Textvast

What Textvast does

TextVast is a privately held Dutch creative communication agency founded in 2009 by Koen and Romy Chatrou, both journalists, and headquartered in Helmond in the Brainport region (Netherlands). The firm positions itself as a full-service 'remote communication department' that delivers strategy, content creation, project coordination, and editorial review through a structured six-pillar offering — Copy & Content, Coördinatie, Communicatie, Coaching, Creativiteit & Concepten, and Check (the '6 C's'). Core deliverables include employee magazines, newsletters, websites, vacancy texts, annual reports, podcasts, videos, webinars, crisis communication, and stakeholder events, produced through a methodology rooted in journalistic interviewing and B1-level accessible writing.

The business model is project-based professional services sold directly to clients, supplemented by standardized public workshops (e.g., vacancy writing at €195 per attendee for a 3-hour session) and downloadable thought-leadership content such as a B1 writing whitepaper. Go-to-market is sales-led, leveraging the founders' network, referrals, and the regional Brainport business community, with a curated fixed-partner network (photographers, designers, video makers, translators, printers) used to scale delivery. The client base spans enterprise (ASML, Kuehne+Nagel, Rabobank, BAM Infra, NEN, Driessen), education (Fontys, Brainport Development, TU/e, ACE Mobility), healthcare (Anna Ouderenzorg, Koninklijke Kentalis), government (Gemeente Helmond, Gemeente Eindhoven), and non-profit clients across the Netherlands and Belgium. The company is bootstrapped, founder-owned, and operates with an 11-person in-house team.

Name

Textvast

Legal name

TextVast

Website

https://textvast.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

TextVast is a Dutch creative communication agency that delivers copywriting, content production, strategic communication, project coordination, and editorial services to enterprise, education, healthcare, government, and non-profit clients across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Copywriting & Editorial Production (BPAFAIAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content Marketing & Branded Content Agencies (MPAAAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative communication services
• Copywriting and content
• Communication consulting
• Content creation agency
• Accessible B1 writing

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Copy & Content: Project-based fees for copywriting, content creation, interviewing, and writing services for magazines, newsletters, websites, vacancy texts, annual reports, and other communication materials. Work is conducted for clients across the Netherlands and Belgium.
2. Communication Consulting: Strategic communication advisory services, including communication planning, target group research, content calendars, and interim communication department support.
3. Workshops & Training: Customized workshops on B1 writing, storytelling, AI in writing, and communication process optimization. Workshop format with per-attendee pricing.
4. Coordination Services: Project coordination services for complex communication projects involving multiple partners such as photographers, designers, video makers, translators, and printers.
5. Crisis Communication: Emergency crisis communication support services for organizations facing urgent communication needs, including training for communication departments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

TextVast is a creative communication bureau (agency) that provides copywriting, content creation, strategic communication consulting, project coordination, creative concept development, editorial review, and customized workshops for organizations across the Netherlands and Belgium. Its offering is organized around a '6 C's' framework (Copy & Content, Coördinatie, Communicatie, Coaching, Creativiteit & Concepten, Check) and is grounded in a journalistic interviewing methodology. It also produces multimedia outputs such as podcasts, videos, and webinars, and trains clients in accessible B1-level writing.

Product overview

TextVast is a creative communication bureau offering a comprehensive suite of content and communication services. The core portfolio consists of six interconnected service pillars: Copy & Content (writing and content creation), Coördinatie (project coordination), Communicatie (strategic communication consulting), Coaching/Workshops (B1 writing and skills training), Creativiteit & Concepten (creative concept development), and Check (editorial review/editing). The company also produces multimedia products including podcasts, videos, and webinars. Services span from copywriting, magazines, and storytelling to crisis communication, resident engagement events, and educational communication. The bureau operates from Helmond (Brainport region) serving clients throughout the Netherlands and Belgium, with a team of text writers and communication professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Copy & Content Copywriting and content creation services, including articles, scripts, newsletters, magazines, vacancy texts, and storytelling based on in-depth journalistic interviews; for organizations seeking authentic, audience-targeted written content.
• Coördinatie (Coordination) Project coordination and management acting as a central point of contact for managing photographers, designers, video makers, translators, printers, and other professionals on complex multi-partner communication projects.
• Communicatie (Communication Consulting) Strategic and hands-on communication consulting including communication plans, target group research, content calendars, social media strategy, and interim communication department support, functioning as a remote communications department for clients.
• Coaching & Workshops Customized workshops and on-the-job coaching on B1 writing, storytelling, AI-assisted writing, job posting writing, policy writing, and communication process optimization, tailored to individual organizations.
• Creativiteit & Concepten (Creativity & Concepts) Creative concept development including visual ideas, complete campaigns, PR concepts, playful activations, event facilitation, and in-house design services for creative communication projects.
• Check (Editing) Final editorial review including proofreading, style consistency, structural advice, inclusive language, and audience-appropriate adjustments to ensure tone, structure, inclusivity, and organizational sensitivities all align.
• Crisiscommunicatie (Crisis Communication) Crisis communication support services helping organizations gain overview, determine narrative, and communicate the right message to stakeholders during emergencies, including training for communication departments.
• Workshop Vacatureteksten Schrijven Publicly offered 3-hour workshop on writing effective job postings that attract suitable candidates, held at the Helmond office and priced at €195 per participant.
• Workshop B1-schrijven Workshop on writing at B1 readability level with practical exercises and group feedback, accompanied by a downloadable whitepaper on accessible writing methodology.
• Geraakt Podcast Original company podcast featuring interviews and human interest stories, including episodes on personal resilience and immigration experiences, available on Spotify as a content and brand asset.
• Videos Video production services including explanatory videos, B1 writing tips videos, and target audience-focused writing guidance videos, often featuring team members explaining methodology.
• Webinars Webinar production services including creative concept development, script writing, on-location interviews, and technical support for live broadcasts delivered to client audiences.
• Whitepaper B1-schrijven Downloadable whitepaper teaching accessible writing at B1 level for broad audience accessibility, used as a lead-generation asset and paired with the B1 writing workshop.

