Six Pillars Financial Advisors

What Six Pillars Financial Advisors does

Six Pillars Financial Advisors is a small independent wealth advisory firm headquartered in Tallahassee, Florida, operating as the financial planning extension of First Commerce Credit Union, an 85+ year-old community institution. The firm delivers holistic financial planning services spanning retirement planning, investment advisory, estate planning, insurance, employee benefits, tax management, education funding, and long-term care planning to credit union members, individual households, and small businesses. It is registered to serve clients across 10 U.S. states.

The firm does not build proprietary technology. Its operating stack is outsourced through two infrastructure partners: LPL Financial serves as broker-dealer and Independent Advisor Alliance serves as the registered investment adviser, providing custody, compliance, trade execution, and the back-office platform on which the advisory practice runs. As a result, the firm's value proposition is grounded in advisor-led planning relationships rather than a differentiated technology layer. Revenue is generated through standard advisory fees on assets under management, insurance and annuity commissions, and employee benefits placement fees, consistent with the LPL Financial / independent RIA model.

The go-to-market combines a warm-lead channel via First Commerce Credit Union membership with direct inbound acquisition supported by a learning center of educational content (financial calculators, flipbooks, newsletters, and video). Headcount is small (approximately three named advisors), and there is no evidence of venture funding, acquisitions, or aggressive scaling. The competitive position rests on local trust, the credit union brand association, and breadth of planning services rather than technology differentiation or scale.

Name

Six Pillars Financial Advisors

Legal name

Six Pillars Financial Advisors

Website

https://sixpillarsfa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Six Pillars Financial Advisors is a small Tallahassee-based wealth advisory firm affiliated with First Commerce Credit Union, providing financial planning, retirement, investment, estate, insurance, and employee benefits services to households and small businesses across 10 U.S. states through LPL Financial and Independent Advisor Alliance.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

Keywords

• Financial planning services
• Retirement planning
• Investment advisory services
• Insurance planning
• Estate planning

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fee-Based Financial Planning: Offers fee-based financial planning services to individuals, families, and businesses.
2. Securities and Insurance Products: Securities products (stocks, bonds, mutual funds, annuities) and insurance products are offered through LPL Financial and its affiliates, generating commissions and potentially trail fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Six Pillars Financial Advisors is a comprehensive financial services firm that delivers personalized financial planning, investment advisory, retirement planning, insurance, and estate planning services to individuals, families, and small businesses. The firm operates as an affiliated advisory practice within First Commerce Credit Union, with securities distributed through LPL Financial and investment advice provided through Independent Advisor Alliance. Services are supported by client-facing educational resources including calculators, flipbooks, newsletters, videos, and research articles.

