K S E Racing Products
KSE Racing Products is a family-owned manufacturer of power steering systems, pumps, and flow-control components for oval track racing vehicles, serving sprint car, late model, and modified teams through a 150+ dealer network across four countries since 1978.
- Company typePrivate
- Founded1978
- HeadquartersWhite House, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What K S E Racing Products does
KSE Racing Products is a family-owned manufacturer of precision components for oval track racing vehicles, founded in 1978 and headquartered in White House, Tennessee, north of Nashville. The company designs and builds power steering systems, power steering pumps, water pumps, and related flow-control components engineered specifically for sprint cars, late models, modifieds, and other dirt and asphalt oval racing classes. With more than 45 years of continuous motorsports engineering experience, KSE has built a focused product line centered on hydraulic flow components where reliability under sustained high-load racing conditions is critical.
The company's business model is hardware sales through a combination of direct e-commerce and a global dealer network of more than 150 partners across the United States, Canada, Australia, and New Zealand. Individual components range from $1.50 (small fittings) to approximately $2,650 (high-end power steering units), with most catalog items priced between $40 and $200. There is no subscription, licensing, or recurring revenue component — revenue is generated entirely through one-time product sales to racing teams, engine builders, and individual racers.
KSE maintains active brand presence in oval-track racing through sponsorships, including the World of Outlaws Sprint Car Series, and invests in iterative product development evidenced by the Black Series Gen2 power steering gear and the 2025 Product Catalog. The firm is privately held, has 11–50 employees, operates USA-based manufacturing, and maintains regulatory compliance including California Proposition 65. There are no disclosed funding rounds, no M&A activity, and no AI/ML component to the product portfolio.
K S E Racing Products firmographics
Firmographics- Name
- K S E Racing Products
- Legal name
- KSE Racing Products, Inc.
- Website
- https://kse-racing.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KSE Racing Products is a family-owned manufacturer of power steering systems, pumps, and flow-control components for oval track racing vehicles, serving sprint car, late model, and modified teams through a 150+ dealer network across four countries since 1978.
- Ownership category
- akta.pro rank
K S E Racing Products industry classification
Industry- Product category
- Motorsports Racing Components
- NAICS
- Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Fluid Power Pump and Motor Manufacturing (333996), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)
- SIC
- Engines & Turbines (3510), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Passenger Vehicle Fuel System Manufacturing (ICE) (IMACAAAH)
- akta.pro secondary industries
- Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB), Automotive Coolant & Refrigerant Circuit Components (Pumps/Valves/Reservoirs/Expansion Devices) (IMACALAE)
Keywords
Where K S E Racing Products is headquartered
LocationHeadquarters
- HQ city
- White House
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
K S E Racing Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Racing Components Sales: KSE Racing Products generates revenue through the sale of premium oval track racing components including power steering gears, pumps, water pumps, pulleys, belts, and replacement parts. All products are sold as one-time purchases with no subscription model. Products are distributed through a dealer network of 150+ dealers worldwide and direct e-commerce sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Power Steering Gears - High-end complete assemblies |
| One time/ perpetual license | Pay-as-you-go | Pumps - Power Steering and Tandem Systems |
| Unit Pricing | Pay-as-you-go | Rebuild Kits and Replacement Parts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
K S E Racing Products product offering
Product offeringCore offering
KSE Racing Products manufactures premium oval track racing components, with a primary focus on power steering systems (Black Series Gen2 and 700 Series steering gears), power steering and combination fuel/steering pumps (HPD and TandemX), water pumps with billet impellers, and supporting drive kits, fluids, and replacement parts. All products are engineered for sprint car, midget, and similar oval track racing applications and are produced in-house at the company's Tennessee manufacturing facility.
Product overview
KSE Racing Products manufactures a comprehensive portfolio of oval track racing components centered on steering and fluid management systems. The core offerings include Black Series Gen2 and 700 Series power steering gears, HPD power steering pumps, TandemX combination power steering/fuel pumps, and water pump assemblies. Supporting these are drive system components (pulleys, crank mandrels, belt kits), Elixer racing power steering fluid, rebuild kits, and individual replacement parts (shafts, bearings, seals, fittings). All products are proudly built in the USA at the company's manufacturing facility north of Nashville, Tennessee.
Differentiator
Problem solved
Functional benefit
Products and services
- Black Series Gen2 Power Steering Gear Premium hydraulic power steering gear priced at US$2,650, with built-in reservoir, gun-drilled cross shaft, four-degree valve, 20% faster lead ball screw, and inboard mount design for sprint cars and midgets.
- 700 Series 6:1 Sportsman Steering Box Lightweight 6:1 ratio steering box with CNC profiled case and billet aluminum components, priced at US$960-US$995, sold in Sportsman and Lightweight variants for racing applications.
- Belt Drive TandemX Pump Combined power steering and fuel pump system for dry sump racing engines, priced at US$985, integrating steering assist and fuel delivery into a single belt-driven assembly.
- HPD Power Steering Pump High Performance Design (HPD) racing power steering pump priced at US$705, designed to deliver reliable hydraulic assist under racing loads.
- Water Pumps & Front Cover Kits Racing water pumps with billet impellers and ceramic shaft seals, plus front cover assemblies and repair kits for Small Block and Big Block Chevy racing applications.
