What DAMIANI Group does

Damiani Group is a privately-held, third-generation family-owned Italian luxury conglomerate founded in 1924 in Valenza Po and led by Executive President Guido Damiani and Chairwoman Silvia Damiani. The group operates across four business pillars: jewelry (flagship brand Damiani plus Salvini, Bliss, and Calderoni), multi-brand luxury watch and jewelry retail (Rocca 1794), artisanal Murano art glass (Venini), and watchmaking (Baume & Mercier, acquired from Richemont in July 2026). Revenue exceeded €400 million in the fiscal year ending March 31, 2026, and the group operates more than 70 international subsidiaries and boutiques.

The group's competitive foundation rests on two proprietary craft centers: Laboratorio Damiani in Valenza Po, where master goldsmiths execute high jewelry and fine jewelry lines using three-generation Italian techniques, and La Fornace Venini on Murano, which produces signature art glass collections including Balloton, Fazzoletto, Opalino, and Deco. Manufacturing depth was reinforced in 2025 through the acquisition of Laboratorio Carraro S.r.l. Product surface spans high jewelry masterpieces (Arte Maestra, Ode all'Italia), bridal and tennis-bracelet collections, Murano decorative lighting (a stated growth driver), and Swiss-made timepieces through the newly integrated Baume & Mercier.

Damiani Group's go-to-market combines owned mono-brand boutiques, multi-brand Rocca retail distributing H. Moser & Cie and TAG Heuer, department store partnerships (Hyundai in Korea, China Duty Free Group in Hainan), and authorized dealer networks across Europe, Asia-Pacific, and the Middle East. Pricing is not publicly disclosed and is set through direct boutique consultation targeting high-net-worth individuals, luxury watch collectors, and art glass collectors. Marketing is anchored on global ambassadors (Jessica Chastain, I.N from Stray Kids, Mariacarla Boscono) and cultural sponsorships including the Venice Film Festival and Milan Design Week.

Name

DAMIANI Group

Legal name

Damiani S.p.A.

Website

https://damianigroup.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

251–500 employees

Short description

Damiani Group is a third-generation family-owned Italian luxury conglomerate founded in 1924, operating jewelry brands (Damiani, Salvini, Bliss, Calderoni), multi-brand watch retail (Rocca 1794), Murano art glass (Venini), and watchmaking (Baume & Mercier), serving global high-net-worth consumers through 70+ boutiques.

Ownership category

akta.pro rank

Product category

Luxury Jewelry

NAICS

Jewelry Retailers (458310), Glass and Glass Product Manufacturing (32721)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK)

akta.pro secondary industries

Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Luxury jewelry
• Italian goldsmithing
• Murano art glass
• Luxury watchmaking
• High jewelry

Headquarters

HQ city

Valenza

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Luxury Jewelry Sales: Direct sales of luxury jewelry through owned Damiani, Salvini, Bliss, and Calderoni boutiques worldwide. Revenue from high jewelry, fine jewelry, and bridal collections.
2. Watch Distribution (Rocca 1794): Multi-brand luxury watch and jewelry retail through Rocca 1794 stores, distributing prestigious watch brands including Baume & Mercier (now owned), H. Moser & Cie, and TAG Heuer partnerships.
3. Art Glass (Venini): Sales of Murano art glass including vases, lighting, and tableware through Venini boutiques and wholesale. Major growth driver in decorative lighting segment.
4. Watch Manufacturing (Baume & Mercier): Revenue from the newly acquired Baume & Mercier watchmaking Maison with nearly 200 years of heritage, expanding the Group's hard luxury portfolio.
5. Licensing and Brand Partnerships: Revenue from licensing arrangements and brand partnerships including wholesale to authorized dealers and distributors worldwide.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

DAMIANI Group is a family-owned Italian luxury conglomerate that designs, manufactures, and retails high-end jewelry through the Damiani, Salvini, Bliss, and Calderoni brands, produces Murano art glass and decorative lighting through Venini, distributes multi-brand luxury watches and jewelry via Rocca 1794, and now manufactures Swiss luxury timepieces following the 2026 acquisition of Baume & Mercier from Richemont. The Group sells primarily through owned mono-brand boutiques in luxury destinations worldwide.

Product overview

Damiani Group is a family-owned Italian luxury group founded in 1924 in Valenza Po, currently managed by three generations of the Damiani family (Giorgio, Silvia, and Guido Grassi Damiani). The Group operates across four main business segments: jewelry manufacturing through its prestigious brands Damiani, Salvini, Bliss, and Calderoni; luxury retail via Rocca 1794; watchmaking through recently acquired Baume & Mercier; and art glass through Venini. The Group's revenues exceeded €400 million as of March 2026. Its products range from accessible luxury jewelry to high jewelry masterpieces like 'Arte Maestra' and 'Ode all'Italia', alongside artisanal Murano glass creations and luxury timepieces.

