Daytona Ice Arena

What Daytona Ice Arena does

Daytona Ice Arena is a single-location, privately held ice sports facility operating under the DME Sports umbrella in South Daytona, Florida. The 35,000-square-foot venue houses an NHL regulation-size ice sheet with 300+ spectator capacity, operating 362 days per year (closed only on Thanksgiving, Christmas, and July 4) and running 13 weekly public skate sessions while hosting approximately 300 hockey games annually. Per a 2019 press release, the facility draws 350,000+ annual visitors, supported by a fleet of 603 rental skates and an on-site Thaw Zone Cafe and Celly's Sports Pub with nine big-screen TVs.

The company monetizes the ice sheet across diversified revenue streams: transactional public skate admissions ($5-$9), birthday party packages ($229 for 10 guests, $329 for 20), recurring youth and adult hockey leagues (House League at $785/player; Swamp Rabbits travel hockey $665-$2,500; adult leagues $370-$395), group and corporate event bookings, figure skating lessons ($45-$70/hr), and concessions including a 75-seat sports pub and catering services. Youth hockey programming has been vertically extended through the DME Hockey Academy (Tier I full-time, Tier II part-time), coached by former NHL Stanley Cup champion Eric Perrin, with the Swamp Rabbits travel program fielding 8U-18U teams in the Tier II Statewide Florida Hockey League.

The business is operated as a venue by DME Sports following a 2018 partnership under which the operator invested $1.5M in facility renovations. Customer segments are deliberately diversified across individual/family recreation, school groups (including a STEM-aligned field trip program that has enrolled 100+ students), youth and adult hockey players, figure skaters, corporate group clients, and bar/restaurant patrons, and the facility also hosts the Volusia County Stingrays high school program, Embry-Riddle and Flagler college hockey teams, and the Orlando Curling Club. GTM is primarily direct-to-consumer (walk-in and online registration via LeagueApps/Eventbrite), with school and corporate outreach as structured inside-sales channels. The facility reports 11-50 employees and remains in active operation as of the most recent data, with 2025-26 season registrations already open.

Name

Daytona Ice Arena

Legal name

Daytona Ice Arena

Website

https://daytonaicearena.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Daytona Ice Arena is a privately held, single-location NHL regulation ice rink in South Daytona, Florida, operated by DME Sports. It serves families, youth and adult hockey players, figure skaters, schools, and corporate groups through public skating, lessons, leagues, private events, and on-site food and beverage.

Ownership category

akta.pro rank

Product category

Ice Skating and Hockey Recreation Facility

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ice skating facility
• Hockey leagues
• Figure skating lessons
• Public skating sessions
• Recreation venue

Headquarters

HQ city

Deltona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Public Skate Sessions: Revenue generated from admission fees and skate rentals for open public skating sessions held 13 times per week, 362 days per year.
2. Birthday Parties: Value-packed birthday party packages for children and adults, including admission, skate rentals, food, and dedicated party space. Party of 10 at $229, Party of 20 at $329.
3. Teen Night Events: Friday night teen skating events with live music, prizes, and food packages for the teenage demographic.
4. Concessions - Thaw Zone Cafe: Food and beverage sales during public skate sessions and events.
5. Celly's Sports Pub: On-site sports bar open to the public with alcoholic beverages, food, and big-screen sports viewing. Generates revenue from drink sales, food items, and daily specials.
6. Group Events - Corporate/School/Parks: Group outing packages for corporate events, school field trips, and parks & recreation programs. STEM programs, team building, and private events.
7. Youth Hockey Programs: Revenue from youth hockey leagues including House League ($785/player, $400/goalie), Swamp Rabbits travel hockey ($665-$2,500 depending on age), learn-to-play hockey ($90 for 4 sessions), and youth hockey camps.
8. Adult Hockey Programs: Adult hockey leagues (Advanced $395, Intermediate $370), Adult Learn to Play Hockey - Old Dogs New Sticks ($175 for 8 sessions), and adult drop-in hockey ($18/session).
9. Figure Skating Lessons and Freestyle: Figure skating lessons from $45-$70/hour depending on coach, open freestyle sessions at $18/drop-in, figure skating camps and clinics.
10. Catering Services: Thaw Zone Catering for group events including BBQ options ($10.99-$14.99), hamburgers/hotdogs ($9.99), and group meal vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels9 records

Core offering

Daytona Ice Arena operates an NHL regulation-size ice rink facility in South Daytona, Florida, offering public recreational skating sessions, instructional programs (learn-to-skate, figure skating, hockey), youth and adult hockey leagues, private events such as birthday parties and corporate outings, and on-site food and beverage service via Thaw Zone Café and Celly's Sports Pub. The venue operates 362 days a year and serves both walk-in consumers and registered program participants across East Central Florida.

Product overview

Daytona Ice Arena is an ice skating and sports facility operating as a single-location recreational venue in South Daytona, Florida. The core offering centers on ice rink operations (public skating and hockey) complemented by instructional programs across skating and hockey disciplines. Key product lines include: Public Skate sessions and Learn to Skate programs for recreational skaters; Figure Skating with lessons, freestyle sessions, and certified coaching; Birthday Parties and Group Events for private celebrations and organizational outings; and a comprehensive Hockey Program spanning youth travel hockey (DME Swamp Rabbits), the DME Hockey Academy, youth House League, Adult Hockey League, Old Dogs New Sticks (adult beginner hockey), and hockey training camps/clinics. The venue also hosts the Orlando Curling Club and provides facilities for high school hockey (Volusia County Stingrays). Ancillary amenities include the Thaw Zone Café, Celly's Sports Pub, and equipment rentals. The facility underwent $1.5 million in upgrades in 2018 following partnership with DME Sports Academy.

