Susquehanna Style Magazine

What Susquehanna Style Magazine does

Susquehanna Style Magazine is a regional lifestyle publication serving Pennsylvania and Mid-Atlantic readers, published by IDP Creative (Innovative Design & Publishing), a privately held creative services and publishing company founded in 1997 and operating from Palmer, Pennsylvania. IDP Creative's core business is editorial design and production, building and managing a portfolio of regional lifestyle magazines — including Susquehanna Style, Lehigh Valley Style, Berks County Living, and Cityline — alongside the B2B trade title Fluid Power Journal. The company also operates branded events such as Whiskey Fest, the Best of the Lehigh Valley Celebration, and Berks County Living's Burger & Beer Bash, plus the local newspaper Town & Country Gazette/The Home News.

Beyond publishing, IDP Creative offers adjacent creative services: corporate identity and branding, web design, and advertising campaign design, with the parent company also operating a market research division. The company employs 11-50 staff, including dedicated art directors, graphic designers, and web developers assigned to specific publication titles, and runs a structured internship pipeline for college students. Revenue is generated primarily through regional print and digital advertising sold to Pennsylvania-area businesses, supplemented by creative-services fees and event-based income.

The operating model is vertically integrated: IDP Creative handles editorial layout, production, design, and ad sales in-house across multiple titles and geographies, and uses its publication brands as marketing platforms to cross-sell creative services. No technology platform, SaaS product, or AI capability is disclosed; the value proposition rests on regional brand equity, multi-title advertiser reach, and bundled creative production rather than on proprietary technology.

Name

Susquehanna Style Magazine

Legal name

Innovative Designs & Publishing

Website

https://susquehannastyle.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Susquehanna Style Magazine is a regional Pennsylvania lifestyle publication produced by IDP Creative (Innovative Design & Publishing), which also operates companion lifestyle titles, a B2B trade journal, branded events, and creative services for local advertisers and businesses.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (51312), Newspaper Publishers (51311)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Regional lifestyle magazine
• Editorial design
• Advertising services
• Branding services
• Print publishing

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Susquehanna Style Magazine is a regional lifestyle magazine published by IDP Creative (Innovative Design & Publishing) that delivers lifestyle editorial content to readers in Pennsylvania and the broader Mid-Atlantic region. The publication is part of IDP Creative's portfolio of lifestyle magazines and newspapers, supported by in-house editorial design, branding, advertising, and web design services.

Product overview

IDP Creative (Innovative Design & Publishing) operates as a publishing and creative services company offering a portfolio of lifestyle magazines and trade publications across Pennsylvania and beyond, including Susquehanna Style, Lehigh Valley Style, Berks County Living, and Fluid Power Journal. The company provides integrated editorial design and production services as the core of its business, complemented by corporate identity/branding, web design, and advertising campaign services. The portfolio includes both print publications (magazines and newspapers) and digital experiences, along with event design services for branded occasions.

Differentiator

Problem solved

Functional benefit

Brands

• Susquehanna Style: Lifestyle magazine published by IDP Creative as part of their editorial design and publishing services.
• Lehigh Valley Style
• Berks County Living
• Fluid Power Journal

Products and services

• Susquehanna Style Magazine A regional lifestyle magazine published by IDP Creative (Innovative Design & Publishing), delivering lifestyle editorial content to readers in Pennsylvania and the broader Mid-Atlantic region. The magazine serves as both a consumer-facing content publication and an advertising platform for local and regional businesses.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Main Line Today: Regional lifestyle magazine serving Philadelphia's Main Line suburbs with editorial on local dining, real estate, and culture. Comparable in audience (affluent regional readers), advertising model, and content mix.
• Baltimore Magazine: City-focused regional lifestyle magazine covering Baltimore with comparable editorial pillars (dining, home, culture) and a similar local advertising-driven business model in the Mid-Atlantic.
• Lehigh Valley Style: Sister publication also published by IDP Creative, covering the Lehigh Valley region with a similar lifestyle magazine format, advertiser base, and editorial design approach. Directly comparable in business model, audience, and parent company.
• Philadelphia Magazine: Long-standing regional lifestyle magazine covering the greater Philadelphia area with city-focused editorial, dining, culture, and home content. Directly comparable as a regional lifestyle publication monetized through local advertising and events.
• Pittsburgh Magazine: Regional lifestyle magazine serving greater Pittsburgh with city-focused editorial and local advertiser base. Comparable in format, content mix, and Mid-Atlantic/Pennsylvania adjacency.
• Berks County Living: Another IDP Creative sister publication covering Berks County, PA with identical lifestyle magazine positioning, design services, and local advertiser model. Effectively a direct peer produced by the same publisher.
• Lancaster County Magazine: Regional lifestyle magazine covering Lancaster County, PA — directly overlapping Susquehanna Style's core geographic market. Comparable in audience, content, and advertiser base.

Broad incumbents

• Town & Country: National lifestyle magazine with overlapping editorial pillars (home, culture, dining) but a much broader geographic reach and significantly larger scale. Comparable in format but operates at a national, multi-platform level.
• Martha Stewart Living: Established national lifestyle brand with magazine, digital, and merchandising arms. Comparable in content pillars (home, lifestyle) and brand-driven advertising model, though at much greater scale and with diversified revenue streams.
• Condé Nast Traveler: Major national lifestyle/travel magazine publisher with print, digital, and events. Comparable in lifestyle editorial positioning, premium advertiser base, and events monetization, though operating nationally with a global footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SusquehannaStyl
• Facebookfacebook.com/susquehannastyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Susquehanna Style Magazine