Name

The Savogran

Legal name

The Savogran Company

Website

https://savogran.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

The Savogran Company is a U.S. specialty-chemicals manufacturer founded in 1875, producing paint and varnish removers, solvents, thinners, heavy-duty cleaners, and patch-and-repair products under brands including Strypeeze, Kutzit, Kwikeeze, Thin-X, Dirtex, and SCL Sterling for consumer DIY, professional contractors, and industrial buyers.

Ownership category

akta.pro rank

Product category

Paint Removal and Surface Care Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Paint, Coating, and Adhesive Manufacturing (3255), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Wood & Laminate Surface Cleaners & Polishes (CRAJACAD)

akta.pro secondary industry

Specialty Stain Removers & Spot Treatments (Non-laundry) (CRAJAKAJ)

Keywords

• Paint removers
• Heavy duty cleaners
• Solvents thinners
• Surface preparation products
• Industrial coating removers

Headquarters

HQ city

Norwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Products Sales: Sale of branded consumer cleaning, paint preparation, and paint removal products through retail and distributor channels. Product categories include heavy-duty cleaners (Dirtex, TSP products, degreasers), solvents and thinners (Thin-X, acetone, MEK, alcohols), paint and varnish removers (Strypeeze, Kutzit, SuperStrip), and patch/repair products (floor levelers, grout, wood bleach). Products are sold in various packaging sizes from consumer-oriented pints and quarts to industrial 55-gallon drums.
2. Industrial/Commercial Products: Sale of industrial coating removers (S.I. product line: SI#1 through SI#14) for immersion tanks, brush-on, and spray applications targeting wood, metal, and masonry surfaces. Includes aircraft-grade removers for powder coatings and marine finishes. Also contract blending and packaging services for various industries.
3. Contract Manufacturing: Savogran contract blends and packages products for a variety of industries, providing manufacturing services to other companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Savogran Company manufactures and sells branded specialty chemical products for paint preparation, removal, cleaning, and surface repair, including heavy-duty cleaners (Dirtex, Kwikeeze, TSP), solvents and thinners (Thin-X line, acetone, MEK, alcohols), paint and varnish removers (Strypeeze, Kutzit, SuperStrip), patch/repair products (Level-Best floor leveler, tile grout, wood bleach), and an industrial S.I. coating-remover line (SI#1 through SI#14) for immersion, brush-on, and spray applications. Products are sold under the Savogran and SCL Sterling brands in consumer sizes (pints to gallons) and industrial quantities (up to 55-gallon drums) through retail stores, distributors, and authorized e-commerce channels, alongside contract manufacturing services for third-party customers.

Product overview

The Savogran Company offers a comprehensive portfolio of paint preparation, removal, and surface care products. The product line spans four main consumer categories: Heavy Duty Cleaners (including Dirtex, Kwikeeze, TSP products, Deglosser, and Sterling Instant Brush Cleaner), Patch & Repair products (Level-Best Floor Leveler, Tile Grout, FAST wallpaper remover, Wood Bleach, Oxalic Acid Marine Cleaner), Solvents & Thinners (Thin-X line, Lynsol, Lacquer Thinner, Acetone, MEK, Methanol, IPA, Naphtha, Toluol, Xylol, Gum Turps), and Paint & Varnish Removers (Original Strypeeze DCM Free, Liquid Kutzit DCM Free, Heavy Duty SuperStrip DCM Free). Additionally, the company markets Legacy Products (including the original formulations and 5f5 Paint Remover) and an extensive Industrial Coating Remover line (S.I. No. 1 through S.I. No. 14) for professional and industrial applications. Products are branded under both the Savogran and SCL Sterling labels, with recent innovations focusing on DCM-free and NMP-free formulations introduced in 2018.

