DxTx Medical

What DxTx Medical does

DxTx Medical, Inc. is a Pittsburgh, Pennsylvania-based medical device manufacturer founded in 2019 that develops, manufactures, and distributes specialty hardware for prostate MRI imaging and prostate radiation therapy. The company was built around two product lines acquired from Bayer — the eCoil endorectal MRI coil (acquired August 2019) and the Pro-Tekt / Pro-Tx endorectal balloon (acquired 2021) — both of which trace their clinical history to Medrad in the early 1990s.

The core technology is a family of endorectal coils (eCoil and the next-generation e2Coil Imaging System, K243428 cleared by FDA in July 2025) that sit inside the rectum during MRI to deliver high signal-to-noise ratio and high spatial resolution for prostate imaging on 1.5T and 3.0T scanners from GE HealthCare, Philips Healthcare, and Siemens Healthineers. OEM-specific interface devices (including P-Port, Hypertronix, Tim 4G, and Ingenia configurations) connect the coils to each scanner platform, while the disposable Pro-Tx Endorectal Balloon stabilizes the prostate and spares the rectal wall during external-beam radiation therapy. The company also runs an Interface Device Service & Repair program backed by proprietary test fixtures and a six-month warranty.

DxTx Medical generates revenue through capital equipment sales of coils and interface devices to hospitals and cancer centers (sold direct and through authorized distributors and OEM partners such as GE and Philips), recurring sales of single-use Pro-Tx ERB devices in boxes of 25, and aftermarket service and repair contracts. The company is FDA 510(k)-cleared, ISO 13485:2016-certified under MDSAP, and CE-marked, enabling distribution in the United States, Canada, Europe, Australia, and additional MDSAP jurisdictions. Marquee customers named on the company's site include Cleveland Clinic Taussig, Dana-Farber, Johns Hopkins Sidney Kimmel, Massachusetts General, Mayo Clinic, MD Anderson, Memorial Sloan Kettering, Stanford Cancer Institute, and UPMC Hillman Cancer Center. Leadership is drawn from former Bayer executives who previously ran these product lines globally: Xueli Wang (President & CEO), Joseph Habovick (CCO), Paul Lawson (Director of Quality and Regulatory), and Casey DelGrosso (Administrative Director).

Name

DxTx Medical

Legal name

DxTx Medical, Inc.

Website

https://dxtxmedical.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

DxTx Medical is a Pittsburgh, PA-based medical device manufacturer of endorectal MRI coils and the Pro-Tx endorectal balloon for prostate imaging and radiation therapy, serving radiologists, urologists, and radiation oncologists at hospitals and cancer centers across the U.S., Europe, and Canada.

Ownership category

akta.pro rank

Product category

Prostate Imaging and Radiation Therapy Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Magnetic Resonance Imaging (MRI) Systems (HLAHABAC)

Keywords

• Prostate MRI imaging
• Endorectal medical devices
• Radiation therapy devices
• MRI coil technology
• Prostate cancer diagnostics

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Device Sales: DxTx Medical generates revenue primarily through the sale of endorectal coils, interface devices, and Pro-Tx endorectal balloons. The eCoil and interface devices are capital equipment sold to healthcare facilities for MRI imaging. Pro-Tx ERB is sold as disposable single-patient-use devices in boxes of 25.
2. Service & Repair: The company offers comprehensive Interface Device Service and Repair program supporting GE, Siemens, and Philips scanners. Repair and maintenance conducted by experienced service engineers with six-month warranty on all repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DxTx Medical manufactures and sells specialized endorectal coils (eCoil, e2Coil) for high-resolution prostate MRI imaging on GE, Siemens, and Philips 1.5T and 3.0T scanners, OEM-specific scanner interface devices, and the disposable Pro-Tx Endorectal Balloon for prostate stabilization during radiation therapy. The company also operates a service and repair program for its interface devices across all three major MRI OEM platforms.

Product overview

DxTx Medical is a Pittsburgh, PA-based medical device manufacturer offering a family of specialized devices for MRI imaging and radiation therapy of the prostate. The product portfolio consists of four main offerings: (1) the Prostate eCoil Endorectal Coil system for high-resolution prostate MRI imaging on 1.5T and 3.0T scanners, (2) OEM-specific Scanner Interface Devices that connect the eCoil to GE, Philips, and Siemens MRI platforms, (3) the Pro-Tx Endorectal Balloon for prostate immobilization and rectal sparing during radiation therapy, and (4) a Service & Repair Program providing maintenance and support for all manufactured devices. These products work together to enhance diagnostic imaging quality and treatment precision for prostate cancer patients.

