Eden Farms
Eden Farms is a family-owned equestrian facility in Marietta, South Carolina, offering horse boarding, riding lessons, trail rides, summer camps, field trips, and corporate leadership workshops on 160 acres, with all commercial proceeds supporting its on-site 501(c)(3) therapeutic riding program, Happy Hooves.
- Company typePrivate
- Founded2001
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Eden Farms does
Eden Farms is a family-owned horse stable and equestrian facility located on 160 acres at 4700 Dacusville Highway in Marietta, South Carolina, operating since 2001 and serving the Upstate SC and greater Greenville market. The company provides full-service horse boarding across 40 stalls with 18 pastures and three riding arenas (one covered), weekly private and group English riding lessons across dressage, hunters, and jumpers disciplines, guided trail rides through Blue Ridge Mountain terrain, introductory arena rides, horse-themed birthday parties, summer camps for children ages 6-14, and educational field trips for school and youth groups. A foundational element is the on-site Happy Hooves Therapeutic Equestrian Center, a 501(c)(3) non-profit founded in 2003 that delivers therapeutic riding to special needs children and adults and at-risk youth; all Eden Farms commercial proceeds are directed to supporting this program.
The business operates a hybrid commercial and mission-driven model spanning multiple revenue mechanics. Recurring revenue comes from monthly horse boarding subscriptions and weekly lesson packages; transactional revenue is generated from unit-priced experiences (trail rides at $80/rider, arena rides at $80/horse, birthday parties at $385 base, summer camps at $300-$375, field trips at $300 for 15 children). Professional services revenue is captured through the Equine Assisted Leadership Development (EALD) program, launched in 2015 via partnership with Leadership Adventures, which offers CliftonStrengths-based and Maister's Trust Equation-based corporate workshops with fees funding Happy Hooves therapeutic sessions. Donations processed through PayPal supplement the non-profit side, supported by donors including GE, Dabo's All In Team Foundation, and United Way.
Go-to-market is primarily direct-to-consumer targeting local families through the company website, Facebook, Constant Contact newsletter, and word-of-mouth referrals, with an emerging enterprise field sales motion for corporate EALD workshops. The facility hosts a 10+ year college internship and volunteer pipeline, reinforcing the integrated commercial/therapeutic community ecosystem. No revenue, headcount precise figures, funding history, or AI/ML capabilities are disclosed; technology footprint is limited to standard website, email, and payment tooling, with the competitive moat resting on physical infrastructure, staff experience (50+ years combined), multi-decade community presence, and the unique integration with the Happy Hooves mission.
Eden Farms firmographics
Firmographics- Name
- Eden Farms
- Legal name
- Eden Farms
- Website
- https://edenfarms.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eden Farms is a family-owned equestrian facility in Marietta, South Carolina, offering horse boarding, riding lessons, trail rides, summer camps, field trips, and corporate leadership workshops on 160 acres, with all commercial proceeds supporting its on-site 501(c)(3) therapeutic riding program, Happy Hooves.
- Ownership category
- akta.pro rank
Eden Farms industry classification
Industry- Product category
- Equestrian Services
- NAICS
- Support Activities for Animal Production (115210), Horses and Other Equine Production (112920)
- SIC
- Agricultural Services (700), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Horse Boarding, Livery & Stable Operations (AFAEAGAG)
- akta.pro secondary industries
- Equestrian & Horse Trekking Centers (THAAAKAL), Equine Care & Stable Management (EDAOAOAE)
Keywords
Where Eden Farms is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eden Farms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Horse Boarding: Full-service horse boarding with 40 stalls including daily feeding, turnout, stall cleaning, access to arenas and trails. Boarding includes amenities like automatic waterers, private tack lockers, medical treatment stocks, and blanketing.
- Riding Lessons: Weekly private and group English riding lessons for ages 6+ covering dressage, hunters, jumpers, and therapeutic riding. Taught by experienced instructors at three riding arenas.
- Trail Rides: One-hour guided trail rides through 160 acres of pasture and hardwood forests. $80 per rider, available Monday through Saturday by appointment.
