Olympic Park Sports Medicine Centre

What Olympic Park Sports Medicine Centre does

Olympic Park Sports Medicine Centre (OPSMC) is an Australian multi-disciplinary sports and exercise medicine practice headquartered in Melbourne's Olympic Park sporting precinct, operating four physical campuses across Victoria (Melbourne Olympic Park, Glen Iris, Bendigo) and Queensland (Gold Coast, formerly SEQSEM) plus telehealth services. Founded in 1980, it self-describes as Australia's largest multi-disciplinary sport and exercise medicine clinic, employing 60+ practitioners serving 15,000+ active Australians annually. The clinical roster spans sport and exercise physicians (FACSEP fellows), orthopaedic surgeons, physiotherapists, podiatrists, dietitians, psychologists, exercise physiologists, hand therapists, and remedial massage therapists, supported by specialty procedures including musculoskeletal ultrasound-guided injections, Dolorclast Radial Shockwave Therapy, Platelet-Rich Plasma (PRP) therapy, real-time ultrasound rehabilitation, VALD Force Platform assessment, compartment pressure testing, and SCAT5 concussion assessment.

Revenue is generated primarily through fee-for-service consultations and procedures, with Medicare rebates available on physician and orthopaedic consultations (with valid GP or specialist referrals), Medicare rebates on some procedures, and private health insurance extras coverage on physiotherapy, remedial massage, clinical Pilates, and exercise physiology. Out-of-pocket gap fees and non-rebatable procedures (shockwave at A$100 per treatment, PRP injections) contribute incremental revenue. Patient acquisition runs through GP and specialist referrals, direct bookings via HealthEngine (Queensland) and MyHealth1st (Victoria), content marketing, and elite sporting organisation partnerships.

The client base bifurcates between elite athletes and sporting organisations (Athletics Australia, Cricket Australia, Tennis Australia and the Australian Open, Netball Australia, Australian Olympic and Paralympic teams, multiple AFL clubs, Melbourne Storm and Victory, Gold Coast Titans, Queensland Reds, AusTriathlon, Rowing Australia, Melbourne United, AFL Umpires) and the general public seeking musculoskeletal, rehabilitation, chronic disease exercise management, and nutrition services. OPSMC holds Australia's only FIFA Medical Centre of Excellence accreditation and operates as a training site for the Australasian College of Sport and Exercise Physicians (ACSEP).

Name

Olympic Park Sports Medicine Centre

Legal name

Olympic Park Sports Medicine Centre

Website

https://opsmc.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Olympic Park Sports Medicine Centre is an Australian multi-disciplinary sports and exercise medicine practice operating four campuses across Victoria and Queensland, with 60+ practitioners delivering physiotherapy, specialist medical, orthopaedic, and allied health services to 15,000+ active Australians and elite sporting organisations annually.

Ownership category

akta.pro rank

Product category

Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Podiatrists (621391), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), General Orthopedics (HLAKALAA), Foot & Ankle (HLAKALAG)

Keywords

• Sports medicine clinic
• Physiotherapy services
• Orthopaedic surgery
• Exercise physiology
• Musculoskeletal rehabilitation

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consultation Fees: Medical consultations with Sport and Exercise Physicians and SEM Registrars attract Medicare rebates with valid GP referrals. Initial consultations are 40 minutes, reviews are 20 minutes. Orthopaedic consultations are 20-30 minutes with Medicare rebates.
2. Procedure Fees: Procedures including ultrasound guided injections, shock wave therapy, compartment pressure testing, and PRP therapy charged in addition to consultation fees. Medicare rebates apply to some procedures.
3. Physiotherapy Services: Physiotherapy sessions covered by private health insurance extras. Chronic Disease Management rebates through Medicare available for eligible patients. Sessions typically 30 minutes.
4. Clinical Pilates and Group Exercise: Individual consultations and group exercise classes with Clinical Pilates equipment. Private health insurance rebates available. Maximum 5 clients per class.
5. Remedial Massage and Myotherapy: Soft tissue treatment services covered by private health insurance extras. Appointment durations of 30, 45, or 60 minutes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

OPSMC is a multi-disciplinary sport and exercise medicine clinic that delivers fee-for-service healthcare through sport and exercise physicians, orthopaedic surgeons, physiotherapists, podiatrists, dietitians, psychologists, exercise physiologists, remedial massage therapists/myotherapists, and hand therapists. Core offerings cover musculoskeletal injury assessment and rehabilitation, medical specialist consultations, exercise prescription for chronic disease, and elite athlete medical coverage, supplemented by specialty procedures such as ultrasound-guided injections, PRP therapy, shockwave therapy, concussion management, and compartment pressure testing across four physical campuses and telehealth.

