Groupe Poirier Val-d'Or & Amos

What Groupe Poirier Val-d'Or & Amos does

Groupe Poirier Val-d'Or & Amos is a privately held, fourth-generation family-owned multi-brand automotive dealership group operating exclusively in the Abitibi-Témiscamingue region of Quebec, Canada. Founded in 1962 as a used car parts business and legally incorporated as Garage Poirier & Fils Ltée, the group now operates five physical dealership locations across Val-d'Or and Amos, representing nine automotive manufacturer brands: Jeep, Chrysler, Dodge, Ram, Fiat (through Garage Poirier et fils), Hyundai, Nissan, Kia, and Mazda, plus a dedicated used vehicle outlet (Poirier Occasion). The group also operates vehicle maintenance, mechanical repair, bodywork and collision repair services, and an auto parts business across its rooftops.

The company's revenue model is built on four streams: new vehicle sales, used vehicle sales through Poirier Occasion, vehicle service and maintenance (including mechanical and bodywork), and auto parts sales. Pricing is transactional and individually negotiated per vehicle sale, with service and parts revenue generated on a per-job basis. The go-to-market is direct-to-consumer through physical showrooms; the company maintains no e-commerce vehicle sales channel and relies on in-person dealership visits, supported by a corporate website, brand-specific dealership websites, Facebook, and YouTube. Annual vehicle sales exceed 2,000 units across the five rooftops, served by 100+ employees including sales, service technicians, parts staff, and bodywork specialists.

Ownership and leadership are concentrated within the Poirier family: fourth-generation brothers Sébastien, Michael, and Justin Poirier hold ownership alongside five non-family associates who serve as controllers and operational partners. The company has pursued a measured regional roll-up strategy, acquiring the Nissan dealership in 2017, the Kia dealership in 2021, and the Amos Mazda dealership in May 2022, with the latter transaction coinciding with the formal generational succession uniting the two branches of the family under consolidated ownership. No external institutional investors or parent company are involved, and no proprietary technology, digital platform, or AI capabilities have been disclosed.

Name

Groupe Poirier Val-d'Or & Amos

Legal name

Garage Poirier & Fils Ltée

Website

https://groupepoiriervd.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupe Poirier Val-d'Or & Amos is a fourth-generation family-owned multi-brand automotive dealership group operating five rooftops across Val-d'Or and Amos, Quebec, representing nine vehicle brands (Jeep, Chrysler, Dodge, Ram, Fiat, Hyundai, Nissan, Mazda, Kia) plus used vehicles, serving approximately 2,000 retail customers annually with vehicle sales, service, parts, and bodywork.

Ownership category

akta.pro rank

Headquarters

HQ city

Val-d'Or

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple manufacturers (Jeep, Hyundai, Nissan, Mazda, Dodge, Ram, Fiat, Kia, Chrysler). Revenue generated from direct vehicle transactions with consumers at dealership locations.
2. Used Vehicle Sales: Sale of pre-owned vehicles including dedicated used car outlet (Poirier Occasion).
3. Vehicle Service and Maintenance: Workshop services for vehicle repair and maintenance. Includes general mechanical services, bodywork (carrosserie), and collision repair.
4. Auto Parts Sales: Sale of automotive parts and accessories to customers at service counter, through workshop, and by phone. Includes parts ordering, stock management, and inventory fulfillment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Groupe Poirier Val-d'Or & Amos operates a multi-brand automotive dealership group consisting of five new-vehicle franchises and one used-vehicle outlet across Val-d'Or and Amos, Quebec. The group retails nine manufacturer brands (Jeep, Hyundai, Nissan, Mazda, Dodge, Ram, Fiat, Kia, and Chrysler) and provides complementary in-house services including mechanical repair, bodywork (carrosserie), and parts sales across all dealership locations.

