Capel
Capel is a French specialty apparel retailer, founded in 1958, that sells big and tall men's clothing (sizes 40–76, heights up to 2.10m) through 3 owned boutiques in Paris, Lyon, and Strasbourg and the e-commerce site capelstore.fr, shipping internationally to 30+ countries.
- Company typePrivate
- Founded1958
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Capel does
Capel (legal entity CAPEL GRANDES TAILLES SAS) is a French specialty apparel retailer founded in 1958 that focuses exclusively on big and tall men's clothing. The company serves men who require extended sizes (40–76) and heights up to 2.10m, addressing a chronic fit gap in the standard French apparel market. Capel carries more than 55 size and conformation combinations, supported by in-store expert sales consultants and personal image expert appointments, with on-site alteration services available at its retail boutiques. The product mix spans suits, shirts, polos, outerwear, knitwear, trousers and jeans, underwear and homewear, and accessories, sourced through a combination of in-house own-brand collections (Capel Paris, Capel Privé) and curated premium partner brands (Tommy Hilfiger, Ralph Lauren, Levi's, Paul & Shark, Bugatti), with price points ranging from approximately €30 basics to €1,000+ premium outerwear.
The business operates a dual-channel model: three owned retail boutiques in Paris Madeleine (flagship), Lyon, and Strasbourg, complemented by the e-commerce storefront capelstore.fr, which ships to over 30 countries across Europe, Africa, French overseas territories, and select international destinations via Colissimo and Chronopost. Click & Collect is offered across the store network, free returns within 30 days, and free shipping above €150 are part of the standard service stack. Revenue is generated entirely through one-time retail transactions, with no subscription component; payment options include PayPal, Lyra Network-secured 3D Secure credit card processing, and Alma "pay in 3x without fees" installments on orders between €50 and €2,000. Technology infrastructure is built on OVH-hosted e-commerce, standard payment and logistics integrations, and conventional content and email marketing channels.
Capel is a privately held French SAS with registered capital of €40,000, registered with the Paris RCS under number 582 087 482, headquartered at 42 Rue Denis Papin, Ivry Sur Seine, with a logistics/warehouse facility in Moussey. No external institutional investors, private equity backing, or parent company affiliations are disclosed; the ownership structure appears to be founder/management controlled. The trademarks "CAPEL," "CAPEL Paris," and "CAPEL Store" are registered in France.
Capel firmographics
Firmographics- Name
- Capel
- Legal name
- CAPEL GRANDES TAILLES SAS
- Website
- https://capelstore.fr
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capel is a French specialty apparel retailer, founded in 1958, that sells big and tall men's clothing (sizes 40–76, heights up to 2.10m) through 3 owned boutiques in Paris, Lyon, and Strasbourg and the e-commerce site capelstore.fr, shipping internationally to 30+ countries.
- Ownership category
- akta.pro rank
Capel industry classification
Industry- Product category
- Big and Tall Men's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industries
- Ties, Bow Ties & Pocket Squares (CRAAAJAH), Luxury Shopping & Private Appointments (HSACAMAK)
Keywords
Where Capel is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Capel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail merchandise sales: Capel generates revenue through direct retail sales of big and tall men's clothing and accessories. Products are sold through their e-commerce website capelstore.fr and 3 physical stores in France. Revenue is generated through one-time product transactions with no subscription component. The company carries a mix of its own Capel branded products as well as premium branded partners (Tommy Hilfiger, Ralph Lauren, Levi's, Paul & Shark, Bugatti, etc.).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Capel product offering
Product offeringCore offering
Capel is a French specialty retailer selling big and tall men's clothing (sizes 40–76, heights up to 2.10m) through its e-commerce site capelstore.fr and three physical boutiques in Paris, Lyon, and Strasbourg. The assortment covers suits, shirts, polos, knitwear, outerwear, trousers, jeans, underwear, and accessories, combining own-brand collections (Capel Paris, Capel Privé) with premium partner brands such as Tommy Hilfiger, Ralph Lauren, Levi's, Paul & Shark, and Bugatti. Customers receive personalized in-store style and size consultations, in-store alterations, free 30-day returns, and click-and-collect or home delivery options.
