Quality Solicitors

What Quality Solicitors does

Quality Solicitors (legally Quality Solicitors Organisation Limited, Company No. 06616950) is a UK-based marketing consortium that operates a branded network of over 100 independent solicitor firms across England and Wales. Founded in 2009 and headquartered in Shrewsbury, the central organisation generates revenue by collecting membership fees and marketing-related payments from member law firms in exchange for customer enquiries, referrals, brand usage, and standardised service promises (Free Initial Assessment, Clear Price Guarantee, Same-day Response). The platform combines digital channels (website, SEO-driven local landing pages, online enquiry forms, email, blog content) with a freephone telephone intake function staffed by advisers who qualify leads and match them to the nearest specialist member firm.

The core product surface spans a broad set of personal and business legal service categories — family law, housing and property (conveyancing), wills and probate, employment, immigration, medical negligence, criminal defence, mental health and capacity, dispute resolution, notarial services, and business services (formation, M&A, commercial property, employment) — all delivered through member firms rather than by QS directly. More recent additions include self-service digital tools such as an Online Will Writing Service, a Talc Claim Service for claims against Johnson & Johnson, an Inheritance Claim Checker, and an Estate Search tool. The underlying technology stack is a web-based intake and referral platform augmented by analytics and consent tooling (Piwik PRO, Google Analytics, Infinity call tracking) with IBM Cloud as the primary data centre. Data processing is GDPR-compliant and QS is registered as a data controller with the UK Information Commissioner's Office.

The business model is B2C-primary, serving individuals seeking personal legal services, with a secondary SME/corporate segment for business legal matters. Pricing is publicly disclosed under a Clear Price Guarantee — fixed fees for conveyancing, no-win-no-fee for personal injury, an introductory £150 face-to-face consultation, and a free initial assessment — with court fees and disbursements itemised separately. Quality Solicitors serves consumers and member firms; it does not deliver legal services itself and instead functions as the marketing, brand, and lead-generation layer of a distributed high-street legal network.

Name

Quality Solicitors

Legal name

Quality Solicitors Organisation Limited

Website

https://qualitysolicitors.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Quality Solicitors is a UK marketing consortium operating a network of over 100 independent law firms across England and Wales, connecting individual and SME clients with local solicitors through a centralised telephone and website intake platform under a single branded promise of transparent pricing and free initial assessment.

Ownership category

akta.pro rank

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Revenue: QualitySolicitors Organisation Ltd operates as a marketing consortium receiving payments from its network of solicitors for member benefits and marketing services that generate enquiries and referrals. Individual member solicitor firms generate revenue from providing legal services to end customers. The consortium model involves member firms paying fees to QS, which may include a percentage of fees charged to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

QualitySolicitors is a marketing consortium that operates a referral platform connecting customers with a network of over 100 independent solicitor firms across England and Wales. The central organisation handles customer intake via freephone and website, qualifies enquiries, and matches customers with appropriate local member firms who deliver the actual legal services. Member firms pay fees to QS Organisation Ltd for membership benefits, brand usage, and marketing-generated referrals.

Product overview

Quality Solicitors is a network marketing consortium of over 100 independent law firms across England and Wales, providing legal services for both personal and business clients. The core offering is a matching platform that connects clients with local solicitors from the network, offering services across all areas of law including family, property, employment, immigration, and business services. The company differentiates through service promises (Free Initial Assessment, Clear Price Guarantee, Same-day Response) and provides self-service digital tools for will writing, inheritance claims, and talc claims. Member firms pay fees to Quality Solicitors Organisation Ltd for brand usage and marketing-generated referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Law Services Legal support for individuals facing family-related matters including divorce, child arrangements, domestic abuse, financial agreements, adoption, change of name, and care proceedings, delivered by member solicitor firms.
• Housing and Property Services (Conveyancing) Conveyancing, buying and selling property, remortgaging, tenancy agreements, landlord disputes, boundary disputes, leasehold matters, and planning law, delivered by member solicitor firms.
• Wills and Probate Services Will creation, power of attorney, estate administration, inheritance and tax planning, trusts, and contesting wills or inheritance, delivered by member solicitor firms.
• Employment Law Services Legal advice for employees and employers covering contracts of employment, dismissal, discrimination, workplace disputes, maternity rights, settlement agreements, redundancy, and grievance procedures.
• Immigration Services Advice and representation on visas, settlement applications, citizenship, asylum, immigration appeals, and nationality matters.
• Medical Negligence Claims Legal assistance for individuals who have suffered due to substandard medical treatment, seeking fair compensation through no-win no-fee arrangements.
• Business Legal Services Practical legal support for businesses covering commercial leases, business contracts, employment matters, business acquisitions, mergers and acquisitions, company formation, and commercial disputes.
• Online Will Writing Service

Quantifiable outcome

• Free initial assessment call with no financial commitment required before connecting with specialist solicitor
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered major and core.