Product overview

Groupe Poirier Val-d'Or & Amos operates as a multi-brand automobile dealership group consisting of five dealership franchises and one used vehicle dealership. The group offers nine automotive manufacturer brands (Jeep, Hyundai, Nissan, Mazda, Dodge, Ram, Fiat, Kia, and Chrysler) across Val-d'Or and Amos, Quebec. The portfolio includes Garage Poirier et fils (Jeep, Chrysler, Dodge, Ram, Fiat, Kia), Poirier Hyundai, Poirier Nissan, Poirier Kia, Poirier Amos Mazda, and Poirier Occasion. The group also provides complementary automotive services including vehicle maintenance, mechanical repair, body work, and parts sales across its dealership locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Garage Poirier et fils Main automobile dealership franchise of the Groupe Poirier located at 1780 3e Avenue, Val-d'Or, selling new Jeep, Chrysler, Dodge, Ram, Fiat, and Kia vehicles, along with associated vehicle maintenance and repair services.
• Poirier Hyundai Hyundai automobile dealership franchise located at 1940 3e Avenue, Val-d'Or, offering new Hyundai vehicles and associated maintenance services.
• Poirier Nissan Val-d'Or Nissan automobile dealership franchise located at 1689 3e Avenue, Val-d'Or, offering new Nissan vehicles and associated maintenance services.
• Poirier Kia Kia automobile dealership franchise located at 1908 3e Avenue, Val-d'Or, offering new Kia vehicles and associated maintenance services.
• Poirier Amos Mazda Mazda automobile dealership franchise located at 1051 route 111 Est, Amos, offering new Mazda vehicles and associated maintenance services.
• Poirier Occasion Used vehicle dealership operated by Groupe Poirier, offering a selection of pre-owned automobiles at the Val-d'Or location.
• Vehicle maintenance and repair services Comprehensive automotive maintenance and repair services including mechanical repair, bodywork (carrosserie), collision repair, parts sales, and vehicle detailing offered across all dealership locations.

Quantifiable outcome

• 2000+ vehicles sold per year across five dealerships
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• HGrégoire: Quebec-based multi-brand automotive dealership group with multiple locations across the province, representing similar mass-market and import OEM brands. Directly comparable as a regional Canadian dealership group with similar multi-brand strategy.
• Groupe L'Ami: Quebec-based automotive dealership group with multiple franchises in the province. Operates a similar multi-brand model targeting Quebec consumers with sales, service, and parts offerings.

Regional players

• Park Avenue Group: Quebec-based automotive dealership group with multiple locations. Comparable as a multi-brand Quebec dealership, though primarily serving the Montreal area rather than rural Abitibi.
• Boisvert Chevrolet Buick GMC: Quebec-based multi-brand dealership operating in the greater Montreal region. Comparable as a Quebec regional dealership group, though focused on domestic GM brands and serving a different metropolitan market.
• Mike Yzerdraap Auto Group: Regional Canadian automotive dealership group with multi-brand franchises. Comparable multi-OEM dealership model, though exact geographic overlap with Quebec is uncertain.
• Spinelli Group: Quebec-based automotive dealership group operating multiple franchises in the Montreal area. Comparable Quebec dealership operator with similar multi-brand franchise model.

Broad incumbents

• AutoCanada: Publicly traded Canadian multi-brand automotive dealership group operating across the country. Comparable business model with similar OEM franchise relationships, though at national scale and with a different capital structure.
• Dilawri Group: One of Canada's largest automotive dealership groups operating dozens of franchises across multiple provinces. A broader incumbent in the same industry, operating with similar OEM franchise partnerships but at much larger scale.

Others

• Cox Automotive Canada: Provider of automotive services, technology, and digital retailing solutions used by dealerships including inventory management, dealer software, and remarketing. Adjacent ecosystem participant rather than direct competitor.
• Hyundai Canada (OEM): Canadian arm of Hyundai, one of the OEMs the group holds a franchise for. Not a direct competitor but a key business partner whose franchise agreement, allocation, and direct-sales policy decisions directly impact Groupe Poirier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@groupepoirierdeval-dor1962
• Facebookfacebook.com/PoirierValdor
• LinkedInlinkedin.com/company/groupe-poirier-val-d-or

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Poirier Val-d'Or & Amos