What UrLife Media does

UrLife Media, Inc. (operating as URLIFE) is a Los Angeles-based, privately held personalized video production service founded in 2018 by Hollywood producers Jack Giarraputo and Ryan Hegenberger. The company transforms consumer-submitted photos and videos into professionally edited mini-movies, delivered through a cloud-based web platform and a native iOS application. Its core differentiator is the use of human Hollywood-trained editors and producers rather than automated tools, with a collaborative storytelling workflow in which customers upload content, annotate preferences, and interact with editors to shape the narrative.

The product line is structured as two tiers plus custom quoting: the entry-level "Recap" package ($75 for a 60-90 second movie up to 100 files; $125 for 2.5 minutes up to 250 files) and the premium "Hollywood" package ($295 for 60-90 seconds; $595 for 2.5 minutes), with quote-based pricing for 5+ minute projects. Revenue is generated on a one-time, per-project basis with no subscription, payment processed through a third-party processor, and delivery completed via an in-app personal gallery. Distribution is exclusively direct-to-consumer through the company website and the App Store (App ID 1535638517), with a self-serve product-led growth motion and no enterprise sales function.

The customer base is horizontal and consumer-focused across four use-case segments: vacation and travel enthusiasts, family event celebrants, adventure and activity participants, and family memory keepers. The company has 1-10 employees, no disclosed institutional funding, no parent company, no subsidiaries, and a minor compliance partnership with Wenso Solutions for GDPR representation. It holds a registered "URLIFE" brand identity and self-attests to GDPR-compliant data handling, and is currently operating with an active website and pricing.

Name

UrLife Media

Legal name

URLIFE Media, Inc.

Website

https://urlifemedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

UrLife Media is a Los Angeles-based D2C service that uses human Hollywood editors and producers to turn consumer photos and videos into professionally edited mini-movies, sold as one-time Recap ($75-$125) and Hollywood ($295-$595) packages via website and iOS app.

Ownership category

akta.pro rank

Product category

Personal Video Production Services

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

akta.pro secondary industry

Cameo-Style Personalized Content & Shoutouts (MPACAFAI)

Keywords

• Personal video production
• Memory video editing
• Custom highlight reels
• Vacation recap videos
• Video editing services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services (Recap and Hollywood Packages): One-time transaction per movie project. Customers select from tiered packages (Recap or Hollywood) with different lengths and features. Hollywood package includes personal producer collaboration and unlimited file uploads. Pricing is fixed per package tier.
2. Professional Editing Services: Revenue generated through professional human editing labor - Hollywood producers and editors transform customer photos/videos into curated mini-movies. The service includes storyline creation, music selection, motion graphics, transitions, and audio mixing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

UrLife Media produces personalized mini-movies for individual consumers by transforming their personal photos and videos into professionally edited films. Its production team of Hollywood-trained editors and producers crafts each project, with customers choosing from the Recap tier (fixed-length highlight reels with a guided digital questionnaire) or the Hollywood tier (premium fully customizable films with a dedicated producer).

Product overview

UrLife Media operates as a personalized video production service offering two distinct product tiers: Recap (personal highlight reels) and Hollywood (fully customizable premium movies). Both packages leverage a talented team of human Hollywood editors and producers to transform user-submitted photos and videos into professionally edited keepsake movies. The service is delivered through a web platform and iOS mobile application, with file uploads supported from devices and cloud storage platforms. Recap projects follow a digital questionnaire workflow with one revision round, while Hollywood projects provide full personal producer access with unlimited files and up to three revision rounds. Pricing ranges from $75 (Recap 60-90 sec) to $595 (Hollywood 2.5 min) to custom pricing for extended lengths.

