REMAX Realty Consultants

What REMAX Realty Consultants does

REMAX Realty Consultants is a privately held, full-service residential and commercial real estate brokerage operating as an independently owned RE/MAX franchise, headquartered at 2731-101 Horse Pen Creek Rd in Greensboro, North Carolina. Founded in 2007 and employing 101–250 people, the firm operates two offices — in Greensboro and Winston Salem — covering the Triad Area of North Carolina with listing distribution extending into South Carolina and Virginia.

The company's core product is traditional real estate brokerage services for residential and commercial buyers and sellers, augmented by an in-house Agent Services Department that fields client inquiries and property updates on behalf of agents. Technology components include a property search portal with a beta-stage AI-powered natural language search feature, an online home valuation tool, and integrations with three MLS systems (Triangle, Canopy, and Triad) plus Rental Beast for rental listings. The firm also offers Facebook Messenger live chat and OAuth-based login via Google and Facebook.

REMAX Realty Consultants generates revenue through traditional real estate commissions on completed buy- and sell-side transactions under a transaction-based, take-rate pricing model with no publicly disclosed rates. The go-to-market is sales-led, executed by licensed agents operating across the two Triad offices, with marketing distributed through MLS listings, the company website, agent referrals, and community networking.

Name

REMAX Realty Consultants

Legal name

REMAX Realty Consultants

Website

https://remaxrealtyconsultants.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

REMAX Realty Consultants is a privately held RE/MAX franchise brokerage operating two offices in Greensboro and Winston Salem, North Carolina, providing residential and commercial real estate buying and selling services to consumers across the Triad Area.

Ownership category

akta.pro rank

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model. Agents earn commissions on completed property transactions (sales and purchases). The company operates under the RE/MAX franchise model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

REMAX Realty Consultants is a full-service real estate brokerage that helps residential and commercial buyers and sellers complete property transactions across the Triad Area of North Carolina through a network of licensed agents operating from offices in Greensboro and Winston-Salem. The firm supports these transactions with an AI-powered property search tool, an online home valuation service, and a dedicated Agent Services Department that ensures continuous client communication.

Product overview

REMAX Realty Consultants operates as a full-service residential real estate brokerage serving the Triad Area of North Carolina with two offices in Greensboro and Winston-Salem. The company offers a core real estate services platform for buying and selling residential properties, enhanced by an AI-powered property search feature (currently in beta) and an Agent Services Department for agent support. The company differentiates through 'Rising Real Estate Standards' and ranks highest in average production per agent. The technology stack includes a property search platform with natural language AI capabilities, home valuation tools, and comprehensive MLS listing integration for properties across NC and SC.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage offering buying and selling services for single family homes, condos, townhouses, multi-family properties, and land across North Carolina and South Carolina. Services are delivered through licensed agents operating from Greensboro and Winston-Salem offices.
• Commercial Real Estate Brokerage Services Commercial real estate transaction services for buyers and sellers of commercial properties including multi-family investment properties in the Triad Area of North Carolina.
• AI Property Search (Beta) AI-powered search functionality allowing users to find properties using natural language queries, currently in beta testing phase on the company website.
• Home Valuation Tool Online property valuation tool enabling homeowners to determine the estimated worth of their property before selling.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• RE/MAX FranchisecoreChannel Partner/ Reseller/ DistributorREMAX Realty Consultants operates as an independently owned and operated RE/MAX franchise, utilizing the global RE/MAX brand, training, technology, and marketing resources.
• Triangle MLScoreTechnology or IntegrationReal estate listing data provider covering the Triangle area of North Carolina, providing comprehensive property listing information for the company's listings.
• Canopy MLScoreTechnology or IntegrationRegional MLS provider serving Charlotte and surrounding markets, integrated with the company's listing distribution network.
• Triad MLScoreTechnology or IntegrationLocal MLS system serving the Greensboro, Winston-Salem, and High Point (Triad) area, providing real estate listing data and property information for the company's primary market.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Redfin: Tech-enabled residential brokerage offering a lower-commission model with a strong digital consumer experience. Comparable as a residential brokerage competitor targeting the same home buyers and sellers in the Carolinas with a differentiated pricing/technology proposition.
• Compass: Tech-forward national real estate brokerage expanding into secondary markets. Comparable as a residential brokerage competitor pursuing an agent-tech and consumer-tech differentiation strategy, representing a long-term threat to traditional franchise brokerages in the Triad.
• eXp Realty: Cloud-based, agent-centric brokerage model rapidly expanding across the US. Comparable as a competing residential brokerage model offering more attractive commission splits and remote operation, directly pressuring traditional franchise brokerages on agent recruitment.

Others

• Zillow: Leading online residential real estate marketplace and consumer search portal. While not a direct brokerage competitor in the Triad, Zillow drives the majority of buyer lead flow for brokerages like REMAX Realty Consultants and represents both a critical channel and a strategic threat to traditional commission-based brokerage models.

Direct peers

• Allen Tate Realtors: The largest independent real estate brokerage in the Carolinas, headquartered in Charlotte, NC with deep Triad-area presence. Directly comparable as a regional residential brokerage operating multiple offices across NC and SC, competing for the same agent talent and buyer/seller pool as REMAX Realty Consultants.
• Coldwell Banker: Global residential real estate franchise with established North Carolina offices. Directly comparable as a franchise-based brokerage model with similar commission revenue structure, brand-driven lead generation, and agent recruitment economics in the same regional markets.
• Keller Williams Realty: Largest real estate franchise by agent count in the US, with significant presence in North Carolina. Comparable as a competing franchise model emphasizing high-agent productivity, agent-centric economics, and a similar commission-based revenue model.
• Century 21: Global real estate franchise with multiple North Carolina affiliates. Directly comparable as a competing franchise model with similar commission economics, agent-split structure, and brand-leveraged consumer marketing in the Carolinas.
• Berkshire Hathaway HomeServices: National real estate franchise network with active North Carolina operations. Comparable as a franchise brokerage competing for the same residential transaction volume, agent recruits, and brand-conscious consumer segment in the Triad and surrounding metros.

Regional players

• Howard Hanna Real Estate Services: Large privately held regional brokerage dominant in the Mid-Atlantic and Southeast, including the Carolinas. Comparable as a similarly structured multi-office regional brokerage with comparable commission model and agent-productivity focus, though it operates in a different primary geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookm.me/RemaxTriad
• LinkedInlinkedin.com/company/remax-realty-consultants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REMAX Realty Consultants