HAPPY HOOVES INC

What HAPPY HOOVES INC does

Happy Hooves Inc is a 501(c)(3) nonprofit therapeutic equestrian center founded in 2005 by Amy Goudelock and headquartered at Eden Farms, a 160-acre family-owned facility at 4700 Dacusville Highway in Marietta, South Carolina. The organization delivers horse-centered programs including therapeutic riding, Equine Assisted Learning (EAL), School at the Barn, Project SEARCH vocational training, and a Veterans Program coordinated with Upstate Warrior Solutions. It serves special needs children and adults (including individuals with autism, cerebral palsy, Down syndrome, ADD/ADHD, and Rubinstein Taybi Syndrome), at-risk youth from four South Carolina counties, veterans with trauma and PTSD, and corporate clients seeking leadership development. Credentialing rests on PATH International Premier Accredited Center status and EAGALA certification for its instructors.

The business model is hybrid nonprofit financing. Approximately half of inputs are tax-deductible donations collected via PayPal, Givingfuel, and workplace giving/employee matching programs, supplemented by signature fundraising events (Wines & Equines in its 14th year, the Charity Golf Tournament, and Christmas at the Barn). A smaller earned-revenue stream comes from corporate Equine Assisted Leadership Development workshops (Strengths-Based and Trust-Based Leadership) licensed through a partnership with Leadership Adventures; one workshop reportedly funds more than 75 therapeutic sessions. Marketing reaches donors and participants through Facebook, Constant Contact email, a Weebly-hosted website, Google reviews, and earned media partnerships with regional outlets including Greenville Journal, WYFF News, and Upstate Parent. Operating geography is limited to the Upstate of South Carolina, with delivery centralized at Eden Farms.

Name

HAPPY HOOVES INC

Legal name

Happy Hooves

Website

https://happyhoovessc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Happy Hooves is a 501(c)(3) nonprofit therapeutic equestrian center at Eden Farms in Marietta, South Carolina, delivering PATH- and EAGALA-certified horse-centered programs for special needs individuals, at-risk youth, and veterans.

Ownership category

akta.pro rank

Product category

Therapeutic Equestrian Services

NAICS

Support Activities for Animal Production (115210), Pet Care (except Veterinary) Services (81291)

SIC

Agricultural Services (700)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industries

Equine Working Ranch & Trail Operations (non-tourism) (AFAEAGAL), Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Therapeutic equestrian services
• Equine assisted therapy
• Therapeutic horseback riding
• Equine assisted learning
• Equine leadership workshops

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals, corporations, and foundations supporting the nonprofit mission to enhance lives through horse therapy.
2. Corporate Leadership Workshops: Fees paid by organizations for equine-assisted leadership development workshops including Strengths-Based Leadership and Trust-Based Leadership courses.
3. Fundraising Events: Revenue from annual events including Wines & Equines fundraiser and Charity Golf Tournament.
4. Workplace Giving Programs: Employee matching gift programs and workplace giving campaigns that double individual donation impacts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Happy Hooves is a 501(c)(3) nonprofit therapeutic equestrian center located at Eden Farms in Marietta, South Carolina, offering horse-centered programs for special needs children and adults, at-risk youth, and veterans. Core programs include therapeutic riding, Equine Assisted Learning (EAL), School at the Barn, Project SEARCH vocational training, and a Veterans Program. The organization also generates mission-funding revenue through corporate Equine Assisted Leadership Development workshops (Strengths-Based Leadership and Trust-Based Leadership).

