Frog Bones
Frog Bones LLC is a veteran-owned, family-run indoor shooting range, firearms retailer, training center, and bar and grill operating from a single 18-lane facility in Melbourne, Florida, serving Central Florida consumers, law enforcement, and first responders across retail, range, membership, training, and NFA transfer services.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Frog Bones does
Frog Bones LLC, operating as Frogbones Family Shooting Center, is a privately held, veteran-owned firearms retail and recreation business founded in 2014 in Melbourne, Florida on the Space Coast. The company runs a single integrated facility combining a 3,000+ square foot retail showroom, an 18-lane indoor shooting range (12 pistol lanes at 15 yards, 6 rifle lanes at 25 yards), a certified gunsmithing and armorer service counter, and an adjacent full-service bar and grill called Double Tapp Grill. Frog Bones holds a Type 7 Federal Firearms License and SOT dealer status, enabling sales of firearms and NFA items including suppressors, with an in-store SilencerShop kiosk for streamlined paperwork processing.
The business sells new, used, consignment, and custom-built firearms alongside ammunition, optics, holsters, and accessories through its physical storefront, owned e-commerce site (shop.frogbones.com), and third-party marketplaces GunBroker and Guns.com. Revenue is generated across seven streams: firearms and accessory retail, per-use range lane and firearm rental fees, recurring tiered memberships (Starter, Advanced, Elite capped at 50), instructor-led training courses (Concealed Carry, Handgun and Rifle 101/102/103), federal firearm transfer processing, gunsmithing services, and food and beverage from Double Tapp Grill plus private events. Authorized Blue Label / LE-MIL programs with Sig Sauer, Glock, FN, Walther, and Shadow Systems serve law enforcement, military, and first responders.
Go-to-market is direct-to-consumer combined with event-driven demand: walk-in retail and range use, training-class bookings through ShootingClasses.com, private event hosting for corporate and group bookings, and omnichannel online sales supported by SMS marketing (Ottertext), email newsletters, and social media on Facebook, Instagram, and YouTube. The company operates with 11-50 employees, serves primarily the Central Florida / Space Coast region with national reach via online channels and FFL transfer flows, and discloses no external funding or parent ownership.
Frog Bones firmographics
Firmographics- Name
- Frog Bones
- Legal name
- Frog Bones LLC
- Website
- https://frogbones.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frog Bones LLC is a veteran-owned, family-run indoor shooting range, firearms retailer, training center, and bar and grill operating from a single 18-lane facility in Melbourne, Florida, serving Central Florida consumers, law enforcement, and first responders across retail, range, membership, training, and NFA transfer services.
- Ownership category
- akta.pro rank
Frog Bones industry classification
Industry- Product category
- Firearms Retail and Indoor Shooting Range
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Hunting, Shooting Sports & Archery Retail (CRAMABAK), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)
Keywords
Where Frog Bones is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frog Bones business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Firearms and Accessories Retail: Physical and online retail sales of new, used, consignment, and custom built firearms including handguns, rifles, shotguns, NFA items (suppressors), ammunition, optics, holsters, gun storage, and accessories. Major brands include Sig Sauer, Daniel Defense, Glock, Springfield Armory, Kimber, Colt, Smith & Wesson, and many others.
- Range Fees and Lane Rentals: Per-use shooting lane fees including pistol range ($19.99/lane), rifle range, and firearm rentals (pistols $15, rifles $25, suppressors additional, full auto $50). Veteran/LEO discounted rates available.
- Membership Subscriptions: Annual and monthly membership tiers (Starter, Advanced, Elite) providing free range time, discounts on ammunition, firearms, food, and alcohol, plus exclusive perks. Family add-on memberships also available.
- Firearms Training: Group and private training including Concealed Carry License courses, Handgun 101/102/103, Rifle 101/102, and guided experiences taught by NRA and Sig Sauer Academy certified instructors.
- Firearm Transfers: Federal Firearms Licensee services for incoming and outgoing firearm transfers with $45 transfer fee per firearm plus additional fees for NFA items and FDLE background checks.
