Farmers Insurance Company of Flemington

What Farmers Insurance Company of Flemington does

Farmers Insurance Company of Flemington is a mutual property and casualty insurance company founded in 1856 and headquartered in Flemington, New Jersey. It writes personal lines (homeowners, condo, renters, combination dwelling, personal umbrella, equipment breakdown, service line, and CyberBridge personal cyber coverage) and commercial lines (businessowners, commercial package, artisan contractor specialty, commercial equipment breakdown, commercial auto, commercial umbrella) exclusively for residents and businesses in New Jersey. Products are distributed solely through a network of more than 100 independent insurance agents, supported by an agent portal for quoting and a policyholder portal for servicing and paperless delivery.

The company's revenue model is subscription-based, generating income through annualized insurance premiums across personal and commercial policies. Its core technology stack consists of a policy management system — currently being modernized with Marias Technology — and user-facing portals for agents and policyholders. The company holds an A- (Excellent) AM Best Financial Strength Rating (affirmed with stable outlook through 2024) and reports 98-99% customer and claims satisfaction. Distribution is anchored in long-standing independent agent relationships, a PIA ranking of #2 in New Jersey for overall agent compensation, and contingency bonus programs designed to align agents with profitable growth.

Governance and ownership reflect the mutual structure: the company is owned by its policyholders rather than external shareholders, with Scott St. Angel serving as President and CEO. The company belongs to multiple industry associations (PIA, BIG I, NAMIC, APCIA, NJBIA) and maintains a strong community presence through event sponsorships, charitable giving, and local partnerships in Hunterdon County. There is no evidence of parent company, venture capital investment, M&A activity, or geographic expansion beyond New Jersey.

Name

Farmers Insurance Company of Flemington

Legal name

Farmers Insurance Company of Flemington

Website

https://farmersofflemington.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmers Insurance Company of Flemington is a 170-year-old mutual property and casualty insurer offering personal and commercial coverage exclusively to New Jersey residents and businesses, distributed through 100+ independent insurance agents.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Commercial Property Insurance (FSAJACAE)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Personal lines insurance
• Commercial lines insurance
• Property casualty insurance
• Homeowners insurance
• Independent agent distribution

Headquarters

HQ city

Flemington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: The company generates revenue through insurance premiums from personal and commercial lines policies. Personal lines include homeowners, condo, renters, combination dwelling, personal umbrella, equipment breakdown, service line coverage, and cyber coverage. Commercial lines include businessowners insurance, commercial package, artisan contractor specialty, commercial equipment breakdown, commercial auto, and commercial umbrella.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Farmers Insurance Company of Flemington underwrites and sells personal and commercial property and casualty insurance products exclusively to New Jersey residents and businesses. The personal lines portfolio covers homeowners, condo, renters, combination dwelling, personal umbrella, equipment breakdown, service line, and personal cyber risks, while the commercial lines portfolio covers businessowners (BOP), commercial package, artisan contractors, commercial equipment breakdown, commercial auto, and commercial umbrella. All products are distributed through licensed independent insurance agents and backed by 170+ years of operation, an A- (Excellent) AM Best rating, and 98-99% customer satisfaction.

Product overview

Farmers Insurance Company of Flemington offers a comprehensive portfolio of property and casualty insurance products organized into Personal Lines and Commercial Lines divisions. The Personal Lines portfolio includes Homeowners Insurance, Condo Insurance, Renters Insurance, and Combination Dwelling coverage as core products, supplemented by Personal Umbrella, Homeowners Equipment Breakdown, Service Line Coverage, and CyberBridge Personal Cyber Coverage as add-on modules. The Commercial Lines portfolio provides Businessowners Insurance (BOP), Commercial Package, and Artisan Contractor Specialty as core offerings, with Commercial Equipment Breakdown and Commercial Umbrella as supplementary coverage options. Both segments are distributed exclusively through a network of Independent Insurance Agents. The company is rated A- (Excellent) by AM Best and has been serving New Jersey since 1856.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Coverage for damage to or loss of a homeowner's residence and personal property, typically including dwelling coverage, personal liability, and additional living expenses; offered to New Jersey homeowners through independent agents.
• Condo Insurance

