Name

Morellato Group

Legal name

Morellato S.p.A.

Website

https://morellatogroup.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Jewellery and Watches

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches) (CRAKAGAF)

akta.pro secondary industries

Watch & Timepiece Retail (CRAKAGAD), Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK), Luxury Mechanical Watches (CRAKADAA)

Keywords

• Jewellery manufacturing
• Watch manufacturing
• Watch strap production
• Branded jewellery retail
• Licensed brand distribution

Headquarters

HQ city

Santa Giustina In Colle

HQ country

Italy

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Precious Jewellery Sales: The Group's core business is Precious Jewellery (75% of total turnover). Exclusive brands include Bluespirit, D'Amante, CHRIST and CLEOR. Products range from 18k gold to diamonds, natural and lab-grown gemstones. Manufacturing spans goldsmith's tradition combined with innovation.
2. Retail Store Sales: 660 direct-owned stores across Italy, France, Germany and Austria. Turnover FY2024 (ended 28/02/2025) of €723 million, with EBITDA at 21.3% of turnover and e-commerce representing 20% of total revenue.
3. Wholesale Distribution: Wholesale distribution through 7,000 dealers throughout Europe, the Americas, the Middle East and Greater China, as well as countless shop-in-shops in the biggest department stores of main shopping capitals.
4. E-commerce: KRONOSHOP.COM is the first Italian e-commerce website dedicated entirely to watches and jewellery, offering the widest multibrand range with over 15,000 products from 65+ top-flight jewellery and watchmaking brands. E-commerce represents 20% of total revenue.
5. Licensing Royalties: Morellato Group holds worldwide licences for Maserati (watches and jewels), Trussardi (watches and jewels), KARL LAGERFELD (jewellery and watches), Chiara Ferragni (jewellery and watches), and GCDS (jewellery). Brands are produced and distributed under licence agreements.
6. Watch Straps (OEM): Morellato Watch Straps is Europe's leading watchstrap producer and has represented outstanding Italian production since 1930. Works with the biggest names in watchmaking on OEM basis. Straps are tested using harsh, painstaking quality procedures.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Morellato Group designs, manufactures and distributes precious jewellery, watches, watch straps, packaging and related products under a portfolio of 21 owned and licensed brands. The Group operates an integrated omnichannel platform combining 660 directly-owned retail stores in Italy, France, Germany and Austria, 7,000+ wholesale dealers across 50+ countries, and the KRONOSHOP.COM multibrand e-commerce platform. The Group also produces leather watch straps for leading Swiss watch manufacturers on an OEM basis and manufactures packaging and display stands for the jewellery and watchmaking industry through Arca.

Differentiator

Problem solved

Functional benefit

Brands

• Morellato: Core jewellery brand established in Venice in 1930, offering 'jewellery for living' in sterling silver, natural pearls and zircons with contemporary Italian style.
• Sector No Limits
• Philip Watch
• Lucien Rochat
• Oui&Me
• La Petite Story
• Chronostar
• B&G
• Kikou
• Bluespirit
• D'Amante
• CLEOR
• Noélie
• CHRIST
• KARL LAGERFELD
• Maserati
• GCDS
• Chiara Ferragni
• Trussardi
• Jette
• Guido Maria Kretschmer
• Morellato Straps
• Arca

Products and services

• Precious Jewellery Collections Core business of the Morellato Group (75% of total turnover). Includes jewellery in 18k gold, diamonds and natural/lab-grown gemstones sold under the Morellato, Bluespirit, D'Amante, CHRIST, CLEOR, Noélie, La Petite Story, Jette, Live Diamond and other owned labels, targeting consumers seeking quality Italian goldsmith craftsmanship, contemporary design and accessible-to-mid luxury price points across life's landmarks and everyday wear.
• Watches and Watch Collections Multi-brand portfolio of watches spanning sports/lifestyle to heritage/luxury segments — including the Italian Philip Watch (est. 1858), Sector No Limits, Chronostar, Lucien Rochat (Swiss Vallée de Joux maison), B&G, Kikou (children), Oui&Me (sustainable French), La Petite Story, Jette, Guido Maria Kretschmer, and worldwide licensed brands Maserati, Trussardi, KARL LAGERFELD, Chiara Ferragni and GCDS. Designed, produced and distributed through Morellato's in-house value chain.
• Morellato Watch Straps (OEM) Europe's leading producer of leather watch straps since 1930. Hand-crafted from cutting leather to stitching, rigorously quality tested, member of the UNI Technical Commission for leather, works with the Experimental Station for Leather Industry in Naples. Major line of business is OEM supply of watch straps to leading Swiss watch manufacturers, with bespoke strap development worked closely with client brand stylists.
• Arca Packaging and Display Solutions Italy's leading manufacturer of packaging, paper products and display stands specifically designed for the jewellery and watchmaking industry. Production units in Italy and China with 5,000+ sqm of logistics in Padua and Dongguan. B2B service to jewellery and watch brands and retailers.
• KRONOSHOP.COM E-commerce Platform The first Italian e-commerce website dedicated entirely to watches and jewellery. Multibrand marketplace of 15,000+ products from 65+ jewellery and watchmaking brands, integrated with a network of 160+ physical stores. Provides omnichannel services including pick-up in store, battery replacement, laser engraving and customisation, with over 400,000 registered users and 1,500,000+ annual visits.

