OMBA Advisory & Investments

What OMBA Advisory & Investments does

OMBA Advisory & Investments is a London-headquartered boutique investment management firm founded in 2017 that delivers global macro investment strategies built around Exchange Traded Funds (ETFs) to Family Offices, High Net Worth and Ultra High Net Worth individuals, charities and foundations, Independent Financial Advisors, and wealth managers. It runs three core service lines — discretionary management via separately managed ETF accounts, advisory consulting for Family Offices, UHNW and charities, and fund management of UCITS sub-funds under the Omba Investments ICAV (Moderate Risk, Global Thematic Equity, Global Equity, and Equity Feeder). The firm is dual-regulated by the UK FCA (firm ref 775647) and the South African FSCA (FSP No. 49101), enabling cross-border distribution from a 1–10 person team.

Revenue is generated through subscription/recurring fees on SMA mandates and ICAV sub-funds, plus advisory consulting fees, with the firm emphasising a low-cost, conflict-free structure (no third-party payments from execution venues) and Directors investing personally alongside clients. The technology stack is custodian-agnostic and built around the FINBOURNE data platform (selected August 2024) integrated with SIX Group market data (October 2024), with client reporting and aggregation delivered through the My Omba portal powered by Moneyinfo and Yodlee. Execution is routed via approved counterparties including Citi, Barclays, Jane Street, Flow Traders, Virtu, DRW, Susquehanna and Societe Generale across venues including Tradeweb MTF, LSE, Nasdaq, NYSE, Xetra, Euronext Amsterdam and SIX Swiss Exchange.

OMBA is privately held, controlled by its founding Directors (Mark Perchtold and David Pierson), and operates with a small, senior team whose members originate from Goldman Sachs, the European Bank for Reconstruction and Development, Barclays, Lloyds, Commerzbank and Tesco. Recent strategic activity has centred on platform build-out (FINBOURNE/SIX) and external profile-raising (Asset TV Masterclass, research publications), set against the 2024 loss of long-standing Non-Executive Director André Roux.

Name

OMBA Advisory & Investments

Legal name

Omba Advisory & Investments Ltd

Website

https://ombainvestments.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

OMBA Advisory & Investments is a London-based boutique investment manager founded in 2017 that runs global macro, ETF-based discretionary portfolios, advisory mandates and UCITS funds under the Omba Investments ICAV for Family Offices, HNW/UHNW clients, charities and IFAs.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)

akta.pro secondary industries

Investment Management Advisory (RIA) (FSAEAAAB), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Discretionary portfolio management
• Investment advisory services
• Fund management
• Wealth management
• Asset management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Discretionary Investment Management Fees: Fee income from managing separately managed accounts for High Net Worth individuals and Family Offices, investing in ETFs with differing risk profiles, tax considerations, and base currencies. The firm describes its approach as low cost with no conflicts between investment process and revenue.
2. Fund Management Fees: Omba acts as Investment Manager for a number of funds in the Omba Investments ICAV, providing retail investors access to specialist ETF knowledge via UCITS sub-funds (Moderate, Thematic, 100% Equity, Equity Feeder). The same strategies are offered to Family Office and UHNW clients.
3. Advisory Services Fees: Consulting fees from Family Office, Ultra High Net Worth, and Charity and Foundation clients for investment advisory on asset allocation, security and fund/custodian selection, fee analysis, and consolidated reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

OMBA Advisory & Investments provides Discretionary Portfolio Management, Investment Advisory Services, and Fund Management delivered through an Irish Collective Asset-management Vehicle (ICAV). Portfolios are constructed primarily using ETFs as core building blocks, with operations run on a custodian-agnostic technology stack so clients can retain preferred custodians.

Product overview

OMBA Advisory & Investments is a wealth management and investment advisory firm offering a multi-tiered product architecture. At the core are discretionary management (separately managed ETF accounts) and advisory services for Family Offices, High Net Worth, and Ultra High Net Worth clients. The firm also operates Fund Management through the Omba Investments ICAV umbrella, providing UCITS funds including the Moderate Risk Fund, Global Thematic Equity Fund, Global Equity Fund, and Equity Feeder Fund. Additional services include managed portfolio services, custody arrangement, and foreign exchange. The My Omba client portal delivers consolidated financial views with daily valuations. Advisory modules cover retirement planning, estate planning, and expat advisory for South African clients.

