Majelletta WE

What Majelletta WE does

Majelletta WE is a private ski resort operator located in Pretoro, Abruzzo, Italy, within the Maiella National Park. The resort operates 12 ski runs totaling 32 km of slopes, with elevations ranging from 1,318 m (valley) to 1,995 m (peak), served by 5 ski lifts plus conveyor belts and a tappeto field lift. The operating entity is Mamma Rosa Funivie Srl (Partita IVA 00208970699), an Italian private limited company (Srl) with 11-50 employees. Its brand differentiator is the unique geography of offering ski runs with direct views of the Adriatic Sea ("Sciare con il mare negli occhi").

The core product is ski lift access, sold through digital skipasses (via the Dahu platform) and physical ticket office sales, with technical integration to turnstile access control. The resort generates ancillary revenue through partner-operated services: ski and snowboard rentals (Blockhaus partner), two ski schools (Scuola Italiana Sci Blockhaus and Scuola Italiana Sci Passolanciano), on-mountain dining at Ristorante Lo Chalet (typical Abruzzo cuisine), and referral partnerships with six nearby hotels and chalets. Majelletta WE is part of a consortium with Panorama Park Passo Lanciano, offering a unified skipass that grants access to both resort areas.

The business model is direct-to-consumer and seasonal, with demand concentrated in the winter ski season. Pricing is per-day/per-period for both lift tickets and equipment rentals (e.g., premium ski rental at $45.10 / 3 hours, $95.50 / day, $200.00 / 7 days). Customer segments consist of families and groups, ski and snowboard enthusiasts, and nature/outdoor tourists drawn to the Maiella National Park. The company markets primarily through its website (majellettawe.it), Facebook, and Instagram. No public revenue, funding, or headcount growth data is disclosed.

Name

Majelletta WE

Legal name

Mamma Rosa Funivie Srl

Website

https://majellettawe.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Majelletta WE is a private Italian ski resort in Abruzzo operating 12 ski runs (32 km) and 5 lifts, with on-mountain dining, partner ski schools, rentals, and accommodation referrals. It serves families, ski enthusiasts, and outdoor tourists via direct-to-consumer digital ticketing and a consortium skipass with Panorama Park Passo Lanciano.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Ski resort operations
• Ski lift services
• Winter sports tourism
• Mountain hospitality
• Snow sports

Headquarters

HQ city

Pretoro

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Lift Tickets and Skipass Sales: Revenue from selling ski lift tickets and season passes for access to ski slopes and facilities
2. Restaurant and Catering (Lo Chalet): Mountain restaurant serving typical Abruzzo cuisine, grilled meats, and regional dishes. Operates as an on-mountain dining facility for skiers and visitors.
3. Ski and Snowboard Rentals: Equipment rental services through Blockhaus partner, offering premium skis, snowboards, and children's equipment at various rental periods
4. Ski School Services: Partner ski schools (Blockhaus and Passolanciano) provide ski lessons, with Majelletta WE hosting these services at the resort
5. Accommodation Referrals: Referral partnerships with nearby hotels and chalets in the Passolanciano-Majelletta area, directing visitors to accommodation options

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Majelletta WE operates a ski resort in the Maiella National Park (Abruzzo, Italy), selling lift-access skipass tickets for access to 12 ski runs totaling approximately 32 km of slopes served by five lifts. The resort bundles its lift access with on-mountain dining at Ristorante Lo Chalet and partners with ski schools (Blockhaus, Passolanciano) and an equipment rental provider (Blockhaus Nolo Sci), plus a network of recommended partner accommodations for visiting guests.

Product overview

Majelletta WE is a ski resort operator in Abruzzo, Italy, offering an integrated winter sports experience. The core offering consists of ski passes/tickets for access to 12 slopes totaling 32 km, supported by ski lifts and slopes with varying difficulty levels. Additional services include two ski schools (Blockhaus and Passolanciano), equipment rental through Blockhaus, and on-mountain dining at Ristorante Lo Chalet. The resort also provides accommodation recommendations. Skipasses are available through a digital ticketing platform (Dahu).

