The Breman

Name

The Breman

Legal name

The William Breman Jewish Heritage Museum

Website

https://thebreman.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cultural Museum and Heritage Education

NAICS

Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

History Museums (THAJADAB)

Keywords

• Jewish heritage museum
• Holocaust education
• Cultural exhibitions
• Historical archives
• Southern Jewish history

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Supply Chain

Revenue model

1. Museum Admissions: Ticket sales for museum visitation (Wednesday-Friday and Sunday 11AM-4PM)
2. Membership Dues: Annual membership subscriptions ranging from $50 to $10,000 with varying benefits including unlimited admission, guest passes, and reciprocal museum access
3. Donations and Contributions: Tribute donations, general contributions, and support for exhibitions, archival holdings, and educational programming
4. Group Tour Fees: Docent-led tours (in-person and virtual) for groups of 10+ with Holocaust survivor speaker options; virtual tours at $75-150 per class block
5. Event Revenue: Ticketed and free events including concerts, staged readings, and cultural programming
6. Gift Memberships: Gift memberships sold to individuals to give as presents

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Breman is a Jewish heritage museum that operates permanent and rotating exhibitions on the Holocaust and Southern Jewish Experience, docent-led and virtual group tours, Holocaust survivor testimony programs, educator professional development, and the Southeast's largest Jewish archival collection (Cuba Family Archives). It also delivers student memorial projects, performing arts programming, and a tiered membership program to individual visitors, schools, educators, and genealogical researchers.

Product overview

The Breman is a Jewish culture, arts, and history museum in Atlanta, Georgia offering a unified portfolio of exhibitions, educational programs, and archival services. Core offerings include the permanent Absence of Humanity exhibition on the Holocaust and the History with Chutzpah exhibition on Southern Jewish experience, displayed across three gallery spaces (Absence of Humanity Gallery, Blonder Family Gallery, and Schwartz Gallery for rotating exhibitions). The museum provides docent-led and virtual tours, Holocaust survivor testimony programs (Bearing Witness), educator training (Summer Institute), and docent volunteer training. Its Cuba Family Archives houses the Southeast's largest Jewish archival collection including over 20,000 artifacts and the Savannah Jewish Archives. Additional programs include the Stones of Remembrance student memorial project, Molly Blank Concert Series, Curating Your Family Story heritage program, and Leo Frank educational content. The museum operates with integrated third-party platforms including Recite Me for accessibility, Eventbrite for event registration, Vimeo for video content, and Sketchfab for 3D artifact digitization.

Differentiator

Problem solved

Functional benefit

Brands

• Lillian AJ Weinberg Center for Holocaust Education: A center dedicated to Holocaust education featuring programs like Bearing Witness, Summer Institute for educators, and Holocaust survivor testimonies.
• Ida Pearle and Joseph Cuba Archives for Southern Jewish History
• The Norman L. Estroff Reference Library

Products and services

• Absence of Humanity: The Holocaust Years, 1933-1945 Permanent exhibition presenting the history of the Holocaust through artifacts, historic photographs, personal memorabilia, family documents, and videotaped survivor testimonies from Atlanta-area Holocaust survivors; designed by Holocaust survivor Ben Hirsch.
• History with Chutzpah: Remarkable Stories of the Southern Jewish Experience Temporary exhibition in the Blonder Family Gallery featuring 250+ artifacts, documents, photographs, and oral histories revealing stories of Jewish life in Georgia and Alabama.
• Group Tours Docent-led tours of the Absence of Humanity and History with Chutzpah exhibitions for groups of 10 or more, with Holocaust survivor or second-generation survivor testimony option for groups of 15+; available in-person and virtually.
• Bearing Witness Program Series featuring Holocaust survivors sharing personal stories of survival during the Holocaust; videos are hosted on Vimeo and presentations are delivered to K-12 groups, college groups, and adult groups.
• Summer Institute for Teaching the Holocaust Annual three-day educator conference co-presented with Kennesaw State University's Museum of History and Holocaust Education, providing 20 hours of professional development credits, survivor eyewitness accounts, multimedia curriculum, and guided gallery tours.
• Cuba Family Archives for Southern Jewish History Largest collection of Jewish archives in the Southeast, housing over 20,000 artifacts, textiles, photographs, vertical files, manuscripts, and oral histories covering more than a century of Jewish life in the South; includes the Savannah Jewish Archives collection with 175 linear feet of material, 6,000+ photographs, and 150+ oral histories.
• Stones of Remembrance Project Annual student memorial program in which students receive the name and information of a Jewish child killed during the Holocaust, inscribe the name on a stone, and create a memorial; over 1,600 students from 20 schools participate annually.
• Molly Blank Concert Series Annual performing arts series featuring jazz and musical performances, with pre-performance receptions included; marked its 10th anniversary in 2024 and is sponsored by The Molly Blank Fund of The Arthur M. Blank Family Foundation.
• Curating Your Family Story Program Multigenerational Jewish heritage program in which students explore family roots, genealogy, traditions, and stories, culminating in artistic pieces entered into international competition and displayed at the museum; a partnership with Beit Hatfutsot and The Covenant Foundation.
• Leo Frank Educational Program Educational content exploring the 1913 murder of Mary Phagan and subsequent lynching of Leo Frank, examining the historical context of the New South, industrialization, race relations, and the impact on Atlanta's Jewish community.
• Railroads and Retailers Digital Tour Digital tour of Historic Jewish Atlanta featuring interactive map icons highlighting city locations with corresponding information, multimedia, and excerpts from oral histories across 50 years of Jewish Atlanta history.
• Museum Membership Program Tiered annual membership program with levels from $50 Individual to $10,000 Levison Circle; benefits include unlimited general admission, discounts, guest passes, reciprocal museum access (CAJM, Time Travelers, NARM, ROAM, SERM), private tours, and Season Passes.
• Ask the Archivist Service On-site and remote archivist assistance service helping visitors navigate the Cuba Family Archives collections and conduct Jewish genealogy research, with contact via website form or direct email.
• Virtual Tours of Holocaust Gallery Docent-led virtual tours of the Holocaust Gallery delivered via 3D rendering, led live by Rabbi Joe Prass in 55-minute sessions with Q&A; available Monday-Friday 9AM-2PM at $75 for 1-2 classes and $150 for 3-5 classes.