Product overview

Happy Hooves is a 501(c)(3) nonprofit therapeutic equestrian center offering multiple horse-centered programs. The core service portfolio includes Therapeutic Riding for individuals with special needs, Equine Assisted Learning (EAL) for life and social skills development, School at the Barn for monthly full-day educational programs, Project SEARCH for vocational training, and a Veterans Program for trauma recovery. Corporate leadership development is offered through Strengths-Based and Trust-Based Leadership workshops at Eden Farms. The organization also runs signature fundraising events including Wines & Equines, Christmas At The Barn, and an annual Charity Golf Tournament. Programs operate year-round at Eden Farms in Marietta, SC.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Riding Horse-centered therapy program helping individuals with special needs learn horsemanship from grooming to riding, developing strength, balance, coordination, posture, range-of-motion, and leadership skills.
• Equine Assisted Learning (EAL) Program teaching life, social, and communication skills through horse interactions in group or private sessions, building relationships and learning about boundaries, trust, and self-awareness.
• School at the Barn Monthly full-day program where students with special needs attend hands-on learning experiences at Eden Farms, combining equine-related activities with therapeutic horseback riding aligned with classroom curriculum.
• Project SEARCH Vocational skills training program for high school students with intellectual disabilities and developmental delays to prepare them for employment after graduation.
• Veterans Program Equine therapy program coordinated through Upstate Warrior Solutions for veterans and their partners, helping participants navigate trauma, PTSD, and relationship difficulties through horsemanship.
• Strengths-Based Leadership Development One-day corporate workshop using CliftonStrengths concepts to help leaders master proven leadership principles, know their own strengths and the strengths of others, and empower effective teams.
• Trust-Based Leadership Development One-day corporate course using Maister's Trust Equation to help leaders master principles to understand and build trusted relationships, increasing trustworthiness.

Quantifiable outcome

• Child spoke first word ever during first therapeutic riding session
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

36 partnerships are on record, tiered core, flagship and minor.

• Leadership AdventurescoreStrategic or Co-development PartnerPartnered with Leadership Adventures to provide equine-based leadership training workshops. Happy Hooves is licensed to deliver Strengths-Based Leadership and Trust-Based Leadership courses through PATH Premier Accredited Centers. Fees from workshops fund Happy Hooves mission.
• PATH InternationalcoreStrategic or Co-development PartnerAssociation with PATH International for providing experiential, equine-based leadership training. Happy Hooves is a PATH Premier Accredited Center.
• Eden FarmscoreOthersHappy Hooves operates as a therapeutic equestrian center at Eden Farms, located in Marietta, SC. Eden Farms has been family owned and operated for over 25 years.
• Upstate Warrior SolutionscoreStrategic or Co-development PartnerCoordination with Upstate Warrior Solutions to provide the Veterans Program helping veterans and their partners with trauma, PTSD and relationship difficulties through equine-assisted therapies. Military equine therapy program launched September 2024.
• Helen's HugsflagshipGTM or Marketing PartnerTriple Crown Partner and founding supporter. Non-profit foundation established in memory of Helen Corontzes dedicated to helping special needs children connect with horses at Eden Farms. Donated horse Tonka to the program.
• First Presbyterian Church of GreenvilleflagshipGTM or Marketing PartnerTriple Crown Partner supporting Happy Hooves mission.
• Cameron ConstructionflagshipGTM or Marketing PartnerTriple Crown Partner providing support for Happy Hooves programs.
• Systems SpecialtiesflagshipGTM or Marketing PartnerTriple Crown Partner providing support for Happy Hooves programs.
• Cliffs Residents OutreachflagshipGTM or Marketing PartnerTriple Crown Partner supporting Happy Hooves mission.
• Silos Brewing CompanyflagshipGTM or Marketing PartnerTriple Crown Partner providing support for Happy Hooves programs.
• EAGALAcoreStrategic or Co-development PartnerChampion Partner. EAGALA certified staff including Executive Director Becky Sweeney as EAGALA Certified Equine Specialist.
• The Tack ShopminorGTM or Marketing PartnerChampion Partner providing tack and equipment support.
• The Farm HouseminorGTM or Marketing PartnerChampion Partner providing equipment and supply support.
• South Carolina Upstate Equine CouncilminorGTM or Marketing PartnerChampion Partner representing local equine industry.
• Hands on GreenvilleminorGTM or Marketing PartnerChampion Partner supporting volunteer engagement.
• Crockett Pediatric DentistryminorGTM or Marketing PartnerChampion Partner providing community support.
• Anderson UniversityminorGTM or Marketing PartnerIntern Partner providing student volunteers and potential future staff.
• Bob Jones UniversityminorGTM or Marketing PartnerIntern Partner providing student volunteers and potential future staff.
• Clemson UniversityminorGTM or Marketing PartnerIntern Partner providing student volunteers and potential future staff.
• Furman UniversityminorGTM or Marketing PartnerIntern Partner providing student volunteers and potential future staff. Furman Equestrian Team members volunteer at Happy Hooves.
• Liberty UniversityminorGTM or Marketing PartnerIntern Partner providing student volunteers and potential future staff.
• North Greenville UniversityminorGTM or Marketing PartnerIntern Partner providing student volunteers and potential future staff.
• Shriners HospitalcoreGTM or Marketing PartnerOrganization Partner providing referrals and support for children with special needs receiving treatment.
• A Child's HavenminorGTM or Marketing PartnerOrganization Partner serving children with developmental delays.
• Camp CourageminorGTM or Marketing PartnerOrganization Partner for therapeutic camping programs.
• Camp SpearheadminorGTM or Marketing PartnerOrganization Partner for therapeutic and special needs camping.
• Miracle Hill Children's HomecoreGTM or Marketing PartnerOrganization Partner providing at-risk children for Happy Hooves programs.
• Helping Hands Children's HomecoreGTM or Marketing PartnerOrganization Partner providing at-risk children for Happy Hooves programs.
• Frazee Dream CentercoreGTM or Marketing PartnerOrganization Partner providing at-risk youth for programs.
• Pickens County Behavioral HealthcoreGTM or Marketing PartnerOrganization Partner providing referrals for youth behavioral health programs.
• The Meyer CentercoreGTM or Marketing PartnerOrganization Partner serving special needs children from school systems.
• Project SEARCHcoreStrategic or Co-development PartnerProgram partner providing vocational skills training for high school students with intellectual disabilities and developmental delays.
• Sam's ClubminorGTM or Marketing PartnerSupply Partner providing equipment and supply donations.
• SmartPakminorGTM or Marketing PartnerSupply Partner providing equine supplies and equipment.
• Tractor SupplyminorGTM or Marketing PartnerSupply Partner providing farm and ranch equipment.
• Tryon Equine HospitalminorOthersVet Partner providing veterinary services and care for therapy horses.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Others