Product overview

OPSMC is a multi-disciplinary sports medicine centre offering comprehensive healthcare across Victoria and Queensland through five locations. The service portfolio comprises core disciplines including General/Sport Physiotherapy, Clinical Pilates (equipment-based), and Group Exercise classes, alongside Medical Services (Sport & Exercise Medicine, Orthopaedic Surgery). Allied health services include Podiatry, Nutrition and Dietetics, Psychology, Remedial Massage and Myotherapy, Exercise Physiology, and Hand Therapy. Specialty services encompass Sports Concussion Assessment, Ultrasound Guided Injections, Shock Wave Therapy (Dolorclast), Real-Time Ultrasound for spinal assessment, Compartment Pressure Testing, Cycling Screenings, and Platelet Rich Plasma (PRP) Therapy. Services are delivered in-person across Melbourne, Glen Iris, Bendigo, and Gold Coast campuses, plus Telehealth consultations. Online appointment booking is available through HealthEngine and MyHealth1st platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services Assessment and management of sporting and non-sporting musculoskeletal injuries, post-operative rehabilitation, and injury prevention including joint mobilisation, soft tissue massage, taping, exercise programs, and shock wave therapy; sessions typically 30 minutes; rebates available through private health insurance extras and Medicare Chronic Disease Management for eligible patients.
• Sport & Exercise Medicine Medical specialist services for assessing and diagnosing injuries, coordinating management programs, and managing medical problems in context of exercise including asthma, heart disease, diabetes, and nutritional deficiencies; consultations with Sport and Exercise Physicians or SEM Registrars on referral.
• Orthopaedic Surgery Consultation Surgical consultation and treatment for sports injuries including knee and shoulder procedures, performed by Fellows of the Royal Australasian College of Surgeons; initial consultations 20-30 minutes, reviews 10-15 minutes; Medicare rebatable with valid referral.
• Podiatry Foot and lower limb care including biomechanical assessment, footwear technology, orthotic therapy, and treatment of sports injuries in adults, adolescents, and children.
• Nutrition and Dietetics Sports nutrition services including diet assessment, meal planning, and specialized support for endurance athletes, adolescent nutrition, and eating disorders.
• Psychology Sport and performance psychology services including mental health support, injury rehabilitation psychology, career transitions, and treatment of eating disorders.
• Remedial Massage and Myotherapy Soft tissue treatment modalities for recovery from muscle soreness, acute and chronic pain management, and injury prevention using techniques including myofascial release, dry needling, and trigger point therapy; appointments of 30, 45, or 60 minutes covered by private health insurance extras.
• Exercise Physiology Exercise prescription and rehabilitation services using evidence-based exercise interventions for chronic conditions, injury recovery, and performance enhancement.
• Hand Therapy Specialized treatment for hand, wrist, and elbow conditions including custom thermoplastic splinting and post-surgical rehabilitation.
• Clinical Pilates Equipment-based rehabilitation using reformers, trapeze tables, and wunda chair for injury management, prevention, and performance enhancement; individual consultations (60 min initial / 30 min review) and group classes (60 min, maximum 5 clients per class); private health insurance rebates available, no referral required.
• Group Exercise Classes Physiotherapy-led group exercise classes (maximum 5 participants) in a purpose-built rehabilitation gymnasium combining strength training, Clinical Pilates, and balance exercises.
• Sports Concussion Assessment Expert management of concussion injuries with thorough clinical assessment, SCAT5 testing, imaging referrals, and graduated return-to-play protocols following world-best protocols.
• Ultrasound-Guided Injections Targeted injection therapy using musculoskeletal ultrasound guidance for precise delivery of cortisone or platelet-rich plasma into joints and soft tissues; charged in addition to consultation fees, fee less than most specialist radiology clinics.
• Shock Wave Therapy Dolorclast Radial Shockwave Therapy for chronic soft tissue conditions including plantar fasciosis, Achilles tendinopathy, hamstring tendinopathy, and patella tendinopathy; $100 per treatment, non-Medicare rebatable, not covered by private health insurance.
• Real-Time Ultrasound Rehabilitation Physiotherapy assessment and training for lumbar spine and pelvic girdle stabilization musculature using real-time ultrasound imaging to observe and retrain muscle contractions.
• Compartment Pressure Testing Diagnostic testing for chronic exertional compartment syndrome using ultrasound-guided pressure measurements.
• Cycling Screenings and Bike Fitting Clinical cyclist assessment and bike fitting service including musculoskeletal screening, video analysis, and cycle setup optimization.
• Platelet-Rich Plasma (PRP) Therapy Advanced treatment using the patient's own healing cells to repair damaged tissue, reduce pain, and support long-term recovery for persistent tendon problems, muscle tears, and mild osteoarthritis; not covered by Medicare.
• Telehealth Consultations Remote video consultation services enabling patients to access sport and exercise medicine physicians via telehealth for follow-up appointments, with online booking via MyHealth1st for patients unable to attend in-person.

Quantifiable outcome

• Serves 15,000+ active Australians annually with sport and exercise healthcare

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core and flagship.

