Holiday Lanes

What Holiday Lanes does

Holiday Lanes is a privately held, single-location family entertainment center (FEC) operating a 38-lane bowling facility, a 50+ game arcade with a redemption prize store, and the on-site Strikers Bar & Grill at 3316 Old Minden Road in Bossier City, Louisiana. Founded in 1960 and operated under WOW Marketing LLC, the venue serves the Shreveport-Bossier metro and is owned by Melanie Coleman. Core offerings include open bowling, glow/cosmic bowling on Friday and Saturday evenings, USBC-sanctioned league bowling, tournaments, and youth programs (Strikers Youth League, LHSSA high school bowling, Bowlers Ed) with scholarship pathways. Ancillary revenue is generated through tiered birthday and corporate party packages ($239–$395), VIP lane upcharges, shoe rentals ($5/person), Kids Bowl Free summer programming, and fundraising events for schools, churches, and charities with capacity for full center buyouts of up to 280 guests.

The underlying technology stack is conventional and third-party: lane and party reservations run through the Meriq online booking system (secure.meriq.com/holidaylanes), youth league registration and lobby management are handled via LeaguePals, the corporate website uses a UserWay-powered accessibility widget for WCAG Level AAA compliance, and marketing assets are produced through Bowling Marketing Solutions. There is no proprietary software, AI/ML capability, or app — the business is fundamentally a physical venue with light digital tooling layered on top.

Go-to-market is direct-to-consumer and local, relying on walk-in traffic, phone reservations, online bookings, organic social media (Facebook, Instagram, TikTok, X, Yelp), and partnerships such as Kids Bowl Free for summer family acquisition. Customer segmentation is hybrid across four primary personas — families with children, youth/student bowlers, corporate and business groups, and schools/charities — with secondary demand from teens and young adults seeking glow bowling events. Pricing is usage-based for open bowling and glow bowling, with bundled one-time pricing for party packages, subscription/recurring economics for leagues, and freemium dynamics via Kids Bowl Free (May–September). Legal entity, operational geography, and management structure all indicate a stable, single-site, owner-operated business with no external investment or expansion plans disclosed in the source data.

Name

Holiday Lanes

Legal name

WOW Marketing LLC

Website

https://bowlholidaylanes.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Holiday Lanes is a privately held, single-location 38-lane bowling and family entertainment center in Bossier City, Louisiana, operated by WOW Marketing LLC. It serves the Shreveport-Bossier metro with bowling, a 50+ game arcade, on-site Strikers Bar & Grill dining, youth leagues, and tiered party packages for families, youth, adults, and corporate groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Bossier City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Open Bowling: Hourly lane rental for recreational bowling with tiered pricing based on day of week and time of day. Shoe rental charged separately at $5 per person.
2. Glow Bowling: Premium cosmic/neon bowling experience with higher hourly rates including glow necklace. Available Friday and Saturday evenings.
3. Birthday Party Packages: All-inclusive party packages for kids, teens, and adults including bowling, food, drinks, and arcade credits. Premium Glow packages available at higher price point.
4. Corporate/Company Events: Customized corporate party packages for team building, holiday events, and company celebrations. Can accommodate full center buyouts for large groups up to 280 guests.
5. Food & Beverage (Strikers Bar & Grill): On-site restaurant and bar serving catering options including pizzas, wings, fish dinners, and shareables. Catering available for events.
6. Arcade Gaming: 50+ arcade games using rechargeable game cards. Points earned can be redeemed for prizes including electronics and gaming equipment.
7. League Bowling & Youth Programs: USBC-sanctioned youth leagues and high school bowling programs. Includes scholarship opportunities for competitive bowlers. Free shoe rental and ball use for youth league participants.
8. Fundraising Events: Discounted lane rates provided to organizations who set their own participant pricing and keep the difference as fundraising revenue.
9. Kids Bowl Free Program: Free bowling for registered kids during designated program hours May through September. Optional Family Passes and Shoe Passes available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Holiday Lanes operates a 38-lane bowling center in Bossier City, Louisiana, offering open bowling, glow/cosmic bowling, USBC-sanctioned league and youth programs, a 50+ game arcade with a redemption prize store, and on-site dining at Strikers Bar & Grill. The business also hosts birthday parties (kids, teens, adults), corporate events, school outings, and fundraising events for community organizations.

Product overview

Holiday Lanes operates as a family entertainment center in Bossier City, LA, offering a unified bowling and arcade experience across its 38-lane facility. The core product is bowling (open play, glow bowling, league bowling, tournaments, and youth programs) complemented by an arcade with 50+ games. The company offers event hosting services through tiered party packages targeting kids, teens, adults, and corporate groups, plus on-site dining via Strikers Bar & Grill. VIP lanes provide a premium tier within the bowling service. All services are integrated through on-site operations and booking systems rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Strikers Bar & Grill: The on-site dining restaurant and bar at Holiday Lanes offering food and beverages.

