Jubatti Carni

What Jubatti Carni does

Jubatti Carni (legal entity Soalca Srl) is an Italian meat processing and distribution company founded in 1945 by Gabriela Iubatti in Guardiagrele, Abruzzo, and headquartered in Pretoro within the Majella National Park. The company operates as Gruppo Jubatti alongside the wholly-owned subsidiary Juvica Srl (formed from the acquisition of Molteni Carni in Piemonte). It produces and distributes a portfolio of premium meat products across multiple sub-brands: La Carne del Parco (lamb and pork from Abruzzo parks, launched 1998), Agnello del Centro Italia IGP, the i Buoni di Casa / Pronti da Cuocere ready-to-cook line, the Apericena fresh convenience line, and the Jubatti BBQ / Barbecue Burgers line featuring American-style cuts and Smash Burgers. The technical stack centers on traditional food processing with an in-house laboratory for daily quality and HACCP testing, and a registered digital product, Foodpassport® — a blockchain-based traceability system built with Consulenza e Risorse and Farzati Tech that allows consumers to verify product origin via QR code.

The business model combines three revenue streams: wholesale distribution to major Italian GDO retailers (Conad, Il Gigante, Metro Cash & Carry) with dedicated freezer displays; direct-to-consumer e-commerce at jubatti.com with nationwide refrigerated delivery; and a historic retail butcher shop (Macelleria Storica) in Guardiagrele, plus presence at Fico Eataly World in Bologna. Customers are individual consumers, large retail chains, and professional food service operators. The company is family-owned with Francesco Iubatti as CEO and Gabriela Iubatti as Marketing Director, and has no external institutional investors. It is differentiated by IGP and BRC/IFS certifications, 80-year brand heritage, celebrity chef endorsements (Gianfranco Vissani), and its blockchain traceability layer. The company is private, employs 51-100 people, and reports no public financials.

Name

Jubatti Carni

Legal name

Soalca Srl

Website

https://soalca.it

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Jubatti Carni (Soalca Srl) is a family-owned Italian meat processor and distributor founded in 1945, operating in Pretoro, Abruzzo. It produces and sells premium certified meats, ready-to-cook and BBQ products through Italian GDO chains, e-commerce, and a historic retail butcher shop.

Ownership category

akta.pro rank

Product category

Meat Processing

NAICS

Meat Processed from Carcasses (311612), Animal Slaughtering and Processing (3116), Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

akta.pro secondary industries

Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

Keywords

• Meat processing
• Italian meat products
• Ready-to-cook meat
• IGP certified meat
• BBQ meat cuts

Headquarters

HQ city

Pretoro

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale to GDO: Distribution of meat products to large retail chains throughout Italy. Products include fresh cuts, ready-to-cook items, and specialty products.
2. E-commerce Direct Sales: Online sales through www.jubatti.com delivering premium Italian cuts, Abruzzese arrosticini, American BBQ cuts, and specialty burgers directly to consumers.
3. Retail Store Sales: Direct sales through the historic Macelleria Storica Jubatti in Guardiagrele.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Jubatti Carni manufactures, processes, and distributes premium Italian meat products including lamb, beef, and pork cuts, plus ready-to-cook prepared meats. The company operates multiple branded product lines (La Carne del Parco, i Buoni di Casa, Apericena, Jubatti BBQ) and distributes them through Italian GDO retail chains, professional food service, an e-commerce storefront, and a historic butcher shop in Guardiagrele.

Product overview

Jubatti Carni (Soalca Srl) is an Abruzzo-based meat processing company founded in 1945, operating as a meat industry with diversified activities. The product portfolio centers on La Carne del Parco (premium lamb and pork from Majella National Park), Agnello del Centro Italia IGP, and the Pronti da Cuocere / i Buoni di Casa ready-to-cook line featuring handcrafted products without preservatives. Additional lines include the Apericena fresh ready-to-cook products (Pizzette, Girandole, Rustici, Rotolini), the Jubatti BBQ / Barbecue Burgers featuring American-style cuts (Ribs, Boston Butt, premium hamburgers, Smash Burger), and Straccetti & Verdure (2024). Products are distributed nationally through major GDO chains and directly via e-commerce at jubatti.com. The company also offers blockchain-based digital traceability (Foodpassport®) for beef products.

