What Melbourne Orthopaedic Group does

Melbourne Orthopaedic Group (MOG) is a private multi-surgeon orthopaedic practice headquartered in Windsor, Melbourne, with five clinic locations across the metropolitan area (Windsor, Melbourne CBD, Brighton, Templestowe Lower, Hawthorn) and a roster of 17+ fellowship-trained orthopaedic surgeons. The practice delivers comprehensive surgical and non-surgical care across nine subspecialty service lines: spine, hip, knee, shoulder, foot & ankle, sports medicine, trauma, elbow, and hand & wrist. Surgical procedures are performed primarily at The Avenue Hospital in Windsor, with additional public hospital affiliations at Alfred, Monash, St Vincent's, Austin, and Western hospitals.

The practice's technical foundation is built on minimally invasive and arthroscopic surgical techniques, robotic-assisted hip and knee arthroplasty using the Mako system, image-guided patient-specific navigation for knee replacements, and subspecialty procedures including hip preservation surgery, single-position lumbar fusion, total ankle replacement, and minimally invasive foot surgery. MOG operates the MOG Research Foundation (established 1993) and the MOG Research Institute (MOGRI), which run AOA-accredited fellowship programs in Lower Limb Reconstruction, Foot & Ankle, and Shoulder/Elbow Upper Limb specialisations, and have supported 63 fellows and 200+ peer-reviewed publications to date. Surgeon credentials include international fellowship training (Rothman Institute Philadelphia, New York-Presbyterian/Columbia, European and ASEAN travelling fellowships) and academic appointments (Monash University Department of Surgery).

The revenue model is a professional services, fee-for-service medical practice. Consultation fees are billed at AMA recommended rates, surgical procedures generate professional fees (with Medicare rebates and private health insurance covering theatre and accommodation costs), and allied health services are covered by private health funds but not Medicare rebatable. Patient acquisition is sales-led via GP and specialist referrals, with direct appointment booking through individual surgeon secretaries and an online request form; the practice also accepts WorkCover and TAC patients. MOG's customer base spans adult orthopaedic patients, paediatric cases, and elite athletes through affiliations with the Australian Institute of Sport, Victorian Institute of Sport, Melbourne Storm, Western Bulldogs, Netball Australia, the Australian Basketball Team, and Athletics Australia.

Name

Melbourne Orthopaedic Group

Legal name

Melbourne Orthopaedic Group

Website

https://mog.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Melbourne Orthopaedic Group is a private multi-surgeon orthopaedic practice in Melbourne, Australia, with 17+ fellowship-trained surgeons delivering surgical and non-surgical care across spine, hip, knee, shoulder, foot & ankle, sports medicine, trauma, elbow, and hand & wrist subspecialties.

Ownership category

akta.pro rank

Product category

Orthopaedic Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Spine (Orthopedic Spine) (HLAKALAE), Foot & Ankle (HLAKALAG), Orthopedic Trauma (HLAKALAD), Hand & Upper Extremity (HLAKALAF)

Keywords

• Orthopaedic surgery services
• Sports medicine treatment
• Joint replacement surgery
• Arthroscopic surgery
• Musculoskeletal specialist care

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Consultation Fees: Consultation fees billed at AMA recommended fee level. Patients receive itemized accounts and are expected to settle on the day of consultation. Medicare direct billing available.
2. Surgical Procedures: Surgical fees charged for procedures including joint replacements, arthroscopic surgeries, and trauma care. Medicare rebates apply with out-of-pocket costs. Private health insurance covers surgical theatre and accommodation costs.
3. Allied Health Services: Therapy services provided by the practice are not Medicare rebateable but are covered by private health funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Melbourne Orthopaedic Group operates a multi-surgeon private orthopaedic practice delivering surgical and non-surgical care across nine subspecialty areas: Spine, Hip, Knee, Shoulder, Foot & Ankle, Sports Medicine, Trauma, Elbow, and Hand & Wrist surgery. The practice performs advanced procedures including joint replacement, arthroscopic surgery, robotic-assisted arthroplasty (Mako system), hip preservation surgery, minimally invasive techniques, and trauma fixation, supported by a network of five Melbourne clinic locations and affiliations with leading private and public hospitals.

