RONA inc.
RONA inc. is a Canadian home improvement retailer operating 425+ corporate and affiliated stores under RONA+, RONA, and Dick's Lumber banners, serving DIY consumers and professional contractors across Canada with 125,000+ products and omnichannel fulfillment as a Lowe's Canada subsidiary.
- Company typePrivate
- Founded1939
- HeadquartersBoucherville, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What RONA inc. does
RONA inc. is a Canadian home improvement retailer founded in 1939 and headquartered in Boucherville, Quebec, operating as a wholly-owned subsidiary of Lowe's Canada since 2016. The company runs a multi-banner network of over 425 corporate and affiliated dealer stores coast-to-coast under the RONA+, RONA, and Dick's Lumber formats, employing approximately 21,000 people and offering roughly 125,000 products spanning building materials, lumber, tools, paint, plumbing, flooring, appliances, kitchen and bath, and seasonal/garden categories. Revenue is generated through one-time retail product sales across physical stores and three transactional e-commerce websites (rona.ca and sister sites), supplemented by guaranteed at-home installation services covering roofing, plumbing, kitchen, bath, flooring, HVAC, and appliances, as well as wholesale and royalty flows from the affiliated dealer network.
The technology backbone is an omnichannel retail platform that pairs the physical store footprint with self-developed digital capabilities, including the internally built Deck Design Tool, online paint selection and in-store pickup (first-in-Canada during COVID-19), the myredvest self-checkout platform, contactless pickup lockers, same-day delivery, and the deployment of in-store mobile devices for customer service. Proprietary product and brand extensions include RONAPRO by Dulux (professional paint co-developed with Canadian Industries Limited), the SICO paint assortment for DIY, Scotts and AutoShack Shop in Shop concepts, the ECO product certification program, and initiatives such as Canada's first portable power tool recycling pilot with eCycle Solutions.
The go-to-market is largely direct-to-consumer across both DIY and PRO customer segments, with dedicated PRO departments and VIPpro offerings at RONA+ stores, while an affiliated dealer network of roughly 225 independent operators contributes significant local retail scale under the RONA+ and RONA banners. Pricing is not publicly disclosed and varies by format; the RONA+ banner emphasizes enhanced selection and flexible payment, while the dealer model provides capital-efficient geographic reach. RONA's broader positioning is reinforced by the RONA Foundation (established 1998), six consecutive years of Canada's Greenest Employers recognition, and sustained cultural brand-building in Quebec via the 'Mike chez RONA' campaign.
RONA inc. firmographics
Firmographics- Name
- RONA inc.
- Legal name
- RONA inc.
- Website
- https://ronainc.ca
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Short description
- RONA inc. is a Canadian home improvement retailer operating 425+ corporate and affiliated stores under RONA+, RONA, and Dick's Lumber banners, serving DIY consumers and professional contractors across Canada with 125,000+ products and omnichannel fulfillment as a Lowe's Canada subsidiary.
- Ownership category
- akta.pro rank
RONA inc. industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Building Material and Supplies Dealers (4441)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
- akta.pro secondary industries
- Building Materials & Lumber Distribution (CRAOAFAD), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)
Keywords
Where RONA inc. is headquartered
LocationHeadquarters
- HQ city
- Boucherville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RONA inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Revenue generated from the sale of home improvement and construction products including building materials, lumber, tools, paint, plumbing, flooring, seasonal items, appliances, and kitchen/bath products across corporate and affiliated dealer stores.
- E-commerce Sales: Revenue from online sales through three transactional websites (rona.ca and others), including same-day delivery and in-store pickup options.
- Installation Services: Most RONA network stores offer guaranteed at-home installation services covering roofing, plumbing, bathroom, kitchen, countertops, flooring, millwork, water heaters, heating, ventilation, air conditioning, and appliances.
