Pio Pio
Pio Pio is a privately-held Peruvian restaurant group founded in 1994 in New York City, operating five-plus dine-in locations across Manhattan, Queens, The Bronx, and Long Island. It serves individual diners, families, and groups seeking authentic Pollo ala Brasa rotisserie chicken and traditional Peruvian cuisine.
- Company typePrivate
- Founded1994
- HeadquartersManhattan, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pio Pio does
Pio Pio is a privately-held Peruvian restaurant group founded in 1994 and headquartered in New York City. It operates five-plus dine-in locations spanning Manhattan, Queens, The Bronx, Glen Cove on Long Island, and Forest Hills, with the most recent unit opening in Forest Hills in 2022. The company's core offering is Pollo ala Brasa rotisserie chicken prepared from "Mama Juanita's" proprietary recipe, accompanied by traditional Peruvian dishes — ceviches, Lomo Saltado, Arroz Chaufa, Arroz con Mariscos, and empanadas — and a signature Aji Verde green sauce. Dine-in service across multiple boroughs is the primary revenue channel, supplemented by direct online ordering through the company's own e-commerce storefront at piopio.shop and a digital gift card program.
The business runs on a conventional full-service restaurant operating model: physical retail locations with in-house kitchens, supported by a Squarespace-hosted marketing site, social media presence on Instagram, Facebook, and Twitter, and a basic online ordering platform. There is no proprietary technology stack, no third-party delivery aggregator dependency disclosed, and no mobile application. The underlying "technology" is culinary — proprietary recipes and standardized preparation across locations — rather than software.
Pio Pio makes money almost entirely through one-time consumer food and beverage purchases at its restaurants, with a small incremental contribution from prepaid gift cards and direct online orders. Customer acquisition relies on nearly three decades of brand recognition in the NYC Peruvian dining category, organic social media, and word-of-mouth, rather than paid performance marketing. The customer base is horizontal — individual diners, families, and groups — with no enterprise or B2B accounts. Ownership appears founder- or family-controlled, with no disclosed institutional investors, venture funding, or parent company, and the firm is registered to operate in the USA.
Pio Pio firmographics
Firmographics- Name
- Pio Pio
- Legal name
- Pio Pio
- Website
- https://piopio.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pio Pio is a privately-held Peruvian restaurant group founded in 1994 in New York City, operating five-plus dine-in locations across Manhattan, Queens, The Bronx, and Long Island. It serves individual diners, families, and groups seeking authentic Pollo ala Brasa rotisserie chicken and traditional Peruvian cuisine.
- Ownership category
- akta.pro rank
Pio Pio industry classification
Industry- Product category
- Peruvian Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where Pio Pio is headquartered
LocationHeadquarters
- HQ city
- Manhattan
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Pio Pio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Revenue generated from customers dining at physical restaurant locations across Manhattan, Queens, The Bronx, Glen Cove, and Forest Hills
- Online Ordering: Revenue from food orders placed through the company's website (piopio.shop), offering pickup and potentially delivery services
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pio Pio product offering
Product offeringCore offering
Pio Pio operates a multi-location Peruvian restaurant group in the New York City metropolitan area, specializing in Pollo ala Brasa rotisserie chicken prepared using Mama Juanita's authentic family recipe. The restaurants serve a full menu of traditional Peruvian dishes including ceviches, Lomo Saltado, Arroz Chaufa, empanadas, and seafood plates, complemented by their signature Aji Verde green sauce. Customers access the offering through dine-in service at physical restaurants and through the company's online ordering platform at piopio.shop.
Product overview
Pio Pio is a restaurant group, not a technology product company. The company operates multiple Peruvian restaurant locations in New York City (Manhattan, Queens, The Bronx) and Long Island (Glen Cove, Forest Hills), specializing in authentic Peruvian cuisine since 1994. Their core offering is Pollo ala Brasa rotisserie chicken made from Mama Juanita's recipe, complemented by traditional Peruvian dishes including various ceviches, Lomo Saltado, Arroz Chaufa, and their signature Aji Verde green sauce. Services include dine-in dining, online ordering, and gift cards. The company does not offer software products, platforms, or technology services.
