Bagnanti) qualifications.

CNT monetizes through a hybrid revenue mix: recurring annual CSEN membership plus course fees, one-time payments for certification courses (e.g., 350 EUR for the Istruttore di Nuoto course; 120-300 EUR for the lifeguard course), usage-based day passes (5 EUR walking access), private lesson fees, and transaction/event revenue from hosting the annual SWIM-TO - Trofeo Città di Torino (8th edition in 2025 with 107 registered clubs and 1,000+ athletes). Distribution is direct via the two owned facilities, online booking (Timify), WhatsApp/email, and event-driven community engagement; commercial partnerships with Arena (technical swimwear), Okeo, Sisport s.p.a., and the City of Turin extend brand reach.

The club has built a competitive brand on athletic outcomes, currently ranked 2nd in Italy men's Serie A1 (record 13,064 points), 5th in women's Serie A2, and has produced or hosted athletes competing at the Paris 2024 Olympics and Budapest 2024 World Championships. Its 50+ year track record was formally recognized by CONI with the Stella d'Oro al Merito Sportivo in 2014. CNT is privately held, employs 11-50 staff, and reports no disclosed revenue, funding, M&A, or external parent company.

Name

Centro Nuoto Torino

Legal name

Centro Nuoto Torino S.S.D. a r.l.

Website

https://centronuototorino.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro Nuoto Torino is a Turin-based private swimming club operating two pool facilities, offering competitive and recreational aquatic programs, certification courses, and the SWIM-TO national competition for children, adults, and athletes.

Ownership category

akta.pro rank

Product category

Aquatic Sports & Swimming Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAF

Aquatic Centers & Swimming Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYEDALAIAF

Aquatics Programs (Pools, Swim Lessons, Lifeguarding)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAKAEAI

Training & Practice Facilities (Team Performance Centers)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Swimming instruction
• Aquatic fitness programs
• Competitive swimming training
• Lifeguard certification courses
• Synchronized swimming programs

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership and Course Fees: Primary revenue stream from annual memberships to the CSEN sports association and fees for swimming lessons, aquatic fitness courses, competitive swimming programs, synchronized swimming, and master swimming programs. Membership is required for participation in courses.
2. Competition and Event Organization: Revenue generated from organizing the SWIM-TO - Trofeo Città di Torino competition, which attracts over 1,000 athletes from approximately 100+ clubs. Additional revenue from hosting regional meets and training camps.
3. Professional Training Courses: Fees from instructor certification courses (e.g., 350 EUR for Istruttore di Nuoto course) and lifeguard training courses (Assistente Bagnanti FIN), which include both theoretical and practical components with federal certification.
4. Facility Access Fees: Day passes and walking pool access fees (e.g., 5 EUR per entry for walking), open swimming sessions, and private swimming lessons.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Centro Nuoto Torino operates two swimming pool facilities in Turin (Piscina Sebastopoli and Piscina Einaudi) offering structured swimming lessons, competitive team training across age categories, synchronized/artistic swimming, adult master swimming, and a range of aquatic fitness programs. The club is affiliated with the Federazione Italiana Nuoto (FIN) and CSEN, and also runs federal certification courses for swimming instructors and lifeguards, plus the annual SWIM-TO Trofeo Città di Torino competition.

Product overview

Centro Nuoto Torino is a swimming sports club operating as a Social Sport Company (S.S.D. a r.l.) affiliated with the Federazione Italiana Nuoto (FIN) and CSEN. It manages two pool facilities — Piscina Sebastopoli and Piscina Einaudi — offering a comprehensive portfolio of aquatic services organized across several product lines: a Federal Swimming School providing structured lessons for all ages and skill levels; competitive swimming teams spanning youth (Esordienti) through senior and master categories, including synchronized swimming; water fitness programs (Aquafitness) such as AquaGym, AquaPower, AquaPilates, and AquaJump; private swimming lessons; and assisted swimming and walking programs. The club also operates as a certified FIN training center offering Swim Instructor qualification courses and Life Guard Assistant (Assistente Bagnanti) certification courses. It organizes the annual SWIM-TO Trofeo Città di Torino, an international swimming competition, and holds technical seminars and conventions. The club also facilitates medical certification for all registered members. The company is headquartered in Turin, Italy, and competes at regional, national, and international levels including Olympic competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Scuola Nuoto Federale (Federal Swimming School)

