What Contentoo does

Contentoo B.V. is a private Amsterdam-headquartered content marketing platform founded in 2017 that combines an AI-powered workflow engine with a curated network of 2,000+ vetted freelance writers, editors, designers, and translators. The company helps B2B marketing teams produce, translate, localise, design, and publish multi-format content across 49+ languages and 23 industry sectors, with a self-serve platform at app.contentoo.com layered on top of a demo-led direct sales motion.

The platform centralises the content lifecycle — briefing, automated quality and SEO checks, translation, human review, and publishing — and integrates with project management tools (Asana, Trello, Notion, Monday, Jira) and CMS/publishing systems (HubSpot, WordPress). Core offerings include Content Writing, Translation Services (using DeepL within a human-assisted workflow) and Localisation Services; adjacent offerings include Video Services, Design Services, SEO Strategy, Brand Strategy, Content Strategy, and managed Content Manager and Social Media Manager services. AI is used for drafting, localisation of briefings, quality assurance, and SEO checks, with human post-editing layered on top to maintain brand voice; the General Terms explicitly define AI-Generated Content (text, image, sound) and disclaim its limitations.

Contentoo operates a hybrid professional-services-plus-software model. Pricing is quote-based and pay-as-you-go, tied to content volume, languages, and engagement scope, with no long-term commitments. The company is venture-backed, having raised approximately $6.4M across three disclosed rounds (2020, 2021, 2022), and reports 100,000+ completed jobs. Named customers include Marley Spoon, Meister, Venn Telecom, Bloomreach, Sendcloud, Mollie, tado°, Dealfront, Swan, Source.ag, Schouten & Nelissen, Visma, Webs, Swapfiets, Shopify, Bynder, Lebara, and Zimpler.

Name

Contentoo

Legal name

Contentoo B.V.

Website

https://contentoo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Contentoo B.V. is an Amsterdam-based content marketing platform that combines AI-powered workflows with a vetted network of 2,000+ freelance writers, editors, designers, and translators to help B2B marketing teams produce, translate, and localise content across 49+ languages and 23 sectors.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Allied To Motion Picture Production (7819), Services-Computer Programming Services (7371)

akta.pro primary industry

Content Operations & Workflow Management (BPAFAIAI)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Localization Technology & Workflow Services (TMS, CMS, Automation) (MPAAANAI), Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD)

Keywords

• Content marketing services
• Content creation platform
• AI content workflows
• Translation localisation services
• Freelance content network

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Content Creation Services: Contentoo charges clients for content creation services rendered by its network of freelancers, supplemented by AI workflows. Pricing is based on content volume, number of languages, and level of ongoing collaboration. Clients pay only for content and services needed with no hidden fees or long-term commitments.
2. Managed Talent Services: Managed content manager and social media manager services, where Contentoo provides dedicated freelancers managed by Contentoo's internal team for ongoing content operations support. Billed based on level of engagement and service scope.
3. AI-Powered Content Products: AI-powered content creation is offered as an explicitly selected option under the General Terms, where clients choose generative AI tooling combined with human post-editing. Revenue derived from this stream is tied to content type, volume, and AI/human mix selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Contentoo operates a hybrid AI-and-human content production platform that connects B2B marketing teams with a curated network of 2,000+ vetted freelance writers, editors, designers, and translators across 49+ languages and 23 industry sectors. The platform centralises content briefing, AI-assisted drafting, quality checks, human review, translation/localisation, and CMS publishing into an integrated workflow. Core deliverables include content writing, translation, localisation, video, design, SEO, brand and content strategy services, plus dedicated Content Manager and Social Media Manager engagements.

Product overview

Contentoo is a tech-enabled content agency platform that combines AI workflows with human content experts to help marketing teams scale content creation. The core offering is the AI Content Workflows platform, which integrates with project management tools (Asana, Trello, Notion, Monday, Jira) and CMS platforms (HubSpot, WordPress). The platform is supported by a network of 2,000+ vetted freelance talent. Core services include Content Writing (blogs, SEO, landing pages, product descriptions, website copy), Translation Services (40+ languages, AI-assisted with DeepL), and Localisation Services. Add-on services encompass Video Services, Design Services (graphic and motion graphics), SEO Strategy & Keyword Analysis, Brand Strategy, Content Strategy, Content Manager, Social Media Manager, and Content Calendar Brainstorm Session. The platform emphasizes hybrid AI/human workflows where AI handles drafting, quality checks, and localisation briefings while human experts provide post-editing and creative oversight.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Content Workflows Platform
• Content Writing
• Translation Services
• Localisation Services
• Video Services
• Design Services
• SEO Strategy & Keyword Analysis
• Brand Strategy
• Content Strategy
• Content Manager Service
• Social Media Manager Service

Quantifiable outcome

• Increase content production by 50% and cut creation time in half
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pepper Content: India-headquartered content marketplace platform combining vetted freelance creators with AI workflows and CMS integrations. Most directly comparable to Contentoo in combining a talent network, multi-format content production, and content operations tooling for B2B marketing teams.
• Superside: Tech-enabled design and content services platform with a subscription-based managed-creator model targeting enterprise and mid-market marketing teams. Comparable to Contentoo's managed content manager offering and enterprise customer orientation.
• Lokalise: Cloud-based translation management system with a freelance translator marketplace and AI-assisted localisation workflows. Directly comparable to Contentoo's localisation and translation services delivered through a managed platform for marketing teams.
• Unbabel: AI + human translation and localisation platform combining MT with human post-editing across customer service and content use cases. Comparable hybrid AI/human localisation model and enterprise customer orientation.

Broad incumbents

• Smartling: Enterprise translation management platform serving global brands with deeper TMS functionality, translation memory, and terminology tooling. Competes with Contentoo for enterprise localisation budgets, particularly among customers scaling internationally.
• Phrase: Enterprise localisation platform with TMS, machine translation, and translator marketplace. Comparable to Contentoo's localisation offering with deeper enterprise compliance features.
• Contently: Enterprise content marketing platform combining a vetted freelancer network, content strategy software, and analytics. Comparable to Contentoo's combination of talent network and content operations tooling, though with a US-centric enterprise focus.

Emerging players

• Jasper AI: AI-first content generation platform with brand-voice and workflow features targeting marketing teams. Competes with Contentoo on AI-driven content production, though lacking Contentoo's managed human freelancer and localisation services.
• Writer: Enterprise generative AI platform for content teams with brand-voice enforcement and workflow integrations. Competes in the AI content creation layer where Contentoo also operates, with stronger enterprise GTM.
• Crowdin: Cloud localisation platform with integrated translator marketplace and workflow automation. Comparable hybrid AI/human translation model targeting product, marketing, and content localisation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz8DjwmL2B2Q9lMKf8K7x2g
• LinkedInlinkedin.com/company/10616759
• Xx.com/contentooco

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contentoo