Differentiator

Problem solved

Functional benefit

Brands

• Damiani: Flagship luxury jewelry brand of the group
• Salvini
• Bliss
• Calderoni
• Rocca 1794
• Venini
• Baume & Mercier

Quantifiable outcome

• Revenue exceeding €400 million for fiscal year ending March 2026
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• RichemontcoreStrategic or Co-development Partner · 22 January 2026Richemont transferred full ownership of specialist watchmaker Baume & Mercier to Damiani Group. Richemont continues providing operational services for Baume & Mercier during an interim transition period while Damiani Group prepares for integration. The acquisition significantly expands Damiani Group's hard luxury portfolio with a nearly 200-year heritage watchmaking Maison.
• Drop in the BucketminorOthers · 1 January 2010Non-profit organization partnering with Damiani Group for the Clean Water project. Since 2010, the partnership has enabled construction of over 70 fresh water wells in Africa, providing clean and safe drinking water to more than 10,000 people.
• Sharon StoneminorGTM or Marketing PartnerActress Sharon Stone collaborated with the Damiani family on the Clean Water humanitarian project, developing the project with corporate and personal donations to build fresh water wells.
• ActionAidminorOthersPartnership with ActionAid for fundraising to support populations affected by the Nepal earthquake. Damiani and Rocca 1794 boutiques in Italy offered selected collections with proceeds donated to ActionAid for food and healthcare support in the Kathmandu Valley.
• H. Moser & CiecoreChannel Partner/ Reseller/ DistributorRocca 1794 operates exclusive boutiques dedicated to H. Moser & Cie, the independent Swiss brand specializing in Haute Horlogerie. Partnership includes first boutique in Seoul's Gangnam district.
• TAG HeuercoreChannel Partner/ Reseller/ DistributorRocca and TAG Heuer partnership for dedicated boutiques, including new opening in Taormina, Sicily, serving the luxury watch market.
• JOICFPminorOthersInternational organization partnered with Damiani for Japan (Damiani for Japan project) raising funds for immediate support to Japanese women affected by the 2011 tsunami.
• Associazione per l'amicizia Italia Birmania Giuseppe MalpeliminorOthersDamiani Group supports this association which implements humanitarian projects, promotes human rights, combats poverty and disease, and is engaged in education in Myanmar.
• Laboratorio Carraro S.r.l.coreStrategic or Co-development PartnerDamiani Group acquired this prestigious Valenza-based company to further strengthen its jewelry manufacturing know-how and production capabilities, reinforcing the Group's Italian craftsmanship heritage.
• Hyundai Department StorecoreChannel Partner/ Reseller/ DistributorVENINI operates its first Korean monobrand boutique on the second floor of Hyundai Department Store Trade Center in Seoul, providing retail presence in the Korean market.

Scale indicators7 records

Recent moves18 records

Expansion highlights5 records

Direct peers

• Pomellato: Italian fine jewelry brand founded in Milan (1967), part of Kering. Comparable to Damiani's accessible-to-luxury positioning with Italian design heritage, vertically integrated Milan manufacturing, and similar pricing strategy across jewelry tiers.
• Buccellati: Italian fine jewelry house founded in Milan (1919), now owned by Richemont. Direct comparable to Damiani on artisanal goldsmithing heritage, Italian craftsmanship positioning, and high jewelry collections, with similar retail boutique strategy in luxury destinations.
• Bulgari: Italian luxury jewelry Maison founded in Rome (1884), now part of LVMH. Bulgari is Damiani's most direct peer: Italian heritage, vertically integrated fine jewelry manufacturing, high jewelry collections, and global mono-brand boutique distribution targeting HNW clients.
• Piaget: Swiss luxury watch and jewelry Maison under Richemont. Particularly relevant post-Damiani's B&M acquisition given Piaget's jewelry-watch crossover model and Asian luxury market positioning.
• Boucheron: Parisian Place Vendôme high jewelry Maison under Kering. Comparable to Damiani's flagship brand across heritage positioning, fine jewelry craftsmanship, and luxury retail expansion in Asian markets.
• Chopard: Swiss family-owned luxury Maison combining fine jewelry and haute horlogerie. Strongly comparable to Damiani Group given its post-B&M multi-category structure (jewelry + watches), family ownership, craftsmanship heritage, and HNW client focus.

Broad incumbents

• Tiffany & Co. American luxury jewelry leader, now part of LVMH. Comparable to Damiani across bridal, fine jewelry, and global flagship boutique strategy, though operating at substantially larger scale and broader price tier coverage.
• Cartier: Global leader in luxury jewelry and watches, part of Richemont. Operates at much greater scale with broader category coverage, but directly competes with Damiani in high jewelry, bridal, and HNW gifting segments worldwide.
• Van Cleef & Arpels: High jewelry and watch Maison under Richemont. Comparable to Damiani's flagship brand at the high jewelry tier, especially around heritage craftsmanship, exclusive collections, and Asian HNW clientele.

Emerging players

• Baccarat: French crystal manufacturer producing luxury art glass objects, lighting, and decorative pieces (since 1764). Closest direct peer to Damiani's Venini subsidiary in art glass craftsmanship, heritage positioning, and luxury home/lighting category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/damiani-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAMIANI Group