U.S. Martial Arts Center

What U.S. Martial Arts Center does

U.S. Martial Arts Center is a private, family-owned Taekwondo school headquartered in Lacey/Olympia, Washington, operating three dojangs across Lacey, West Olympia, and Tumwater. Founded by Grand Master Young-Hak Lee — described as a pioneer in Washington State Taekwondo — the business is operated by the Lee family, with Master's-level credentials held by family members and additional 4th degree black belt instructors teaching at each location. The school serves three primary customer segments: Kids Martial Arts, Adult Martial Arts, and Family Martial Arts, with Summer Camp and Birthday Parties as ancillary programs.

Revenue is generated primarily through recurring membership dues for ongoing Taekwondo instruction across the three locations, supplemented by seasonal Summer Camp fees, per-event Birthday Party packages, and one-time merchandise sales through an online store. The GTM motion is community-led, anchored by free trial classes, lead-magnet content reports, social media presence on Facebook, Instagram, YouTube, and Twitter, email/SMS marketing, and community demonstrations and fairs.

The technology stack is operational rather than product-led: a standard marketing website (martialartsolympia.com), the Kicksite student membership management platform, a multi-gateway payment stack (Stripe, PayPal, Klarna, Afterpay, and additional regional processors), and an in-development mobile app for schedules, events, training videos, and belt testing charts. No proprietary technology platform or AI/ML capabilities are identified in the input data.

Name

U.S. Martial Arts Center

Legal name

U.S. Martial Arts Center

Website

https://martialartsolympia.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

U.S. Martial Arts Center is a family-owned Taekwondo school in Olympia, WA operating three dojangs in Lacey, West Olympia, and Tumwater, serving kids, adults, and families through recurring membership programs and ancillary camps and parties.

Ownership category

akta.pro rank

Product category

Martial Arts Training

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

Keywords

• Martial arts training
• Taekwondo classes
• Kids self defense
• Family martial arts
• Adult fitness classes

Headquarters

HQ city

Olympia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Martial Arts Membership Classes: Recurring membership fees for kids, adults, and family martial arts classes at three locations. Students pay periodic dues for ongoing training in Taekwondo.
2. Summer Camp Programs: Seasonal martial arts summer camp programs for children.
3. Birthday Parties: Birthday party packages offered as additional revenue stream for children's celebrations.
4. Martial Arts Gear: Online store selling martial arts equipment and gear including uniforms, training materials.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

U.S. Martial Arts Center is a martial arts school providing Taekwondo instruction for kids, adults, and families across three physical dojangs in the Olympia, WA metropolitan area (Lacey, West Olympia, Tumwater). The core offering is recurring membership-based Taekwondo classes emphasizing self-defense, physical fitness, character development, and family participation, supplemented by ancillary paid offerings including summer camps, birthday parties, an upcoming mobile app, and annual signature events such as the Board Break-A-Thon and the Washington State Governor's Cup Taekwondo Championship.

Product overview

U.S. Martial Arts Center is a family-oriented martial arts school offering Taekwondo instruction through three core programs: Kids Martial Arts, Adult Martial Arts, and Family Martial Arts. These programs are supported by additional offerings including Summer Camp and Birthday Parties. The school operates a mobile app providing access to event schedules, training videos, belt testing charts, and important updates. The institution also hosts branded events including the annual Board Break-A-Thon, the Governor's Cup Taekwondo Championship, Demo Team performances, and Character Development workshops, creating a comprehensive martial arts community experience across three Olympia, WA area locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Martial Arts Program Character-building Taekwondo instruction focused on self-defense, physical fitness, and personal development for children of all ages and fitness levels. Students of all skill levels welcome.
• Adult Martial Arts Program Taekwondo training for adults focused on improving physical fitness, agility, self-defense skills, self-confidence, and overall wellness; suitable for both beginners and those returning to martial arts.
• Family Martial Arts Program Family-oriented Taekwondo training allowing parents and children to participate and progress together at their own pace, providing shared fitness, goal-setting, and quality family time.
• Summer Camp Seasonal martial arts summer camp offering intensive training, activities, and skill development for children during summer break at U.S. Martial Arts Center facilities.
• Birthday Parties Martial arts themed birthday party experiences available for booking at U.S. Martial Arts Center locations for children's celebrations.
• U.S. Martial Arts Center Mobile App Mobile application for students and families to check school events, view class schedules, receive important school updates, watch training videos, access camp information, and view belt testing charts.
• Demo Team Performance team that demonstrates Taekwondo skills at community events, local fairs, school exhibitions, and National Night Out appearances across the Olympia area.
• Washington State Governor's Cup Taekwondo Championship Annual regional Taekwondo championship tournament hosted and participated in by U.S. Martial Arts Center.
• Board Break-A-Thon Annual fundraising event featuring board-breaking demonstrations and activities at U.S. Martial Arts Center.
• Character Development and Bully Awareness Workshops Educational workshops offered by U.S. Martial Arts Center focused on building student character and teaching children how to recognize and respond to bullying, hosted as part of annual events programming.
• Martial Arts Gear (Online Store) E-commerce storefront selling martial arts equipment and gear including uniforms and training materials.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TITLE Boxing Club: TITLE Boxing Club is a national fitness-combat franchise offering group martial-arts-style conditioning to adults — overlapping adult-segment use case but distinct modality (boxing-focused, not TKD).
• UFC Gym: UFC Gym is a fitness/combat-sports franchise serving adults and youth with a broader mix including MMA, kickboxing, and BJJ — overlapping audience with USMAC but with greater capital and a wider modality stack.
• Gracie Barra: Gracie Barra is the largest global BJJ franchise and trains adults and youth in a single art, comparable community-driven school model — a relevant competitive set for the broader combat-sports participation wallet.

Direct peers

• Tiger-Rock Martial Arts: Tiger-Rock is a national Taekwondo-focused franchise operating multi-location schools serving kids, teens, and adults with character-development messaging — directly analogous to USMAC's model and program framing.
• Premier Martial Arts: Premier Martial Arts is a multi-discipline franchise combining Taekwondo, karate, and kickboxing for kids and adults — comparable community-driven franchise model with neighborhood dojang footprints.
• ATA Martial Arts (American Taekwondo Association): ATA is one of the largest Taekwondo-school franchise networks in the U.S., emphasizing kids character development and curriculum-driven belt progression — the same positioning USMAC leans into locally.
• Karate America: Karate America is a multi-state martial-arts school franchise serving kids and families with character-based curricula, paralleling USMAC's Taekwondo-led but family-focused positioning.
• Black Belt Schools of America (BBSA): BBSA licenses independent martial-arts schools under a national brand with shared curriculum and community-marketing playbooks — closely analogous to how USMAC operates three branded dojangs.

Regional players

• Choi Taekwondo / Metro Taekwondo: Independent Pacific Northwest and West Coast Taekwondo schools operating neighborhood dojangs with similar kids, adult, and family programs — direct substitutes within the Olympia-adjacent catchment.

Others

• YMCA martial arts programs: Local YMCA branches offer martial-arts classes within broader community-recreation membership, indirectly competing for family and kids participation dollars in the same geographies USMAC serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/usmactkd
• YouTubeyoutube.com/user/usmactkd
• Facebookfacebook.com/martialartsolympia
• Instagraminstagram.com/usmactkd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Martial Arts Center