1000things

What 1000things does

1000things is an Austrian online lifestyle media company headquartered in Vienna that curates and publishes recommendations for leisure activities, dining, events, culture, trips, accommodations, and wellness. Coverage is anchored in the DACH region (Austria, Germany, Switzerland, South Tyrol) and has been extended to broader European cities including Berlin, Munich, Zurich, Budapest, Bratislava, and Trieste. The company was founded by Jan Pöltner and operates with a headcount of 11-50 employees.

The company runs a digital-first editorial platform with an active social media presence across Instagram, Facebook, TikTok, Pinterest, and WhatsApp, paired with a newsletter that has been expanded with sweepstakes partnerships. Its distinctive commercial offering is a line of annual physical products — the Erlebnisbuch (experience book) for Vienna and the Kulinarikbücher (culinary books) for Graz, Linz, and Salzburg — that package curated local recommendations into a paid book format. The 2026 product cycle extends this physical line into additional Austrian cities and is paired with a newly launched Community Awards program.

1000things operates a content-led media business monetized through physical book sales, sponsored content and brand partnerships (with named partners including Topgolf and Manner), newsletter sponsorship, and corporate gifts. The business mixes a long-tail DACH consumer audience on the editorial side with a more concentrated set of venue and brand partners on the advertising/marketing side. No AI/ML capabilities, funding rounds, or revenue figures are disclosed.

Name

1000things

Legal name

1000things

Website

https://1000things.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

1000things is a Vienna-based Austrian online lifestyle media company that publishes curated leisure, dining, event, and travel recommendations across the DACH region and select European cities, monetizing through annual experience and culinary books, sponsored content, and newsletter advertising.

Ownership category

akta.pro rank

Product category

Online Lifestyle Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Book Publishers (513130)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Online lifestyle magazine
• City experience guides
• Culinary guidebook publishing
• Leisure activity curation
• Community awards platform

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Erlebnisbuch (Experience Book) Sales: Sale of curated experience guidebooks for cities like Vienna, Graz, Linz, and Salzburg. The 1000things Erlebnisbücher are sold through the online shop and distributed to bookstores.
2. Kulinarikbuch (Culinary Book) Sales: Specialized culinary guidebooks for cities, sold alongside experience books in the shop.
3. Sponsored Content and Advertising: The magazine features sponsored articles and advertisements from brands (indicated by 'Anzeige' labels) including partnerships with tourism boards, hotels, restaurants, and consumer brands.
4. Corporate Gifts (Firmengeschenke): Sale of branded books and gift packages to businesses for corporate gifting purposes.
5. Newsletter and Community Engagement: Newsletter subscription model with promotional giveaways and sweepstakes in partnership with brands to drive subscriber engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

1000things publishes a multi-city Austrian online lifestyle magazine curating editorial content on dining, events, cultural activities, and leisure experiences across the DACH region. It complements the free digital magazine with its own branded physical guidebooks (Erlebnisbücher and Kulinarikbücher), a community-voted awards program, a newsletter, events, and corporate gifting (Firmengeschenke) offerings. Revenue is generated through advertising, sponsored content, paid product sales, subscriptions, and corporate gift packages.

Product overview

1000things is an online lifestyle magazine and media company offering a portfolio of editorial content and commercial products. The core offering is the 1000things Magazine, an online publication providing leisure-time inspiration covering events, dining, activities, culture, trips, accommodations, and wellness across Austria, Germany, Switzerland, South Tyrol, and broader Europe. Complementing the editorial platform, 1000things publishes regional experience books (Erlebnisbücher), including the Erlebnisbuch: Wien 2026 and four Kulinarikbücher (culinary guidebooks) for Graz, Linz, Salzburg, and Wien — each containing curated local tips and vouchers with 1+1 free offers. The company also operates annual Community Awards for voting on favorite local businesses, hosts live events such as Yoga with a View, and maintains a newsletter subscription service. The product portfolio operates as a unified lifestyle media ecosystem, with the online magazine serving as the primary discovery and engagement platform.