Quantifiable outcome

• 98-99% customer satisfaction rating
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Marias TechnologycoreTechnology or Integration · 10 November 2022Retained Marias Technology to assist in the implementation and testing of their new Policy Management System. Marias is an experienced provider of software testing and implementation services for the insurance industry, based in Covington, Ohio.
• PIA (Professional Insurance Agents of New Jersey)coreChannel Partner/ Reseller/ DistributorFarmers of Flemington is a dedicated supporter of the Independent Agent system and proud member of PIA. The company partners exclusively with local independent agents for distribution of products.
• NAMIC (National Association of Mutual Insurance Companies)minorOthersProud member of NAMIC, the National Association of Mutual Insurance Companies.
• BIG I (Independent Insurance Agents & Brokers of New Jersey)coreChannel Partner/ Reseller/ DistributorDedicated supporter of the Independent Agent system and proud member of BIG I.
• APCIA (American Property Casualty Insurance Association)minorOthersProud member of the American Property Casualty Insurance Association.
• NJBIA (New Jersey Business and Industry Association)minorOthersProud member of the New Jersey Business and Industry Association.
• Marine Corps Reserve Toys for Tots FoundationminorStrategic or Co-development PartnerOfficial toy drop-off location for the Toys for Tots holiday collection program. Community partnership for charitable giving.
• Hunterdon Regional Cancer Center / Hunterdon HealthminorStrategic or Co-development PartnerCommunity partnership supporting the Hunterdon Regional Cancer Center through sponsorship of Main Street Endurance Events. Funds raised support cancer care programs.
• Hunterdon Healthcare FoundationminorStrategic or Co-development PartnerDonated $5,000 to the Hunterdon Healthcare Foundation's COVID-19 relief fund to purchase supplies such as video baby monitors for COVID patient monitoring.
• Center for Educational Advancement (CEA)minorStrategic or Co-development PartnerSponsors the annual CEA/Johanna Foods Turkey Trot event which raises funds for CEA's employment programs for individuals with disabilities. Company has been sponsoring for over a decade.
• United Way of Hunterdon CountyminorStrategic or Co-development PartnerSupports the annual Tools for School drive to provide school supplies to children in Hunterdon County who could not otherwise afford them.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Selective Insurance Group: Selective is a regional P&C carrier with strong mid-Atlantic presence including New Jersey. It serves small and mid-sized businesses with commercial package, BOP, and personal lines through independent agents, overlapping directly with Farmers of Flemington's commercial book.
• Donegal Group: Donegal is a regional P&C holding company operating through mutual-like subsidiaries in the Mid-Atlantic and Northeast, including personal and commercial lines distributed via independent agents. It is comparable in regional focus and agent distribution model.

Broad incumbents

• Travelers: Travelers is a national P&C carrier with deep New Jersey personal and commercial lines offerings through independent agents. As a broad incumbent, it represents the larger competitor Farmers of Flemington faces for agent placements and commercial accounts in the state.
• Auto-Owners Insurance: Auto-Owners is a mutual P&C insurer distributing exclusively through independent agents in the Eastern US, with a strong commercial package and personal lines book. Its mutual structure and agent-only distribution align closely with Farmers of Flemington's model.
• Cincinnati Financial: Cincinnati Financial is a publicly traded P&C insurer with a subsidiary (The Cincinnati Insurance Companies) that writes through independent agents nationwide. Its agent-focused distribution and emphasis on standard-market commercial and personal property are structurally similar to Farmers of Flemington.
• State Farm: State Farm is the largest US personal lines P&C writer with a strong New Jersey homeowners and auto presence distributed through captive and independent agents. Its mutual ownership and personal lines scale make it a structural peer for Farmers of Flemington's residential book.
• Erie Indemnity: Erie is a mutual P&C carrier distributed almost exclusively through exclusive and independent agents across the Northeast and Mid-Atlantic, including New Jersey. Its mutual ownership and personal/commercial bundling model parallel Farmers of Flemington's approach.
• Hanover Insurance Group: The Hanover writes personal and commercial P&C coverage through independent agents across the Northeast, including New Jersey. It competes with Farmers of Flemington for commercial package and personal property business in the same agent channel.

Direct peers

• NJM Insurance Group: NJM is a New Jersey-based mutual property and casualty insurer serving personal and commercial lines exclusively in NJ. Its mutual structure, single-state focus, and A+ AM Best rating make it the closest direct comparable to Farmers of Flemington in geography, ownership model, and product mix.
• Plymouth Rock Assurance: Plymouth Rock is a Northeast-focused personal and commercial property and casualty carrier writing homeowners and auto in New Jersey. It competes head-to-head with Farmers of Flemington for the same NJ homeowners and small business customers, often through similar independent agent channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FarmersOfFlemington

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Insurance Company of Flemington