Differentiator

Problem solved

Functional benefit

Brands

• Strypeeze: America's No. 1 selling semi-paste paint and varnish remover (DCM Free). Ideal for vertical or rounded surfaces.
• Kutzit
• SuperStrip
• Kwikeeze
• Dirtex
• Deglosser
• Thin-X
• Level-Best
• 5f5 Paint Remover
• S.I. Series (S.I. No. 1-14)

Products and services

• Aerosol Spray & Pump Dirtex No. 1 rated extra strength ammoniated spray cleaner for cleaning glass, chrome, porcelain, ceramic tile, and appliance enamels. Removes dirt, grease, grime, and latex paint overspray. Contains no fluorocarbons. Targeted at consumers and small contractors for general household and pre-paint surface cleaning.
• Powdered Dirtex Quick-dissolving general-purpose household cleaner for all washable surfaces. Gentle to hands and skin; ideal for cleaning walls and woodwork before repainting or rewaxing. Available in 1 lb, 25 lb pail, and 100 lb drum sizes.
• Modern Kwikeeze Paintbrush or roller cleaner that dissolves hardened oil or latex paint, varnish, lacquer, and shellac from natural or nylon bristles. Contains water-rinsing detergent for quick cleaning between coats; clear used liquid can be poured off and reused. DCM free and multi-purpose solvent VOC compliant.
• Deep Cleaning Degreaser Phosphate-free cleaner that dissolves and removes grease and oil from asphalt and concrete surfaces. Suitable for driveways, garage floors, machinery, and parts. Contains Bitrex to hinder accidental swallowing by children.
• Trisodium Phosphate (TSP) Non-sudsing powdered Trisodium Phosphate compound for heavy duty cleaning. Preferred by professionals for removing greasy grime, smoke, soot stains, chalked paint, and mildew (when mixed with bleach). Available in 1 lb, 4.5 lb, 25 lb pail, and 100 lb drum sizes.
• Phosphate-Free TSP-PF Heavy duty cleaner offering equivalent cleaning power to TSP where phosphate cleaners are prohibited. Removes greasy grime, smoke, soot, chalked paint, mildew, and restores weathered decks and siding.
• Liquid TSP Substitute Concentrated heavy duty all-purpose cleaner (one gallon makes up to 16 gallons of solution). Phosphate-free, no rinsing required; cuts grease from interior and exterior surfaces. Apply by hand or pressure washer.
• Modern Deglosser Deglosser that cleans oil, grease, and paint remover sludge from wood and metal; etches high-gloss enamel, varnish, and marine finishes to improve bonding of new finishes. Eliminates sanding prior to recoating. DCM free and multi-purpose solvent VOC compliant.
• Sterling Instant Brush Cleaner Water-rinsable brush cleaner for removing dried paints, shellacs, varnishes, and lacquers from natural and nylon-bristle brushes. Restores brushes to like-new condition. Sold under the SCL Sterling brand.
• Level-Best Floor Leveler Quick-setting non-shrinking compound for leveling and repairing uneven surfaces or floors prior to installing coverings, tile, or carpet. Also patches dents or holes in walls. Holds firm due to strong adhesive qualities; easy to work and dries smooth.
• Powdered Tile Grout Bright-white waterproof grout for new tile installation or repair. Mixes to a smooth paste for setting ceramic fixtures or tiles and sealing around tubs, showers, and sinks. Will not crack or shrink after setting.
• Ready-to-Use Tile Grout Acrylic latex grout for repair applications. Waterproof when dry; will not crack or shrink after setting. Can be tinted with universal colorants.
• Concentrated FAST Wallpaper Paste Remover Concentrated wallpaper paste remover that softens paste to aid in removal of old wallpaper. Should be diluted with water and applied by sponge or roller. Contains Bitrex to hinder accidental swallowing by children.
• Concentrated Wood Bleach Wood bleach containing oxalic acid that, when mixed with hot water, bleaches unfinished or stripped wood. Removes black water spots and tannin stains. Used on unfinished woodwork, floors, and doors to lighten wood or match wood colors.
