Dogrobes
Dogrobes Ltd. is a UK-based DTC e-commerce business, founded in 2004 in Elgin, Scotland, that designs and manufactures proprietary dual-loop cotton towelling dog drying coats (Original, MAX, Exclusive), snoods, and gauntlets for dog owners globally.
- Company typePrivate
- Founded2004
- HeadquartersElgin, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dogrobes does
Dogrobes Ltd. is a UK-based direct-to-consumer e-commerce business founded in 2004 and headquartered in Elgin, Scotland, that designs, manufactures, and sells dog drying coats and complementary drying accessories. The company's core offering consists of three Dogrobe styles — Original (the 2004 flagship), MAX (launched 2023), and Exclusive (patterned line including a registered tartan) — built on an exclusive dual-loop cotton towelling fabric (80% cotton, 20% polyester) that absorbs moisture on contact and reportedly dries a dog in approximately 30 minutes without rubbing. The product range extends to Snoods (head/neck/ear drying), Gauntlets (leg/paw drying), a 'Complete the Kit' bundle, custom embroidery, a Made to Measure service, and accessories such as a Pet Remedy calming spray and branded drawstring bag. All products are crafted in a Scottish workshop by skilled machinists, with the business holding OEKO-TEX Standard 100 fabric certification and Made in Britain membership since 2019.
The business operates a DTC-first model selling through dogrobes.co.uk, supplemented by a stockist/reseller channel for vets, hydrotherapists, and pet retailers. Pricing is one-time purchase (no subscription), ranging from £15.95 (Snood) to £82.90 (Exclusive Dogrobe), with free UK delivery over £99 and personalised embroidery at approximately £12.95. Orders are tracked and shipped internationally to Europe, USA, Canada, Australia, New Zealand, Japan, South Korea, Singapore, South Africa, and Namibia, with import duties passed through (e.g., 10% US Import Duty). The company is privately held, founder-involved (Margaret leads the sewing team), bootstrapped with no disclosed venture or private equity funding, and operates with a 1–10 employee team.
Customer acquisition leans on email capture (10% first-order incentive), content marketing via the Newshounds blog, organic social (Facebook, Instagram, Twitter, Vimeo), and customer testimonials/reviews. Target segments include general dog owners, spaniel and long-eared breed owners, working/active breed owners, and senior dog owners, with professional endorsement from veterinary and hydrotherapy practitioners. The business emphasises British craftsmanship, durability ('Made in Britain...to last'), and a 'No Quibble Guarantee' as core differentiators.
Dogrobes firmographics
Firmographics- Name
- Dogrobes
- Legal name
- Dogrobes Ltd.
- Website
- https://dogrobes.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dogrobes Ltd. is a UK-based DTC e-commerce business, founded in 2004 in Elgin, Scotland, that designs and manufactures proprietary dual-loop cotton towelling dog drying coats (Original, MAX, Exclusive), snoods, and gauntlets for dog owners globally.
- Ownership category
- akta.pro rank
Dogrobes industry classification
Industry- Product category
- Pet Care Products
- SIC
- Broadwoven Fabric Mills, Cotton (2211)
- akta.pro primary industry
- Anti-Shed Bath & Conditioning (HSANALAC)
- akta.pro secondary industry
- Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos) (HSANAAAL)
Keywords
Where Dogrobes is headquartered
LocationHeadquarters
- HQ city
- Elgin
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Dogrobes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Dogrobes generates revenue primarily through direct sales of dog drying products including Dogrobes (Original, MAX, and Exclusive ranges), Snoods, Gauntlets, and accessories. Products are sold as one-time purchases with no subscription required. The company also offers gift vouchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Original Dogrobes - Core drying coat range |
| One time/ perpetual license | Pay-as-you-go | Dogrobe MAX - Enhanced coverage and comfort |
| One time/ perpetual license | Pay-as-you-go | Exclusive Collection - Patterned designs |
| One time/ perpetual license | Pay-as-you-go | Dog Snoods - Head, neck and ear drying accessory |
| One time/ perpetual license | Pay-as-you-go | Dog Gauntlets - Leg and paw drying mitts |
| One time/ perpetual license | Pay-as-you-go | Accessories and Gift Items |
| One time/ perpetual license | Pay-as-you-go | Personalisation (Embroidery) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dogrobes product offering
Product offeringCore offering
Dogrobes manufactures and sells dog drying coats and accessories (Dogrobes, Snoods, Gauntlets) made from an exclusive dual-loop cotton towelling fabric. The company offers three core Dogrobe styles (Original, MAX, Exclusive) in multiple sizes and colours, complemented by Snoods for head/neck/ears drying and Gauntlets for legs/paws. All products are made in Britain at a Scottish workshop and sold direct-to-consumer online with international shipping.