- Affiliated Dealer Network: Independent dealers operating under RONA+ and RONA banners contribute to the overall network revenue through royalties and purchasing arrangements. Approximately 225 dealers operate stores across Canada.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
RONA inc. product offering
Product offeringCore offering
RONA inc. operates a Canadian home improvement retail network of over 425 corporate and affiliated dealer stores under the RONA+, RONA, and Dick's Lumber banners. The company sells more than 125,000 products across building materials, lumber, tools, paint, plumbing, flooring, appliances, kitchen and bath, seasonal and garden categories, complemented by professional installation services, e-commerce, same-day delivery, and contactless pickup.
Product overview
RONA inc. is a Canadian home improvement retailer operating over 425 corporate and affiliated stores under three banners: RONA+, RONA, and Dick's Lumber. The company offers a diverse product and service portfolio including core home improvement/construction retail, professional paint products (RONAPRO by Dulux), consumer paint (SICO), Shop in Shop concepts (Scotts garden, AutoShack automotive), environmental programs (ECO certification, power tool recycling), and omnichannel services (deck design tool, same-day delivery, contactless pickup, self-checkout via myredvest). The RONA Foundation manages community philanthropy including the annual Build from the Heart campaign allocating $1M to NPOs. The company also operates digital platforms including transactional e-commerce websites and careers portal powered by VidCruiter.
Differentiator
Problem solved
Functional benefit
Brands
- RONAPRO by Dulux: Professional-grade paint brand developed in partnership with Canadian Industries Limited (CIL) for professional painters
- Scotts Shop in Shop
- RONA Tech
- RONA Foundation
Products and services
- RONAPRO by Dulux Paint Line Professional-grade paint brand developed in partnership with Canadian Industries Limited (CIL), available in four quality tiers with various sheens, tintable bases, and size formats. Designed for professional painters and sold through RONA's dedicated PRO counters and RONAPRO sections.
- SICO Paint Assortment Streamlined paint assortment for DIYers featuring premium-quality performance engineered for Canadian homes, businesses, and climates. Includes SICO Scuff Guard interior paint for high-traffic spaces, a Canadian first introduced by RONA.
- RONA Installation Services Guaranteed at-home installation services offered through most RONA network stores, covering roofing, plumbing, bathroom, kitchen, countertops, flooring, millwork, water heaters, heating, ventilation, air conditioning, and appliances, delivered through a network of qualified installers.
- AutoShack Shop in Shop Automotive parts retail concept operated within RONA stores by AutoShack staff, offering a curated assortment of in-demand parts plus access to a broader extended assortment available for in-store ordering.
- Scotts Shop in Shop Lawn and garden brand space within RONA stores featuring Scotts products, offering complete lawn and garden solutions with curated assortments and dedicated merchandising.
- Same-Day Delivery Delivery service for eligible online purchases available at select RONA+, RONA, Réno-Dépôt, and Lowe's stores in Canada, providing immediate fulfillment for customers who need products the same day.
- Contactless Pickup Lockers Contactless pickup lockers enabling customers to retrieve online orders without entering the store, available at corporate Lowe's, RONA+, RONA, and Réno-Dépôt locations to streamline the in-store pickup experience.
- Tool Rental Service In-store tool rental service allowing customers to rent tools for home improvement and construction projects rather than purchasing, currently available at participating RONA locations.
Quantifiable outcome
- 90% brand awareness in Quebec (highest ever recorded) and 70% ad recall through the 'Mike chez RONA' campaign in spring 2025
- +3 more outcomes
Companies that use RONA inc.
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
RONA inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
RONA inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Canadian Industries Limited (CIL)coreRONA partnered with CIL to revamp its paint assortment, focusing on SICO for DIYers and launching RONAPRO by Dulux, a new Canadian paint brand tailored to professional painters. RONAPRO by Dulux features four quality tiers with a range of sheen, tintable bases, and size formats. RONA is also the first to introduce SICO Scuff Guard, a breakthrough interior paint for high-traffic spaces. CIL is a leading Canadian manufacturer and distributor of paints and coatings headquartered in Vaughan, Ontario.