Product overview

Melbourne Orthopaedic Group is a multi-surgeon orthopaedic practice offering comprehensive surgical and non-surgical care across nine specialty service areas: Spine, Hip, Knee, Shoulder, Foot & An ankle, Sports Medicine, Trauma, Elbow, and Hand & Wrist surgery. The practice operates as a unified group of individual orthopaedic surgeon practices united by common purpose and values. MOG is supported by the Melbourne Orthopaedic Group Research Institute (MOGRI), which provides fellowship training programs in Lower Limb Reconstruction, Foot and Ankle, and Shoulder/Elbow Upper Limb specializations. The group has a rich history spanning over four decades and provides care through multiple locations across Melbourne.

Differentiator

Problem solved

Functional benefit

Products and services

• Spine Surgery Services Specialised surgical and non-surgical treatment for spinal conditions including disc herniation, spinal stenosis, scoliosis, and chronic back pain, offering minimally invasive spine surgery, spinal fusion, and reconstructive procedures for adult and paediatric patients.
• Hip Surgery Services Comprehensive hip care including total hip replacement, hip resurfacing, revision hip replacement, robotic-assisted arthroplasty, and minimally invasive hip surgery focused on hip preservation and pain relief.
• Knee Surgery Services Expert knee care including ACL reconstruction, partial and total knee replacement, robotic-assisted arthroplasty, arthroscopic knee surgery, and treatment for meniscus tears, cartilage damage, and patellar instability.
• Shoulder Surgery Services Treatment for shoulder injuries including rotator cuff repairs, partial, full, and reverse shoulder replacement, arthroscopic procedures, and management of dislocations and instability.
• Foot & Ankle Surgery Services Specialised foot and ankle care covering forefoot conditions (bunions, hallux rigidus), hindfoot and ankle problems, deformity correction, total ankle replacement, minimally invasive foot surgery, and trauma management.
• Sports Medicine Services Specialised care for sports-related injuries including ligament injuries (ACL, MCL, PCL), tendon injuries, cartilage damage, and sports injury rehabilitation using advanced treatment strategies for athletes at all levels.
• Trauma Services Urgent care for orthopaedic trauma including fractures, dislocations, and complex injuries with surgical fixation (ORIF) and soft tissue injury repair.
• Elbow Surgery Services Treatment for elbow conditions including tennis elbow, golfer's elbow, ligament injuries, elbow fractures, arthritis, and elbow replacement surgery using arthroscopic and reconstructive techniques.
• Hand & Wrist Surgery Services Care for hand and wrist conditions including carpal tunnel syndrome, trigger finger, arthritis, tendon injuries, fractures, and nerve compression with both non-surgical and surgical options.
• MOG Research Institute (MOGRI) Not-for-profit research and education institute supporting orthopaedic research and education through fellowship training, registrar training, clinical research, and peer review publication. Has supported 63 fellows since 1993.
• Shoulder, Hip & Knee Surgery (Mr Ashley Carr) Surgical practice offering shoulder, hip, and knee orthopaedic care; Mr Carr also worked as Orthopaedic Consultant Surgeon at Alfred Hospital.