Differentiator

Problem solved

Functional benefit

Products and services

• Recap Package Personal highlight reel package that transforms vacation and family event photos/videos into professionally edited 60-90 second or 2.5 minute movies using a guided digital questionnaire workflow. Priced at $75 for the 60-90 second version (up to 100 files) and $125 for the 2.5 minute version (up to 250 files), it includes a professional editing team, file organization, music selects, motion graphics, transitions, audio mixing, and one round of customer revisions. Intended for individual consumers wanting a streamlined, fixed-scope way to memorialize trips and events.
• Hollywood Package Fully customizable premium movie package offering personal collaboration with a Senior Producer throughout the creative process, with pricing of $295 for a 60-90 second film and $595 for a 2.5 minute film. Includes everything in Recap plus full producer access, custom storyline, unlimited file uploads, optional professional or personal narration, optional HD stock and drone footage, optional personalized credits, and up to three rounds of customer revisions. Intended for individual consumers seeking a Hollywood-grade film for major personal or family events.
• Hollywood Custom (5+ minute) Movie Outcome/quote-based custom engagement for projects longer than five minutes, in which a UrLife Media producer scopes project complexity, length, and customization requirements and provides individualized pricing. Available to individual consumers with substantial personal archives or multi-event stories requiring full Hollywood-tier customization.
• URLIFE iOS App Native iOS application enabling users to create accounts, upload photos and videos, select packages, collaborate with assigned producers, and access finished movies in the personal in-app gallery for viewing, downloading, and sharing. Serves as the primary mobile delivery platform for UrLife Media's Recap and Hollywood packages.
• URLIFE Website Web-based platform supporting account registration, project initiation, file uploads (optimized for Chrome and Safari), package selection, and producer communication. Allows uploads from desktop computers and includes cloud storage integrations such as Google Photos for Android users. Acts as the web counterpart to the iOS app for ordering and managing UrLife Media's Recap, Hollywood, and Custom movie packages.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Wenso SolutionsminorOthersEuropean local representative for GDPR compliance purposes. Required under EU's General Data Protection Regulation 2016/679 for data processing agreements. Wenso Solutions serves as the company's designated representative in the European Economic Area.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Magisto: Magisto is an AI-powered video creation and editing platform owned by Vimeo that automates video production from uploaded footage. It competes indirectly with URLIFE in the consumer memory-video category by offering cheaper, automated editing for vacation and family content, though without the human producer collaboration.
• Animoto: Animoto is a long-established drag-and-drop video creation platform for marketing and personal videos. It is a broader incumbent in the consumer/small-business video creation category with templates and DIY editing, serving some of the same memory and event use cases as URLIFE but at lower price points and lower production quality.
• WeVideo: WeVideo is a cloud-based collaborative video editing platform for creators, educators, and consumers. It serves adjacent consumer memory and personal video use cases via a self-serve editing model, positioning as a broader tool rather than a curated service like URLIFE.
• Canva: Canva is a broad design platform with video creation capabilities including templates for personal memory videos, event highlights, and social media clips. While not a direct competitor, Canva's video tools address the same DIY alternative for consumers wanting to create personal videos without engaging a service like URLIFE.
• Wibbitz: Wibbitz is an AI video creation platform primarily serving media companies and brands to automate short-form video production. It competes in the broader video-creation technology category but targets enterprise B2B publishing rather than consumer memory use cases.

Direct peers

• Tribute: Tribute is a video memorial service that creates professionally edited tribute videos for funerals, celebrations of life, and family milestones from uploaded photos and videos. It is a direct comparable to URLIFE's family event and memory-keeper segments, using the same human-curation model to transform customer media into keepsake videos for emotional occasions.
• Smilebox: Smilebox offers digital photo and video slideshows, greeting cards, and memory movies for occasions like birthdays, weddings, and holidays. It is a direct competitor in the consumer memory-video category, with overlap in vacation and family-event use cases. Smilebox differs by offering more of a self-service/DIY template approach versus URLIFE's human-editor service.
• Cameo: Cameo is a personalized video marketplace where celebrities record custom video messages for fans. Like URLIFE, Cameo monetizes the creation of personalized video content for consumer occasions (birthdays, anniversaries, weddings), and competes in the same emotional-occasion video category. Both companies turn bespoke video creation into a consumer product, though Cameo focuses on celebrity talent rather than customer-supplied media.
• Artifact Uprising: Artifact Uprising is a premium photo-product brand creating photo books, prints, and keepsakes from customer imagery. While it focuses on physical prints and books rather than video, it competes for the same customer's discretionary spend on premium memory keepsakes for weddings, travel, and family milestones.
• Memories.net: Memories.net is a consumer-focused service that turns uploaded photos into professionally edited music videos and memory DVDs for weddings, anniversaries, and family events. It is a direct comparable in the professionally edited memory video category with a similar customer base and use case profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xx.com/UrLifeMedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UrLife Media