Differentiator

Problem solved

Functional benefit

Brands

• Omba Investments ICAV: Irish Collective Asset-management Vehicle umbrella structure under which Omba operates UCITS funds including Global Equity Fund, Global Thematic Fund, and Moderate Risk Global Allocation Fund.

Products and services

• Discretionary Management
• Advisory Services
• Fund Management (ICAV)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SIX GroupcoreTechnology or Integration · 15 October 2024Omba Advisory & Investments optimised their reporting, valuation, research, and portfolio management processes for efficiency, speed, and quality using SIX data delivered via FINBOURNE's interconnected data network. SIX provides financial information data for data ingestion, storage, integration, analysis, and delivery across OMBA's operations.
• FINBOURNE TechnologycoreTechnology or Integration · 5 August 2024OMBA selected FINBOURNE Technology to deliver an efficient and scalable platform designed to support their high-growth business. Director David Pierson explored how OMBA dealt with the challenge of managing vast volumes of data by embracing technology and automation. FINBOURNE's interconnected data network enables data ingestion, storage, integration, analysis, and delivery, optimising reporting, valuation, research, and portfolio management processes.
• Moneyinfo LimitedcoreTechnology or IntegrationMoneyinfo Limited powers the My Omba client portal — a financial aggregation platform providing clients with a consolidated view of their investments, pensions, insurances, bank accounts, credit cards, and documents. Available on desktop and mobile apps, it uses Yodlee for bank account aggregation and Morningstar/CUSIP for data on US stocks.
• Compli-Serve Cape (Pty) LtdminorImplementation/ SI/ Consulting PartnerOmba Advisory & Investments Limited contracted Compli-Serve Cape (Pty) Ltd as its independent compliance officer for South African operations. Compli-Serve is a nationally represented independent provider of regulatory compliance management services and solutions to the financial services sector, working with the FSCA.

Scale indicators3 records

Expansion highlights6 records

Direct peers

• Seven Investment Management (7IM): UK discretionary wealth manager offering multi-asset portfolios (including ETF-based) to private clients, IFAs and advisers — a closely comparable UK wealth management model to OMBA.
• Moneyfarm: Digital wealth manager combining robo-advice with human advisory for HNW UK and European clients, competing with OMBA for the same ETF-based mass-affluent and HNW segment.
• Bestinvest: UK investment platform and discretionary manager offering managed portfolio services for retail and HNW clients, with model portfolios that overlap OMBA's offering.
• ETFmatic: UK-based discretionary ETF portfolio manager offering model portfolios to private clients, the closest pure-play direct competitor to OMBA's SMA-in-ETF strategy.

Broad incumbents

• Hargreaves Lansdown: UK's largest direct-to-consumer investment platform; offers multi-asset portfolios and funds that overlap with OMBA's UCITS sub-funds for retail and IFA-distributed clients.
• Evelyn Partners (formerly Tilney): Large UK wealth management and professional services group offering discretionary portfolio management, financial planning and fund management — a broader incumbent competing for the same HNW and charity client base.
• Quilter Investors: UK wealth manager and fund provider with multi-asset fund range distributed through IFAs; competes with OMBA's ICAV sub-funds on intermediary shelf space and discretionary mandates.
• Charles Stanley: UK wealth manager providing discretionary investment management and advisory services to private clients, charities and intermediaries — directly comparable offering to OMBA but with significantly greater scale.
• Brooks Macdonald: Established UK wealth manager with discretionary fund management for HNW individuals and intermediaries; competes for Family Office and IFA-distributed mandates that OMBA targets, but at much greater scale.

Emerging players

• Nutmeg: Digital-first discretionary wealth manager using globally diversified ETF portfolios — a direct competitive threat to OMBA on price and user experience in the retail and mass-affluent segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLik_t8QZC7COfho2MYtGOw3II6TGhGNkb
• Facebookfacebook.com/OmbaInvestments
• LinkedInlinkedin.com/company/omba-advisory-investments
• Xx.com/ombainvestments

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMBA Advisory & Investments