Gatorland
- Company typePrivate
- Founded1949
- HeadquartersOrlando, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Gatorland firmographics
Firmographics- Name
- Gatorland
- Legal name
- Godwin's Gatorland Inc.
- Website
- https://gatorland.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Gatorland industry classification
Industry- Product category
- Theme Park and Wildlife Attraction
- NAICS
- Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG)
- akta.pro secondary industries
- Wildlife Safaris & Game Drives (THAJAIAB), Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)
Keywords
Where Gatorland is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gatorland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Theme Park Admissions: Single-day general admission tickets and annual passes are the primary revenue driver. Ticket prices vary by guest type (adult, child, senior) with discounts for online pre-purchase. Annual passes provide recurring revenue with additional perks.
- Premium Experience Add-Ons: Optional paid upgrades beyond base admission include Screamin' Gator Zip Line ($79.99), Stompin' Gator Off-Road Adventure ($44.99+), Croc Rock Adventure ($44.99), Gator Night Shine ($24.99), Adventure Hour ($12), Meet-A-Capybara ($15), Trainer-for-a-Day ($129.99), and the Greater Gator Package bundle ($41.99 adult). These are add-on experiences sold per person.
- Food & Beverage: On-site food and beverage operations across Pearl's Good Eats (full-service restaurant), the Snack Shack (counter service), Coffee Shop, and Gator Gully General Store. Revenue from meals, snacks, and beverages including beer, wine, and specialty drinks.
- Private Event Rentals: Revenue from hosting corporate events, birthday parties, team building programs, scout events, and field trips. Birthday party packages range from $500–$600 for up to 15 guests; corporate events are custom-priced. Additional revenue from off-property animal shows for conventions and events.
- Partnership & Licensing Fees: Gatorland provides private wildlife encounters at Evermore Orlando Resort's Evermore Bay as a licensed experience, suggesting revenue from experiential partnerships with adjacent hospitality operators. Also includes media/content licensing through URLIFE Media.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Day General Admission |
| Unit Pricing | Pay-as-you-go | Florida Resident Special |
| Subscription | Annual | Annual Pass |
| Unit Pricing | Pay-as-you-go | Greater Gator Package (Bundle) |
| Unit Pricing | Pay-as-you-go | Screamin' Gator Zip Line |
| Unit Pricing | Pay-as-you-go | Stompin' Gator Off-Road Adventure |
| Unit Pricing | Pay-as-you-go | Gator Night Shine |
| Unit Pricing | Pay-as-you-go | Trainer-for-a-Day |
| Unit Pricing | Pay-as-you-go | Croc Rock Adventure |
| Unit Pricing | Pay-as-you-go | Adventure Hour |
| Unit Pricing | Pay-as-you-go | Meet-A-Capybara Encounter |
| Unit Pricing | Pay-as-you-go | Birthday Party Packages |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Gatorland product offering
Product offeringCore offering
Gatorland is a 110-acre theme park and wildlife preserve in Orlando, Florida, operating as "The Alligator Capital of the World." It sells single-day and annual pass admissions plus paid add-on experiences including a zip line over alligators, an off-road swamp buggy ride, a three-station climbing/bridge/zipline course, behind-the-scenes marsh tours, night tours, trainer programs, animal encounters, and seasonal events. The park also hosts group events (birthday parties, corporate picnics, field trips, scout programs, homeschool days, team building) and operates on-site food, beverage, and merchandise outlets.
Product overview
Gatorland is a 110-acre theme park and wildlife preserve founded in 1949, operating as a single unified attraction often described as 'Orlando's Best Half Day Attraction.' The park's core product is its theme park admission, which provides access to diverse animal exhibits (including over 2,000 alligators, rare leucistic alligators, birds, capybaras, wild cats, crocodiles, snakes, and tortoises) and multiple daily shows (Gator Jumparoo, Alligators: Legends of the Swamp, and Up Close Encounters). The park monetizes through add-on adventure experiences (Screamin' Gator Zip Line, Gator Gauntlet, Stompin' Gator Off-Road Adventure, Croc Rock Adventure), premium animal encounters (Adventure Hour, Gator Night Shine, Trainer for a Day, Capybara Encounter), bundled packages (Greater Gator Package, Wranglers Pick Upgrade), group events (birthday parties, corporate events, field trips, scout programs, team building), and food services. The company also operates Gatorland Global as its conservation arm and School of Croc as educational content.
Differentiator
Problem solved
Functional benefit
Brands
- Gatorland Global: Conservation program created in 2018 to protect alligators and crocodiles in Florida while supporting global conservation research for critically endangered crocodiles.
Products and services
- Gatorland Single Day General Admission
- Gatorland Annual Pass
- Screamin' Gator Zip Line
- Gator Gauntlet
- Stompin' Gator Off-Road Adventure
- Croc Rock Adventure
- Adventure Hour
- Gator Night Shine
- Trainer for a Day
- Meet-A-Capybara Encounter
- Allie's Barnyard Petting & Feeding Zoo
- Meet-A-Gator Experience
- Greater Gator Package
- Wranglers Pick Upgrade
- Birthday Party Packages
- Corporate and Private Events
- Field Trips and Camps
Quantifiable outcome
- At current Florida Resident pricing ($17.50 adult), a family of four can visit Gatorland for roughly half the cost of one adult ticket at larger theme parks.