Differentiator

Problem solved

Functional benefit

Brands

• Carne del Parco: Premium meat line sourced from farms in Abruzzo national parks, launched 1998
• Brava Nonna
• Jubatti BBQ
• i Buoni di Casa
• Barbebque Burgers

Products and services

• La Carne del Parco Premium meat line featuring lamb and pork from local Abruzzo breeds raised in uncontaminated environments within the Majella National Park, certified by Italialleva for origin, traceability, food safety, and animal welfare.
• Agnello del Centro Italia IGP IGP-certified lamb from Central Italy raised on open pastures, fed primarily with natural grasses and legumes, characterized by tenderness, light pink color, and very low intramuscular fat content (0.78g per 100g).
• Pronti da Cuocere - i Buoni di Casa Ready-to-cook product line handcrafted without preservatives or artificial colors, featuring selected fresh meats and high-quality local ingredients with olive oil. Includes formats like Cotolette di Suino and Lombatine di Suino con Zafferano.
• Apericena Line Fresh ready-to-cook product line consisting of Pizzette (puff pastry with beef/pork, tomatoes, mozzarella, olives), Girandole (rolled beef/pork with cheese and arugula), Rustici (puff pastry with pork sausage), and Rotolini (rolled beef/pork wrapped in bacon).
• Jubatti BBQ - Barbecue Burgers BBQ meat line featuring American-style cuts including Ribs St. Louis, Ribs Baby Back, Boston Butt (first approved in Europe by KCBS), premium hamburger patties (Scottona, Marchigiana, Hereford, Smoked), and Smash Burger products.
• Straccetti & Verdure Ready-to-cook beef and vegetable mix available in 3 variants (with Peppers, Artichokes, Pizzaiola style). Gluten-free product ready in 4 minutes in preheated pan.
• Kit Burger Ready-to-shelf format for gourmet hamburger at home. Includes burger kit for domestic consumption.
• Hamburger Proteico High-protein hamburger product positioned as a market novelty in the Jubatti BBQ range.

Quantifiable outcome

• Products served at Expo 2015 and featured by celebrity chef Gianfranco Vissani
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Consulenza e Risorse (CeR)coreTechnology or Integration · 1 May 2021Developed the Foodpassport® blockchain traceability project for Jubatti meat products. CeR coordinates the project with an 8-person professional team and partner Farzati Tech for technology development.
• ItaliallevacoreStrategic or Co-development PartnerItalialleva certifies the origin, traceability, food safety, and animal welfare of Jubatti meat products. The certification provides consumers with guarantees about Italian origin and quality of animal products, verified by 2,500 technicians and veterinarians in Italian farms.
• Farzati TechcoreTechnology or IntegrationTechnology partner providing BluDev® blockchain solution for the Foodpassport® traceability system. CeR holds 20% stake in Farzati Tech.
• ConadmajorChannel Partner/ Reseller/ DistributorMajor Italian retail chain distributing Jubatti arrosticini through dedicated freezer displays in Abruzzo and Molise regions.
• Il GigantemajorChannel Partner/ Reseller/ DistributorLombardy-based retail chain distributing Jubatti products through dedicated freezer displays in 17 stores.
• Metro Cash & CarrymajorChannel Partner/ Reseller/ DistributorProfessional catering supplier hosting Jubatti product showcases and cooking demonstrations. Event 'Roma è servita' held in November 2015.
• Fico Eataly WorldmajorChannel Partner/ Reseller/ DistributorBologna-based food theme park featuring Jubatti Abruzzese arrosticini in their retail offerings.
• WeberminorStrategic or Co-development PartnerPartnership for Weber Grill Academy Majella, the first such academy in central-southern Italy, promoting BBQ cooking techniques with Jubatti meat products.
• XTERRA AbruzzominorGTM or Marketing PartnerSponsorship of XTERRA triathlon event in Scanno with 'La Carne del Parco' products provided to athletes. Multiple year partnership (2013, 2015, 2016).
• Majelletta WEminorGTM or Marketing PartnerMain sponsor of winter sports project combining skiing and local cuisine. Jubatti products served at mountain resort food areas.
• Gianfranco VissanicoreGTM or Marketing PartnerStar chef and spokesperson for Jubatti products. Featured Jubatti at Expo 2015, visited production facility, and created video recipes for RCS Oggi magazine. Described as 'un grandissimo chef' by Bobby Solo.
• RCS Oggi MagazinemajorGTM or Marketing PartnerPrestigious Italian magazine featuring Jubatti products in recipe series 'OGGI Cuciniamo con Vissani' with 12 episodes starring Gianfranco Vissani.
• Gambero Rosso ChannelminorGTM or Marketing PartnerItalian food television channel featuring Jubatti products in video recipes with chef MonnyB.
• Consorzio di Tutela del Vitellone Bianco dell'Appennino CentralecoreStrategic or Co-development PartnerCertification body for IGP (Indicazione Geografica Protetta) meat products, ensuring origin and quality standards for Jubatti beef.
• BRC Global StandardcoreStrategic or Co-development PartnerInternational certification program for food safety and quality standards in private label production.
• IFS FoodcoreStrategic or Co-development PartnerInternational Food Standard certification promoting food safety, legality, and quality for private label products.
• Ministero delle Politiche Agricole, Alimentari e Forestali (Mipaaf)coreStrategic or Co-development PartnerItalian Ministry authorizing Jubatti to provide additional voluntary labeling information to consumers regarding origin and quality.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/jubatticarni
• LinkedInlinkedin.com/company/soalca-s.r.l.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jubatti Carni