Product overview

Six Pillars Financial Advisors is a comprehensive financial services firm offering holistic financial planning, investment advisory, insurance, and employee benefit plan services through its partnership with LPL Financial. The firm provides core advisory services including retirement planning, investment management, tax management, estate planning, and insurance planning. Complementing these services, the firm offers a suite of educational tools and resources including financial calculators (loan, mortgage, retirement, tax, savings, insurance), flipbooks on key financial topics, periodic newsletters with market commentary and planning strategies, educational videos, and research articles covering topics from estate planning to risk management. The offering is a services-and-resources model centered on personalized financial advice supported by client-facing planning tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Comprehensive retirement planning services to help individual clients and families define and pursue their retirement goals, including income planning, savings strategies, and lifestyle planning.
• Fee-Based Financial Planning Comprehensive financial planning services billed on a fee basis rather than commissions, covering investment, retirement, tax, estate, and insurance planning for individuals, families, and small businesses.
• Investment Planning Strategic investment planning tailored to individual financial goals and risk tolerance, delivered through LPL Financial's brokerage platform.
• Tax Management Strategies Tax-efficient investment and planning strategies designed to minimize tax burden across income, capital gains, and retirement distributions for individual and small business clients.
• Estate Planning
• Life Insurance Planning Life insurance analysis and planning to protect families and estates, with products offered through LPL Financial and its licensed insurance affiliates.
• Long-Term Care Planning Planning services addressing potential long-term care needs and associated costs, including insurance product evaluation and funding strategies.
• Education Funding Planning services for education expenses, including 529 plans and other college savings strategies to fund future education costs.
• Mutual Funds Access to mutual fund investments for diversified portfolio building, made available through the firm's LPL Financial broker-dealer relationship.
• Stocks, Bonds, and Annuities Core investment products including individual stocks, bonds, and annuity products distributed through LPL Financial and its affiliates.
• 401(k) and 403(b) Rollovers Services to help clients roll over retirement assets from employer-sponsored 401(k) and 403(b) plans into other accounts managed through the firm.
• DROP Rollovers Deferred Retirement Option Program (DROP) rollover services allowing participants to roll over DROP funds into other retirement accounts.
• Small Business Retirement Plans/Employee Benefits Retirement planning and employee benefit plan services for small businesses, including the setup, administration, and ongoing management of 401(k) and 403(b) plans.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities are offered through LPL Financial, a registered broker-dealer member FINRA/SIPC. LPL provides the brokerage platform and regulatory infrastructure for securities transactions, while Six Pillars advisors serve as registered representatives offering products and services to clients.
• Independent Advisor AlliancecoreTechnology or IntegrationInvestment advice is offered through Independent Advisor Alliance, a registered investment advisor and separate entity from LPL Financial. This affiliation provides the regulatory framework for fiduciary investment advisory services offered to clients.
• First Commerce Credit UnioncoreStrategic or Co-development PartnerSix Pillars Financial Advisors was created as a way of building upon First Commerce Credit Union's 85+ year legacy of member services. The firm serves as the credit union's financial planning and investment services extension, providing holistic financial planning, retirement planning, insurance, and investment services to credit union members.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kestra Financial: Independent broker-dealer and wealth management platform serving independent advisors offering holistic financial planning, retirement, and investment services. Comparable to Six Pillars in platform-leveraged, advisor-led delivery of comprehensive planning.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting thousands of independent financial advisors offering comprehensive planning, retirement, and investment services. Closely comparable business model: small advisor practices leveraging an IBD/RIA platform to deliver financial planning to mass-affluent clients.
• Cambridge Investment Research: Independent broker-dealer supporting independent financial advisors with planning, investment, retirement, and insurance services. Direct structural analogue to Six Pillars: small advisory practice using an IBD platform to serve individuals, families, and small businesses.

Broad incumbents

• Northwestern Mutual: Broad financial services firm combining financial planning, life insurance, retirement, and investment services through a national advisor network. Comparable in combining fee-based planning with insurance products and in targeting individuals, families, and small businesses.
• Edward Jones: National retail wealth management firm providing face-to-face financial planning, retirement, and investment advisory services through thousands of branch-based advisors. Highly comparable target customer (mass-affluent individuals and families) and similar planning-led, advisor-driven model.
• Raymond James Financial: Diversified financial services firm with a substantial independent contractor and employee advisor channel offering financial planning, retirement, and investment advisory services. Comparable target customer and advisor-led service model.
• Ameriprise Financial: Large retail wealth management and financial planning firm serving mass-affluent and affluent individuals through a national advisor network. Directly comparable to Six Pillars in offering comprehensive financial planning, retirement, investment, and insurance services through individual advisor relationships.
• MassMutual: Mutual financial services company delivering retirement planning, life insurance, investment advisory, and estate planning through a national advisor network. Comparable to Six Pillars in combining insurance, retirement, and planning under one advisor relationship for individuals and small businesses.

Regional players

• Northwestern Mutual (Tallahassee-area offices): Regional Northwestern Mutual advisor offices serving the Tallahassee/North Florida market with the same planning + insurance + retirement bundle that Six Pillars offers. Direct local-market competitor for credit-union members and small businesses in the same geography.

Others

• Independent Advisor Alliance: Registered investment advisor that serves as Six Pillars' regulatory platform for investment advisory services. Operates in the same RIA ecosystem, supporting multiple independent advisor practices — directly relevant as Six Pillars' platform partner and a structural peer in the IBD/RIA model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/six-pillars-financial-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Six Pillars Financial Advisors