- Arena Rides: One-hour hands-on horse experience including safety instruction, grooming, saddling, and riding in arena. $80 per horse, available year-round by appointment for ages 2+.
- Birthday Parties: Horse-themed birthday party packages with riding activities, games, and event space rental. Base price $385 for 2-hour party with optional extras like additional horses ($80), banquet room ($100), and games.
- Summer Camp: Annual horse camp for children ages 6-14 with daily riding lessons or trail rides, horse care education, arts & crafts, and Bible devotional. 3-day camp $300, 5-day camp $375.
- Field Trips: Educational field trips for school groups with hands-on horse farm activities, pony rides, and station-based learning. Priced at $300 for 15 children, $20 each additional child.
- Corporate Leadership Workshops: Equine-assisted leadership development workshops for corporate clients including Strengths-Based Leadership and Trust-Based Leadership courses. Fees support Happy Hooves therapeutic riding program.
- Donations to Happy Hooves: Donations collected for Happy Hooves Therapeutic Equestrian Center, a 501(c)(3) non-profit. All proceeds from Eden Farms support this program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One Hour Trail Ride - $80 per rider |
| Unit Pricing | Pay-as-you-go | Arena Ride - $80 per horse |
| Unit Pricing | Pay-as-you-go | Birthday Party Base - $385 |
| Unit Pricing | Pay-as-you-go | 3-Day Summer Camp - $300 |
| Unit Pricing | Pay-as-you-go | 5-Day Summer Camp - $375 |
| Unit Pricing | Pay-as-you-go | Field Trip - $300 for 15 children |
| Subscription | Monthly | Horse Boarding - Quote required |
| Subscription | Monthly | Private Riding Lessons - Varies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Eden Farms product offering
Product offeringCore offering
Eden Farms is a family-owned horse stable on 160 acres in Marietta, SC that provides full-service horse boarding (40 stalls), weekly English riding lessons, guided trail rides, arena rides, horse-themed birthday parties, summer camps, and educational field trips. The facility also houses Happy Hooves Therapeutic Equestrian Center, a 501(c)(3) non-profit offering therapeutic riding for special needs children/adults and at-risk youth, and delivers Equine Assisted Leadership Development workshops to corporate clients in partnership with Leadership Adventures.
Product overview
Eden Farms is a family-owned horse stable and equestrian facility offering a comprehensive portfolio of interconnected services centered around horse care, riding instruction, and therapeutic programs. The core offering includes horse boarding (with 40 stalls, 18 pastures, and multiple arenas), riding lessons (private and group English lessons in dressage and hunter/jumper), trail rides, and arena rides. Additional services include summer camp for children, birthday parties, field trips, and an internship program. The facility houses Happy Hooves Therapeutic Equestrian Center (a 501(c)(3) non-profit), which provides therapeutic riding for special needs individuals and at-risk youth. A recent addition is Equine Assisted Leadership Development workshops for corporate groups. All proceeds from Eden Farms operations support Happy Hooves, creating an integrated model where commercial equestrian services fund the therapeutic mission.
Differentiator
Problem solved
Functional benefit
Brands
- Happy Hooves Therapeutic Equestrian Center: A 501(c)(3) non-profit therapeutic riding program providing horse-centered programs for special needs children and adults, as well as at-risk children and teens. Operates as a separate non-profit entity with all proceeds from Eden Farms going to support it.
- Equine Assisted Leadership Development (EALD)
Products and services
- Horse Boarding Full-service horse boarding at a family-owned stable with 40 stalls (14x14 stalls with automatic waterers, private tack lockers, medical treatment stocks), 18 pastures, multiple arenas, and 160 acres of riding trails. Includes daily feeding, turnout, stall cleaning, and access to arenas, trails, and tack storage. Pricing requires phone inquiry.
- Riding Lessons Weekly English riding lessons for ages 6 and up, available as private or group sessions. Instruction covers dressage, hunters/jumpers, and combined training disciplines, with beginner through advanced levels accommodated on well-trained school horses. Monthly subscription billing with a 24-hour cancellation policy.