• EAGALA (Equine Assisted Growth and Learning Association): Credentialing body for Happy Hooves' Executive Director (Becky Sweeney) as a Certified Equine Specialist. Defines the EAL methodology used in Happy Hooves' programs and shapes the broader competitive landscape.
• Upstate Warrior Solutions: Partner organization that launched the Veterans Program with Happy Hooves in September 2024. Closely related ecosystem player routing veteran referrals to equine therapy; relevant for understanding the veteran-services referral pipeline.
• Leadership Adventures: Licensing partner of Happy Hooves for Equine Assisted Leadership Development workshops (Strengths-Based and Trust-Based Leadership). Comparable as the source of the curriculum that Happy Hooves now delivers; also competes indirectly as another PATH Premier Accredited Center offering EALD.
• PATH International (Professional Association of Therapeutic Horsemanship): The accrediting body for Happy Hooves' Premier Accredited Center status and the certifying organization for its therapeutic riding instructors. Industry association that defines the peer set's operating standards.

Direct peers

• Mane Stream: PATH Premier Accredited therapeutic equestrian center in Oldwick, NJ offering equine-assisted services for people with disabilities and veterans. Closely mirrors Happy Hooves' service mix, accreditation, and population focus.
• GallopNYC: PATH-accredited therapeutic riding nonprofit in New York City serving children and adults with disabilities. Direct peer focused on the same therapeutic riding/equine-assisted learning core service.
• SpiritHorse Equine Assisted Therapy: Texas-based nonprofit network providing equine-assisted therapy to children with autism and special needs, with multiple licensed centers. Comparable mission and accredited operating model.
• Cheff Therapeutic Riding Center: PATH Premier Accredited therapeutic riding center in Augusta, MI serving special-needs children, at-risk youth, and veterans through equine-assisted services. Highly comparable mission, accreditation, and program mix to Happy Hooves.
• BraveHearts Therapeutic Riding & Educational Center: Illinois-based PATH Premier Accredited center providing therapeutic horseback riding, equine-assisted learning, and horsemanship for individuals with disabilities and at-risk youth. Direct peer in scale, mission, and operating model.
• Equi-Librium (Equi-librium Inc.): Pennsylvania PATH Premier Accredited center offering therapeutic riding and equine-assisted learning to individuals with physical, cognitive, and emotional challenges. Same accreditation tier and population profile.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HappyHoovesSC
• LinkedInlinkedin.com/company/happy-hooves-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAPPY HOOVES INC