Quantifiable outcome

• Revenue reached €723 million in FY2024 (ended 28/02/2025) with EBITDA margin of 21.3%
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Fossil GroupcoreStrategic or Co-development Partner · 8 January 2026Morellato Group acquired the distribution activities of Fossil Group in Italy. The transaction creates a new and important synergy between two leading groups in the international watch and jewellery market, expanding Morellato's portfolio of distributed brands in the Italian market.
• Inter MilanminorGTM or Marketing Partner · 1 January 2025Sector No Limits (brand owned by Morellato Group) became the official timekeeper of Inter Milan for the 2025/26 football season. Partnership includes display of Sector watches at Inter's home matches and launch of exclusive Inter-themed watch collections.
• KARL LAGERFELDcoreOEM/ Whitelabel/ Licensing Partner · 12 July 2024Morellato Group and Maison KARL LAGERFELD signed a licensing agreement for the production and distribution of KARL LAGERFELD-branded jewellery and watches. The brand's jewellery and watch collections draw inspiration from the brand's signature Parisian rock-chic aesthetic.
• CHRIST GroupcoreStrategic or Co-development Partner · 17 January 2023Morellato Group acquired the German CHRIST Group — the leading omnichannel player in the jewellery and watch sector in Europe. With brands CHRIST, BRINCKMANN & LANGE and VALMANO, the group operates over 200 stores in Germany and Austria and has a strong e-commerce platform. Acquisition effective from February 2023.
• Chiara FerragnicoreOEM/ Whitelabel/ Licensing Partner · 1 June 2021Morellato Group signed a worldwide licensing agreement with Chiara Ferragni for the production and distribution of jewellery and watches under the Chiara Ferragni brand. The brand — launched in 2013 — is a global lifestyle brand, and the Morellato-produced jewellery and watches are distributed worldwide starting from October 2021.
• D'AmantecoreStrategic or Co-development Partner · 18 February 2020Morellato Group acquired the jewellery store chain D'Amante. The D'Amante Group had €16 million revenue in 2019 with 180 employees and 35 stores in the most important Italian shopping centres. Has since grown to over 50 stores, focusing on Italian fine jewellery.
• CLEOR GroupcoreStrategic or Co-development Partner · 14 November 2019Morellato Group acquired CLEOR — one of the largest French prêt-à-porter jewellery providers. CLEOR Group had €80 million revenue in 2019, 800 employees, and 140 boutiques in the largest French shopping centres. Today operates 140+ stores under the CLEOR and Noélie brands.
• Mister WatchcoreStrategic or Co-development Partner · 1 January 2019Morellato Group acquired Mister Watch — one of the most important providers on the French watch market and owner of the brand Oui&Me (the first sustainable watch brand). Aymeric Chaumet, founder of Mister Watch, joined the Group's Board of Directors as a minority shareholder.
• Pierre RouxminorStrategic or Co-development Partner · 1 January 2019Morellato Group acquired Pierre Roux — seven boutiques at the most prestigious locations on the Côte d'Azur. This acquisition strengthened the Group's presence in the French luxury retail market.
• KronoshopcoreStrategic or Co-development Partner · 1 January 2017Morellato Group acquired Kronoshop.com — the first Italian e-commerce website dedicated exclusively to watches and jewellery. The platform now offers over 15,000 products from 65+ brands and forms a key pillar of the Group's omnichannel strategy.
• MaseraticoreOEM/ Whitelabel/ Licensing PartnerMaserati watches and jewels are a worldwide licence of Morellato Group. The brand presents watches and jewels recalling the sporting elegance of the Trident House, with features inspired by automobile world — counters inspired by onboard instrumentation and details evoking vehicle grilles.
• TrussardicoreOEM/ Whitelabel/ Licensing PartnerTrussardi watches and jewels are a worldwide licence of Morellato Group. Collections feature models for men and women with a simple, clean design. Distributed globally through hand-picked watch retailers, department stores and brand's own boutiques.
• GCDScoreOEM/ Whitelabel/ Licensing PartnerGCDS (Giuliano Calza Design Studio), founded in 2015 by brothers Giuliano and Giordano Calza, is an influential Italian brand. Morellato Group holds a licence for GCDS jewellery production and distribution. GCDS is celebrated for redefining streetwear codes with irony and contemporary luxury.
• Doctors with Africa CUAMMminorOthersMorellato Group supports the 'Mothers and Children First' programme in partnership with Doctors with Africa CUAMM (Italy's most important NGO in Africa). The programme aims to ensure safe childbirth and nutritional interventions for mothers and children in sub-Saharan Africa. A five-year project (2022-2026) targets 320,000 women and 60,000 children across 9 countries.
• Italian Cystic Fibrosis Charitable Research Foundation (FFC)minorOthersMorellato Group is a partner of the FFC Foundation, co-founded by Matteo Marzotto (member of the Group's Board of Directors). Since 2002, the Foundation has invested €28 million, funding 366 research projects aimed at improving cystic fibrosis care and finding a definitive cure.