Differentiator

Problem solved

Functional benefit

Brands

• eCoil: Prostate eCoil MRI Endorectal Coil - designed to help radiologists and urologists by providing high resolution imaging of the prostate with high SNR for 1.5T and 3.0T MRI systems.
• Pro-Tx

Products and services

• Prostate eCoil Endorectal Coil Endorectal coil for high signal-to-noise ratio and high spatial resolution prostate MRI on 1.5T and 3.0T scanners, used by radiologists and urologists for improved sensitivity and specificity in prostate disease diagnosis and treatment planning.
• Scanner Interface Devices OEM-specific interface devices connecting eCoil endorectal coils to GE, Siemens, and Philips MRI scanners in P-Port, Hypertronix, FID SYM, and Tim 4G configurations for 1.5T and 3.0T systems.
• Pro-Tx Endorectal Balloon Disposable single-patient-use endorectal balloon (sold in boxes of 25, Order Number PROT-25) that stabilizes the prostate and displaces rectal tissue during treatment planning, image verification, and radiation delivery for prostate cancer radiation therapy.
• e2Coil Imaging System Next-generation endorectal coil system with dual-loop, four-channel technology delivering superior signal-to-noise ratios and uniform signal coverage for Siemens MAGNETOM 3.0T MRI Systems, including the Siemens 3.0T Endo Interface Gen II with Tim 4G Slide Connect and Endorectal MRI Coil II.
• Interface Device Service and Repair Program Repair, maintenance, and warranty service for DxTx Medical interface devices across GE, Siemens, and Philips MRI scanner platforms, performed by experienced service engineers using proprietary test fixture equipment and procedures.

Quantifiable outcome

• Endorectal coils improve sensitivity, specificity, and positive predictive value in detection of overall and index lesions compared to non-coil imaging (Lee, 2022)
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• GE HealthCarecoreTechnology or IntegrationDxTx Medical eCoil systems are compatible with GE 1.5T and 3.0T MR scanners with 8-channel Hypertronix as well as 8-channel P-Port connectors. Interface devices are available from both DxTx Medical and GE. P-Port Interface Devices available for Artist and Voyager (1.5T) and Premier (3.0T) scanners.
• Philips HealthcarecoreTechnology or IntegrationDxTx Medical eCoil systems are compatible with Philips Ingenia 1.5T and 3.0T MR scanners. Interface devices available through Philips sales representatives only (9896-030-19122 for 1.5T, 9896-030-19032 for 3.0T).
• Siemens HealthineerscoreTechnology or IntegrationDxTx Medical eCoil systems are compatible with Siemens 1.5T MR scanners with FID SYM and 4G interfaces and 3.0T MR scanners with STID TIM 30 and 4G interfaces. e2Coil System with Tim 4G Slide Connect received FDA 510(k) clearance in July 2025.
• Bayer HealthCare (Formerly Medrad)coreOEM/ Whitelabel/ Licensing PartnerDxTx Medical acquired the endorectal prostate coil product line from Bayer in August 2019 and acquired the Pro-Tekt/Pro-Tx endorectal balloon product line in 2021. Bayer previously acquired Medrad, which originally developed these products in 1993. Medrad was acquired by Bayer HealthCare in 2006.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Siemens Healthineers: Major MRI scanner OEM and DxTx OEM partner for the e2Coil Tim 4G system; broad medical imaging portfolio overlaps with prostate MRI workflows.
• Elekta: Global radiation therapy systems and accessories provider, with prostate treatment positioning solutions that overlap with DxTx's Pro-Tx workflow.
• GE HealthCare: Major MRI scanner OEM and DxTx OEM partner; sells its own coil ecosystem and bundles accessories with scanners, representing both a distribution channel and a competitive threat.
• Philips Healthcare: Major MRI scanner OEM and DxTx OEM partner controlling Philips-channel interface device distribution; broader image-guided therapy portfolio competes with DxTx's narrow focus.

Direct peers

• RAPID Biomedical: Specialty MRI RF coil manufacturer producing receive arrays and endorectal-style coils for research and clinical MRI; competes with DxTx in custom and OEM coil solutions.
• Invivo (Philips): Philips subsidiary that develops MRI endorectal coils and other MRI-compatible interventional devices; the most direct competitor to DxTx's eCoil product line in prostate MRI.
• Qfix: Developer of patient positioning and immobilization devices for radiation therapy, including prostate and rectal sparing solutions that overlap with Pro-Tx.
• Civco Radiotherapy: Major manufacturer of radiation therapy accessories including rectal balloon immobilization devices, directly competing with DxTx's Pro-Tx Endorectal Balloon.
• NORAS MRI Products: German manufacturer of MRI surface and endorectal coils, including prostate imaging coils, competing directly with DxTx's eCoil family across 1.5T and 3.0T platforms.

Emerging players

• C4 Imaging: Developer of MRI-positive prostate markers for image-guided radiation therapy, addressing the same prostate radiation therapy workflow as DxTx's Pro-Tx.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dxtx-medical
• Facebookfacebook.com/DxTxMedical

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DxTx Medical