- Trail Rides One-hour guided trail rides through 160 acres of Blue Ridge Mountain terrain with views of Caesar's Head, Table Rock, and Paris Mountain. Riders of all experience levels welcome; weight limit of 225 lbs; children ages 7-12 accompanied by staff. $80 per rider, available Monday through Saturday by appointment.
- Arena Rides Hour-long hands-on horse experience with stable staff including safety instruction, grooming, saddling, arena riding with games, and untacking. Suitable for ages 2 and up as an introductory Horse 101 experience. $80 per horse, available year-round by appointment.
- Birthday Parties Horse-themed birthday party packages for children with riding activities, games, and use of picnic areas or indoor event space. Two package options: any-age party for ~15 children with horse riding, or 7+ obstacle course riding with barn tours. Base price $385 for 2-hour party with optional add-ons including additional horse ($80), banquet room ($100), and games ($15-$35).
- Summer Camp Annual horse camp for children ages 6-14 featuring daily riding lessons or trail rides, hands-on horse activities (grooming, saddling, healthcare education), horse-themed arts and crafts, Bible devotional, and end-of-week horse show with ribbons and certificates. 3-day camp $300 (Mon/Wed/Fri) or 5-day camp $375 (Mon-Fri), 9am-12 noon.
- Field Trips Educational field trips for school groups with hands-on activities covering horse farm life including feeding, healthcare, grooming, saddling, horseshoeing, and pony rides. $300 for groups of 15 children, $20 each additional child; teachers and chaperones free. Year-round availability, rain or shine.
- Happy Hooves Therapeutic Riding 501(c)(3) non-profit therapeutic riding program providing tailored lessons for children and adults with special needs and at-risk youth. Sessions include grooming, saddling, and riding, typically lasting around 30 minutes. Funded by donations and Eden Farms proceeds.
- Equine Assisted Leadership Development (EALD) Corporate leadership development workshops using equine-based experiential training in partnership with Leadership Adventures. Programs include Strengths-Based Leadership (CliftonStrengths) and Trust-Based Leadership (Maister's Trust Equation) courses. Fees paid by organizations fund Happy Hooves therapeutic riding.
Quantifiable outcome
- Over 75 individual therapeutic equestrian sessions can be funded through one corporate workshop
- +1 more outcomes
Companies that use Eden Farms
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Eden Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Eden Farms partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Happy Hooves Therapeutic Equestrian CentercoreEden Farms is home to Happy Hooves, a 501(c)(3) non-profit therapeutic equestrian center founded in 2003. All proceeds from Eden Farms support Happy Hooves programs for special needs children and adults and at-risk youth. Eden Farms provides facilities, staff, and operational support for the program.
- Leadership AdventurescorePartnership with Leadership Adventures (myleadershipadventures.com) to become certified to provide equine-assisted leadership development courses. Leadership Adventures provides licensing, certification, and support for Strengths-Based Leadership (CliftonStrengths) and Trust-Based Leadership (Maister's Trust Equation) workshops. Fees paid by organizations stay at Happy Hooves to fund therapeutic riding missions.
- GEminorListed as a supporter and donor of Happy Hooves at Eden Farms.
- Dabo's All In Team FoundationminorListed as a supporter and donor of Happy Hooves at Eden Farms.
- Helen's HugsminorListed as a supporter and donor of Happy Hooves at Eden Farms.
- The Greenville Tack ShopminorListed as a sponsor of Happy Hooves at Eden Farms. Local equestrian supply retailer.
- United WayminorListed as a supporter and donor of Happy Hooves at Eden Farms.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Eden Farms competitors and assessment
Company assessmentOthers
- PATH International: Professional Association of Therapeutic Horsemanship International — the industry association and accreditation body for centers like Eden Farms' Happy Hooves. Comparable ecosystem context for therapeutic riding operations.
- Greenville Technical College Equine Studies: Regional equine academic program that funnels interns and practicum students to facilities like Eden Farms. Adjacent to Eden Farms' 10+ year internship pipeline rather than a direct competitor.
