Groupe Carbur

What Groupe Carbur does

Groupe Carbur is a privately held multi-brand automotive dealership group headquartered in Saint-Jérôme, Quebec, Canada, operating as an authorized retailer for Chevrolet, GMC, Buick, and Corvette vehicles. The group runs two physical dealership locations — St-Jerome Chevrolet Buick GMC Corvette (265 John-F Kennedy) and St-Jérôme Auto Dépôt SuperCentre (2360 boul. Curé-Labelle) — and is self-described as the largest 100% locally-owned automotive group in the Laurentides region. Inventory spans approximately 347 new vehicles and 436+ used vehicles across more than 20 OEM brands, including a notable electric vehicle lineup covering Chevrolet Bolt, Equinox EV, Blazer EV, Silverado EV, GMC HUMMER EV, and Sierra EV.

The core business model combines new and pre-owned vehicle sales with integrated financing (including 1st, 2nd, and 3rd chance credit programs), an in-house Carbur Performance customization division for aftermarket parts and installation, and full-service maintenance operations. Go-to-market is traditional brick-and-mortar dealership with supporting digital tools: online configurator, comparison tool, trade-in calculator, financing application, and express lead-capture forms on groupecarbur.com, supplemented by a Facebook marketing presence and an AutoAubaine marketplace partnership. Customer segments are primarily individual consumers purchasing personal vehicles, with a secondary commercial/fleet segment served through BrightDrop, Express, and Savana commercial vehicles.

The technology footprint is conventional for a franchised auto dealer: a dealership operations website, OEM-provided infotainment integrations (Apple CarPlay, Android Auto, OnStar telematics, SiriusXM, Bluetooth, Wi-Fi hotspot), and standard lead-management workflows. No proprietary AI/ML systems, patents, or technology platform differentiation is disclosed. Revenue is not publicly reported; the company employs what it states as 250+ professionals, operates without disclosed institutional investment, and serves the Laurentides and Greater Montréal catchments.

Name

Groupe Carbur

Legal name

Groupe Carbur - Autos et camions

Website

https://groupecarbur.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Carbur is a privately held, locally-owned multi-brand automotive dealership group in Saint-Jérôme, Quebec, selling new Chevrolet, GMC, and Buick vehicles plus pre-owned inventory, with integrated financing, in-house Carbur Performance customization, and service/maintenance operations serving individual consumers and small commercial fleets in the Laurentides region.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Automobile Dealers (4411), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Automotive dealership
• New vehicle sales
• Pre-owned vehicles
• Vehicle financing
• Vehicle service maintenance

Headquarters

HQ city

Saint-jérôme

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet, GMC, and Buick vehicles including cars, SUVs, trucks, and commercial vehicles. Offers hundreds of new vehicles in stock with thousands available on demand.
2. Used Vehicle Sales: Sale of pre-owned vehicles across multiple brands including Chevrolet, GMC, Buick, Ford, Toyota, and others. Inventory of over 400 used vehicles available.
3. Vehicle Financing: Financing options for vehicle purchases including 1st, 2nd, or 3rd chance credit. Partnership with financial institutions to provide loan and lease options.
4. Vehicle Service and Maintenance: Service center providing vehicle maintenance and repair services for all vehicle brands.
5. Carbur Performance: Custom vehicle customization services including suspensions, tires, rims, and other aftermarket accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Groupe Carbur is a multi-brand franchised automotive dealership group selling new Chevrolet, GMC, and Buick vehicles plus a large selection of pre-owned vehicles across more than 20 manufacturers. Core offerings include vehicle sales, integrated financing (including first, second, and third chance credit), in-house Carbur Performance aftermarket customization, and full vehicle service and maintenance, delivered through two physical dealerships in Saint-Jérôme, Quebec.

Product overview

Groupe Carbur is an automotive dealership group operating as a multi-brand vehicle retailer offering new Chevrolet, GMC, and Buick vehicles alongside a wide selection of pre-owned vehicles from multiple manufacturers. The core offering centers on vehicle sales, supported by integrated financing services (including credit programs for first through third chance buyers), a customization division (Carbur Performance) for aftermarket modifications, and service/maintenance operations through affiliated dealerships. The product portfolio includes passenger cars (Corvette, Malibu), utility vehicles (SUVs and crossovers), light-duty and heavy-duty trucks, electric vehicles (Blazer EV, Equinox EV, Bolt, HUMMER EV, Silverado EV), and hybrid models (Corvette Hybrid). A digital ecosystem provides online vehicle configuration, comparison tools, financing applications, and lead capture forms. The group operates two main dealership locations in Saint-Jérôme, Quebec.