Differentiator

Problem solved

Functional benefit

Products and services

• Biglietti & Skipass (Ski Passes) Digital and physical ski passes for access to the Majelletta WE ski resort, including single-day and multi-day options. Passes can be purchased online through the Dahu digital ticketing platform with combined access across the Majelletta WE and Panorama Park Passo Lanciano consortium.
• Ristorante Lo Chalet Mountain restaurant offering traditional Abruzzo cuisine and grilled meats, located at the resort. Serves typical mountain dishes including pasta, arrosticini, and local specialties for skiers and resort visitors.
• Scuola Italiana Sci Blockhaus Partner-operated Italian ski school at Passo Lanciano-Majelletta within Maiella National Park. Offers ski lessons for children, teenagers, and adults across all skill levels, including carving, off-piste, video analysis, and fresh snow runs.
• Scuola Italiana Sci Passolanciano Partner-operated ski school serving the Maiella-Passo Lanciano resort area, directed by Marco Colasanti. Provides lessons for all ages and abilities.
• Nolo Sci Blockhaus (Ski Rental) Partner-operated ski and snowboard equipment rental service at the resort, offering premium ski packages, snowboard equipment, and children's equipment across 3-hour, 1-day, and 7-day rental durations.
• Strutture Ricettive (Accommodation Referrals) Recommended accommodations in the Passolanciano-Majelletta area including Hotel Mamma Rosa, Grand Hotel Panorama, Chalet Mirastelle, Hotel La Maielletta, Hotel Ti Bionda Suisse, and Hotel El Senor, providing lodging referrals for ski resort visitors.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Panorama Park Passo LancianocoreStrategic or Co-development PartnerConsortium partner for combined ski resort operations. Majelletta WE and Panorama Park offer a unified skipass system allowing access to both resort areas. Technical integration required for online ticket purchasing where first access determines purchase site.
• Hotel Mamma RosaminorOthersPartner hotel with 40 rooms featuring Adriatic sea views, sauna, bar, and entertainment. Located at the ski resort with direct access to slopes.
• Grand Hotel PanoramaminorOthersPartner hotel at 1,500m altitude in Maiella National Park with views spanning Ancona to Gargano. Offers nature and tranquility experience for ski visitors.
• Chalet MirastelleminorOthersPartner chalet at 1,600m in Villaggio Mirastelle, 200m from Passolanciano-Maielletta and Majelletta WE pistes. Known for stargazing location.
• Hotel La MaiellettaminorOthersPartner hotel immersed in the Maiella mountains with spectacular views of snow-capped peaks and green valleys. Open year-round for winter and summer seasons.
• Hotel Ti Bionda SuisseminorOthersPartner hotel in Passolanciano location, reference point for resort visitors seeking ski area access.
• Hotel El SenorminorOthers3-star stone hotel in Maiella nature with strategic position for ski slopes and trekking trails. Open year-round.
• Scuola Italiana Sci BlockhauscoreOthersItalian Ski School operating at Passo Lanciano-Majelletta in Maiella National Park. Provides ski instruction for children, youth, and adults including lessons, carving, off-piste, video analysis, and fresh snow runs. Contact: [email protected], Tel: 389 7836708.
• Scuola Italiana Sci PassolancianocoreOthersSki school operating at Maiella-Passo Lanciano resort. Director: Marco Colasanti (Tel: 3395257287). Legal address: Serramonesca (PE), Email: [email protected].
• Blockhaus Ski RentalcoreOthersSki and snowboard rental service at the resort operated by Blockhaus. Offers premium skis, snowboards, and children's equipment. Contact: 351 4788755, [email protected], www.blockhaus.it

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pescasseroli: Winter sports area within Abruzzo, Lazio and Molise National Park, overlapping Majelletta WE's Maiella National Park positioning. Competes for nature-based ski tourism in the same central Apennines geography.
• Roccaraso: Largest ski resort in Abruzzo region, directly competing with Majelletta WE for the same domestic visitor base. Operates a larger interconnected ski area (Alto Sangro) with multiple mountains, hotels, and the same Maiella/Apennine market positioning.
• Campo Felice: Abruzzo ski resort located in the same Apennine range, competing for Rome and central Italy skier demand. Similar mid-sized scale, family-friendly positioning, and weather-dependent operating model.
• Ovindoli-Monte Magnola: Another Abruzzo ski resort comparable in size and market to Majelletta WE. Competes for the same regional day-tripper and family segments, with similar dependence on natural snowfall in the Apennines.
• Prati di Tivo: Abruzzo ski resort near Gran Sasso, competing directly with Majelletta WE for regional visitors. Similar size, Apennine setting, and family-friendly ski school/infrastructure model.

Broad incumbents

• Bormio: Well-known Italian ski resort in Lombardy offering a similar mix of skiing, on-mountain dining, ski school, and rental services. Serves as a broader benchmark for Italian resort operations and mountain hospitality.
• La Thuile: Italian Aosta Valley resort offering combined skipass with La Rosière (France) under a similar consortium model to Majelletta WE/Panorama Park. Provides a benchmark for cross-resort integrated ticketing strategy.
• Folgaria: Established Trentino ski resort with broader family-friendly positioning and a larger ski area (Skirama Dolomiti). Comparable in mid-sized Italian resort operations and family/mixed-ability targeting.

Emerging players

• Scanno: Smaller Abruzzo ski area in the same regional market as Majelletta WE. Comparable in scale and Apennine snow-dependency, with overlapping visitor segments from Rome and central Italy.

Others

• Blockhaus (Passo Lanciano ski rental): Direct partner of Majelletta WE providing ski school, rental, and equipment services at the resort. Included as an ecosystem participant for understanding the partner network rather than as a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/majellettawe
• Instagraminstagram.com/majellettawe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majelletta WE