Morstan General Agency

Name

Morstan General Agency

Legal name

Morstan General Agency

Website

http://www.morstan.com/

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Wholesale insurance brokerage
• Excess surplus lines
• Binding authority markets
• Commercial insurance brokerage
• Insurance producer services

Headquarters

HQ city

Manhasset

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Brokerage Commissions: Morstan acts as a managing general agent (MGA) and surplus lines broker, earning commissions from insurance carriers for binding policies and providing access to their wholesale markets. The company represents $450,000,000 in annual written premium.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Morstan General Agency operates as a wholesale insurance brokerage and managing general agent (MGA), providing retail insurance brokers and producers with access to 300+ insurance carriers and 20+ binding authority markets. The firm distributes commercial and personal lines insurance products across admitted and non-admitted (Excess & Surplus) markets, supporting brokers with online quoting portals, underwriting expertise, and binding authority on behalf of insurance companies. The agency represents over $450 million in annual written premium across its portfolio.

Product overview

Morstan General Agency is a wholesale insurance agency offering a comprehensive portfolio of commercial and personal insurance products. Their commercial offerings include Business Owners Policy (BOP), Casualty, Commercial Auto, Commercial Package Policy, Commercial Umbrella, Contractor's Equipment, Difference in Conditions, Earthquake, Equipment Breakdown, Garage, General Liability, Inland Marine, Motor Truck Cargo, Non-Trucking Liability, Owners & Contractors Protective, Professional Liability, Property, Restaurant, Surety Bonds, Trucking, Umbrella, and Workers' Compensation. They also provide personal insurance products including Private Passenger Auto and Vacation Liability. The agency distributes these products through multiple insurance carrier partners and provides online quoting capabilities through integrated insurance platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Morstan Advantage: Provides access to Excess & Surplus Lines insurers for hard-to-place risks requiring customized solutions across hundreds of business classes and industries

Products and services

• Commercial In-House Binding Authority Wholesale binding authority product allowing appointed brokers to bind commercial policies directly on behalf of insurance carriers, with premium guidance ranging from $750 to $5M. Targeted at retail insurance brokers needing fast, in-house binding capability.
• Professional Liability Coverage protecting professionals against claims of negligence or malpractice, with premium guidance ranging from $500K to $10M. Distributed through wholesale brokerage channels to retail brokers placing professional liability accounts.
• Workers' Compensation Coverage for employee injuries and illnesses sustained in the course of employment, with premium guidance ranging from $1K to $4M. Placed for retail brokers serving employers across commercial industries.
• Personal Lines Personal insurance products including private passenger auto and homeowner coverage, with premium guidance ranging from $5K to $5M. Offered through retail brokers for individual consumers.
• Casualty General casualty insurance coverage for businesses, with premium guidance ranging from $10K to $3M. Provided to retail brokers for commercial casualty placements.
• Environmental Liability Specialty coverage for environmental exposures, with premium guidance ranging from $25K to $500K. Placed through wholesale brokerage for environmental and pollution-related risks.
• Marine & Inland Marine Coverage for marine and inland marine exposures including property in transit and movable equipment, with premium guidance ranging from $500 to $100M. Distributed to brokers handling transportation and cargo risks.
• Property Coverage for commercial and residential property against damage or loss, with premium guidance ranging from $100K to $500M. Available to brokers for both commercial and personal property placements.
• Excess/Umbrella Excess liability coverage providing additional limits above underlying policies, with premium guidance ranging from $1M to $500M. Distributed to brokers needing high-limit excess capacity.
• Allied Healthcare Healthcare-related insurance coverage for allied healthcare providers and facilities, covering 350+ health and beauty modalities, medical equipment, and clinical trials. Targeted at retail brokers serving allied healthcare risks.
• BOP Programs Business Owners Policy (BOP) combined coverage for small to medium-sized businesses, typically bundling property and liability protection. Offered to retail brokers placing SMB accounts.
• Commercial Auto Liability & Garage Commercial vehicle insurance coverage for business auto fleets, automobile dealers, and garage operations including premises liability. Distributed to brokers handling transportation and fleet risks.
• Morstan Advantage (Excess & Surplus Lines) Sub-brand program providing access to Excess & Surplus Lines insurers for hard-to-place risks requiring customized solutions across hundreds of business classes and industries. Targets retail brokers needing E&S market placement for non-standard risks.
• Online Quoting Portal Web-based quoting system allowing appointed agents to request quotes and connect with 300+ insurance carriers through a centralized submission process, including carrier partner portals for Blitz, Hiscox, Neptune Flood, Sayata, USLI, and others. Used by retail brokers for direct digital quoting.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bridge Specialty GroupcoreStrategic or Co-development PartnerBridge Specialty Group is the parent organization. Morstan joins 25+ member companies within the group to bring variety of specialties and scale to leverage the wholesale brokerage marketplace. Morstan is a division of Hull & Company, LLC which is part of Bridge Specialty Group.
• AttuneminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering online quoting capabilities through Morstan's platform.
• CNAminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial lines products through Morstan's wholesale brokerage.
• HiscoxminorChannel Partner/ Reseller/ DistributorInsurance carrier partner with appetite guide available and direct quoting portal through Morstan's online quoting platform.
• OtsegominorChannel Partner/ Reseller/ DistributorInsurance carrier partner available through Morstan's carrier network.
• UPCminorChannel Partner/ Reseller/ DistributorInsurance carrier partner in Morstan's network of binding authority markets.
• USLIminorChannel Partner/ Reseller/ DistributorInsurance carrier partner with available appetite guide and direct quoting portal through USLI platform.
• UticaminorChannel Partner/ Reseller/ DistributorInsurance carrier partner in Morstan's network providing access to admitted and non-admitted markets.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Brown & Riding Insurance Services: Wholesale insurance brokerage focused on E&S, specialty, and complex-risk placement for retail agents; closely comparable business model and producer-driven GTM.
• Hull & Company: Direct parent of Morstan and sister wholesale brokerage within Bridge Specialty Group; identical MGA/wholesale model with broader geographic footprint, making it the most structurally comparable peer.
• Amwins: Specialty insurance distributor combining wholesale brokerage, MGA operations, and reinsurance broking; a scaled public-market peer with very similar carrier-relationship economics to Morstan.
• NSM Insurance Group: Specialty insurance MGA and program manager with binding authority across niche verticals; comparable as a specialty/program-focused wholesale partner for retail brokers.
• Burns & Wilcox: National wholesale broker and MGA with binding authority, E&S expertise, and a similar retail-broker distribution model; comparable in product mix and carrier relationships.
• Lois & Associates / London-American Insurance Services: Wholesale insurance brokerage providing admitted and non-admitted placements through binding authority and brokerage for retail agents; directly comparable MGA/wholesale business model.
• RPS (Risk Placement Services): One of the largest US wholesale insurance brokerages and MGAs, offering property/casualty, professional lines, and binding authority across commercial and personal lines — the most direct scale competitor to Morstan.
• U.S. Risk Insurance Group: Wholesale broker and MGA with binding authority across specialty and surplus lines, including professional and commercial E&S; comparable in carrier-relationship and product strategy.
• CRC Insurance Group: National wholesale broker and MGA providing specialty and commercial coverage through binding authority and brokerage across all 50 states; directly comparable in carrier access and product breadth.

Broad incumbents

• Crump Life Insurance Services: Large-scale wholesale distributor covering life, health, and P&C, part of a broader insurance services platform; comparable wholesale-distribution role but with a wider portfolio including life/health distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/morstan-general-agency
• Instagraminstagram.com/morstangeneralagency/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morstan General Agency