Differentiator

Problem solved

Functional benefit

Brands

• Carbur Performance: Vehicle customization service handling suspensions, tires, rims, and other modifications

Products and services

• New Vehicle Sales (Chevrolet, GMC, Buick)

Quantifiable outcome

• Over 250 passionate professionals serving customers
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership offering the full line of Chevrolet vehicles including cars, SUVs, trucks, and electric vehicles. Represents Chevrolet Corvette, Silverado, Equinox, Trax, Blazer, and commercial vehicles.
• GMC (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized GMC dealership offering GMC trucks and SUVs including Sierra, Canyon, Terrain, Acadia, Yukon, and HUMMER EV models.
• Buick (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized Buick dealership offering Buick SUVs including Enclave, Encore GX, Envision, and Envista.
• Carbur PerformanceminorStrategic or Co-development PartnerIn-house vehicle customization and performance division providing suspension upgrades, tires, wheels/rims, and other aftermarket accessories. Located at Groupe Carbur facilities.
• AutoAubaineminorGTM or Marketing PartnerGroupe Carbur is a member of the AutoAubaine network, an automotive marketplace platform connecting dealers with potential buyers.
• FacebookminorGTM or Marketing PartnerMarketing partnership for social media advertising and exclusive Facebook deals/promotions.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rallye Auto Group: Quebec multi-rooftop automotive dealership group carrying several brands including GM franchises. Comparable to Groupe Carbur in multi-brand franchised retail model, Quebec/Ontario footprint, and F&I + service revenue diversification.
• Spinelli Group: Quebec-based multi-brand automotive dealership group with new and used vehicle sales, financing, service, and parts. Comparable multi-rooftop Quebec franchised dealer with overlapping OEM portfolio.
• AutoCanada: Public Canadian multi-brand dealership group operating dozens of franchised rooftops across Canada including Quebec. Directly comparable to Groupe Carbur on new/used vehicle sales, F&I, and service revenue streams, with similar OEM franchise mix including GM brands.
• Dilawri Group: Canada's largest privately-held automotive group with multi-brand franchised dealerships across multiple provinces including Quebec. Closely comparable business model (multi-brand new + used + service) and franchised dealer economics to Groupe Carbur, though at much greater scale.
• HGrégoire: One of the largest Quebec-based multi-brand automotive dealership groups, operating new and used vehicle sales, financing, and service across multiple rooftops. Highly comparable to Groupe Carbur in product mix (new/used across multiple brands), geography (Quebec), and customer base (consumer + commercial).
• Boisvert Chevrolet Buick GMC: Quebec-based franchised GM dealer (Chevrolet, Buick, GMC) selling new vehicles, used vehicles, and offering service. Direct comparable on OEM mix (same three GM brands), product portfolio (new GM trucks/SUVs/EVs), and Laurentians-adjacent Quebec geography.
• Groupe Poirier: Quebec-based automotive dealership group operating multiple rooftops offering new and used vehicles, financing, and service. Comparable to Groupe Carbur on regional Quebec footprint, multi-brand strategy, and consumer-facing dealership operations.
• Fortier Auto (Groupe Fortier): Quebec-based franchised auto dealer offering new and used vehicle sales, financing, and service across multiple locations. Comparable to Groupe Carbur on franchised dealer economics and Quebec consumer market.
• Groupe Beaudry: Quebec-based dealership group with multiple rooftops offering new and used vehicles, financing, and after-sales service. Comparable regional Quebec dealer competitor with similar multi-brand franchised business model.
• Hamel Auto: Quebec multi-brand automotive dealership group with new vehicle sales, used inventory, F&I, and service operations. Direct comparable on multi-rooftop Quebec dealership model and consumer credit offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GroupeCarburAutomobile
• LinkedInlinkedin.com/company/groupecarbur

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Carbur