- +2 more outcomes
Companies that use Gatorland
Customer profileSegments6 records
Ideal customer profiles6 records
Gatorland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gatorland partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Evermore Orlando ResortminorGatorland provides private wildlife encounters at Evermore Orlando Resort's Evermore Bay, as part of the resort's curated guest experience programs (Evermore Signature Experiences and Conrad Orlando's bespoke offerings). Gatorland serves as an experiential wildlife partner for resort guests seeking authentic Florida wildlife encounters near Walt Disney World.
- URLIFE MediaminorURLIFE Media provides cinematic vacation keepsake content for Evermore Orlando Resort guests as part of the Evermore Signature Experiences program. Gatorland is featured as part of the cinematic keepsake offerings at the resort, suggesting a content partnership where URLIFE produces video content of Gatorland wildlife experiences.
- Boggy Creek AirboatsminorBoggy Creek Airboats is featured as a partner offer on the Gatorland coupon page, offering cross-promotional discounts to Gatorland visitors. This is a referral/affiliate relationship between two complementary Orlando water-adventure operators.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Gatorland competitors and assessment
Company assessmentBroad incumbents
- Disney's Animal Kingdom: Walt Disney World's animal-themed theme park located in the same Orlando tourist corridor as Gatorland. Both feature animal exhibits, themed lands, and family entertainment; Animal Kingdom operates at vastly larger scale with a multi-billion-dollar budget.
- SeaWorld Orlando: Major animal-focused theme park in Orlando featuring marine life, thrill rides, and family entertainment. Overlaps with Gatorland on animal shows, family experiences, and Orlando tourist traffic, but operates at much larger scale with corporate ownership.
- LEGOLAND Florida Resort: Family theme park in Winter Haven, Florida. Competes for the same family tourist demographic and participates in the same Black Friday ticket consortium as Gatorland, though targeting a younger/LEGO-themed experience.
- Busch Gardens Tampa Bay: Florida theme park combining thrill rides with African animal exhibits. Comparable to Gatorland on the animal-entertainment hybrid model and regional Florida tourist market, but at significantly larger scale.
Regional players
- Everglades Holiday Park: Florida Everglades wildlife experience featuring airboat tours and gator shows. Comparable to Gatorland on the wildlife encounter and gator show format, though based in South Florida rather than the Orlando tourist corridor.
- ZooTampa at Lowry Park: Major zoo in Tampa, Florida offering animal exhibits, encounters, and educational programs. Comparable to Gatorland on the wildlife attraction and family entertainment model, though serving the Tampa Bay market rather than Orlando.
Emerging players
- Boggy Creek Airboat Adventures: Orlando-area airboat operator that cross-promotes with Gatorland via the coupon page. Comparable on the authentic Florida wildlife experience positioning, though focused on airboat tours rather than a fixed-park attraction.
- Fun Spot America Orlando: Smaller Orlando-area theme park with go-karts and family rides. Comparable to Gatorland on the value-priced, family-friendly positioning in the Orlando market, but lacks the wildlife and animal encounter component.
Direct peers
- Central Florida Zoo & Botanical Gardens: Wildlife-focused attraction in the Orlando area offering animal exhibits, encounters, and educational programs. Most direct comparable to Gatorland on wildlife-centric family entertainment, though smaller in scale and lacking the thrill-ride component.
- Wild Florida Airboats & Gator Park: Central Florida wildlife attraction featuring gator park and airboat rides. Closest peer to Gatorland on the authentic-Florida-wildlife positioning and Florida-resident value pricing, though with a different delivery model (airboat vs. theme park).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gatorland social profiles
Digital presenceGatorland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gatorland leadership team
Management profileNumber of profiles
Profiles1 record
Gatorland subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gatorland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gatorland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gatorland
What does Gatorland do?
Gatorland is a 110-acre theme park and wildlife preserve in Orlando, Florida, operating as "The Alligator Capital of the World." It sells single-day and annual pass admissions plus paid add-on experiences including a zip line over alligators, an off-road swamp buggy ride, a three-station climbing/bridge/zipline course, behind-the-scenes marsh tours, night tours, trainer programs, animal encounters, and seasonal events. The park also hosts group events (birthday parties, corporate picnics, field trips, scout programs, homeschool days, team building) and operates on-site food, beverage, and merchandise outlets.
Is Gatorland a public or private company?
Gatorland is a private company. It is classified as family owned and is currently operating.
When was Gatorland founded?
Gatorland was founded in 1949. It employs 101 to 250 people.
Where is Gatorland based?
Gatorland is headquartered in Orlando, United States, in the North America region.
How does Gatorland make money?
Five revenue lines are on record. Theme Park Admissions are the primary driver. The others are premium Experience Add-Ons, food & Beverage, private Event Rentals and partnership & Licensing Fees.
Who are Gatorland's main competitors?
Broad incumbents on record are Disney's Animal Kingdom, SeaWorld Orlando, LEGOLAND Florida Resort and Busch Gardens Tampa Bay. Regional players are Everglades Holiday Park and ZooTampa at Lowry Park. Emerging players are Boggy Creek Airboat Adventures and Fun Spot America Orlando. Direct peers are Central Florida Zoo & Botanical Gardens and Wild Florida Airboats & Gator Park.
Does Gatorland have an API?
No public API is recorded for Gatorland.
What industry is Gatorland in?
Gatorland's product category is Theme Park and Wildlife Attraction. Its primary akta.pro industry code is THAAAAAG, Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations), with a secondary code of THAJAIAB, Wildlife Safaris & Game Drives. Its NAICS code is 71311 and its SIC code is 7990.