GreenChem AdBlue4you

What GreenChem AdBlue4you does

GreenChem AdBlue4you, founded in 2003 and headquartered in Breda, Netherlands, is a manufacturer and distributor of AdBlue (a 32.5% urea solution) and related emissions-reduction chemicals used in Selective Catalytic Reduction (SCR) systems for diesel vehicles. The company operates more than 50 production facilities and two urea production sites across Europe, leveraging vertical integration through sister companies SKW Piesteritz (Germany), Duslo (Slovakia), and LAT Linz (Austria) within parent AGROFERT Holding, a privately owned Czech conglomerate employing over 31,000 people. Its product portfolio includes standard AdBlue (ISO 22241-compliant), the proprietary EFFINOX anti-crystallization premium additive validated by SGS, AUS40 marine-grade 40% urea solution (ISO 18611), and SMART bulk storage tank systems with telemetry enabling automated fleet refills.

The business sells through a multi-channel model combining direct B2B supply to fleet operators (5L canisters to 1000L IBCs and bulk tanks), partnerships with over 10,000 gas stations in Spain alone, mobile delivery fleets in Iberia, and the AdBlue4You consumer app for station location. Customers span trucks and buses, passenger cars, agricultural vehicles, industrial plants, rail, marine shipping, and off-road machinery, with named references including Van Leeuwen Container Service and Mareneco. The AdBlue market is projected to grow at 5-8% CAGR into the early 2030s before structural decline driven by truck electrification. GreenChem recently expanded into Austria (January 2025), launched the AUS40 marine line (March 2025), acquired Arom-dekor Kemi for Nordic entry (July 2026), and joined the newly established AGF Nitrogen Sub-Holding within AGROFERT (July 2026).

Name

GreenChem AdBlue4you

Legal name

GreenChem Holding B.V.

Website

https://greenchem-adblue.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

GreenChem AdBlue4you manufactures and distributes AdBlue (urea solution), EFFINOX anti-crystallization additive, and AUS40 marine urea across Europe, serving commercial fleets, passenger cars, marine, industrial, and rail customers through 50+ production facilities and integrated gas station and tank telemetry networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. AdBlue and Related Product Sales: Sale of AdBlue, AUS40, and EFFINOX products in various packaging formats (5L-20L canisters, 200L drums, 1000L IBCs). Bulk tank systems with integrated telemetry enable recurring supply contracts with automatic delivery scheduling.
2. Bulk Storage Tank Systems: Sale of SMART bulk storage and dispensing tank systems to fleet operators. Includes various sizes (SMART Lite, SMART Plus, SMART 5000, T2500-T15000) with optional telemetry and automatic refill services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

GreenChem manufactures and distributes AdBlue® (32.5% urea solution), AUS40 marine urea solution (40%), and EFFINOX® premium anti-crystallization AdBlue for diesel SCR emissions systems. Products are delivered in packaged formats (5L–1000L) and via SMART bulk tank systems with telemetry, serving commercial fleets, industrial operators, gas stations, and individual diesel vehicle owners across Europe.

Product overview

GreenChem AdBlue4you is a comprehensive AdBlue® and emissions reduction solutions provider offering a complete product portfolio organized into three main categories: core products (AdBlue®, AUS40 marine solution, and EFFINOX® anti-crystallization premium solution), packaged products (canisters from 5L to 20L, drums of 200L, and IBCs of 1000L in both standard and EFFINOX variants), and dispensing systems (SMART bulk storage tanks with telemetry ranging from 2500L to 15000L with automatic delivery capability). The portfolio also includes pumping equipment (electrical and hand pumps) and a mobile application for locating AdBlue® stations. The company operates as part of Agrofert Holding with privileged access to urea from sister companies SKW Piesteritz, Duslo, and LAT Linz, enabling reliable supply across Europe through over 50 production facilities.

Differentiator

Problem solved

Functional benefit

Brands

• EFFINOX: Anti-crystallizing AdBlue premium solution designed to prevent and eliminate urea deposit formation in SCR systems of diesel vehicles, including preventive and corrective action against urea crystallization.
• AUS40