- Leadership Adventures: EALD franchisor and certifying body that licenses Eden Farms to deliver Strengths-Based and Trust-Based Leadership workshops. Directly comparable operating model in the equine-assisted leadership development category.
Direct peers
- Riverbend Equestrian Center: Greenville, SC-area English riding facility offering lessons, boarding, and training referenced in Eden Farms' own instructor bios. Direct regional peer competing for the same Upstate SC lesson and boarding customers.
- Biltmore Equestrian Center: Asheville, NC equestrian operation offering trail rides, lessons, and boarding adjacent to a major tourist destination — directly comparable mix of recreational trail riding and instructional services in the Western Carolinas.
Broad incumbents
- World Equestrian Center (WEC): Massive multi-discipline equestrian destination in Ohio and Florida offering boarding, lessons, shows, lodging, and events. Comparable business model breadth (boarding + lessons + events) but at vastly larger scale and corporate-event scope.
- Tryon International Equestrian Center: Large multi-discipline equestrian resort and competition venue in North Carolina offering boarding, lessons, trail-style experiences, events, and corporate hospitality — comparable full-stack equestrian facility with broader scale and year-round programming.
- Spruce Meadows: International show-jumping venue and equestrian facility with lessons, boarding, and event hosting. Comparable as a large-scale, multi-discipline equestrian campus, though focused on elite competition rather than family/therapeutic programming.
Regional players
- Paradise Riding Stables: Smoky Mountains-area trail ride and lesson operator offering guided rides for tourists and families. Comparable to Eden Farms' trail ride and arena ride offerings in a different geographic market (Tennessee vs. South Carolina).
Emerging players
- Mane Stream Equine Center: PATH International Premier Accredited therapeutic riding center offering equine-assisted services for individuals with special needs. Directly comparable mission and programming to Eden Farms' Happy Hooves therapeutic arm.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eden Farms social profiles
Digital presenceEden Farms compliance and trust
Trust signalCompliance1 record
Eden Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eden Farms leadership team
Management profileNumber of profiles
Profiles5 records
Eden Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eden Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eden Farms
What does Eden Farms do?
Eden Farms is a family-owned horse stable on 160 acres in Marietta, SC that provides full-service horse boarding (40 stalls), weekly English riding lessons, guided trail rides, arena rides, horse-themed birthday parties, summer camps, and educational field trips. The facility also houses Happy Hooves Therapeutic Equestrian Center, a 501(c)(3) non-profit offering therapeutic riding for special needs children/adults and at-risk youth, and delivers Equine Assisted Leadership Development workshops to corporate clients in partnership with Leadership Adventures.
Is Eden Farms a public or private company?
Eden Farms is a private company. It is classified as family owned and is currently operating.
When was Eden Farms founded?
Eden Farms was founded in 2001. It employs 11 to 50 people.
Where is Eden Farms based?
Eden Farms is headquartered in Marietta, United States, in the North America region.
How does Eden Farms make money?
Nine revenue lines are on record. Horse Boarding is the primary driver. The others are riding Lessons, trail Rides, arena Rides, birthday Parties, summer Camp, field Trips, corporate Leadership Workshops and donations to Happy Hooves.
Who are Eden Farms's main competitors?
Others on record are PATH International, Greenville Technical College Equine Studies and Leadership Adventures. Direct peers are Riverbend Equestrian Center and Biltmore Equestrian Center. Broad incumbents are World Equestrian Center (WEC), Tryon International Equestrian Center and Spruce Meadows. Paradise Riding Stables is listed as a regional player. Mane Stream Equine Center is listed as an emerging player.
Does Eden Farms have an API?
No public API is recorded for Eden Farms.
What industry is Eden Farms in?
Eden Farms's product category is Equestrian Services. Its primary akta.pro industry code is AFAEAGAG, Horse Boarding, Livery & Stable Operations, with a secondary code of THAAAKAL, Equestrian & Horse Trekking Centers. Its NAICS code is 115210 and its SIC code is 700.