- AutoShackcoreRONA expanded its partnership with AutoShack to launch Shop in Shop concepts across 12 stores in the Greater Toronto and Ottawa regions by summer 2026. Following a successful pilot, this expansion brings AutoShack's automotive parts into a significantly expanded retail footprint. Each location is operated by AutoShack staff who help shoppers identify the right parts for their vehicles. The rollout begins at RONA+ Golden Mile, with additional locations in Maple, Whitby, Hamilton, London, Windsor, and Ottawa region.
- eCycle SolutionsminorRONA launched a pilot project with eCycle Solutions to recycle portable power tools in 10 corporate stores in Alberta and British Columbia. RONA became the first retailer in Canada to offer this service accepting all brands of power tools. eCycle, a Canadian company specializing in IT asset management, e-waste recycling, and refurbishment of electronic devices, provides the recycling services. The pilot runs until August 5, 2026.
- ScottscoreRONA launched the first Scotts Shop in Shop in Canada at the Kelowna RONA+ store. Entirely dedicated to the Scotts brand, the number one brand in lawn and garden, this Shop in Shop offers everything customers need for lawn and garden projects. The launch represents a new merchandising approach to enhance customer experience.
- OSM (Orchestre symphonique de Montréal)minorDuring 'MikeMania' in fall 2025, RONA collaborated with the Orchestre symphonique de Montréal (OSM) as a surprise partnership following the cultural success of the 'Mike chez RONA' campaign.
- McDonald's CanadaminorDuring 'MikeMania' in fall 2025, RONA collaborated with McDonald's Canada as a surprise partnership following the cultural success of the 'Mike chez RONA' campaign, releasing limited-edition merchandise.
- Sid Lee (Creative Agency)coreRONA collaborated with creative agency partner Sid Lee on the 'Mike chez RONA' campaign, which revitalized the company's iconic brand in Quebec. The campaign became a cultural phenomenon, generating over 100 million organic impressions and winning the Retail Council of Canada Retail Marketing Award.
- ÉcoPeinture, Product Care, and Appel à RecyclerminorRONA partners with ÉcoPeinture (paint recycling), Product Care (hazardous waste management), and Appel à Recycler (battery recycling) for its take-back programs. In 2023, RONA recovered over 1,736 tonnes of paint, 151 tonnes of batteries, and 93 tonnes of fluorescent bulbs and tubes, diverting them from landfills. RONA received its twelfth consecutive award from Appel à Recycler in 2023.
- Fondation Charles-BruneaucoreRONA has been supporting the Fondation Charles-Bruneau since 2018 as a partner of the Tour CIBC Charles-Bruneau. Thanks to employee, vendor partner, and affiliated dealer generosity, RONA has presented over $4 million to support pediatric cancer research. In 2025, 75 RONA cyclists rode over 6,000 km and raised $365,000.
- Fondation Véro & LouisminorIn 2018, RONA committed to present $1.5 million to the Fondation Véro & Louis, the first major donation for this foundation. This partnership led to the inauguration of the first Véro & Louis house in June 2021, supporting people with autism.
- Habitat for Humanity CanadacoreRONA Foundation has been a partner of Habitat for Humanity Canada since 2007. In 2023, as part of the Home Sweet Home campaign, 35 RONA stores across the country donated a record $106,336 to Habitat for Humanity Canada, an organization that helps low-income families achieve home ownership.
Scale indicators10 records
Recent moves11 records
Expansion highlights6 records
RONA inc. competitors and assessment
Company assessmentBroad incumbents
- Ace Hardware: US-headquartered hardware cooperative with thousands of independent franchise stores across North America. Comparable to RONA in the dealer/affiliated model, hardware-and-home-improvement focus, and community-oriented brand positioning; a broad incumbent rather than a direct Canadian competitor.