Product overview
Dogrobes is a pet care company offering a range of dog drying products, consisting of three core Dogrobe styles (Original, MAX, and Exclusive) complemented by accessory products (Snoods, Gauntlets) and customization options (personalisation, harness access, Made to Measure). The Original Dogrobes is the foundational product launched in 2004, featuring exclusive dual-loop cotton towelling fabric. The MAX variant launched in 2023 adds chest panels and shoulder darts for enhanced coverage. The Exclusive Collection offers patterned designs (Tartan and Rainbow) for dogs with style. Snoods and Gauntlets complete the drying kit by targeting head/neck/ears and legs/paws respectively. All products are manufactured in Britain using the same proprietary super-absorbent fabric technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Dogrobes The classic dog drying coat made from exclusive dual-loop cotton towelling fabric that dries, warms and comforts dogs. Available in 6 colours (red, navy, green, purple, teal, orange) and 10 sizes (MINI to XXXL), with optional personalisation, harness access opening, and Made to Measure. Features ties (not Velcro) for a snug, secure fit.
- Dogrobe MAX The most advanced dog drying coat featuring maximum coverage and maximum comfort. Includes chest panel for chest and underbelly drying, shoulder darts for freedom of movement, and higher collar for neck area drying. Same super-absorbent dual-loop towelling fabric as Original. Available in 6 colours and 10 sizes.
- Exclusive Collection Dogrobes Patterned dog drying coats featuring unique designs (Tartan and Rainbow patterns) with the same trusted drying power as Original Dogrobes. Double-layered with dual-loop cotton towelling inside and printed peached polyester outside. Available in 9 sizes (MINI to XXXL). Tartan pattern is registered with the Scottish Register of Tartans.
- Dog Snoods Tubular drying accessory for drying dog's head, neck and ears. Made from lightweight dual-loop cotton towelling. Can be worn as a hood (for head/ear drying) or as a neck buff. Helps muffle loud noises for sound-sensitive dogs and keeps older dogs warm. Available in 6 colours and 9 sizes.
- Dog Gauntlets Dog drying mitts for drying dog's legs and paws or for a quick rub-down after walks. Made from exclusive dual-loop cotton towelling. Features double-layered, reversible design with elasticated wrist and hanging loops. One size fits all, suitable for nervous dogs.
- Complete the Kit Bundle Bundle offer combining any Dogrobe style with a matching Snood and Gauntlets for head-to-paw drying. Save £5 automatically when purchasing all three items. Discount applied automatically at checkout and can be used with discount codes.
- Pet Remedy Mini Calming Spray 15ml mini pump spray clinically proven to naturally relieve stress in dogs and other pets. Useful for calming dogs during fireworks, separation anxiety, new home adjustment, or loss of companion.
- Dogrobes Gift Voucher Gift vouchers available in denominations of £5 and £20, delivered in a stylish presentation card. Ideal gift for dog lovers.
- Red Cotton Drawstring Bag 100% cotton drawstring bag with printed Dogrobes logo for storing Dogrobe, Snood and Gauntlets at home or in the car.
- Made to Measure Dogrobes Custom-sized Dogrobes for dogs whose girth and length don't fit standard sizing. Available for Original Dogrobe only. Ideal for teacup breeds or unusual proportions.
Quantifiable outcome
- Dogs can shake off up to 70% of surface water in seconds; Dogrobes handles the rest
- +3 more outcomes
Companies that use Dogrobes
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Dogrobes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Dogrobes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Made in Britain OrganisationcoreDogrobes is an official member of the Made in Britain organisation since 2019. The organisation was founded in 2011 to unite and support UK manufacturers. The Made in Britain mark is awarded only to verified UK manufacturers who design and produce products to the highest standards of quality, transparency, and provenance.