- Pulleys & Drive Kits HTD pulleys, crank drive mandrels, belt drive kits, and mounting hardware used to drive KSE water pumps and power steering pumps, with pricing ranging from US$37 for belts to US$152 for pulleys.
- Fluids & Accessories (Elixer Power Steering Fluid) Elixer Power Steering Fluid, a non-synthetic blend formulated for racing power steering systems with higher viscosity index and anti-foaming properties, sold as a consumable accessory.
- SR2 High Flow Wing Valve High flow wing valve priced at US$425, designed for wing slider applications in sprint cars to deliver higher hydraulic flow than standard valves.
- Billet Bypass Fuel Regulator Billet aluminum bypass fuel pressure regulator priced at US$189, used in racing fuel systems to control and bypass fuel pressure.
- Rebuild Kits & Replacement Parts Complete rebuild kits for steering boxes, pumps, and wing cylinders, plus individual replacement parts such as pump shafts, bearings, gerotor sets, seals, and fittings, with pricing from US$1.50 to US$204 per item.
Quantifiable outcome
- Black Series Gen2 steering gear reduces weight by over 1 lb through gun-drilled cross shaft design
- +2 more outcomes
Companies that use K S E Racing Products
Customer profileSegments1 record
Ideal customer profiles2 records
K S E Racing Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
K S E Racing Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 150+ Authorized DealerscoreKSE Racing Products has a dealer network of over 150 authorized dealers worldwide. The company works very closely with their respected dealer network to provide customers with the absolute best service. Dealers are located in the US, Canada, Australia, and New Zealand.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
K S E Racing Products competitors and assessment
Company assessmentDirect peers
- Race Parts & Service (RPS) / BRD Motorsports: Manufacturer specializing in sprint car and midget racing components — directly comparable oval track parts maker with overlapping customer base.
- Allstar Performance: Broad oval-track and dirt racing parts manufacturer and distributor competing head-on across many of the same SKUs as KSE — steering accessories, fittings, pulleys, and replacement parts.
- Aeromotive Inc. High-performance fuel system manufacturer with fuel pumps, regulators, and related components overlapping with KSE's TandemX and Billet Bypass Fuel Regulator product lines.
- QA1 Precision Products: Manufacturer of motorsports suspension, rod ends, and steering components with a strong oval track and short track racing presence — overlap with KSE's steering and drivetrain accessories.
- ProShocks / AFCO Racing Products: Manufacturer of racing shocks, suspension, and oval-track chassis components — same dealer-channel and customer-base as KSE and frequent co-spec on sprint car builds.
- MPD Racing / ButlerBuilt Motorsports Equipment: Manufacturer of racing driver safety equipment and oval track accessories sharing the same dealer network, customer segments, and racing sponsorships as KSE.
- Sweet Manufacturing / Sweet Power Steering: Direct competitor designing and manufacturing power steering systems specifically for oval track and short track racing — closest functional overlap with KSE's flagship power steering gear and pump portfolio.
Broad incumbents
- Wilwood Engineering: Established racing brake system manufacturer serving oval, drag, road racing, and off-road — adjacent motorsports component manufacturer with similar USA-made positioning and racing-team channel.
- Speedway Motors: Largest US racing-parts retailer and manufacturer with a broad oval track, dirt, and short-track catalog — competes with KSE both as a manufacturer and as a route-to-market for racing teams.
Regional players
- Schultz Racing Engines & Components: Australian oval track racing engine and component specialist — comparable product/market overlap but focused primarily on Australian sprint car and speedway circuits rather than North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
K S E Racing Products social profiles
Digital presenceK S E Racing Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
K S E Racing Products leadership team
Management profileNumber of profiles
K S E Racing Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K S E Racing Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K S E Racing Products
What does K S E Racing Products do?
KSE Racing Products manufactures premium oval track racing components, with a primary focus on power steering systems (Black Series Gen2 and 700 Series steering gears), power steering and combination fuel/steering pumps (HPD and TandemX), water pumps with billet impellers, and supporting drive kits, fluids, and replacement parts. All products are engineered for sprint car, midget, and similar oval track racing applications and are produced in-house at the company's Tennessee manufacturing facility.
Is K S E Racing Products a public or private company?
K S E Racing Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was K S E Racing Products founded?
K S E Racing Products was founded in 1978. It employs 11 to 50 people.
Where is K S E Racing Products based?
K S E Racing Products is headquartered in White House, United States, in the North America region.
How does K S E Racing Products make money?
One revenue line is on record: racing Components Sales.
Who are K S E Racing Products's main competitors?
Direct peers on record are Race Parts & Service (RPS) / BRD Motorsports, Allstar Performance, Aeromotive Inc., QA1 Precision Products, ProShocks / AFCO Racing Products, MPD Racing / ButlerBuilt Motorsports Equipment and Sweet Manufacturing / Sweet Power Steering. Broad incumbents are Wilwood Engineering and Speedway Motors. Schultz Racing Engines & Components is listed as a regional player.
Does K S E Racing Products have an API?
No public API is recorded for K S E Racing Products.
What industry is K S E Racing Products in?
K S E Racing Products's product category is Motorsports Racing Components. Its primary akta.pro industry code is IMACAAAH, Passenger Vehicle Fuel System Manufacturing (ICE), with a secondary code of IMACAHAB, Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons). Its NAICS code is 33631 and its SIC code is 3510.