Differentiator
Problem solved
Functional benefit
Products and services
- Juanita's Chicken Signature Pollo ala Brasa rotisserie chicken marinated in Mama Juanita's authentic recipe, the foundational menu item at all Pio Pio locations.
- Matador Combo Family-style combo platter featuring a whole Mama Juanita's rotisserie chicken with yellow rice, red beans, tostones, salchipapa, and avocado salad.
- Aji Verde Green Sauce World-famous signature Peruvian green sauce made with aji amarillo peppers, cilantro, and authentic ingredients, served as a condiment across the menu.
- Online Ordering Digital ordering service through piopio.shop allowing customers to place food orders online for pickup across all Pio Pio restaurant locations.
- Gift Cards Digital gift card program allowing customers to purchase and redeem gift cards for dining at any Pio Pio restaurant location.
Companies that use Pio Pio
Customer profileSegments1 record
Ideal customer profiles1 record
Pio Pio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pio Pio partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pio Pio competitors and assessment
Company assessmentDirect peers
- Pollo Tropical: Caribbean-inspired rotisserie chicken chain operating across multiple U.S. markets. Comparable concept (marinated rotisserie chicken, Latin/Caribbean flavor profile) and comparable restaurant-casual dining format.
- El Pollo Loco: U.S. rotisserie chicken chain specializing in flame-grilled Mexican-style pollo asado with proprietary marinades. Directly comparable in core product, marinade-based differentiation, and family-style combo meal format.
- Pollo Campero: Latin American (Guatemalan-origin) rotisserie chicken chain with similar Pollo Asado concept, multiple locations, and family-recipe positioning. Closely comparable in core offering (marinated rotisserie chicken) and target customer (Latin-cuisine-seeking families).
- Nando's: Global flame-grilled peri-peri rotisserie chicken chain. Directly comparable in proprietary marinade recipe as the core differentiator and family-style combo meal offerings.
Broad incumbents
- Chipotle Mexican Grill: Largest U.S. Mexican-inspired fast-casual chain with broad geographic reach. Comparable in Latin-cuisine positioning and casual dining model, but operates at far greater scale and with broader menu across burritos, bowls, and tacos.
- Boston Market: U.S. rotisserie chicken-centric chain with broad American menu. Comparable in core rotisserie chicken product and casual family dining format, though less specialized in any single ethnic cuisine.
- Sizzler: Long-established American casual-dining chain featuring rotisserie chicken among broader menu. Comparable as a heritage multi-unit restaurant brand with rotisserie chicken as a signature item.
- Qdoba Mexican Eats: Mexican fast-casual chain operating across the U.S. Comparable in Latin cuisine, family-style combo meals, and casual dining positioning, though broader in menu scope than a single-cuisine Peruvian concept.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Pio Pio social profiles
Digital presencePio Pio compliance and trust
Trust signalCompliance1 record
Pio Pio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pio Pio leadership team
Management profileNumber of profiles
Pio Pio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pio Pio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pio Pio
What does Pio Pio do?
Pio Pio operates a multi-location Peruvian restaurant group in the New York City metropolitan area, specializing in Pollo ala Brasa rotisserie chicken prepared using Mama Juanita's authentic family recipe. The restaurants serve a full menu of traditional Peruvian dishes including ceviches, Lomo Saltado, Arroz Chaufa, empanadas, and seafood plates, complemented by their signature Aji Verde green sauce. Customers access the offering through dine-in service at physical restaurants and through the company's online ordering platform at piopio.shop.
Is Pio Pio a public or private company?
Pio Pio is a private company. It is classified as family owned and is currently operating.
When was Pio Pio founded?
Pio Pio was founded in 1994. It employs 11 to 50 people.
Where is Pio Pio based?
Pio Pio is headquartered in Manhattan, United States, in the North America region.
How does Pio Pio make money?
Two revenue lines are on record. Restaurant Dining is the primary driver. The others are online Ordering.
Who are Pio Pio's main competitors?
Direct peers on record are Pollo Tropical, El Pollo Loco, Pollo Campero and Nando's. Broad incumbents are Chipotle Mexican Grill, Boston Market, Sizzler and Qdoba Mexican Eats.
Does Pio Pio have an API?
No public API is recorded for Pio Pio.
What industry is Pio Pio in?
Pio Pio's product category is Peruvian Restaurant. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722511 and its SIC code is 5810.