Quantifiable outcome

• 20 schools and 1,600+ students participate annually in Stones of Remembrance project memorializing Holocaust victims
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

35 partnerships are on record, tiered core and minor.

• Jewish Federation of Greater AtlantacoreStrategic or Co-development PartnerParent organization that organized the original 1983 exhibition 'Jews and Georgians: A Meeting of Cultures, 1733-1983' that led to the establishment of the museum. Provides ongoing institutional support and partnership.
• Jewish Genealogical Society of GeorgiacoreStrategic or Co-development PartnerHome of JGSG at the Breman; JGSG fosters interest in Jewish heritage, encourages genealogical research, and promotes awareness of tracing ancestry. Members receive access to JGSG library and quarterly meetings.
• Eternal Life-HemshechminorStrategic or Co-development PartnerCo-sponsor of the Stones of Remembrance Project.
• Holocaust Museum LAminorStrategic or Co-development PartnerOrganized the Hidden History: Recounting The Shanghai Jewish Story exhibition.
• Emory UniversityminorStrategic or Co-development PartnerAcademic partner for educational and research collaboration.
• Georgia State UniversityminorStrategic or Co-development PartnerAcademic partner for educational and research collaboration.
• Georgia Institute of TechnologyminorStrategic or Co-development PartnerAcademic partner for educational and research collaboration.
• Kennesaw State University's Museum of History and Holocaust EducationcoreStrategic or Co-development PartnerCo-presenter of the annual Summer Institute for Teaching the Holocaust, a three-day educator conference in June.
• Beit Hatfutsot, Museum of the Jewish PeopleminorStrategic or Co-development PartnerInternational museum partner; co-creator of the Curating Your Family Story program stemming from My Family Story international heritage initiative.
• The Covenant FoundationminorStrategic or Co-development PartnerPartner in the Curating Your Family Story program with Breman and Beit Hatfutsot.
• Atlanta Jewish Film FestivalminorGTM or Marketing PartnerCultural partner organization in Atlanta's Jewish arts community.
• Atlanta Jewish Music FestivalminorGTM or Marketing PartnerCultural partner organization for Jewish music programming.
• Center for Civil and Human RightsminorStrategic or Co-development PartnerCultural partner organization connecting Jewish heritage with broader civil rights history.
• The TempleminorStrategic or Co-development PartnerCongregational partner; Bill Breman served as president of The Temple.
• Congregation Ahavath AchimminorStrategic or Co-development PartnerCongregational partner; Rabbi Harry H. Epstein presided over Ahavath Achim for over 50 years with records in the archives.
• Congregation Shearith IsraelminorStrategic or Co-development PartnerCongregational partner; 6th graders participated in Curating Your Family Story program.
• Consulate General of Israel to the SoutheastminorStrategic or Co-development PartnerGovernment partner supporting cultural programming.
• Atlanta Preservation CenterminorGTM or Marketing PartnerPartner in preserving Atlanta's historical and cultural heritage.
• Atlanta Speech School's Rollins Center for Language and LiteracyminorStrategic or Co-development PartnerEducational partner for language and literacy programming.
• PJ LibraryminorGTM or Marketing PartnerJewish family engagement program partner.
• MJCCA Book FestivalminorGTM or Marketing PartnerPartner for literary programming.
• Out of Hand TheaterminorGTM or Marketing PartnerTheatrical partner for performing arts programming.
• The Atlanta OperaminorGTM or Marketing PartnerPerforming arts partner for opera programming.
• Theatrical OutfitminorGTM or Marketing PartnerTheatrical partner for performing arts programming.
• The Greater Atlanta HadassahminorGTM or Marketing PartnerJewish women's organization partner.
• The Cobb Landmarks and Historical SocietyminorGTM or Marketing PartnerHistorical society partner for preservation efforts.
• Grant Park ConservancyminorGTM or Marketing PartnerConservancy partner for community engagement.
• Historic Oakland FoundationminorGTM or Marketing PartnerHistorical foundation partner for preservation.
• Southern Museum of Civil War and Locomotive HistoryminorGTM or Marketing PartnerMuseum partner for historical programming.
• The College of the Arts and the Radow Lecture Series at Kennesaw State UniversityminorStrategic or Co-development PartnerAcademic partner for arts programming and lectures.
• The Georgia Center for the BookminorGTM or Marketing PartnerLiterary partner for book-related programming.
• The Society of Children's Book Writers & Illustrators - Southern Breeze RegionminorGTM or Marketing PartnerWriting organization partner for literary programming.
• Atlanta Jazz FestivalminorGTM or Marketing PartnerFestival partner for jazz programming.
• Georgia State HomesminorGTM or Marketing PartnerPartner organization for housing-related programming.
• M.H. Mitchell Inc.minorGTM or Marketing PartnerPartner organization for historical documentation.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Atlanta History Center: Major Atlanta regional history museum competing for local school tour bookings, cultural event attendance, and donor philanthropy. Most direct regional competitor for Atlanta tourist and educational group visits, though with broader American Southern history focus.

