Pet Remedy

Name

Pet Remedy

Legal name

Pet Remedy Ltd

Website

https://petremedy.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pet Calming Products

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Calming & Behavioral Support Supplements (HLAMALAD)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Deodorizing & Odor Control Treatments (HSANALAN)

Keywords

• Pet calming products
• Natural pet remedies
• Pet anxiety solutions
• Essential oil pet care
• Pet wellness products

Headquarters

HQ city

Torquay

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Consumer Product Sales: Direct-to-consumer sales of calming products including diffusers, sprays, wipes, and specialised kits for various pet types. Products sold at fixed retail prices through e-commerce and retail partners.
2. Professional Partner Sales: Wholesale and trade accounts for veterinarians, pet professionals, and rescue organisations purchasing products for clinical or operational use.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Pet Remedy develops and sells a proprietary natural pet calming product line based on a blend of valerian, vetiver, sweet basil, and clary sage essential oils. Products are delivered through sprays, wipes, plug-in diffusers, and battery-operated atomisers for dogs, cats, horses, rabbits, birds, and reptiles. The company also offers species-specific kits, grooming products, and a professional trade programme for veterinarians and pet professionals.

Product overview

Pet Remedy is a pet calming and emotional wellbeing brand centered on a core natural formula containing valerian, vetiver, sweet basil, and clary sage. The product line includes core delivery products (calming sprays in 15ml, 75ml, and 200ml formats; calming wipes in packs of 12, 20, and 70; plug-in diffusers with 40ml refill packs; and battery-operated atomisers with 250ml/300ml refills) that form the foundation of the offering. These core products are complemented by species-specific kits including Puppy Calming Kit, Kitten Calming Kit, Equestrian Kit, Bird Calming Kit, Small Mammal Calming & Bonding Kit, and Reptile Calming Kit, as well as comprehensive bundles like the All-In-One Kit, Travel Essentials Kit, New Home Kit, Training Essentials Kit, and Party Season Survival Kit. The portfolio extends to grooming products (pre-wash, shampoo, leave-in conditioner, rinse-free foam shampoo), comfort products (low voltage pet heat pad), interactive enrichment (lick & relax mats and pots, boredom buster foraging kit), and accessories (treat bag, bandana calming kit). The company also offers an Ask The Professional virtual consultation service. All products are developed and made in the UK with patent protection (GB2474042, GB2535916).

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Remedy Calming Spray Water-based, pH-neutral calming spray safe for skin and coat, providing 2-6 hours of calming effect via the proprietary essential oil blend. Available in 15ml, 75ml, and 200ml sizes for localised and immediate use on pets.
• Pet Remedy Calming Wipes Eco-friendly calming wipes for gentle application around the muzzle, chin, and chest of pets; can also be used on grooming surfaces. Available in 12-pack, 20-pack, and 70-pack formats.
• Pet Remedy Calming Plug-in Diffuser Electrical plug-in diffuser (5 watts) that slowly releases the proprietary calming formula into the surrounding area, covering up to 60m² and lasting up to 8 weeks. Available with replacement refills.
• Pet Remedy Battery Operated Atomiser Portable, battery-operated device that periodically delivers small puffs of calming formula. Suitable for rooms without electrical outlets. Includes 250ml calming refill; 300ml refill available separately.
• Puppy Calming Kit Bundle for puppies including a 15ml calming spray, 60-day plug-in diffuser, and 3 calming wipes to help develop emotional wellbeing and ease adjustment.
• Kitten Calming Kit Kit designed to help kittens and cats develop emotional wellbeing and settle into new homes.
• Equestrian Kit Kit for horses including a 75ml calming spray and 6 calming wipes, suitable for box rest, travel, and training while keeping horses alert and FEI-compliant at low concentration.
• Bird Calming Kit Kit for parrots, budgies, and pet birds to enhance emotional wellbeing without sedating.
• Small Mammal Calming & Bonding Kit Kit for rabbits and small mammals including a 75ml calming spray to support bonding and reduce stress.
• Reptile Calming Kit Kit for snakes, lizards, and reptiles to help settle into new homes and assist with bonding and training. Includes 33% discount code (REPTILE33).
• All-In-One Kit Comprehensive kit combining multiple calming products (diffuser and other formats) for full pet calming coverage.
• Travel Essentials Kit Kit containing travel-sized calming products for on-the-go use with pets.
• New Home Kit Kit designed to help pets settle when moving to a new home.
• Training Essentials Kit Kit with calming products to support training sessions and help pets remain attentive and receptive.
• Party Season Survival Kit Kit designed to help pets cope with stress during holiday party season and noisy celebrations.
• Pet Remedy Calming Grooming Range Calming grooming products for dogs, including pre-wash treatment, shampoo, leave-in conditioner, and rinse-free foam shampoo, formulated to leave a shiny coat while promoting relaxation.
• Low Voltage Pet Heat Pad Low-voltage heating pad for pets, safe for use in homes and veterinary settings; available with a car power adaptor and replacement plug adaptor.
• Lick & Relax Mat and Pot Interactive licking mat (21cm x 21cm) and compact pot (9cm x 9cm) designed for calming licking activity and enrichment.
• Boredom Buster Foraging Kit Enrichment kit designed to provide mental stimulation and combat boredom in pets.
• Ask The Professional Service Virtual consultation service offering qualified training and behaviour support for dogs and cats, providing professional guidance on pet anxiety and behavioural issues.