• Athletics AustraliacoreStrategic or Co-development PartnerOPSMC provides medical services and sports medicine expertise to Athletics Australia, including team doctor services for national track and field teams at Olympic Games and World Championships
• Cricket AustraliacoreStrategic or Co-development PartnerOPSMC practitioners provide medical coverage for Australian cricket teams including men's national team with multiple overseas tours
• Tennis Australia / Australian OpencoreStrategic or Co-development PartnerOPSMC provides medical services at Australian Open Tennis tournaments and support for elite tennis athletes
• Netball AustraliacoreStrategic or Co-development PartnerOPSMC provides medical services for Netball Australia including team doctor for Australian Diamonds and Chief Medical Officer for Netball Australia
• Australian Olympic CommitteeflagshipStrategic or Co-development PartnerOPSMC practitioners serve as team doctors for Australian Olympic Teams at Summer Olympic Games
• Collingwood Football Club (AFL)coreStrategic or Co-development PartnerOPSMC provides AFL club doctors and medical staff to Collingwood, including current club doctor Dr Sam Harkin and historical CMO Paul Blackman (1997-2010)
• Geelong Football Club (AFL)coreStrategic or Co-development PartnerOPSMC provides Chief Medical Officer Dr David Long to Geelong Football Club AFL program
• Hawthorn Football Club (AFL)coreStrategic or Co-development PartnerOPSMC provides team doctors including Dr Hussain Khan and historical services from Dr Andrew Jowett and Dr Adam Castricum (2014-2017 premierships)
• Melbourne Football Club (AFL)coreStrategic or Co-development PartnerOPSMC provides medical services including historical CMO Paul Blackman (2013-2017, returned 2025 as mentor) and Dr Jacob Jewson (2021-present)
• St Kilda Football Club (AFL)coreStrategic or Co-development PartnerOPSMC provides medical services including historical Dr Tim Barbour (until 2025) and Dr David Long
• Melbourne Victory (A-League)coreStrategic or Co-development PartnerOPSMC provides Head Doctor Dr Hussain Khan to Melbourne Victory A-League men's team and historical Medical Director Dr Andrew Jowett
• Melbourne Storm (NRL)coreStrategic or Co-development PartnerOPSMC provides medical support to Melbourne Storm NRL club including historical Dr Krishant Naidu
• Gold Coast Titans (NRL)coreStrategic or Co-development PartnerOPSMC provides medical support to Gold Coast Titans NRL squad through Dr Lee Coates
• Queensland Reds (Super Rugby)coreStrategic or Co-development PartnerOPSMC provides Team Doctor Dr Neil Stevenson to Queensland Reds Super Rugby competition
• AusTriathloncoreStrategic or Co-development PartnerOPSMC provides Chief Medical Officer Dr Neil Stevenson for Australian triathlon team
• Rowing AustraliacoreStrategic or Co-development PartnerOPSMC provides medical coverage for Rowing Australia managing demands of endurance rowing athletes
• FIFAflagshipStrategic or Co-development PartnerOPSMC accredited as Australia's only FIFA Medical Centre of Excellence. Dr Andrew Jowett serves as FIFA accredited Medical Officer providing leadership at World Cup events
• Australasian College of Sport and Exercise Physicians (ACSEP)coreStrategic or Co-development PartnerOPSMC serves as training site for ACSEP registrars and contributes to college governance. Dr Andrew Jowett served as ACSEP President (2015-2019), Dr Adam Castricum as President (2016-2019)

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Epworth HealthCare: Major not-for-profit private hospital network in Victoria with sport and exercise medicine services across multiple sites. Comparable as a regional Melbourne-based healthcare provider offering adjacent sport medicine services, but with greater scale, inpatient capability, and a multi-specialty portfolio that goes beyond sport medicine.
• Aspetar Orthopaedic and Sports Medicine Hospital: Qatar-based FIFA-accredited Medical Centre of Excellence with elite-sport focus. Comparable because it shares FIFA Medical Centre of Excellence designation and an elite-athlete medical service model, though Aspetar operates as a specialty hospital rather than a multi-campus outpatient clinic.

Direct peers

• Lifecare Physiotherapy: Largest Australian physiotherapy and allied health network with multiple locations across the eastern seaboard. Comparable as a multi-site, multi-disciplinary physiotherapy and sports medicine group operating in the same Australian consumer market and competing for the same GP-referred patient pool.
• Axis Sports Medicine: New Zealand-based multi-disciplinary sports and exercise medicine clinic with elite-sport partnerships. Comparable because it operates as a multi-disciplinary SEM clinic with physicians, physiotherapy, and elite-athlete focus, and was the destination of former OPSMC practitioner Dr. Adam Castricum.
• Back In Motion Health Group: Australian physiotherapy franchise network offering physiotherapy, sports medicine, exercise physiology and related services across 100+ locations. Comparable as a multi-disciplinary physiotherapy/sports medicine provider with a national Australian footprint and consumer/GP-referral business model similar to OPSMC.
• PEAK Sports Medicine: Multi-disciplinary sports medicine clinic in Victoria, Australia, providing physiotherapy, podiatry, massage, and exercise physiology services. Comparable because it shares the same Australian consumer sports medicine market and was a registrar training site for OPSMC's current Head of Medical Department, Dr. Krishant Naidu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/opsmc
• Facebookfacebook.com/olympicparksportsmed
• LinkedInlinkedin.com/company/olympic-park-sports-medicine-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Park Sports Medicine Centre