What Get Living does

Get Living is a UK-based build-to-rent (BTR) operator founded in 2013 that owns and manages approximately 6,000 rental homes across seven branded neighbourhoods in London (East Village, Elephant Central, The Filigree), Manchester/Salford (New Maker Yards), Birmingham (Sherlock Quarter), Maidenhead (One Maidenhead) and Surrey (The Oakgate). The company pioneered the build-to-rent model in the UK, operating as integrated investor, developer and operator, and now has a further ~2,600 homes planned or under construction. Homes range from studios to four-bedroom apartments and are marketed with pet-friendly policies, flexible tenancies up to 36 months, freedom to decorate, keyless entry, and bundled Wi-Fi.

The business model is fundamentally subscription-based residential rental: tenants pay monthly rent via a digital resident app that also handles maintenance requests (with photo/voice attachments), payments, document e-signing and community features. Ancillary revenue comes from parking (£120–£200 pcm depending on site), hot water billing via Homebox (£47–£54 pcm), pet registration, and a referral programme paying £100 Amazon vouchers per successful referral. Back-office technology is a build-to-rent property management platform layered on Yardi's RentCafe resident application (visible in the Play Store listing), with utility billing via Homebox, deposit alternatives via Reposit, and accessibility tools via Recite Me.

Distribution is direct-to-consumer through the corporate website, on-site neighbourhood offices and a freephone number (0808 164 4744), with no intermediaries. Pricing varies materially by location and unit size, with disclosed monthly rates ranging from approximately £1,631 for a Birmingham two-bedroom to £2,715 for a Maidenhead three-bedroom. The portfolio is supported by a £110m refinancing facility from Rothesay (March 2024), and the company is positioned as a category leader with regulatory standing across ARLA Propertymark, TPO, TDS and CTSI memberships.

Name

Get Living

Legal name

Get Living London Limited

Website

https://getliving.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Get Living is a UK build-to-rent operator founded in 2013 that owns and manages ~6,000 rental homes across seven neighbourhoods in London, Manchester, Birmingham, Maidenhead and Surrey, serving urban renters with quality long-term housing, integrated community amenities, and digital resident services.

Ownership category

akta.pro rank

Product category

Build-to-Rent Residential Property Rental

NAICS

General Rental Centers (5323), General Rental Centers (53231)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Extended-Stay Brand Residences (Managed Residences) (THAGAEAM)

akta.pro secondary industries

Co-Living / Hybrid Extended-Stay Residences (THAGAEAK), Co-Living Property Management (BPAJAFAJ)

Keywords

• Build-to-rent housing
• Residential rental management
• Apartment rentals
• Property management services
• Rental homes operator

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Residential Rental Income: Get Living earns revenue through monthly rental payments from tenants across their build-to-rent properties. They own and manage homes across multiple UK locations, offering studios to 4-bedroom apartments with flexible tenancy lengths up to 36 months.
2. Ancillary Services: Additional revenue from parking fees, utility billing services through partners like Homebox, pet registration, and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Get Living is a build-to-rent residential property operator that owns and manages quality new-build apartments for rent across seven UK neighbourhoods (London, Manchester, Birmingham, Maidenhead, Surrey and Lewisham). Homes range from studios to four-bedroom apartments with flexible tenancies up to 36 months, integrated appliances, Wi-Fi included, pet-friendly policy at no extra cost, keyless entry, on-site maintenance and security, and a proprietary Resident App. Revenue is earned primarily through monthly rental income supplemented by parking fees, utility billing services, and ancillary services.