• Davisons LawmajorChannel Partner/ Reseller/ DistributorOne of the largest member firms with 12 offices in the UK, established over 30 years. Provides personal law services (conveyancing, debt, disputes, family, employment) and business services (partnership disputes, buying/selling business property). Offices include Birmingham (Colmore Row), Solihull, Sutton Coldfield, Wolverhampton, and Cotteridge.
• Nicholls SolicitorsmajorChannel Partner/ Reseller/ DistributorWell-established local firm serving Manchester and surrounding areas from offices in Timperley/Altrincham. Provides expert advice in family law, conveyancing, disputes, and wills and probate.
• Quality Solicitors MirzamajorChannel Partner/ Reseller/ DistributorSolicitors in Walthamstow combining best legal advice with exceptional customer service. Practises criminal, immigration, family, housing and property, personal injury, and employment law. Expertise from straightforward matters to serious complex cases.
• Ackroyd LegalmajorChannel Partner/ Reseller/ DistributorFull range of legal services including conveyancing, disputes and litigation, personal injury, and clinical negligence. Born from one of the fastest-growing city-based law firms, bringing extensive experience and expertise.
• TP LegalmajorChannel Partner/ Reseller/ DistributorSpecialist commercial and property law firm serving clients across London, Surrey, Slough, and Kent. Particular expertise in residential conveyancing, commercial leases, business sales, mergers and acquisitions, and employment law.
• JA HughescoreChannel Partner/ Reseller/ DistributorMember firm in Vale of Glamorgan with offices in Penarth, Barry, and Cardiff. Provides comprehensive legal services across personal and business matters.
• JordanscoreChannel Partner/ Reseller/ DistributorBased in Doncaster (4 Priory Place) and Sheffield (Kiveton Park). Services include criminal defence, disputes, housing and property, medical negligence, mental health, wills and probate, and business advice.
• Parkinson WrightcoreChannel Partner/ Reseller/ DistributorMember firm in Droitwich Spa, Worcestershire at 21 Victoria Square. Services include wills and probate, bullying, capacity, community care, consumer issues, debt, discrimination, disputes, and business services.
• QualitySolicitors Hopleys GMAcoreChannel Partner/ Reseller/ DistributorMember firm in Wrexham at 39 King Street. Services include criminal defence, discrimination, disputes, employment law, family law, housing and property, life-changing injuries, mental health, wills and probate, and business services.
• QS TruemanscoreChannel Partner/ Reseller/ DistributorOxford-based member firm providing family law, conveyancing, wills and probate, and business services including franchises, management buyouts, mergers, acquisitions, and business property.
• Gould and SwaynecoreChannel Partner/ Reseller/ DistributorMember firm in Glastonbury, Somerset at 31 High Street. Services include disputes, employment law, housing and property, mental health, wills and probate, and business services including debt recovery.
• Lawson and ThompsoncoreChannel Partner/ Reseller/ DistributorMember firm in Northumberland with offices in Blyth (3 Regent Street) and Bedlington (108 Front Street East).
• Yates and CocoreChannel Partner/ Reseller/ DistributorMember firm at 6 Willow Wong, Burton Joyce, Nottingham. Services include buying and selling property, lasting power of attorney, wills and probate, commercial property, management buyouts, and mergers and acquisitions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• LawBite: UK online legal services platform offering fixed-fee advice and document services to SMEs and consumers. Competes with QS's self-service digital tools (Online Will Writing, claim checkers) and represents the technology-forward disruption vector.
• Rocket Lawyer (UK): Online legal services platform operating in the UK providing document generation, legal advice subscriptions, and on-demand solicitor access. Comparable in self-service legal product strategy and target customer (SME/consumer).
• LegalZoom UK: UK arm of the US online legal services brand offering wills, LPAs, company formation, and document services. Direct competition in the do-it-yourself legal product category.

Broad incumbents

• Slater and Gordon: Large UK-listed law firm offering consumer legal services (personal injury, family, employment, conveyancing). Competes in the same consumer legal verticals as QS member firms and represents the vertically-integrated alternative to the consortium model.
• Irwin Mitchell: Major UK full-service law firm with strong consumer and SME offerings across personal legal services. A vertically-integrated competitor to the QS network with a national footprint.
• Hodge Jones & Allen: Established London-based full-service law firm with consumer-facing practice areas (personal injury, family, housing) that overlap with QS's member firm service portfolio.

Direct peers

• First4Lawyers: UK-based legal services referral network connecting consumers with solicitor firms across multiple practice areas. Most structurally similar to QualitySolicitors — a marketing-led consortium generating leads for independent member firms.
• Co-op Legal Services: National UK provider of consumer and SME legal services including wills, probate, family law, and conveyancing. Competes directly with QS in the consumer-facing fixed-fee segment and uses a similar brand-trust positioning.
• AXA Law (formerly Cobalt Law): AXA-owned legal services provider offering fixed-fee legal services to consumers and SMEs across the UK. Direct competitor in the digital, transparent-pricing consumer legal space.

Others

• Citizens Advice: UK charity providing free initial legal advice and information across consumer, housing, employment, and family law. Functions as a top-of-funnel alternative to QS's free initial assessment and a partial substitute for low-acuity legal needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Qual_Solicitors
• Facebookfacebook.com/QualitySolicitors
• LinkedInlinkedin.com/company/QualitySolicitors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Solicitors