• Oxalic Acid Marine Cleaner Marine cleaner that cleans boat hulls removing tea stains, algae stains, dirt, and grime; cleans and brightens teak and mahogany; removes rust and tarnish from stainless steel and aluminum.
• Thin-X Red Label Paint Thinner Clean air multi-purpose low odor mineral spirit thinner for exterior/interior paints, flats, enamels, and varnishes. Wipes fresh paint from tools, buckets, and pans. Removes wax, grease, soot, and dust before refinishing. Meets Rule 66 environmental standards.
• Thin-X Odorless Paint Thinner Thinner for odorless oil base paints and varnishes with less solvency than regular Thin-X but entirely odorless. Used by artists and by hospitals and institutions.
• Thin-X Latex Paint Thinner 100% solvent-free and odorless thinner for latex and water-based paints, enamels, and clear finishes. Enhances flow and leveling during application. Safe for septic systems.
• Lynsol Denatured Alcohol Purest ethyl alcohol to thin shellac, stain, sealers, or spirit varnishes. Cleans shellac surfaces and brushes. Used as fuel for marine alcohol stoves and chafing dishes; burns with nearly invisible, smokeless flame.
• Lacquer Thinner (Washing) Economical cleaner for tools, printing presses, and silk screens. Washing-grade lacquer thinner for routine industrial cleaning.
• Painter's Lacquer Thinner Full strength, clean air solvent that thins lacquers for all types of applications. Cleans, conditions, and prepares surfaces; cleans painting tools, brushes, sprayers, rollers, and applicators.
• Acetone Strong solvent for most plastics and synthetic fibers. Fastest evaporating solvent available for thinning and cleaning fiberglass resins and epoxies before they harden. Non-photochemically reactive and VOC exempt.
• Gum Turps Pure spirits of gum turpentine distilled from living pine tree. Traditional paint thinner for artists and professional painters. Chemically pure; thins paints, varnishes, and enamels and removes grease, stains, and tar.
• MEK (Methyl Ethyl Ketone) Strong specialty solvent similar to acetone with slower evaporation rate, making it better for cleaning and degreasing applications.
• Methanol (Methyl Alcohol) Good clean-up solvent for shellac-based coatings. Acceptable fuel for alcohol stoves. Poison if ingested. Not recommended for burning or use in confined areas.
• IPA 99 (Isopropyl Alcohol 99%) Mild cleaner for glass, painted woodwork, and trim. Completely miscible with water. Can be added to detergent solutions to enhance action.
• VM&P Naphtha Quick drying solvent for oil-based paints providing rapid initial evaporation and good brushing and lapping properties. As strong as mineral spirits but evaporates more quickly.
• Toluol (Toluene) Specified as thinner for specialty paints and coatings. Good general purpose cleaner and degreaser. Slower evaporation rate than acetone but faster than xylol.
• Xylol (Xylene) Relatively slow evaporating solvent and thinner for some synthetic coatings, paints, and varnishes. Has stronger solvent power than mineral spirits. Evaporates slower than toluol.
• Original Semi-Paste Strypeeze (DCM Free) America's No. 1 selling paint remover in a semi-paste formula that improves cling on vertical or rounded surfaces. Powerful cutting action penetrates deeper, stripping several layers at a time without damaging wood or metal. Recommended for latex and oil-base paints, varnish, and lacquers. DCM free.
• Liquid Kutzit (DCM Free) Professional refinishers' choice for refinishing fine furniture and antiques. Liquid formula cuts fast and penetrates carved detail. Gentle on patina of fine wood and veneers; will not raise wood grain. Excellent for horizontal surfaces. DCM free.
• Heavy Duty SuperStrip (DCM Free) Heavy duty remover for extra-tough jobs. Cuts quickly through built-up layers of paint, varnish, polyurethane, or adhesives on wood, metal, or masonry. Also removes marine finishes. Water wash-off method. Available in California-compliant formulation. DCM free.
• S.I. No. 1 Industrial Coating Remover Liquid oxalic acid-activated coating remover formulated for immersion tanks and flow-on applications. Effective against the toughest catalyzed finishes. Safe on all types of wood, ferrous metals, and masonry surfaces.