- Gunsmithing and Armorer Services: Certified gunsmithing services including firearm cleaning ($40-$60), repairs, installations, and armorer labor at $40/hour with expedited services available.
- Restaurant and Bar (Double Tapp Grill): Full-service bar and grill adjacent to shooting center serving locally sourced food, craft beers, and specialty cocktails. Includes private event catering and conference space rental.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Membership - Basic range access with limited perks |
| Subscription | Monthly | Advanced Membership - Full range access with gun rentals and guests |
| Subscription | Monthly | Elite Membership - Premium perks including early access and priority lanes |
| Subscription | Monthly | Spouse/Family Add-on Membership |
| Unit Pricing | Pay-as-you-go | Range Lane Fees |
| Unit Pricing | Pay-as-you-go | Firearm Rental Fees |
| Unit Pricing | Pay-as-you-go | Guided Experience Training |
| Unit Pricing | Pay-as-you-go | Firearm Transfer Fees |
| Unit Pricing | Pay-as-you-go | Gunsmithing Service Rates |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Frog Bones product offering
Product offeringCore offering
Frog Bones Family Shooting Center operates an 18-lane indoor shooting range and 3,000+ square foot firearms retail showroom in Melbourne, Florida, selling new, used, consignment, and custom-built firearms, ammunition, NFA items including suppressors, optics, and accessories from brands such as Sig Sauer, Glock, Daniel Defense, Springfield Armory, Kimber, Colt, and Smith & Wesson. The business also provides NRA and Sig Sauer Academy certified firearms training (Concealed Carry, Handgun 101/102/103, Rifle 101/102), guided experiences for first-time shooters, certified gunsmithing and armorer services, Type 7 FFL/SOT firearm transfers, tiered range memberships, and houses the adjacent Double Tapp Grill bar and restaurant with private event catering.
Product overview
Frog Bones Family Shooting Center operates as a multi-faceted firearms retail and recreation business combining retail, range, training, and dining services. The core offering includes a 3,000+ square foot retail showroom selling firearms (handguns, rifles, shotguns), ammunition, optics, accessories, and NFA items; an 18-lane indoor shooting range (12 pistol lanes at 15 yards, 6 rifle lanes at 25 yards); firearms training courses (Handgun 101/102/103, Rifle 101/102, Concealed Carry License); private instruction; gunsmithing/armorer services; firearm transfer processing; and range/retail memberships (Starter, Advanced, Elite tiers). The business also operates Double Tapp Grill, a full-service bar and grill offering food service with member discounts, and provides private event hosting for corporate events, parties, and team building. Online operations include integrations with GunBroker, Guns.com, and SilencerShop for inventory and NFA processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Firearms Retail (New, Used, Consignment, and Custom-Built) Retail sales of new, used, consignment, and custom-built firearms including handguns, rifles, shotguns, and NFA items from major brands such as Sig Sauer, Glock, Daniel Defense, Springfield Armory, Kimber, Colt, and Smith & Wesson, sold through the Melbourne showroom and shop.frogbones.com online store.
- Ammunition, Magazines, Optics, Holsters, and Accessories Sales of ammunition for various calibers, magazines, optics (red dot sights and scopes), holsters, gun cleaning supplies, targets, range bags, backpacks, and gun storage solutions.
- Indoor Shooting Range (18-Lane) State-of-the-art 18-lane indoor shooting range with 12 pistol lanes at 15 yards and 6 rifle lanes at 25 yards, featuring electronic target retrieval, advanced lead-dust ventilation, and air filtration for shooters, with first-come-first-served access and rental firearms available.
- Firearms Training Courses (Group Classes) Group training programs including Concealed Carry License, Handgun 101/102/103, and Rifle 101/102 courses taught by NRA and Sig Sauer Academy certified instructors for civilian, defensive, and proficiency use.
- Private Firearms Instruction and Guided Experience One-on-one and small group private firearms instruction plus a 30-minute Guided Experience for new shooters covering safety, handling skills, fundamentals of shooting, and range commands, led by Range Safety Officers and certified training staff.