Products and services

• Open Bowling Hourly lane rental for recreational ten-pin bowling on 38 lanes with tiered pricing by day and time, and separate $5 shoe rental per person.
• Glow Bowling Cosmic bowling experience with black lights, spotlights, strobe lights, and music, available Friday and Saturday evenings. Includes glow necklace per bowler (up to 6 per lane).
• League Bowling Organized bowling leagues including traditional leagues, 9 Pin Tap scoring, and custom league formations with cash prizes and giveaways.
• Youth Programs Youth bowling programs for ages 3-20 including Strikers Youth League, USBC-sanctioned league membership, varsity high school bowling (LHSSA-commissioned), Bowlers Ed instruction, Junior Gold tournament pathways, and scholarship opportunities.
• Arcade Gaming Arcade area with 50+ games using rechargeable game cards; points earned are redeemable for prizes at the Redemption Store including gaming PCs, consoles (e.g., PlayStation 5), and other electronics.
• Birthday Party Packages All-inclusive birthday party packages for kids, teens, and adults combining bowling, food, drinks, arcade credits, and party supplies. Includes The Striker Glow, Everyday Strikerr (kids), Premium Glow Experience, and Everyday Celebration (adults) tiers with VIP lane upgrades.
• Company and Group Events Customized corporate event packages for team building, holiday parties, and company celebrations with themed options (Mardi Gras, Hawaiian Luau, Bowling Bingo, Spin to Win). Can accommodate full center buyouts for up to 280 guests.
• School Outings Field trip and school group bowling events featuring glow bowling packages with accommodations for all ages and accessibility needs.
• Fundraisers Fundraising events for schools, sports teams, churches, and charities using discounted lane rates; organizations set their own participant pricing and keep the difference as fundraising revenue.
• Strikers Bar & Grill On-site restaurant and bar offering catering options for events, including pizzas, wings, fish dinners, and shareable food items.
• Kids Bowl Free Program Summer program offering free bowling for registered children during designated program hours from May through September, with optional Family Passes and Shoe Passes for purchase.

Quantifiable outcome

• Over $3 million in youth bowling scholarships awarded to graduating seniors annually
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kids Bowl FreecoreGTM or Marketing PartnerNational program partnership allowing Holiday Lanes to offer free bowling for kids during summer months (May-September). Drives family traffic during off-peak hours and provides marketing through the kidsbowlfree.com platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stars and Strikes: Southeast U.S. family entertainment chain operating bowling, laser tag, arcade, and dining under one roof. Comparable in family-centric entertainment mix and event hosting model.
• Pinstripes: Operator of upscale bowling and bocce venues with full-service Italian-American dining and event hosting. Comparable in combining traditional bowling with premium dining, party packages, and corporate event capability.
• Round1 Bowling & Entertainment: Japanese-origin bowling and entertainment chain in the U.S. combining bowling, arcade, karaoke, and dining. Comparable in bowling + arcade integration and party/event revenue model.
• AMF Bowling: Major U.S. bowling chain operating traditional and modernized bowling centers with leagues, open play, and event hosting. Now part of Bowlero/Lucky Strike Entertainment, but historically a direct comparable for center-based bowling entertainment.
• Main Event Entertainment: Family entertainment center chain owned by Dave & Buster's offering bowling, laser tag, arcade, and dining. Comparable breadth of entertainment mix and demographic targeting.
• Splitsville Luxury Lanes: Upscale bowling entertainment concept combining bowling with full-service dining, bars, and event hosting. Comparable to Holiday Lanes' integrated bowling + Strikers Bar & Grill + party model.
• Kings Dining & Entertainment: Multi-location bowling and entertainment venue combining bowling lanes, arcade, full-service restaurant, and bar. Directly comparable in size, demographic targeting, and integrated entertainment offering.
• Bowlero Corporation (Lucky Strike Entertainment): Largest operator of bowling entertainment centers in the world, with over 300 locations including the Lucky Strike and AMF brands. Operates lane-based entertainment with arcades, food & beverage, and event hosting — directly comparable to Holiday Lanes' business model.

Broad incumbents

• Chuck E. Cheese: Family entertainment chain focused on children's birthday parties, arcade games, and pizza. Comparable in family entertainment, birthday party packages, and arcade gaming, but does not offer bowling.
• Dave & Buster's: Large publicly-traded entertainment and dining chain with arcade games, sports viewing, and food & beverage. Operates in adjacent FEC space but does not specialize in bowling as a core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/holiday_lanes
• Facebookfacebook.com/HolidayLanesBowl
• Instagraminstagram.com/holiday_lanes
• TikToktiktok.com/@bowlholidaylanes
• LinkedInlinkedin.com/company/holiday-lanes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Lanes