Product overview

Get Living is a pioneering build-to-rent operator offering quality new-build apartments for rent across UK neighbourhoods. The core product is the rental apartment portfolio spanning multiple branded neighbourhoods: East Village (London), Elephant Central (London), New Maker Yards (Manchester), One Maidenhead (Berkshire), Sherlock Quarter (Birmingham), The Oakgate (Surrey), and The Filigree (London). Supporting products and services include the Resident App (mobile application for payments, maintenance requests, and community features), Homebox utility billing, Reposit deposit alternative, keyless entry systems, and the Refer a Friend programme. The portfolio has grown to approximately 5,000 homes across five neighbourhoods with over 2,600 additional homes planned or under construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Build-to-Rent Apartments Quality new-build apartments for rent across UK neighbourhoods, ranging from studios to four bedrooms, with flexible tenancies up to 36 months, integrated kitchen appliances, built-in storage, Wi-Fi included, private outdoor space, and pet-friendly policy at no extra cost.
• The Filigree Lewisham Get Living's third London neighbourhood in Lewisham comprising 649 homes including market rent, affordable housing, and co-living units, featuring 88,000 sq ft of commercial space including a multiplex cinema.
• Get Living Resident App

Quantifiable outcome

• Over 5,700 homes delivered across UK neighbourhoods
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, minor and strategic.

• RepositcoreTechnology or IntegrationReposit provides deposit alternative products allowing residents to pay a smaller one-off non-refundable fee of 1 week's rent instead of a traditional 5-week deposit. Get Living receives commission where Reposit is selected.
• HomeboxcoreTechnology or IntegrationHomebox manages and bills for hot water at Sherlock Quarter and The Oakgate neighbourhoods. They consolidate utility bills and provide a single monthly payment option for residents.
• East London EnergyminorOthersEnergy supplier for East Village's district heating system. East London Energy has a 40-year contract to supply the Queen Elizabeth Olympic Park area with district hot water and heating.
• EON EnergyminorOthersContracted energy supplier for hot water heating at Elephant Central estate.
• Community UtilitiesminorOthersContracted energy supplier for hot water heating at New Maker Yards estate.
• Rebel EnergyminorOthersElectricity supplier for Sherlock Quarter homes with option for residents to change providers.
• Severn Trent WaterminorOthersMetered water supply provider for Sherlock Quarter and The Oakgate properties.
• Better GymminorOthersFitness facility available to East Village residents with personal trainers providing adapted exercise programmes.
• SHAPESLewishamstrategicStrategic or Co-development PartnerCollaborative partnership with over 100 local Lewisham artists, makers and designers for The Filigree penthouse showcase and community art installations.
• David PhillipsminorStrategic or Co-development PartnerFurniture provider offering turnkey furniture packages for The Filigree residents.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quintain: Quintain is one of the UK's largest build-to-rent developers and operators, best known for the Wembley Park neighbourhood. Direct competitor to Get Living with similar build-to-rent, own-and-manage model and London-centric portfolio.
• Greystar UK: Greystar is the world's largest build-to-rent operator and runs significant UK portfolios in London and other cities. Directly comparable as a vertically integrated BTR operator targeting similar urban renter segments.
• Lendlease (UK BTR): Lendlease operates major build-to-rent schemes in the UK, including Elephant Park adjacent to Get Living's Elephant Central. Same vertical integration model and renter target market in major UK cities.
• Grainger plc: Grainger is the UK's largest listed residential landlord with build-to-rent and PRS assets concentrated in regional cities. Comparable scale and renter-focused operating model.
• Galliard Homes: Galliard is a London-focused residential developer with growing build-to-rent operations and prime city locations. Comparable in operating high-quality new-build rental apartments in London's commuter belt.
• Patrizia UK: Patrizia operates UK build-to-rent schemes and is an active institutional investor in residential rental assets. Comparable vertical operating model targeting similar urban renter demographics.
• Essential Living: Essential Living operates UK build-to-rent neighbourhoods focused on urban professionals, including schemes in Manchester and London. Comparable in operating branded BTR neighbourhoods with amenity-led positioning.

Broad incumbents

• Legal & General (BTR): Legal & General operates large institutional build-to-rent funds across the UK, including developments in cities where Get Living competes. Broader incumbent with capital markets scale Get Living cannot match.
• Berkeley Group: Berkeley is a major UK housebuilder and developer with growing build-to-rent exposure (including St William). Comparable in producing high-quality urban rental product, though primarily for-sale oriented.
• British Land: British Land operates the Storey build-to-rent brand in major UK cities, targeting similar urban professional renter segments. Comparable BTR product but part of a much broader REIT portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getliving
• Xx.com/getliving

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Living