- Certified Gunsmithing and Armorer Services Manufacturer-certified firearm cleaning, repair, maintenance, and armorer services including trigger kit installation, sight/optics mounting, and AR-type rifle assembly at $40/hour labor with expedited options available.
- NFA and Suppressor Sales via SilencerShop Kiosk Sales and transfer of National Firearms Act regulated items including suppressors and short-barreled rifles, with an in-store SilencerShop kiosk providing streamlined ATF e-forms paperwork processing, trust formation, and tax stamp purchase for individual buyers.
- Federal Firearm License (FFL) Transfer Services Type 7 Federal Firearms Licensee transfer services for processing incoming and outgoing firearm shipments, including FDLE background checks, NFA item transfers, fingerprinting, and form processing for $45 per firearm plus applicable NFA and shipping fees.
- Range Memberships (Starter, Advanced, Elite Tiers) Annual and monthly subscription membership tiers (Starter, Advanced, Elite) offering free range time, discounts on ammunition, firearms, food, alcohol, and training, free firearm and machine gun rentals, USCCA elite liability benefits, priority lane access, and early entry privileges.
- Private Event Hosting (Corporate, Parties, Team Building) Private event hosting for groups of 12 or more combining indoor shooting range access, Double Tapp Grill catering, and conference room rentals for corporate team building, fundraisers, birthday parties, and private meetings.
- Gift Cards Gift cards in denominations from $10 to $1,000 redeemable at the Frog Bones retail store, training classes, range memberships, and apparel, processed through Square's gift card ordering system.
- Law Enforcement / Military Purchase Programs Manufacturer-verified discount purchase programs (Blue Label, Armed Professionals, Ion Optics, LE, Patriot Protector) from Sig Sauer, Glock, FN America, Walther, and Shadow Systems for qualified law enforcement, military, and government personnel.
- Spouse and Family Add-on Memberships Spouse or family membership add-on at $30/month attachable to existing Advanced or Elite memberships, extending member range, rental, and discount benefits (except USCCA liability membership) to additional family members.
- Double Tapp Grill (Bar and Restaurant) Full-service bar and grill adjacent to the shooting center serving locally sourced American cuisine, craft beers, and specialty cocktails, with member food and alcohol discounts and event catering.
Companies that use Frog Bones
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Frog Bones technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Frog Bones partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SilencerShopcorePartnership with SilencerShop providing in-store kiosk for streamlined NFA suppressor paperwork processing, trust formation, and tax stamp purchases. E-forms processing while customers can use suppressors at the range while waiting for approvals.
- Sig SauercoreElite dealer status for Sig Sauer firearms. Sig Sauer Academy certified instructors periodically host advanced training courses at the facility. LE/MIL and Blue Label purchase programs available.
- GlockcoreAuthorized Glock dealer offering Blue Label program pricing for qualified law enforcement, military, and government personnel.
- FN AmericacoreAuthorized FN dealer offering Ion Optics program pricing for qualified law enforcement and military customers.
- WalthercoreAuthorized Walther dealer offering LE purchase programs for law enforcement personnel.
- Shadow SystemscoreAuthorized dealer offering Patriot Protector Program pricing for qualified military and law enforcement.
- Vortex OpticscoreVortex Optics dealer partnership offering optics, red dots, and scopes to customers.
- Florida Gun ExchangeminorReferral partner for gunsmithing services outside FrogBones' scope (stock/woodwork repairs). Located at 1050 S Nova Road, Ormond Beach, FL.
- Blackout Customs CerakoteminorPartnership for Cerakote and custom painting services not available in-house. Located at 2725 Center Place, Melbourne, FL.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Frog Bones competitors and assessment
Company assessmentBroad incumbents
- Academy Sports + Outdoors: Large-format sporting goods and outdoor retailer selling firearms, ammunition, and shooting accessories across the southern U.S. Competes on retail price and assortment but lacks an integrated range or training operation.