Quantifiable outcome

• Rich history spanning over four decades of orthopaedic practice
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• The Avenue HospitalcoreStrategic or Co-development PartnerPrimary surgical facility for MOG surgeons. Located opposite the MOG Windsor clinic with comprehensive radiology services including X-rays, CT, Ultrasound, MRI, and bone scans.
• Royal Australasian College of SurgeonscoreStrategic or Co-development PartnerAll MOG surgeons hold Fellowship with RACS. Practice participates in surgical training and education through this affiliation.
• Australian Orthopaedic AssociationcoreStrategic or Co-development PartnerMOG Fellowship programs are accredited by the Australian Orthopaedic Association. Foundation oversees clinical research projects.
• Monash UniversitymajorStrategic or Co-development PartnerA/Prof Greg Hoy is an adjunct Associate Professor in the Department of Surgery at Monash University. Several surgeons completed training at Monash.
• Western HospitalmajorStrategic or Co-development PartnerPartner hospital for the Foot and Ankle Fellowship program, conducted in partnership with Western Hospital.
• Rothman Institute, PhiladelphiamajorStrategic or Co-development PartnerMr Andrew Fraval trained at this leading American centre for joint replacement surgery, expanding expertise in hip and knee replacement.
• Alfred HospitalmajorStrategic or Co-development PartnerMr David Young spent 10 years as visiting orthopaedic surgeon. Mr Ashley Carr worked as Orthopaedic Consultant Surgeon. Public hospital affiliation for training.
• St Vincent's HospitalmajorStrategic or Co-development PartnerMr Andrew Fraval has public appointment at St Vincent's Hospital where he works with surgeons in training.
• Austin HospitalmajorStrategic or Co-development PartnerMr Andrew Fraval has public appointment at Austin Hospital. Mr Greg Hoy worked at Austin Hospital 1916-present.
• International Consensus Meeting on prosthetic joint infectionminorStrategic or Co-development PartnerMr Andrew Fraval is on the executive committee for this international consensus meeting on prosthetic joint infection.
• MOG Research FoundationcoreStrategic or Co-development PartnerNot-for-profit research and education institute supporting orthopaedic research and education through fellowship training, registrar training, clinical research, and peer review publication. Managed by board of directors including research professionals from Melbourne institutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stadium Sports Medicine & Orthopaedics: Melbourne multi-specialist orthopaedic and sports medicine clinic with multiple clinic locations. Competes head-to-head with MOG for the same private patient and GP-referred orthopaedic caseload in greater Melbourne.
• North Sydney Orthopaedic & Sports Medicine Centre: Large multi-surgeon orthopaedic and sports medicine group in Sydney offering subspecialty coverage (hip, knee, shoulder, foot & ankle, spine). Closest comparable corporate-structure peer to MOG outside Victoria.
• Brisbane Sports & Exercise Medicine Specialists: Multi-physician sports medicine and orthopaedic practice serving elite sport and private patients in Queensland. Comparable business model to MOG, with analogous team-physician and elite-athlete affiliations.
• Perth Orthopaedic & Sports Medicine Centre: Western Australia's largest multi-surgeon orthopaedic group offering comprehensive subspecialty orthopaedic and sports medicine services. Comparable to MOG in scale, subspecialty breadth, and private-practice structure.
• Olympic Park Sports Medicine Centre: Melbourne-based multidisciplinary sports medicine and orthopaedic practice with multiple surgeons and strong ties to elite and community sport. Directly comparable to MOG as a multi-surgeon sports-and-orthopaedic group operating in the same metropolitan market.

Others

• Alfred Health: Major tertiary Melbourne public hospital where several MOG surgeons hold visiting positions. Ecosystem partner providing trauma and complex case exposure as well as training pathways.
• Monash Health: Major Victorian public hospital network that hosts MOG surgeons' training and provides public-hospital orthopaedic services. Acts as a referral feeder / training ecosystem partner rather than direct competitor in private orthopaedics.
• Sports Medicine Australia (SMA): National peak professional body for sports medicine practitioners in Australia. Not a direct competitor, but the credentialing, education, and policy ecosystem in which MOG's sports medicine services operate.

Broad incumbents

• Epworth HealthCare: Major not-for-profit private hospital group in Melbourne where many MOG surgeons operate. While not a direct competitor practice, Epworth's orthopaedic service line, employing and affiliating with orthopaedic surgeons, competes for the same private patient pool and surgeon affiliations.
• Cabrini Health: Large Melbourne private hospital operator with an active orthopaedic surgery programme and affiliated surgeon network. Competes with MOG-affiliated private hospitals for inpatient orthopaedic volume and surgeon loyalty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MelbourneOrthopaedicGroup
• LinkedInlinkedin.com/company/melbourne-orthopaedic-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Orthopaedic Group