Differentiator

Problem solved

Functional benefit

Brands

• DME Swamp Rabbits: Youth travel hockey program committed to developing players with strong core values, competing in the Tier II Statewide Florida Hockey League (SFHL) from 8U-18U.
• Celly's Sports Pub
• Thaw Zone Café
• Take a Shot at Hockey

Quantifiable outcome

• Over 350,000 annual visitors to the facility
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DME Sports AcademycoreStrategic or Co-development Partner · 1 January 2018Business merger/partnership where DME Sports Academy invested $1.5 million in facility upgrades including building renovations and front office improvements. DME manages the rink and has established youth hockey programs including DME Swamp Rabbits travel hockey team and DME Hockey Academy.
• USA HockeycoreStrategic or Co-development PartnerDaytona Ice Arena uses USA Hockey's American Development Model (ADM) for youth hockey programs. All youth hockey players require USA Hockey membership registration.
• Learn to Skate USAcoreStrategic or Co-development PartnerLearn to Skate USA membership required for all participants in Learn to Skate and Hockey 301 programs. Provides standardized curriculum and insurance coverage for participants.
• Tampa Bay LightningminorStrategic or Co-development PartnerFree head-to-toe hockey equipment ($450 value) provided through Tampa Bay Learn to Play Hockey program for first-time participants in Learn to Play Hockey 8-week program.
• Embry-Riddle EaglesminorChannel Partner/ Reseller/ DistributorCollege hockey team using Daytona Ice Arena as their home ice facility.
• Flagler SaintsminorChannel Partner/ Reseller/ DistributorCollege hockey team using Daytona Ice Arena as their home ice facility.
• Daytona Beach Figure Skating ClubminorChannel Partner/ Reseller/ DistributorLocal figure skating club using Daytona Ice Arena for training and competitions. Members receive discounted freestyle rates ($15 vs $18).
• Orlando Curling ClubminorChannel Partner/ Reseller/ DistributorCurling club using Daytona Ice Arena for curling programs.
• CFHSHL Volusia StingraysminorChannel Partner/ Reseller/ DistributorHigh school hockey league team (Volusia County Stingrays) using Daytona Ice Arena, competing in Central Florida High School Hockey League.
• 95.7 The Hog (WHOG Radio)minorGTM or Marketing PartnerLocal radio station supporting Old Dogs New Sticks adult hockey program through promotion and participation.
• Ed Walsh (International Goaltender Competition)minorStrategic or Co-development PartnerProfessional goalie coach who conducted Ed Walsh Goalie Clinic at Daytona Ice Arena in 2019. Ed has developed 6 NHL goaltenders and 30+ professional goalies.
• Scott Zerkle (Dare to Dangle Hockey Camp)minorStrategic or Co-development PartnerUSA Hockey Level III certified coach with 35+ years experience conducting Dare to Dangle Hockey Camp at Daytona Ice Arena. Former professional player and college coach.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Lakeland Ice Arena: Central Florida ice rink offering public skating and hockey programs — an indirect regional peer serving markets between DIA and Tampa-area rinks.
• Space Coast Iceplex: Rockledge, FL ice facility serving the Space Coast with public skating, youth hockey, and learn-to-skate programs — a regional Florida competitor drawing from a similar demographic base.

Direct peers

• AdventHealth Center Ice: Multi-rink ice facility in Orlando, FL offering public skating, youth and adult hockey leagues, and figure skating — the closest Florida competitor to Daytona Ice Arena within a ~1 hour drive.
• Florida Panthers IceDen: Coral Springs, FL ice facility affiliated with the NHL's Florida Panthers, offering NHL-regulation ice, youth hockey, figure skating, and public sessions — directly comparable scale and programming mix.
• TGH Ice Plex: Tampa Bay-area ice facility affiliated with the Tampa Bay Lightning, providing public skating, hockey leagues, and learn-to-play programs that compete for the same regional youth hockey demographic as DIA.
• Palm Beach SkateZone: Ice rink in Lake Worth, FL with public skating sessions, hockey programs, and figure skating — same South-East Florida recreational ice rink operating model as DIA.
• Clearwater Ice Arena: Single-sheet public ice rink in Clearwater, FL with public skating, hockey leagues, and figure skating — closely comparable to DIA in scale, programming, and Florida single-rink operating model.

Broad incumbents

• Main Event Entertainment: National family entertainment center chain offering bowling, laser tag, food, and parties — competes with DIA's birthday party and group event business for family discretionary spend.
• Iceland (ice rink operator): Multi-location family entertainment operator with ice rinks across the U.S. — broader incumbent in the public skating/family entertainment space against which DIA competes for consumer leisure dollars.

Others

• LeagueApps: Sports league management and registration platform used by DIA for hockey program signups — an enabling technology peer rather than a direct competitor, but represents the digital infrastructure DIA depends on for growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/daytonaicearena
• Instagraminstagram.com/daytonaicearena2142
• Xx.com/daytonaicearena

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daytona Ice Arena