Broad incumbents

• Simon Wiesenthal Center's Museum of Tolerance: Larger, established Holocaust and human rights education institution with broader scope including contemporary human rights themes. Operates as a broader incumbent in the same educational category, with substantially greater resources and visitor volume.

Direct peers

• Jewish Museum of Florida: Regional Jewish heritage museum with permanent exhibitions on Florida Jewish history, educational programming, and cultural events. Comparable in scale, regional scope, and blend of historical preservation with community cultural programming.
• Museum of Jewish Heritage – A Living Memorial to the Holocaust: New York-based Jewish heritage museum with permanent Holocaust exhibitions, educational programming, and a focus on Jewish life and history. Highly comparable in combining Holocaust education with broader Jewish heritage narrative, though at a larger scale and with higher visitor traffic.
• Center for Jewish History: New York-based coalition of Jewish heritage organizations with major archival collections, exhibitions, and educational programming. Comparable in archival focus and genealogical research offerings, though operating as a multi-organization consortium rather than a single museum.
• National Museum of American Jewish History: Philadelphia-based museum dedicated to American Jewish history, with permanent exhibitions, educational programs, and an archival collection. Most directly comparable to The Breman's Southern Jewish Experience focus, though with a national rather than regional scope.
• Holocaust Museum Houston: Regional Holocaust and human rights museum offering similar docent-led school tours, teacher training, survivor testimony, and traveling exhibitions. Operates at a comparable scale in a single urban market and competes for similar donor and school district relationships.
• Illinois Holocaust Museum and Education Center: Mid-sized Holocaust education museum with a comparable mix of permanent exhibition, educational programming for schools and teachers, and survivor testimony programs. Directly comparable in mission and audience targeting, though with a larger facility and broader geographic reach.
• Sherwin Miller Museum of Jewish Art: Regional Jewish heritage and Holocaust museum of comparable scale, with permanent exhibitions, educational programming, and archival collections serving a similar mid-sized metropolitan area. Closest match in operational scope and community-museum model.

Emerging players

• Yiddish Book Center: Amherst-based Jewish cultural organization with archival collections, educational programs, and digital content. Adjacent in mission of preserving Jewish heritage, though focused specifically on Yiddish language and literature rather than Holocaust or Southern Jewish experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8Xfy_oMluCMBHEpcKBtF1A
• Facebookfacebook.com/thebreman
• Instagraminstagram.com/thebremanmuseum
• Xx.com/BremanMuseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Breman