The Olive Tap
The Olive Tap is a privately held specialty food retailer founded in 2006 that sells premium olive oils, balsamic vinegars, and gourmet pantry items to home cooks, gift givers, and health-conscious consumers through six retail tasting emporiums across four states and a BigCommerce e-commerce storefront.
- Company typePrivate
- Founded2006
- HeadquartersLong Grove, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Olive Tap does
The Olive Tap is a privately held specialty food retailer founded in 2006 and owned by Rick Petrocelly, operating an integrated online and physical retail business focused on premium olive oils and balsamic vinegars. The company sources directly from artisan producers in Chile, Greece, Italy, Spain, and California, offering single-varietal and blended 100% Extra Virgin Olive Oils, Fusion Crushed and Infused flavored olive oils, PGI Certified Balsamic Vinegar of Modena (3-leaf, 4-leaf, and Riserva grades), White Balsamics, Wine Vinegars, Vincotto, and a complementary line of nut/seed oils, sea salts, seasonings, and gourmet pantry items. Products are presented as 'Award-Winning' based on awards won by the underlying artisan producers, with quality differentiation supported by IOOC/COOC certifications, freshness guarantees, and gluten-free positioning.
The business operates a hybrid direct-to-consumer model through six retail tasting emporiums across Colorado (Colorado Springs, Manitou Springs), Illinois (Crystal Lake, Long Grove), Ohio (Medina), and Pennsylvania (Pittsburgh), supplemented by an e-commerce storefront on BigCommerce with secure checkout, wish list functionality, gift certificates, and a free-shipping threshold at $100. The physical retail model is experiential: products are stored in Fusti stainless steel urns, customers sample on-site, and bottles are filled fresh at point of sale. Unit pricing ranges from $21.95 to $49.90 per bottle, with sampler sets (e.g., 'You Pick 6' at $59.99) and custom bottling/personalization services available for gifting and corporate use.
The go-to-market combines content marketing (a dedicated recipe site, theolivetaprecipes.com, plus an in-house blog), email newsletters, SEO, in-store tasting events, and earned media (WGN TV News, Colorado Springs Fox KKRM, Wounded Warrior Project ties). The customer base is horizontal and long-tail — primarily home cooks, food enthusiasts, and gift givers, with secondary segments in health-conscious consumers (via ties to Dr. Esselstyn's heart-disease program and a board-certified nutritionist) and foodservice (restaurant and ice-cream-maker channel partners). Revenue is generated entirely from one-time product sales, gift sets, gift certificates, and custom bottling services, with no subscription, licensing, or recurring revenue streams disclosed.
The Olive Tap firmographics
Firmographics- Name
- The Olive Tap
- Legal name
- The Olive Tap
- Website
- https://theolivetap.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Olive Tap is a privately held specialty food retailer founded in 2006 that sells premium olive oils, balsamic vinegars, and gourmet pantry items to home cooks, gift givers, and health-conscious consumers through six retail tasting emporiums across four states and a BigCommerce e-commerce storefront.
- Ownership category
- akta.pro rank
The Olive Tap industry classification
Industry- Product category
- Specialty Food Retail
- NAICS
- Starch and Vegetable Fats and Oils Manufacturing (31122), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Fats & Oils (2070)
- akta.pro primary industry
- Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)
- akta.pro secondary industries
- Olive Oil Production & Bottling (AFAKAEAC), Virgin & Cold-Pressed Culinary Oils (AFAJALAB)
Keywords
Where The Olive Tap is headquartered
LocationHeadquarters
- HQ city
- Long Grove
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
The Olive Tap business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Olive Oils & Vinegars: Direct retail sales of olive oils, balsamic vinegars, nut & seed oils, and specialty foods through physical stores and e-commerce. Products sold in various bottle sizes (375ml, 750ml) with per-bottle pricing.
- Gourmet Gift Products: Sales of gift baskets, sampler sets, and custom gift packaging including gift wrapping services for special occasions.
- Gift Certificates: Digital gift certificates sold in any amount, redeemable on website or in-store. Non-refundable per policy.