Product overview
Capel is a French men's big and tall clothing specialist operating since 1958, offering sizes up to 76 and heights up to 2.10m through 3 physical stores (Paris Madeleine, Lyon, Strasbourg) and online at capelstore.fr. The product portfolio consists of own-brand collections (Capel Paris, Capel Privé) alongside curated partner brands, organized across: suits and formal wear, shirts and polos, outerwear (jackets, coats, parkas, down jackets), knitwear and sweatshirts, trousers and jeans, underwear and homewear, and accessories. Sizes range from 1XL to 7XL with extended length options. The company also offers alteration services in-store and free returns within 30 days.
Differentiator
Problem solved
Functional benefit
Brands
- Capel Privé: Private collection sub-brand offering exclusive Capel designs
Products and services
- Capel Paris (own-brand menswear line) Premium own-brand clothing line for big and tall men featuring suits, shirts, polos, outerwear, and accessories in extended sizes up to 6XL. Sold through capelstore.fr and Capel's three French boutiques.
- Capel Privé (private collection sub-brand)
- Costumes (suits and formal wear)
- Chemises (shirts)
- Vêtements d'extérieur (outerwear)
- Polos
- Pulls & Sweatshirts (knitwear)
- Pantalons & Jeans (trousers)
- Sous-vêtements & Homewear (underwear and loungewear)
- Accessoires (accessories)
- Click & Collect in-store pickup service
- In-store styling and alteration service
Companies that use Capel
Customer profileSegments1 record
Ideal customer profiles1 record
Capel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Capel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Tommy HilfigercorePremium brand partnership. Capel offers Tommy Hilfiger products in extended sizes, including shirts, polo shirts, jeans, outerwear, and accessories. Tommy Hilfiger is one of the key premium brands carried by Capel.
- Ralph LaurencoreLuxury brand partnership. Capel offers Ralph Lauren products in extended sizes, including shirts, polo shirts, and outerwear. Ralph Lauren is positioned as a premium brand in Capel's portfolio.
- Levi'scoreDenim brand partnership. Capel offers Levi's jeans in extended and tall sizes, including popular fits like 501, 502, 511, and 512. Levi's is a key brand for casual/big size offerings.
- Paul & SharkcorePremium sportswear brand partnership. Capel offers Paul & Shark products in extended sizes, including polo shirts, outerwear, swimwear, and sportswear. Significant presence in the sportswear category.
- BugatticorePremium outerwear brand partnership. Capel offers Bugatti products in extended sizes, including jackets, parkas, and coats. Bugatti is positioned as a key premium outerwear brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Capel competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Capel social profiles
Digital presenceCapel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capel leadership team
Management profileNumber of profiles
Capel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capel
What does Capel do?
Capel is a French specialty retailer selling big and tall men's clothing (sizes 40–76, heights up to 2.10m) through its e-commerce site capelstore.fr and three physical boutiques in Paris, Lyon, and Strasbourg. The assortment covers suits, shirts, polos, knitwear, outerwear, trousers, jeans, underwear, and accessories, combining own-brand collections (Capel Paris, Capel Privé) with premium partner brands such as Tommy Hilfiger, Ralph Lauren, Levi's, Paul & Shark, and Bugatti. Customers receive personalized in-store style and size consultations, in-store alterations, free 30-day returns, and click-and-collect or home delivery options.
Is Capel a public or private company?
Capel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capel founded?
Capel was founded in 1958. It employs 11 to 50 people.
Where is Capel based?
Capel is headquartered in Paris, France, in the Europe region.
How does Capel make money?
One revenue line is on record: retail merchandise sales.
Does Capel have an API?
No public API is recorded for Capel.
What industry is Capel in?
Capel's product category is Big and Tall Men's Apparel. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAAAJAH, Ties, Bow Ties & Pocket Squares. Its NAICS code is 458110 and its SIC code is 5600.