Quantifiable outcome

• Produced 3 consecutive employee magazine editions for Kuehne+Nagel in 4 languages
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Holland Art GroupminorImplementation/ SI/ Consulting Partner · 1 January 2026Partner for the Van Alle Talen Thuis activation project. Holland Art Group contributed to the execution of the large-scale viewing box installation (6x4x3 meters) for ASML Family Days.
• KartentminorImplementation/ SI/ Consulting Partner · 1 January 2026Partner for the Van Alle Talen Thuis activation project. Contributed to the design and execution of the large-scale viewing box installation for ASML Family Days.
• Bombardon Consultancy (Cor van de Waterlaat)coreStrategic or Co-development Partner · 1 January 2014Strategic sparring partner relationship since 2014. Cor van de Waterlaat serves as external advisor and strategic partner, helping TextVast with business development, team collaboration, and organizational structure. He conducts workshops on conscious collaboration and helps identify and utilize team members' qualities.
• Fixed Creative Partners NetworkcoreStrategic or Co-development PartnerEstablished network of trusted partners including photographers, designers, video makers, translators, and printers. These partners are integrated into project delivery, coordinated by TextVast's single contact person model.
• Fontys JournalistiekminorStrategic or Co-development PartnerKoen Chatrou serves as assessor at Fontys Journalistiek, evaluating graduating students and contributing to the future of the journalism profession. This relationship helps attract talent and maintain industry connections.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Contentoo: European content marketplace/scalable content agency combining freelance copy and editorial talent with managed services. Comparable to TextVast on copywriting/content offering, but competes through a technology-augmented, scalable delivery model rather than a fixed boutique bureau.

Broad incumbents

• DEPT: Global digital agency with strong Benelux roots offering content, design, and creative services. Sits 'above' TextVast on the market — competes for enterprise content and employee-experience mandates but with a much broader technology and digital offering.
• ZIGT: Dutch independent media and creative agency operating across media planning, content, and communications. Overlaps with TextVast on corporate communications and content production mandates but with a significantly broader portfolio and larger delivery team.
• Etcetera: Dutch creative communications and PR agency with broader service breadth spanning PR, content, campaigns, and employer branding. Larger scale than TextVast but pitches for many of the same enterprise and government communication budgets and corporate storytelling mandates.
• TBWA\: Global creative and advertising agency network with a Netherlands office. Overlaps with TextVast on employer branding, internal communications, and content production for large advertisers, though at materially greater scale and broader channel reach.

Direct peers

• Scripta Communicatie: Dutch copywriting and communications agency offering copy, content, editing, and communication advisory across Benelux clients. Similar in service mix, team scale, and target segments to TextVast.
• Lindeman Communicatie: Mid-sized Dutch communications agency providing copywriting, content strategy, and project coordination for corporate, public-sector, and not-for-profit clients. Comparable to TextVast on core service stack, vertical mix, and small-team B2B/B2G delivery.
• Caesar Communicatie: Established Dutch communications and content agency offering strategic communication, content creation, and editorial services to enterprise and government clients. Closely comparable to TextVast on client verticals (government, healthcare, corporate) and full-service bureau delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/textvast
• LinkedInlinkedin.com/company/textvast
• Instagraminstagram.com/romy_schrijft
• Pinterestpinterest.com/textvast
• Facebookfacebook.com/TextVast

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Textvast