- Canadian Tire: Iconic Canadian mass-market retailer whose 'Hardware and Outdoor Living' category overlaps meaningfully with RONA's assortment (tools, paint, lawn and garden, hardware). A broader incumbent rather than a pure-play home improvement competitor, but a meaningful share rival for DIY customers.
- Lowe's Companies: The US-listed strategic parent of RONA via Lowe's Canada. Operates the second-largest home improvement chain in the United States and sets technology, supply chain, and private-label standards that RONA's operations draw upon — directly comparable in category, customer, and model.
- Kingfisher: UK-listed European home improvement group operating B&Q and Castorama, with a comparable big-box + omnichannel model serving DIY and trade customers. A useful international comparable for RONA's category mix, private-label strategy, and omnichannel build-out trajectory.
- Travis Perkins: UK builders' merchant and home improvement distributor serving both trade and DIY customers. A useful broad-incumbent comparable for RONA's PRO segment strategy, branch network economics, and trade vs. retail revenue mix.
Regional players
- Menards: US Midwestern privately-held home improvement big-box chain with comparable store format, broad assortment (including lumber yards), and DIY + PRO mix. Does not compete in Canada but is the closest US regional comparable in operating model and category breadth.
- Bauhaus: European (German/Swiss) specialty big-box home improvement retailer with a comparable specialist DIY assortment and PRO offering. Operates outside North America but is a relevant regional comparable on store format, category depth, and trade services.
Direct peers
- Réno-Dépôt: Sister banner under Lowe's Canada alongside RONA, focused on big-box home improvement primarily in Quebec and Ontario. Directly comparable in assortment, customer segments (DIY and PRO), and omnichannel build-out — and competes with RONA for the same Canadian wallet share.
- Home Depot Canada: The Canadian arm of The Home Depot, RONA's largest direct competitor in the big-box home improvement segment across Canada. Operates a comparable multi-format store base, broad product assortment, and increasingly digital fulfillment capabilities in the same end markets (DIY and PRO).
- Home Hardware Stores: Canadian dealer-cooperative home improvement retailer with ~1,000 stores nationwide. Closely comparable to RONA's affiliated-dealer model (independent merchants under a shared banner with central purchasing and branding), serving similar DIY and small-PRO customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RONA inc. social profiles
Digital presenceRONA inc. compliance and trust
Trust signalCompliance1 record
RONA inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
RONA inc. leadership team
Management profileNumber of profiles
Profiles12 records
RONA inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RONA inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RONA inc.
What does RONA inc. do?
RONA inc. operates a Canadian home improvement retail network of over 425 corporate and affiliated dealer stores under the RONA+, RONA, and Dick's Lumber banners. The company sells more than 125,000 products across building materials, lumber, tools, paint, plumbing, flooring, appliances, kitchen and bath, seasonal and garden categories, complemented by professional installation services, e-commerce, same-day delivery, and contactless pickup.
Is RONA inc. a public or private company?
RONA inc. is a private company. It is classified as corporate owned and is currently operating.
When was RONA inc. founded?
RONA inc. was founded in 1939.
Where is RONA inc. based?
RONA inc. is headquartered in Boucherville, Canada, in the North America region.
How does RONA inc. make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are E-commerce Sales, installation Services and affiliated Dealer Network.
Who are RONA inc.'s main competitors?
Broad incumbents on record are Ace Hardware, Canadian Tire, Lowe's Companies, Kingfisher and Travis Perkins. Regional players are Menards and Bauhaus. Direct peers are Réno-Dépôt, Home Depot Canada and Home Hardware Stores.
Does RONA inc. have an API?
No public API is recorded for RONA inc..
What industry is RONA inc. in?
RONA inc.'s product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRAOAFAD, Building Materials & Lumber Distribution. Its NAICS code is 444 and its SIC code is 5211.