Differentiator

Problem solved

Functional benefit

Brands

• 1000things Erlebnisbücher: Experience books featuring local recommendations for various cities including Vienna, Graz, Linz, and Salzburg
• 1000things Kulinarikbuch
• 1000things Community Awards

Products and services

• 1000things Online Lifestyle Magazine Free, ad-supported digital lifestyle magazine publishing curated editorial content on restaurants, events, leisure activities, and cultural experiences across multiple Austrian and DACH city editions, targeted at urban consumers.
• Erlebnisbücher (Experience Guidebooks) Branded physical city guidebooks that translate 1000things' editorial curation into printed recommendations for dining, leisure, and experiences, sold direct-to-consumer and via retail partners.
• Kulinarikbücher (Culinary Guidebooks) Branded physical culinary guidebooks focused on restaurant and food experiences, sold as standalone printed products to consumers interested in curated dining recommendations.
• Community Awards Program Annual community-voted awards recognizing favorite local restaurants, venues, and experiences, used to deepen audience engagement and provide marketing value to participating venues.
• 1000things Newsletter Recurring email newsletter delivering curated local dining, event, and leisure picks from the 1000things editorial team to subscribed readers.
• Firmengeschenke (Corporate Gifting) B2B corporate gifting offering providing branded 1000things guidebooks and curated local gift packages in bulk to companies for employee, client, and partner gifting.
• 1000things Events In-person events hosted or co-organized by 1000things to connect readers, venues, and brand partners, extending the editorial brand into experiential formats.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Various DACH Tourism Boards and Tourism OrganizationsminorGTM or Marketing PartnerPartnerships with regional tourism boards for destination coverage, including Wachau, Alpbachtal, and various Austrian and German tourism entities. Content collaboration and sponsored coverage of destinations and events.
• Various Restaurant, Café, and Bar EstablishmentsminorOthersFeatured businesses in the Community Awards and editorial coverage. No formal partnership arrangements indicated.
• Sweepstakes Brand Partners (Topgolf Wien, Manner, Hansaplast, LISTERINE, Hotel Hasenauer, KHM, Ö3)minorGTM or Marketing PartnerBrand partners providing prizes for newsletter sweepstakes and contests. Cross-promotional content featuring partner brands and products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Time Out Vienna: Global city-guide media brand covering Vienna (and other DACH cities) with curated events, restaurants, and things-to-do content. Closely comparable format and category overlap with 1000things Magazine.
• Gault&Millau Austria: Austrian restaurant and culinary guide publisher with annual guidebooks and editorial content. Directly comparable to 1000things' Kulinarikbücher and restaurant-review editorial pillar.
• Genuss Magazin: Austrian culinary and lifestyle magazine. Comparable to 1000things in terms of DACH food/culinary editorial, magazine publishing model, and advertiser-supported structure.
• Wienerin: Vienna-based lifestyle magazine covering dining, culture, wellness, and city life, with print and digital editions. Overlaps with 1000things' Vienna editorial and city-guidebook proposition and competes for the same advertiser and reader base.
• Falstaff: Austrian food, wine, and lifestyle magazine group with digital and print editions across the DACH region. Most directly comparable to 1000things in terms of DACH lifestyle editorial, advertising-driven model, and guidebook-style publications (restaurant guides, wine atlases).

Broad incumbents

• Yelp: Global local-business discovery platform. Overlaps with 1000things' restaurant, café, and hotel discovery use cases but relies on UGC reviews and lacks 1000things' curated editorial and physical book products.
• TripAdvisor: Global travel and local-discovery platform covering restaurants, hotels, and experiences. Competes with 1000things for the same leisure-discovery intent but operates at massive scale with UGC reviews rather than curated editorial.

Emerging players

• GetYourGuide: European activities and experiences booking marketplace with strong DACH presence. Overlaps with 1000things' activities and excursion content category but is a transactional booking platform rather than an editorial publisher.
• Travelzoo: Deals and discovery publisher focused on travel, dining, and experiences, with newsletters and editorial content. Comparable to 1000things' newsletter-driven discovery model and audience monetization through sweepstakes.
• Secret Escapes: Members-only travel and hotel deals club with a strong DACH presence. Comparable to 1000things' accommodations/unterkünfte category and newsletter-driven discovery monetization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1000thingsinvienna
• Instagraminstagram.com/1000thingsmagazine
• TikToktiktok.com/@1000thingsmagazine
• Pinterestat.pinterest.com/1000thingsmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1000things