Sabor Latino

What Sabor Latino does

Sabor Latino is a family-owned, for-profit restaurant operating under the legal entity Sabor Latino I Corp. from a single location at 95-35 40th Rd in Elmhurst, Queens, NY. Founded in 1998, the business serves authentic Ecuadorian, Colombian, and Peruvian cuisine to local families and the broader Latin American community across Queens, Brooklyn, and Manhattan, with menu items ranging from $3 beverages to $50 signature seafood platters. It operates seven days a week with extended late-night hours (until 4:00 AM Friday and Saturday) and combines dine-in service with takeout, delivery to 20+ neighborhoods, off-premise catering, gift cards, a loyalty rewards program, birthday celebration packages, and a weekend live-events program ticketed via Tickeri.

The business runs on the Owner.com restaurant platform, which powers the saborlatinony.com website, online ordering, the Ordersave-branded mobile app on iOS and Android, email marketing, and customer data management. Tickeri serves as the event ticketing partner for weekend concerts. A separate domain, saborlatinoevents.com, hosts catering inquiries. The GTM motion is direct-to-consumer across dine-in, online, mobile, and events channels, with no disclosed wholesale, third-party marketplace listing, or franchise operations.

Revenue is generated through five streams: dine-in service, takeout and delivery (transaction-fee model via the platform), catering (professional services), gift cards (one-time purchases, $5-$2,000), and the recurring loyalty rewards program. Pricing is unit-based across all SKUs, with lunch specials from $9.99 Monday through Friday. The company is privately held, has no disclosed funding, no parent company, and no subsidiaries, and is operated as a founder-led family business serving primarily SMB and individual consumer segments.

Name

Sabor Latino

Legal name

Sabor Latino I Corp.

Website

https://saborlatinony.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sabor Latino is a family-owned Ecuadorian and Latin American restaurant founded in 1998 in Elmhurst, Queens, serving dine-in, takeout, delivery, catering, and weekend live events to families and the local Latin community across the New York metro area.

Ownership category

akta.pro rank

Product category

Latin American Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAC

Family-Style Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYHSACAGAA

Full-Service Catering (Off-Premise)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

Keywords

• Latin American restaurant
• Ecuadorian cuisine
• Restaurant catering services
• Live music dining
• Family-style dining

Headquarters

HQ city

Elmhurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Service: Traditional restaurant dining with full menu, cocktails, and live weekend events. Extended hours until 2:00 AM on weekends accommodate late-night crowds.
2. Takeout and Delivery: Online ordering system for customer pickup and delivery to surrounding areas including North Corona, Corona, Elmhurst, Queens, Jackson Heights, Brooklyn, Manhattan, and 15+ other neighborhoods.
3. Catering Services: Full-service catering for events and celebrations, offered through separate domain saborlatinoevents.com.
4. Gift Cards: Restaurant gift cards sold in denominations of $10, $25, $50, $75, $100, or custom amounts from $5-$2,000.
5. Loyalty Rewards Program: Sabor Latino Rewards program where customers earn points for purchases toward free food, discounts, and exclusive offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sabor Latino operates a family-owned Ecuadorian and Latin American full-service restaurant in Elmhurst, Queens, NY, serving authentic cuisine including encebollado, chaulafán, ceviche, and grilled meats across dine-in, takeout, delivery, and catering channels. The restaurant pairs its food program with weekend live music events and a loyalty rewards program, operating extended late-night hours on Fridays and Saturdays.

Product overview

Sabor Latino is a family-owned Ecuadorian and Latin American restaurant in Elmhurst, NY, operating since 1998. The company offers a unified dining experience combining dine-in restaurant services with a web-based online ordering system (powered by Owner.com platform). The core offering includes the dine-in restaurant featuring authentic Latin American cuisine, with integrated add-on services including catering, gift cards, a rewards program, reservations, and live weekend entertainment. A mobile app extends online ordering capabilities to iOS and Android devices. Menu offerings span Ecuadorian cuisine (encebollado, chaulafán, bolón mixto), Colombian dishes (bandeja paisa), Peruvian specialties (ceviche), and general Latin American fare organized into categories including soups, appetizers, chicken, meats, seafood, kids menu, desserts, and beverages. Specialized sub-brands include a cocktails and bar menu plus a late-night menu served on weekends.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Services On-premises dining experience featuring authentic Latin American cuisine (Ecuadorian, Colombian, Peruvian), signature cocktails, and live weekend events and concerts in a family-friendly atmosphere. Open 7 days a week with extended late-night weekend hours.
• Catering Service Full-service off-premises catering bringing authentic Latin American cuisine to corporate events, private parties, and special occasions. Booked through a dedicated catering website.
• Gift Cards Restaurant gift cards available in preset denominations ($10-$100) or custom amounts ($5-$2,000), redeemable for takeout or delivery orders.
• Live Events & Weekend Entertainment Weekend live music events, concerts, and live performances held at the restaurant venue, ticketed separately via Tickeri and combined with the dining experience.
• Cocktails & Bar Program Beverage program featuring signature cocktails, classic margaritas, mojitos, sangrias, and late-night drink service available with dine-in and bar service.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Owner.comcoreTechnology or IntegrationWebsite platform and online ordering system provider powering saborlatinony.com. Provides e-commerce functionality, mobile app infrastructure (Ordersave), email marketing, analytics, and customer data management.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Havana Central: Cuban/Latin restaurant chain in NYC metro with dine-in, bar, and live entertainment programming. Comparable Latin cuisine and live-event differentiation, but operates as a multi-unit chain.
• Chipotle Mexican Grill: National fast-casual chain with heavily digitized ordering, loyalty program, and gift card infrastructure. Relevant peer for the digital ordering, loyalty, and gift card stack rather than cuisine.
• Rosa Mexicano: Upscale Mexican restaurant chain with multiple US locations, dine-in, and event catering. Overlaps in Latin American cuisine and catering but operates at a higher price point and wider national footprint.

Direct peers

• Pollos a la Brasa Mario: NYC-based Latin American (Colombian/Ecuadorian) restaurant serving similar traditional dishes to a comparable Latin immigrant community. Directly overlapping menu positioning and Queens-area customer demographic.
• Sofrito: Latin American restaurant in NYC featuring traditional Caribbean/Latin dishes with dine-in and catering services. Comparable ethnic full-service restaurant positioning in the same metro.
• La Fonda Boricua: NYC Latin American restaurant with traditional menu and event-friendly atmosphere. Comparable family-style ethnic dining model targeting the same metropolitan customer pool.
• Pio Pio: Multi-location Peruvian/Latin American chicken restaurant chain in NYC with dine-in, delivery, and catering operations. Closest comparable in cuisine category, customer base, and multi-channel operating model to Sabor Latino.
• Sazón: NYC Latin American restaurant offering traditional cuisine and event services. Comparable full-service ethnic restaurant with dine-in and catering offerings in the same market.
• Chimichurri Grill: Ecuadorian/Argentinian restaurant in NYC with a traditional Latin American menu and event/catering offerings. Directly comparable cuisine mix and immigrant-community customer base.

Others

• Owner.com: Restaurant technology platform providing online ordering, mobile app, and email marketing. Not a competitor but an ecosystem partner/powering peer for restaurants of similar size and digital maturity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/saborlatinony
• LinkedInlinkedin.com/company/saborlatinoqueens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabor Latino