- Sportsman's Warehouse: National sporting goods retailer with strong firearms, ammunition, and hunting category presence. Larger-format incumbent offering comparable retail SKUs but without Frog Bones' integrated range and restaurant experience.
- Bass Pro Shops / Cabela's: Dominant U.S. outdoor retailer with extensive firearms, ammunition, and shooting accessories assortment plus destination-store experience. Sets the bar on hunting/shooting retail scale Frog Bones competes against for enthusiast spend.
Emerging players
- Sig Sauer Academy: Manufacturer-affiliated firearms training operation running courses at partnered ranges including Frog Bones. Comparable on training curriculum and instructor certification, and a potential channel partner or competitor for advanced courses.
- Topgolf: Entertainment-anchored destination concept combining activity with food, beverage, and group events. Analogous business model to Frog Bones' range-plus-restaurant-plus-events thesis, though in a different activity category.
Direct peers
- Range USA: Multi-state indoor shooting range chain offering retail, range, training, and memberships. Closest direct competitor to Frog Bones' integrated range + retail + membership model, with significantly broader geographic footprint.
- Shoot Point Blank: Indoor shooting range and retail concept with multiple U.S. locations combining range lanes, firearm retail, and training. Comparable member experience and family-friendly positioning to Frog Bones.
- The Range at Miami: Florida indoor shooting range with retail, training, and member access. Same regional market and business mix as Frog Bones, providing direct overlap on member and retail customer segments.
Others
- SilencerShop: NFA/suppressor e-commerce platform with kiosk-based dealer network. Directly integrated with Frog Bones as a partner; a key enabler of NFA revenue and comparable on the suppressor purchasing experience.
- GunBroker: Online firearms marketplace where Frog Bones lists inventory for broader reach. Comparable as a channel and indirectly comparable as an alternative purchase pathway to Frog Bones' own retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights6 records
Customer concentration
Frog Bones social profiles
Digital presenceFrog Bones compliance and trust
Trust signalCompliance1 record
Frog Bones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frog Bones leadership team
Management profileNumber of profiles
Frog Bones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frog Bones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frog Bones
What does Frog Bones do?
Frog Bones Family Shooting Center operates an 18-lane indoor shooting range and 3,000+ square foot firearms retail showroom in Melbourne, Florida, selling new, used, consignment, and custom-built firearms, ammunition, NFA items including suppressors, optics, and accessories from brands such as Sig Sauer, Glock, Daniel Defense, Springfield Armory, Kimber, Colt, and Smith & Wesson. The business also provides NRA and Sig Sauer Academy certified firearms training (Concealed Carry, Handgun 101/102/103, Rifle 101/102), guided experiences for first-time shooters, certified gunsmithing and armorer services, Type 7 FFL/SOT firearm transfers, tiered range memberships, and houses the adjacent Double Tapp Grill bar and restaurant with private event catering.
Is Frog Bones a public or private company?
Frog Bones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frog Bones founded?
Frog Bones was founded in 2014. It employs 11 to 50 people.
Where is Frog Bones based?
Frog Bones is headquartered in Melbourne, United States, in the North America region.
How does Frog Bones make money?
Seven revenue lines are on record. Firearms and Accessories Retail is the primary driver. The others are range Fees and Lane Rentals, membership Subscriptions, firearms Training, firearm Transfers, gunsmithing and Armorer Services and restaurant and Bar (Double Tapp Grill).
Who are Frog Bones's main competitors?
Broad incumbents on record are Academy Sports + Outdoors, Sportsman's Warehouse and Bass Pro Shops / Cabela's. Emerging players are Sig Sauer Academy and Topgolf. Direct peers are Range USA, Shoot Point Blank and The Range at Miami. Others are SilencerShop and GunBroker.
Does Frog Bones have an API?
No public API is recorded for Frog Bones.
What industry is Frog Bones in?
Frog Bones's product category is Firearms Retail and Indoor Shooting Range. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 45911 and its SIC code is 3949.