- OEKO-TEX AssociationcoreDogrobes fabric is certified to OEKO-TEX Standard 100, confirming it is free from harmful substances and gentle on dogs' skin. This is an international certification for textile products.
- Araminta Campbell (Scottish Textiles Expert)minorExclusive tartan design created for Dogrobes brand by renowned Scottish textiles expert Araminta Campbell. The tartan pattern is registered with the Scottish Register of Tartans.
- Pet RemedyminorPet Remedy Mini Calming Spray is sold as an accessory product on Dogrobes website. Clinically proven natural spray for relieving dog stress, useful during fireworks, separation anxiety, and new home transitions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Dogrobes competitors and assessment
Company assessmentDirect peers
- Canada Pooch: Canadian premium dog apparel and accessories brand selling jackets, drying coats, and lifestyle dog gear. Comparable in DTC premium positioning, size range breadth, and target dog-owner demographic.
- Hurtta: Nordic dog apparel and outdoor gear brand with a strong range of dog coats including drying and weather-protective designs. Comparable premium positioning and similar functional apparel focus.
- Ruffwear: US-based premium outdoor dog gear brand offering performance apparel, harnesses, and coats. Comparable in premium positioning, dog-focused apparel, and DTC distribution, though broader in scope.
- Ruff and Tumble: UK-based dog drying coat brand offering cotton towelling drying coats in multiple sizes and colours. Most directly comparable peer — same product category, same geography, similar DTC model.
- Henry Wag: UK pet brand producing drying coats and accessories for dogs. Closely comparable in product range and target customer, with similar focus on post-walk and post-swim drying.
- Non-stop Dogwear: Norwegian performance dog gear brand offering protective coats and drying solutions for active and working dogs. Comparable in performance apparel and use-case overlap with working/sporting dogs.
Broad incumbents
- Pets at Home: UK's largest specialist pet retailer with both physical stores and a strong online channel. Comparable through overlapping product categories (dog apparel, accessories) and direct access to UK dog owners, though much broader in scope.
- Chewy: US-based mass-market pet retailer carrying thousands of pet products including drying coats. Comparable through overlapping product category and access to the same end customer, though Chewy is a broad retailer rather than a niche specialist.
Emerging players
- Wild One: NYC-based modern pet brand offering DTC dog products including harnesses, leashes, beds, and apparel. Comparable DTC-first premium positioning and direct-to-consumer pet-owner target, though broader product range.
Others
- Araminta Campbell (Scottish textiles): Scottish textiles designer who created Dogrobes' exclusive tartan pattern. Listed as a strategic partner rather than competitor; relevant as an ecosystem connection in Scottish textile design and brand collaborations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dogrobes social profiles
Digital presenceDogrobes compliance and trust
Trust signalCompliance2 records
Dogrobes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dogrobes leadership team
Management profileNumber of profiles
Profiles1 record
Dogrobes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dogrobes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dogrobes
What does Dogrobes do?
Dogrobes manufactures and sells dog drying coats and accessories (Dogrobes, Snoods, Gauntlets) made from an exclusive dual-loop cotton towelling fabric. The company offers three core Dogrobe styles (Original, MAX, Exclusive) in multiple sizes and colours, complemented by Snoods for head/neck/ears drying and Gauntlets for legs/paws. All products are made in Britain at a Scottish workshop and sold direct-to-consumer online with international shipping.
Is Dogrobes a public or private company?
Dogrobes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dogrobes founded?
Dogrobes was founded in 2004. It employs 1 to 10 people.
Where is Dogrobes based?
Dogrobes is headquartered in Elgin, United Kingdom, in the Europe region.
How does Dogrobes make money?
One revenue line is on record: product Sales.
Who are Dogrobes's main competitors?
Direct peers on record are Canada Pooch, Hurtta, Ruffwear, Ruff and Tumble, Henry Wag and Non-stop Dogwear. Broad incumbents are Pets at Home and Chewy. Wild One is listed as an emerging player. Araminta Campbell (Scottish textiles) is listed as an others.
Does Dogrobes have an API?
No public API is recorded for Dogrobes.
What industry is Dogrobes in?
Dogrobes's product category is Pet Care Products. Its primary akta.pro industry code is HSANALAC, Anti-Shed Bath & Conditioning, with a secondary code of HSANAAAL, Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos). Its SIC code is 2211.