Quantifiable outcome

• Significant reduction in stress behaviours observed during handling (latest reptile study)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pets at HomecoreChannel Partner/ Reseller/ DistributorMajor UK pet retail chain stocking Pet Remedy products across their nationwide store network. Listed as primary stockist on the Pet Remedy website alongside other major retailers.
• JollyescoreChannel Partner/ Reseller/ DistributorUK pet retail chain stockist of Pet Remedy products. One of three major pet retail partners listed on the company website.
• Pets CornercoreChannel Partner/ Reseller/ DistributorUK pet retail chain stockist of Pet Remedy products. Listed alongside Pets at Home and Jollyes as primary retail partners.
• UK Dog CharterminorGTM or Marketing PartnerSupporting member of the UK Dog Charter, a voluntary scheme promoting force-free, reward-based training and behaviour modification. Pet Remedy pledge aligns with the charter's welfare-first principles.
• Street PawsminorGTM or Marketing PartnerPet Remedy backed the Street Paws 'No One Left Outside' campaign calling for pet-inclusive housing policy. Company participated in Parliamentary event with celebrities and MPs supporting the initiative.
• Veterinary Practices (Vet Zone)coreChannel Partner/ Reseller/ DistributorDedicated Vet Zone programme providing veterinary practices with professional displays, materials, and trade accounts for recommending and selling Pet Remedy products.
• Professional Pet PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of professional pet trainers, behaviourists, groomers, physiotherapists, and other pet professionals with trade account access. Professional Partner Map available on website showing locations.
• Animal Rescue CharitiesminorGTM or Marketing PartnerCharity shop programme donating Pet Remedy products to rescue centres. Charity map on website showing partner rescue organisations including Avian Angels Parrot Rescue, Parrot Rescue UK, and others.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dorwest Herbs: UK herbal pet supplement company selling calming tinctures and tablets for dogs and cats via independent pet shops and vet channels. Closely comparable UK heritage, natural ingredient positioning, and veterinary endorsement approach.
• Beaphar: Dutch-based pet health and wellbeing manufacturer with a broad calming range including sprays, diffusers and supplements. Comparable UK/European retail distribution model and overlapping product formats with Pet Remedy.
• Ceva Santé Animale (Feliway & Adaptil): Global animal health company and category leader in pet pheromone calming products (Feliway for cats, Adaptil for dogs). The most direct competitor to Pet Remedy's plug-in diffuser and spray formats in the anxiety-relief category.
• Vetoquinol (Zylkene): International animal health company marketing Zylkene, a milk-protein based calming supplement for cats and dogs. Directly comparable to Pet Remedy's calming capsules/supplements targeting the same veterinary channel and behavioural anxiety use cases.

Emerging players

• Natural Animal Solutions: Australia-based natural pet wellness brand selling essential oil calming products for dogs and cats. Closely comparable formulation philosophy and aromatherapy delivery mechanism, but operates in a different geography.
• Adaptil (ThunderWorks / Pet Remedy-adjacent wearables): Thundershirt and ThunderEase offer apparel and plug-in calming solutions for dogs. Comparable anxiety-relief category with overlapping retail channels, representing an alternative modality versus Pet Remedy's aromatherapy approach.

Broad incumbents

• Nutramax Laboratories: US animal health company with a broad supplement portfolio (joint, calming, liver) sold via veterinary practices. A larger incumbent operating in the same veterinarian-channel calming/wellness space as Pet Remedy's Vet Zone.
• VetIQ: Mass-market pet supplement brand sold primarily through UK and US grocery and pharmacy retailers. Overlaps with Pet Remedy on calming and behavioural supplements but targets a lower price, mass-shelf segment.
• Boehringer Ingelheim Animal Health: Large global animal health company with a broad behavioural and wellness portfolio. Relevant as a broad incumbent capable of entering or expanding in the pet anxiety category alongside Ceva and Vetoquinol.

Regional players

• Yarrah Organic Petfood: European organic pet food and wellness brand with a calming product line. Comparable natural-ingredient positioning and pan-European retail distribution, though primarily mainland Europe rather than UK-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@petremedy
• Facebookfacebook.com/petremedy
• Instagraminstagram.com/petremedyofficial
• Xx.com/petremedy
• LinkedInlinkedin.com/company/petremedy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Remedy