- Custom Bottling Services: Custom bottling and personalization services for business and personal gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Unit Pricing | Pay-as-you-go | Sampler Sets & Gift Baskets |
| Transaction based/ take rate | Pay-as-you-go | Shipping Tiers |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
The Olive Tap product offering
Product offeringCore offering
The Olive Tap is a specialty retailer that sells premium 100% Extra Virgin Olive Oils, flavor-infused olive oils, nut and seed oils, PGI-certified balsamic and wine vinegars, sea salts, seasonings, and gourmet gift sets. Products are sourced directly from award-winning artisan producers worldwide and sold through an e-commerce storefront and six physical tasting emporiums. Customers can sample oils and vinegars in-store from Fusti stainless-steel urns and have products bottled fresh on-site, with custom bottling and gift wrapping available for personal and business gifting.
Product overview
The Olive Tap is a specialty food retailer offering a curated portfolio of premium olive oils, balsamic vinegars, and gourmet pantry products. The core offerings include 100% Extra Virgin Olive Oils sourced from artisan producers worldwide (Chile, Greece, Italy, Spain, California) and Flavor Infused Olive Oils available in Fusion Crushed, Infused, and Naturally Flavored varieties. Their vinegar collection features PGI Certified Dark Barrel-Aged Balsamic Vinegar of Modena (3-leaf, 4-leaf, and Riserva grades), White Balsamic Vinegars, Wine Vinegars (Champagne, Lambrusco), and Vincotto. The portfolio extends to Specialty Foods (pastas, sauces, tapenades, jams), Sea Salts & Seasonings, Gourmet Gift Sets, and Custom Bottling services. Products are available for purchase online and in physical tasting emporium locations across Colorado, Illinois, Ohio, and Pennsylvania.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Extra Virgin Olive Oils Single varietal and blended extra virgin olive oils sourced from artisan producers in Chile, Greece, Italy, Spain, and California; first cold-pressed and certified as 100% extra virgin with low acidity, sold to home cooks and food enthusiasts.
- Flavor Infused Olive Oils Olive oils infused with natural flavors including herbs, citrus, and spices, available in Fusion Crushed, Infused, and Naturally Flavored varieties using premium 100% EVOO as the base.
- Nut & Seed Oils Heart-healthy seed and nut oils including Roasted Sesame Oil, French Roasted Walnut Oil, and Avocado Oil for cooking, baking, and salads.
- Dark Barrel-Aged Balsamic Vinegar PGI Certified Balsamic Vinegar of Modena aged in wooden barrels, available in 3-leaf and 4-leaf ratings and Riserva grades, with flavored varieties such as Pomegranate, Strawberry, Raspberry, Fig, and Bordeaux Cherry.
- White Balsamic Vinegar Balsamic vinegar made with White Trebbiano grape must, offering a crisp vinegar with a touch of sweetness, in standard and Riserva varieties including Sicilian Lemon, Peach, Mango, Coconut, and Cucumber Honeydew.
- Wine Vinegars Barrel-aged wine vinegars including Champagne Vinegar and Lambrusco Wine Vinegar, intended for salads, marinades, and cooking.
- Vincotto Sweet, velvety vinegar made from Negroamaro and Black Malvasia grapes, reduced to one-fifth volume and oak-barrel aged for 4 years, in Originale, Fig, Lemon, Raspberry, and Orange varieties.
- Sea Salts, Peppercorns & Seasonings Premium seasonings, rubs, sea salts, and flavored sea salts, hand-packed fresh in-store, covering Spices, Seasonings & Rubs, Sea Salts, and Peppercorns.
- Specialty Foods Gourmet pantry essentials including Pastas & Sauces, Sauces & Marinades, Tapenades, Jams, Glazes & Dessert Sauces, Olives, and Mustards & Salsas.
- Gourmet Gift Sets Curated gift collections including Oil & Vinegar Samplers, Bread Dipping Gift Baskets, and Gourmet Gift Baskets, with customization and gift wrapping available.
