Goodstone Living

What Goodstone Living does

Goodstone Living is a UK-focused specialist real estate investment manager operating in the build-to-rent (BTR) sector. The company acquires, develops, and operates rental housing communities on behalf of institutional capital partners, with a stated geographic footprint spanning London and key regional UK cities including Edinburgh, where 373 new rental homes were delivered in 2024. Its core product is an integrated investment management platform covering the full BTR value chain from site acquisition through development to ongoing operations and asset management.

The firm is backed by Macquarie Asset Management, which provides global investment capability, capital resources, and sourcing reach. Goodstone monetizes through investment management fees, development oversight fees, and ongoing property/asset management fees on capital deployed by institutional partners; pricing is bespoke and not publicly disclosed. Its go-to-market is enterprise field sales targeting institutional capital partners seeking UK BTR exposure, with distribution occurring through direct relationships rather than third-party intermediaries. The primary customer segment is institutional capital partners, with downstream renters serving as the operational end-users of the housing product.

Goodstone is privately held, with no disclosed headcount, revenue, AUM, or funding history. Recent milestones include the 2024 Edinburgh delivery, a published FY25 Sustainability Report, and a disclosed director resignations event. No proprietary technology, AI/ML capabilities, or digital platform features are disclosed in available sources, and the company's competitive differentiation rests on the Macquarie relationship, integrated value-chain platform, and industry relationships rather than technology.

Name

Goodstone Living

Legal name

Goodstone

Website

https://goodstoneliving.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodstone Living is a UK build-to-rent investment manager that acquires, develops, and operates rental communities on behalf of institutional capital partners, backed by Macquarie Asset Management across London and regional UK cities.

Ownership category

akta.pro rank

Product category

Real Estate Investment Management

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Co-Living Property Management (BPAJAFAJ)

Keywords

• Build-to-rent investment
• Real estate investment management
• Rental property development
• Institutional property investment
• Rental community operations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Investment Management Services: Goodstone generates revenue by managing rental community investments on behalf of capital partners. The company acquires, develops, and operates rental properties, earning fees for investment management, development oversight, and property operations across the value chain.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Goodstone Living is a specialist real estate investment manager that acquires, develops, and operates build-to-rent rental communities on behalf of institutional capital partners across London and key regional UK cities. The company combines sector expertise with the global investment capability of Macquarie Asset Management to deliver rental housing with sustainable long-term returns.

Product overview

Goodstone Living offers a single unified build-to-rent investment management platform. The company acquires, develops, and operates rental communities across London and key regional UK cities in partnership with capital partners and Macquarie Asset Management. Their service encompasses the entire value chain from property acquisition and development to ongoing operations management of rental communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Build-to-Rent Investment Management Platform

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Get Living: Get Living is a UK build-to-rent operator managing large institutional rental communities in London and Manchester. It competes directly with Goodstone for institutional capital and renters in the UK BTR segment.
• Moda Living: Moda Living is a UK build-to-rent developer and operator backed by institutional capital, with operational communities across major UK cities. It is a direct competitor in the institutional BTR rental community segment.
• Greystar Real Estate Partners: Greystar is the world's largest apartment operator and a major BTR investment manager with established UK operations. It is a direct competitor in the institutional BTR investment management space and represents the global benchmark Goodstone is positioning against.
• Henderson Park: Henderson Park is a real estate investment manager focused on UK and European residential and living-sector strategies including build-to-rent. It is a direct competitor for institutional capital targeting UK living-sector assets.
• Quintain (Related Companies): Quintain is one of the UK's largest build-to-rent developers and operators, focused on institutional-grade rental communities around Wembley and beyond. It is the most directly comparable UK BTR platform to Goodstone in terms of institutional capital model and end-to-end development and operating capability.
• Apache Capital Partners: Apache Capital Partners is a specialist UK residential investment manager focused on build-to-rent and student accommodation. It is a direct peer to Goodstone in the UK BTR investment management segment.

Broad incumbents

• Legal & General (L&G) Capital — BTR Fund: Legal & General operates one of the UK's largest institutional BTR funds, developing and managing rental communities through dedicated investment vehicles. It is a broad incumbent investor-manager competing with Goodstone for capital partners and UK BTR assets.
• Patrizia UK: Patrizia is a European investment manager with a significant UK residential and BTR book under management. It is a broad incumbent peer in the institutional UK BTR and residential investment management market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodstone Living