Products and services

• AdBlue® (32.5% urea solution) A 32.5% urea solution in demineralized water used in Selective Catalytic Reduction (SCR) systems to reduce NOx emissions from diesel vehicles, enabling compliance with Euro 6 emission standards. Sold in packaged formats and bulk for trucks, buses, passenger cars, agricultural machinery, trains, off-road vehicles, and industrial plants.
• AUS40 (40% marine urea solution) Marine-grade 40% urea solution designed for ISO 18611 applications and SCR systems on larger vessel engines requiring higher urea concentration than standard AdBlue. Delivered to ships at port (e.g., 35 cubic meters to vessel ONE RESILIENCE at Algeciras) for IMO Tier III NOx compliance.
• EFFINOX® Anti-Crystallization AdBlue Premium Solution A premium AdBlue variant with a proprietary anti-crystallization additive that prevents and eliminates urea deposit formation in SCR systems, particularly effective for vehicles with low-load running engines and cold-weather operation. Reduces surface tension of droplets to enable complete SCR reaction at lower exhaust temperatures.
• AdBlue 5L Canister (CAREFiLL) 5-litre AdBlue canister with integrated spout and breathing pipe for easy spill-free pouring, featuring usage instruction photos on packaging. Targeted at retail consumers and small fleets.
• AdBlue 10L Canister 10-litre AdBlue canister with integrated CAREFiLL spout and breathing pipe for easy pouring, with usage instruction photos on packaging. Targeted at retail and small commercial users.
• AdBlue 20L Canister 20-litre AdBlue canister with integrated CAREFiLL spout and breathing pipe for easy pouring and storage.
• AdBlue 200L Drum 200-litre High Density Polyethylene drum for maximum flexibility in refilling AdBlue at premises or for small yearly usage; can be fitted on a trolley. Targets small fleet and industrial users.
• AdBlue 1000L IBC 1000-litre Intermediate Bulk Container with options for manual or electrical pump integration, gravity feed kit, bottom valve, CDS system, and breathing system. Targets mid-size fleets and industrial users.
• SMART Plus Bulk Storage & Dispensing Tank AdBlue bulk storage and dispensing tank with 3,350L inner capacity, integrated telemetry for automatic refill scheduling, and 45L/min flow rate. Sold to fleet operators for on-site storage and dispensing.
• SMART 5000 Bulk Storage & Dispensing Tank 5,000-litre AdBlue bulk storage and dispensing tank with telemetry for automatic deliveries, designed for larger fleet and industrial deployments.
• AdBlue4You Mobile App Mobile app for iOS and Android that helps drivers locate the nearest AdBlue-dispensing stations. Integrates with GreenChem's network of equipped gas stations (10,000+ in Spain) to drive consumer pull-through.

Quantifiable outcome

• Van Leeuwen Container Service reported zero injector problems within 6 months of switching to EFFINOX, after previously facing high-cost repairs and truck standstill issues.
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Vilokan GroupminorChannel Partner/ Reseller/ Distributor · 2 July 2026GreenChem acquired Arom-dekor Kemi from Vilokan Group, expanding presence in Sweden, Norway, and Finland markets.
• AGF Nitrogen Sub-HoldingcoreStrategic or Co-development Partner · 1 July 2026As of July 2026, GreenChem officially became part of the newly established AGF Nitrogen Sub-Holding, consolidating nitrogen-related chemical operations within the group.
• SKW PiesteritzcoreStrategic or Co-development PartnerGermany's largest producer of ammonia and urea. Key supplier of automotive grade urea (AGU) essential for AdBlue production. Provides secure raw material supply for GreenChem.
• DuslocoreStrategic or Co-development PartnerMajor Slovak producer of fertilizers and chemical products with decades of expertise in high-quality urea production. Supplies urea for GreenChem's AdBlue manufacturing.
• LAT LinzcoreStrategic or Co-development PartnerAustria-based supplier with modern production facilities and logistics capacity across Central Europe. Provides urea supply for GreenChem operations.
• SGS (Independent Testing)minorOthersIndependent testing organization that validated EFFINOX quality, safety, and reliability for use in SCR systems of vehicles and machinery.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yara International: Global nitrogen chemical leader and producer of Air1, one of the largest AdBlue brands globally. Yara competes head-to-head with GreenChem in European AdBlue markets and shares similar vertical integration into urea production.
• CF Industries: Major North American producer of nitrogen products including urea and AdBlue/DEF. Comparable to GreenChem as a large-scale urea-based chemical manufacturer with downstream emissions-control products.
• Old World Industries (Peak): Peak is a leading North American DEF/AdBlue brand competing directly with GreenChem in the diesel exhaust fluid market. Comparable as a focused AdBlue/DEF producer with retail and bulk distribution channels.

Broad incumbents

• TotalEnergies: Integrated energy major that markets AdBlue through its fuel station network in Europe. Competes with GreenChem in retail AdBlue distribution at forecourts and B2B supply to fleets.
• Repsol: Spanish integrated energy company distributing AdBlue through its Iberian fuel station network and B2B channels. Comparable to GreenChem's Iberian operations including Spain and Portugal.
• Shell: Global energy company with a branded AdBlue offering distributed through its extensive European fuel station network. Comparable to GreenChem as a downstream AdBlue distributor and fleet supplier.
• BASF: World's largest chemical company with a broad AdBlue and automotive chemicals portfolio serving fleets and OEMs. Overlaps with GreenChem in DEF/AdBlue supply but competes as part of a much wider chemicals portfolio.
• Mitsui Chemicals: Diversified Japanese chemical manufacturer producing urea and emissions-related chemical products. Overlaps with GreenChem in industrial organic chemicals serving automotive/industrial customers.

Regional players

• Orlen: Central European integrated energy and chemical company producing and distributing AdBlue primarily in Poland and neighboring markets. Regional competitor to GreenChem in Central/Eastern Europe.

Others

• Cummins Filtration: Manufacturer of SCR after-treatment systems and filtration products for diesel engines. Ecosystem participant adjacent to GreenChem — its SCR technology drives AdBlue consumption at fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenchemadblue
• Facebookfacebook.com/Greenchemadblue
• LinkedInlinkedin.com/company/greenchem-holding-b-v-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenChem AdBlue4you