Quantifiable outcome

• 2nd place in Italy - Men's Serie A1 (13,064 points, record score)
• +8 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• ArenacoreGTM or Marketing Partner · 18 September 2024Arena is the technical partner for swimwear, providing customized swimsuits designed exclusively for Centro Nuoto Torino. The partnership includes exclusive costume designs and product availability at preferential prices for CNT athletes.
• SportorinominorGTM or Marketing Partner · 1 January 2014Sportorino is the media partner for SWIM-TO and provides ongoing coverage of CNT activities. The club maintains a dedicated space on the Sportorino portal for news and results.
• Città di TorinocoreStrategic or Co-development Partner · 1 January 2014City of Turin is a key partner for SWIM-TO event organization, positioning the competition within the context of Torino Capitale Europea dello Sport 2015.
• OkeocoreGTM or Marketing PartnerOkeo is the official technical partner providing customized swimwear for CNT. Okeo maintains regular presence at CNT facilities for Okeo Days where swimming and fitness products are available at discounted prices for CNT members.
• Comitato FIN Regionale Piemonte e Valle d'AostacoreStrategic or Co-development PartnerCNT collaborates with the regional FIN committee for event organization, including the annual SWIM-TO Trofeo Città di Torino. The partnership enables federal competition circuits and development programs.
• Sisport s.p.a.coreImplementation/ SI/ Consulting PartnerSisport s.p.a. provides logistical support for CNT-organized competitions including SWIM-TO, utilizing facilities like Piscina Usmiani. Sisport FIAT stadium (named after Dino Rora) is frequently used for training and competitions.
• AG Studio FisioterapiaminorStrategic or Co-development PartnerFirst partnership in the Carta della Salute CNT project, providing health and wellness services including physiotherapy with discounts and benefits exclusively for CNT clients.
• Centro PaideiaminorStrategic or Co-development PartnerHost venue for CNT's annual conferences, including the II Convegno CNT 'La Respirazione' attended by approximately 60 participants with expert speakers and practical workshops.
• SwimShop TorinominorChannel Partner/ Reseller/ DistributorLocal swimming equipment retailer partnered with CNT, with logo displayed on CNT website. Custom swimwear is available through SwimShop Torino.

Scale indicators10 records

Recent moves7 records

Expansion highlights3 records

Regional players

• Larus Nuoto: Rome-based Italian swimming club with elite competitive teams and youth development programs. Comparable to CNT as a regional Italian swimming society, though operating in central Italy rather than northern Italy.

Direct peers

• Nuoto Clodia: Verona-based swimming club competing in Italy's Serie A1 and producing elite athletes. Directly comparable as a regional Italian swimming society delivering competitive, youth development, and recreational aquatics services.
• Team Veneto Nuoto: Veneto-based Italian swimming club with a strong competitive program at national levels. Comparable as a regional Italian club operating a youth-to-elite competitive pipeline and recreational swim programs under FIN affiliation.
• CC Aniene: Rome-based multi-sport society with one of Italy's strongest elite swimming programs. Directly comparable as a Federazione Italiana Nuoto-affiliated club competing in Serie A1, producing Olympic athletes (e.g., Benedetta Pilato before relocating to CNT), and operating across competitive, recreational, and synchronized swimming segments.
• Rari Nantes Florentia: Historic Florence-based swimming club competing in Italian national championships. Comparable as a long-established Italian swimming society with FIN affiliation, competitive teams across age categories, and a recreational swimming program.
• Aurelia Nuoto: Rome-based Italian swimming club competing in top national divisions with a broad age-group and elite competitive program. Comparable to CNT as a Serie A-affiliated swimming society delivering youth development, master swimming, and aquafitness.

Emerging players

• Forum Sport Center: Multi-sport Italian facility operator including aquatics programming. Comparable as an aquafitness and learn-to-swim provider competing for the recreational swimmer segment, though less focused on elite competitive swimming than CNT.

Others

• Federazione Italiana Nuoto (FIN): Italian Swimming Federation, the governing body that CNT is affiliated with and through which it issues certifications, registers competitive swimmers, and runs federal circuit competitions. Adjacent regulatory and ecosystem participant rather than direct competitor.
• Sisport s.p.a. Turin-based multi-sport facility operator affiliated with Fiat, providing swimming, soccer, and other sports programs. Comparable as a Turin-area aquatic service provider and existing CNT partner (collaborates on competitions at Piscina Usmiani); adjacent ecosystem participant rather than direct Serie A competitor.

Broad incumbents

• Fiamme Gialle - Gruppi Sportivi della Guardia di Finanza: Italian military sports group (Guardia di Finanza) operating one of Italy's most successful swimming programs, including multiple Olympic and World Championship medalists. Comparable as an elite swimming competitor in Serie A1, though it operates within a broader multi-sport military framework rather than a regional club model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/centronuototorino
• Facebookfacebook.com/centronuototorino

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Nuoto Torino