- Gift Certificates Digital gift certificates available for purchase in any amount, redeemable on the website or in-store, with balance lookup and checkout code functionality.
- Custom Bottling & Personalization Custom labeling and bottling services for personalized gifts and business branding, used for personal gifts, weddings, and corporate gifting.
Quantifiable outcome
- Products sourced from award-winning artisan producers in Chile, Greece, Italy, Spain, and California
- +3 more outcomes
Companies that use The Olive Tap
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
The Olive Tap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Olive Tap partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Whole Health Longevity (Carol Amendola D'Anca MS, LDN, CNS)minorBoard-certified nutritionist and founder promotes The Olive Tap's balsamic vinegars in her Mediterranean diet content and recipes. Educational partnership focused on health benefits of high-quality EVOO. Amendola writes articles on olive oil quality and has unwavering trust in The Olive Tap's product quality and health benefits.
- Dr. Caldwell B. Esselstyn's Prevent and Reverse Heart Disease ProgramcoreDr. Esselstyn's plant-based nutrition therapy program features The Olive Tap's balsamic vinegars in recipes. Wife Ann and daughter Jane promote products at Ohio events. The program is scientifically-proven to reverse heart disease. Featured vinegars include 4 Leaf Aceto Balsamico di Modena, Dark Chocolate Balsamic, and Black Currant Balsamic.
- Francesco's Hole in the Wall (Italian Restaurant)minorAuthentic Italian restaurant in Northbrook, IL celebrating 30 years of tradition. Uses finest and freshest ingredients. Partner restaurant showcasing The Olive Tap products.
- Oak Table CafeminorFamily restaurant in Sequim, WA opened in 1981 by Nagler family. Makes food from scratch from finest ingredients. Local partner restaurant.
- H2 Wine MerchantsminorWine bar and tapas venue in Medina, OH 44256 offering vast selection of wines, craft beers, bourbons, and house prepared tapas. Local partner venue.
- Chill Artisan Ice Cream CompanyminorArtisan ice cream company using Olive Tap Balsamic Vinegars and Olive Oil in flavors such as Strawberry Balsamic Ice Cream. Local ingredients from Ohio farms.
- Cynthia Cooks (Cynthia Ferich)minorFood blogger and TV personality who creates recipes using Olive Tap products. Appears on local Charlotte TV station demonstrating recipes like Chocolate Chip Biscotti.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Olive Tap competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Olive Tap social profiles
Digital presenceThe Olive Tap financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Olive Tap leadership team
Management profileNumber of profiles
Profiles3 records
The Olive Tap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Olive Tap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Olive Tap
What does The Olive Tap do?
The Olive Tap is a specialty retailer that sells premium 100% Extra Virgin Olive Oils, flavor-infused olive oils, nut and seed oils, PGI-certified balsamic and wine vinegars, sea salts, seasonings, and gourmet gift sets. Products are sourced directly from award-winning artisan producers worldwide and sold through an e-commerce storefront and six physical tasting emporiums. Customers can sample oils and vinegars in-store from Fusti stainless-steel urns and have products bottled fresh on-site, with custom bottling and gift wrapping available for personal and business gifting.
Is The Olive Tap a public or private company?
The Olive Tap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Olive Tap founded?
The Olive Tap was founded in 2006. It employs 11 to 50 people.
Where is The Olive Tap based?
The Olive Tap is headquartered in Long Grove, United States, in the North America region.
How does The Olive Tap make money?
Four revenue lines are on record. Product Sales - Olive Oils & Vinegars are the primary driver. The others are gourmet Gift Products, gift Certificates and custom Bottling Services.
Does The Olive Tap have an API?
No public API is recorded for The Olive Tap.
What industry is The Olive Tap in?
The Olive Tap's product category is Specialty Food Retail. Its primary akta.pro industry code is CRAHAGAJ, Olive Oil, Vinegar & Condiment Specialty Stores, with a secondary code of AFAKAEAC, Olive Oil Production & Bottling. Its NAICS code is 31122 and its SIC code is 2000.