Scale indicators19 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Movado Group: Movado is a US watch company (Movado, Concord, ESQ, Coach watches, Tommy Hilfiger watches) operating a licensed-brand-driven watch portfolio distributed through department stores and independent retailers - directly analogous to Morellato's Sector, Philip Watch and licensed-brand model.
• Pandora: Pandora operates the world's largest jewellery retail brand with vertically integrated production and a multi-brand/store network. Comparable to Morellato Group in omnichannel jewellery retail, multi-territory store footprint, and owned-brand manufacturing economics.
• Fossil Group: Fossil is a US-based watch and accessories company whose Italian distribution was just acquired by Morellato (Jan 2026). Both operate multi-brand watch licensing/distribution models (Maserati, Karl Lagerfeld adjacencies) and serve department-store and wholesale channels.
• Damiani Group: Damiani is an Italian luxury jewellery group that designs, manufactures and distributes fine jewellery (Damiani, Salvini, Alfieri & St. John, Calderoni). Closely comparable to Morellato as an Italian-based vertically integrated fine-jewellery manufacturer with multi-brand portfolio.

Broad incumbents

• Signet Jewelers: Signet is the largest specialty jewellery retailer in the US/UK (Kay, Zales, H.Samuel). Comparable to Morellato in scale of owned-store retail, brand portfolio breadth, and omnichannel positioning, but with larger scale and listed-company governance.
• Swatch Group: Swatch Group is the world's largest watch manufacturer (Omega, Longines, Tissot, Swatch). Comparable to Morellato's watch-segment operations (Sector, Philip Watch, Lucien Rochat) and watchstrap OEM business (Morellato supplies Swiss OEMs), but at vastly larger scale and with owned retail.
• Richemont: Richemont owns Cartier, Van Cleef & Arpels and a portfolio of prestigious watch Maisons (IWC, Jaeger-LeCoultre, Piaget). Comparable to Morellato at the high end (Lucien Rochat, Pierre Roux), with luxury multi-brand boutique operations and jewellery/watch vertical integration.
• LVMH (Watches & Jewellery Division): LVMH's W&J division (Bulgari, TAG Heuer, Hublot, Chaumet, Fred) overlaps with Morellato's premium positioning and multi-brand jewellery/watch portfolio strategy, though at vastly larger scale and with stronger brand control.

Regional players

• Chow Tai Fook Jewellery Group: Chow Tai Fook is the largest jewellery retailer in Greater China with a vertically integrated business analogous to Morellato's model. Comparable in production-to-retail integration and scale of multi-brand retail, but operates primarily in APAC versus Morellato's Europe-centric footprint.

Emerging players

• Breitling (and other independent watch brands): Breitling is an independent Swiss watch manufacturer distributed through independent retailers and Morellato's wholesale network. Comparable as a watch brand that relies on multi-brand distribution channels (where Morellato acts both as owner of competing brands like Sector/Philip Watch and as a wholesale distributor).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/morellato-spa
• Facebookfacebook.com/morellato

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morellato Group