Woori Investment Bank

What Woori Investment Bank does

Woori Investment Securities Co., Ltd. (우리투자증권), branded as Woori Investment Bank, is a Seoul-headquartered full-service securities firm formed in August 2024 through the merger of Woori Integrated Finance (Woori Comprehensive Finance) and Korea Foss Securities. The company is a wholly-owned subsidiary of Woori Financial Group, one of South Korea's largest financial conglomerates, and operates across retail brokerage, investment banking, asset management, and securities trading. It serves three primary customer segments: retail individual investors (the primary segment), mid-sized enterprises and institutional clients seeking IB advisory and capital raising, and institutional S&T clients requiring liquidity, market-making, and structured product access.

The firm's core product architecture is digital-first, anchored by two proprietary platforms. The Fund Supermarket (펀드슈퍼마켓) is an online fund distribution channel launched in 2014 that offers a regulator- and industry-blessed neutral sales environment; its signature S-class funds charge no upfront fees and approximately one-third of offline annual sales commissions (e.g., 0.5% vs. 0.79% on a flagship US index fund as of April 2024). The Our WON MTS mobile trading app integrates brokerage with the March 2026-launched AI Report service, which delivers twice-daily NLP-based stock analysis on over 700 names across domestic and international markets, plus a Robo-Advisor service, Woo WON CMA cash products, and cloud-based authentication (financial certificates, OTP). Branch distribution covers Seoul Yeouido (HQ), Seoul Gangnam, Gwangju, and Daejeon. The platform integrates with Woori Bank-linked accounts, the Korea Financial Settlement Organization (금융결제원), Korea Credit Bureau (KCB), and Woori FIS for IT outsourcing.

Woori Investment Securities generates revenue predominantly through transaction-based streams: fund sales commissions and trailer fees from Fund Supermarket (S-class economics), securities brokerage transaction fees on domestic/overseas stocks, bonds, and ETFs, IB advisory and underwriting fees on ECM/DCM, M&A, and project finance, and pension/retirement account management (with free subscription fees on pension savings and free management fees on IRP). Marketing and acquisition rely on the proprietary Fund Supermarket and mobile app, augmented by Woori Financial Group cross-selling. On consolidated FY2023 figures the firm reported total assets of KRW 6,375.6 billion and total equity of KRW 1,101.7 billion, but net income of negative KRW 53.4 billion; a planned KRW 1 trillion capital injection from the parent and a substantially improved 24.17% BIS capital ratio (FY2023) support ongoing recapitalization and growth investment.

Name

Woori Investment Bank

Legal name

WOORI INVESTMENT SECURITIES CO., LTD.

Website

https://wooriib.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Woori Investment Securities is a South Korean full-service securities firm, wholly owned by Woori Financial Group, offering retail brokerage, investment banking, and asset management through its proprietary Fund Supermarket and Our WON MTS mobile app, with AI-powered stock analysis, serving individual, corporate, and institutional clients.

Ownership category

akta.pro rank

Product category

Investment Banking & Securities Brokerage

NAICS

Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Investment Pools and Funds (5259)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)

akta.pro primary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

akta.pro secondary industry

Venture Growth / Recurring Revenue Credit Funds (FSANAIAG)

Keywords

• Investment banking services
• Securities brokerage
• Asset management
• Wealth management
• Retail fund distribution

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fund Sales Commissions and Brokerage Fees: Revenue generated from selling mutual funds through the Fund Supermarket platform. S-class funds have no upfront fees and annual sales commissions are one-third of offline rates, providing cost advantages for long-term investors. Revenue is earned through sales commissions and ongoing management fee sharing arrangements with asset management companies.
2. Securities Brokerage: Revenue from executing buy/sell orders for domestic stocks, overseas stocks, bonds, ETFs, and other financial instruments. Brokerage fees are charged per transaction, with fee schedules available on the platform.
3. Investment Banking (IB) Services: Revenue from underwriting and arranging securities, M&A advisory, project financing, structured products, and corporate lending. IB services target innovative growth companies, mid-sized enterprises, and institutional clients across various growth stages.
4. Pension and Retirement Fund Management: Revenue from managing pension savings accounts, IRP accounts, and retirement pension products. Features include free sales/redemption commissions for pension savings accounts and free management/asset management fees for IRP accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Woori Investment Bank is a South Korean securities firm providing investment banking, securities brokerage, and asset management services to retail and institutional clients. It operates the Fund Supermarket online platform for low-cost mutual fund distribution and the Our WON MTS mobile trading application. Its offerings include underwriting, M&A advisory, project financing, structured products, stock and bond trading, pension/retirement accounts (IRP, ISA, Pension Savings), and AI-powered stock analysis.

Product overview

Woori Investment Securities operates as a comprehensive securities firm offering multiple interconnected digital and traditional financial services. The core product portfolio includes the AI Report (AI-powered stock analysis), the Our WON MTS mobile trading platform, and the Fund Supermarket online fund platform. The Fund Supermarket, launched in 2014, offers S-Class funds with ultra-low fees and supports various account types including pension savings, IRP, and ISA accounts. The company also provides Robo-Advisor services for automated investment management, various deposit products like the Woori WON CMA Note, and security services including Financial Certificates and OTP. The AI Report service integrates directly with the Our WON MTS platform, providing automated stock analysis as a value-added feature. The product architecture combines digital-first online services with traditional branch-based advisory services across three financial center locations in Seoul, Gwangju, and Gangnam.

