What Dogberry Collections does

Dogberry Collections is a private e-commerce retailer of home furnishings and improvement products. It primarily serves residential homeowners and DIY renovators undertaking projects across kitchens, bathrooms, bedrooms, living spaces, exteriors, and yards, while also supplying products to major retail and marketplace channels. Its catalog covers real-wood fireplace mantels and floating shelves, cedar exterior shutters, wall panels, sliding barn doors and hardware, lighting, kitchen and bath fixtures, LED mirrors, solid-wood furniture, outdoor and garden products, home decor, and wallpaper.

Commerce is conducted through a standard Shopify-based storefront, and the materials disclose no proprietary software stack, API, SDK, or MCP integration. The offering is a physical-product catalog rather than a software platform, with no company-level AI or technical differentiation described.

Dogberry Collections makes money through one-time product sales rather than subscriptions. It sells through its own site to consumers and also offers products through West Elm, Pottery Barn, Wayfair, Lowe's, RONA, and Tractor Supply; these channels support a retail or reseller revenue stream in addition to direct-to-consumer sales, but contract terms and revenue splits are undisclosed. Public prices use unit-level, pay-as-you-go pricing ranging from $9.95 for garden products to $1,780 for lighting, with free shipping on many items and promotional discounts.

Name

Dogberry Collections

Legal name

Dogberry Collections

Website

https://dogberrycollections.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Dogberry Collections is a private e-commerce retailer serving homeowners and DIY renovators with real-wood mantels, shelves, shutters, wall panels, barn doors, lighting, fixtures, furniture, outdoor products, and wallpaper through its website and major retail partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Richfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Dogberry Collections generates revenue through direct online sales of physical home furnishings and improvement products via its e-commerce website. Products include real wood mantels, floating shelves, wood shutters, wall panels, sliding barn doors, pendant lighting, kitchen and bath faucets, bathroom mirrors, bedroom furniture, outdoor furniture, garden products, and home decor accessories. Revenue is one-time transactional, driven by individual product purchases with no recurring subscription component.
2. Third-Party Retail/Marketplace Distribution: Products are also distributed through major home goods retailers and marketplaces including West Elm, Pottery Barn, Wayfair, Lowe's, RONA, and Tractor Supply, suggesting a B2B wholesale or consignment revenue stream alongside direct consumer sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dogberry Collections manufactures and sells hand-crafted, real wood home furnishings and home improvement products through a direct-to-consumer e-commerce website and through major third-party retailers. Its product range spans fireplace mantels, floating shelves, exterior cedar shutters, sliding barn doors, wall panels, pendant lighting, kitchen and bath faucets, bathroom mirrors, solid wood bedroom and dining furniture, outdoor/garden products, and wallpaper, all positioned around a modern farmhouse and classic aesthetic.

Product overview

Dogberry Collections is a comprehensive e-commerce home goods retailer offering a diverse portfolio of real wood furniture and home improvement products. The product line centers on fireplace mantels and floating shelves (including Farmhouse, Rustic, Shaker, French Corbel, and Live Edge styles), exterior cedar wood shutters (Traditional Board & Batten, X-Bar, Z-Bar, and Horizontal Slat designs), wall panels (fluted and acoustic wood panels), and interior sliding barn doors with hardware. The company also offers over 60 pendant lighting and fixture options featuring alabaster, glass, and crystal materials, 147 kitchen and bath faucet products including ZLINE branded fixtures, LED bathroom mirrors with dimmable lighting, solid wood furniture including bed frames, nightstands, dressers, and dining tables, outdoor and garden products (cedar raised garden beds, patio furniture, fire pits, grills), and wallpaper in various design styles. The offering operates as a multi-category retail platform rather than a unified software product, connecting homeowners and contractors with home improvement solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Wood Fireplace Mantels Hand-crafted real wood fireplace mantel shelves in styles including Farmhouse Poplar, Rustic Poplar, Rough Hewn, Textured Timber, Barn Beam, French Corbel, Cottage, Smooth Solid, Shaker, Weathered Wood, Classic Paulownia, and Fluted. Designed as floating wall-mounted mantel shelves for living rooms and fireplaces.
• Floating Wood Shelves Real wood floating shelves for kitchen, bathroom, nursery, laundry room, and bedroom applications. Available in farmhouse, hewn, live edge, and 3-tier configurations, typically in aged oak or dark chocolate finishes.
• Exterior Cedar Wood Shutters Exterior wood shutters made from cedar, sold as sets of 2. Available in Traditional Board & Batten, X-Bar, Z-Bar, and Horizontal Slat designs for exterior home curb appeal.
• Wood Wall Panels Flexible fluted and acoustic wood wall panels sold in 2-packs, in Natural, Oak, Smoked Oak, Black, and Gray finishes. Designed for interior accent walls with sound absorption properties.
• Sliding Barn Doors and Hardware Kits Modern interior sliding barn doors including Herringbone, 5-Panel, and Cottage styles in walnut, ash gray, and other finishes, plus matching black sliding barn door hardware kits for installation.

Quantifiable outcome

• Multiple products have accumulated over 1,000 customer reviews (e.g., Farmhouse Poplar Mantel with 1,068 reviews), indicating substantial transaction volume and sustained customer satisfaction at scale.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• West ElmcoreChannel Partner/ Reseller/ DistributorDogberry Collections products are proudly featured for sale on the West Elm website alongside West Elm's own branded home furnishings catalog. This placement alongside a recognized premium home goods brand provides Dogberry Collections with significant brand credibility and access to West Elm's customer base of design-conscious consumers.
• Pottery BarncoreChannel Partner/ Reseller/ DistributorDogberry Collections products are featured for sale on the Pottery Barn website. As one of the most recognized home furnishings retailers in North America, Pottery Barn provides Dogberry Collections with access to a large, established customer base seeking quality home products.
• WayfaircoreChannel Partner/ Reseller/ DistributorDogberry Collections products are sold through the Wayfair online marketplace, one of the largest e-commerce platforms for home goods. This partnership gives Dogberry Collections access to Wayfair's massive traffic and customer base seeking home furnishings and improvement products.
• Lowe'scoreChannel Partner/ Reseller/ DistributorDogberry Collections products are featured for sale through Lowe's, a major US home improvement retailer. The partnership enables Dogberry Collections to reach the substantial base of DIY homeowners and renovators who shop Lowe's for home improvement products.
• RONAminorChannel Partner/ Reseller/ DistributorDogberry Collections products are sold through RONA, a Canadian home improvement retailer. This partnership extends Dogberry Collections' geographic reach into the Canadian market beyond its primary US operations.
• Tractor SupplyminorChannel Partner/ Reseller/ DistributorDogberry Collections products are featured on Tractor Supply, a major US retailer focused on rural and farm communities. This partnership aligns with Dogberry Collections' outdoor, garden, and backyard product lines (garden beds, patio furniture, fire pits) and reaches customers in rural and semi-rural markets.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Customer concentration

• Xx.com/DogberryCo
• Facebookfacebook.com/dogberry
• LinkedInlinkedin.com/company/dogberry-collections

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogberry Collections