Differentiator

Problem solved

Functional benefit

Products and services

• Fund Supermarket (펀드슈퍼마켓) Online fund sales platform offering low-cost mutual fund investments featuring S-class funds with no upfront fees and annual fees at one-third of offline rates. Supports public funds, pension savings funds, IRP accounts, and ETFs. Serves individual retail investors seeking accessible, low-cost investment products through a digital channel.
• Our WON MTS (우리WON MTS) Mobile trading application providing stock trading, fund management, and integrated financial services. Integrates the AI Report stock analysis service and provides access to the Fund Supermarket and other investment services. Available on Android and iOS for individual retail investors.
• AI Report (AI 리포트) AI-powered stock analysis service providing automated research reports on over 700 major domestic and international stocks, delivered twice daily through the Our WON MTS mobile trading platform. Reports are categorized into AI Summary, Issue Check, and Trading Trends sections to help investors monitor markets and make faster trading decisions.
• Robo-Advisor (로보어드바이저) Artificial intelligence-powered digital advisory service providing automated, algorithm-based investment recommendations and portfolio management for customers seeking automated wealth management solutions.
• Woori WON CMA Note (우리WON CMA Note) Cash Management Account product offering interest-bearing savings with easy access features, available through both online platform and branch services.
• IRP (Individual Retirement Pension) Individual retirement pension account providing retirement savings with tax benefits. Features free management and asset management fees for fund investments when held at Woori Investment Securities.
• Pension Savings (연금저축) Tax-advantaged pension savings account allowing investment in funds and ETFs with free subscription and redemption fees at Woori Investment Securities.
• ISA (Individual Savings Account) Individual Savings Account offering tax-advantaged savings with various investment options including funds and ETFs for individual investors.
• Investment Banking Services Investment banking services including underwriting and arranging securities, M&A advisory, project financing, structured products, and corporate lending. Targets innovative growth companies, mid-sized enterprises, and institutional clients across various growth stages.
• Securities Brokerage (S&T) Services

Quantifiable outcome

• Annual cost savings of KRW 290,000 per KRW 100 million invested (0.29% difference) when using S-class funds vs. other securities companies' C-class funds (0.5% vs 0.79% fee)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Woori FIScoreTechnology or IntegrationWoori FIS provides total outsourcing services for IT infrastructure. Responsible for system operation, data management, and IT planning functions supporting Woori Investment Securities' digital platforms.
• Korea Financial Telecommunications & Clearings (金融결제원)coreTechnology or IntegrationProvides payment and settlement services, OTP services, and my data relay services. Critical infrastructure partner for electronic financial transactions.
• Korea Securities Finance Corporation (한국증권금융)coreTechnology or IntegrationProvides fund collateral loan services (펀드담보대출). Handles investor fund deposits and securities custody services.
• Korea Credit Bureau (코리아크레딧뷰로, KCB)coreTechnology or IntegrationProvides my data integrated authentication services required for account opening and identity verification on digital platforms.
• Woori BankcoreChannel Partner/ Reseller/ DistributorPart of Woori Financial Group. Provides linked account services, loan product introductions, Our WON certification services, and bank-linked account opening. Key cross-selling partner within the group ecosystem.
• Woori CardminorChannel Partner/ Reseller/ DistributorProvides Woori WON Honey Money point accumulation, usage, and settlement services for the Our WON membership program.
• Digital Asset Management Partners (디셈버앤컴퍼니자산운용, 쿼터백자산운용, KB자산운용)minorStrategic or Co-development PartnerPartners for portfolio recommendation and rebalancing services on the Fund Supermarket platform. Provide algorithmic portfolio construction and optimization tools.
• Investment Advisory Partners (리암그룹, 두물머리투자자문, 한국더블유엠투자자문, 인모스트투자자문, 플레인바닐라투자자문, 바인투자자문, 한국채권투자자문)minorStrategic or Co-development PartnerProvide investment advisory services and member management for wealth management clients. Range of independent investment advisory firms integrated into the distribution network.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hana Financial Investment: Securities arm of Hana Financial Group, providing retail brokerage, IB, and asset management with cross-sell from the parent banking group—directly comparable to Woori's group-ecosystem strategy.
• Samsung Securities: Major Korean full-service securities firm under the Samsung Group brand, providing retail brokerage, IB underwriting, and wealth management with a strong digital and mobile trading platform. Highly comparable in product breadth and target customer segments.
• Shinhan Investment: Securities affiliate of Shinhan Financial Group, offering retail brokerage, IB, and wealth services with integrated group cross-selling. Directly comparable in business model and customer base.
• NH Investment & Securities: Leading Korean securities firm affiliated with NongHyup Financial Group, active in retail brokerage, IB, and proprietary trading. A direct peer across the same Korean retail, institutional, and IB customer base.
• DB Financial Investment: Mid-sized Korean securities firm providing retail brokerage, IB, and S&T services. A comparable peer in the Korean market, though smaller in scale than Woori.
• Meritz Securities: Fast-growing Korean online securities firm with strong retail brokerage and IB franchises. Directly comparable on the digital brokerage and IB axes, and a key competitor on fee-driven retail acquisition.
• Mirae Asset Securities: One of South Korea's largest securities firms, offering retail brokerage, IB, S&T, and asset management with a strong online presence. Directly comparable to Woori Investment Securities across all major business lines in the Korean market.
• Kiwoom Securities: Korea's leading online-focused securities firm, dominating retail brokerage with low-cost digital platforms. A direct competitor to Woori's Fund Supermarket and Our WON MTS, particularly on price-sensitive retail flow.
• Korea Investment & Securities (KIS): One of the largest Korean securities firms under the Kyobo Group, with a full-service retail and institutional platform comparable to Woori in scope, scale, and product mix.
• Eugene Investment & Securities: Korean securities firm offering retail brokerage and investment banking services. Comparable in business scope and target customers, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woori Investment Bank