• S.I. No. 2 Industrial Coating Remover Heavy-bodied, oxalic acid-activated coating remover formulated for brush-on applications. Effective against the toughest catalyzed finishes. Safe on all types of wood, ferrous metals, and masonry surfaces.
• S.I. No. 3 Industrial Coating Remover Uniquely formulated immersion tank coating remover that does not contain methylene chloride. Effective at removing conventional acrylics and alkyds as well as hi-solids and low-VOC two-part systems. Low toxicity.
• S.I. No. 4 Industrial Coating Remover Gel-type coating remover that does not contain methylene chloride. Effective general purpose product for brush-on applications; fast stripping of heavy accumulations of finishes from wood, metal, and masonry. Low toxicity.
• S.I. No. 5 Industrial Coating Remover Heavy-bodied coating remover for general purpose brush-on applications. Formulated for fast stripping of heavy accumulations of finishes from wood, metal, or masonry. Safe for veneers and fine wood.
• S.I. No. 6 Industrial Coating Remover Medium-bodied coating remover for general purpose spray applications. Designed for use with Savogran compressed air sprayer. Formulated for fast stripping of heavy accumulations of finishes from wood, metal, and masonry.
• S.I. No. 7 Industrial Coating Remover Liquid general purpose coating remover formulated for immersion tanks or flow-on applications. Effective at removing conventional coatings. Safe on all types of wood and metal. Low viscosity profile provides minimum drag-out.
• S.I. No. 11 Aircraft-Grade Coating Remover Liquid amine-activated coating remover formulated for immersion tanks. Aircraft-grade remover that removes the toughest powder coatings. Safe on all types of metals and masonry surfaces. Excellent auto finish stripper.
• S.I. No. 12 Aircraft-Grade Coating Remover Heavy-bodied amine-activated coating remover formulated for brush-on applications. Aircraft-grade remover that removes the toughest powder coatings. Safe on all types of metals and masonry surfaces. Excellent auto finish stripper.
• S.I. No. 13 Industrial Coating Remover Liquid mixed-solvent blend coating remover that does not contain methylene chloride. Formulated for immersion tank or flow-on use. For stripping shellac, lacquer, varnish, and conventional paints. Safe on all types of wood and metal.
• S.I. No. 14 Industrial Coating Remover Semi-paste mixed-solvent blend coating remover that does not contain methylene chloride. Formulated for brush-on applications. For stripping shellac, lacquer, varnish, and conventional paints. Safe on all types of wood and metal.
• Contract Blending and Packaging Services Savogran contract blends and packages products for a variety of industries, providing custom chemical manufacturing and packaging services to other companies as a fee-for-service offering.

Quantifiable outcome

• One gallon of remover will strip 50 to 100 square feet of surface area

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Sunnyside CorporationcoreStrategic or Co-development Partner · 1 January 2018Savogran is now part of the Sunnyside family. The company operates under the Sunnyside corporate umbrella while maintaining the Savogran brand identity. Contact information redirects to Sunnyside: www.sunnysidecorp.com, [email protected], Tel: 847-541-5700. The partnership provides corporate backing while Savogran continues to serve its customer base with established product lines.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 3M Company: 3M operates a broad Industrial Chemicals and Coatings portfolio including adhesives, tapes, and surface treatment chemicals. Competes in industrial coating removal, aerosol cleaners, and surface preparation for automotive/aerospace refinishing adjacent to Savogran's S.I. industrial line.
• PPG Industries: PPG is a major global coatings manufacturer serving industrial, automotive, and architectural markets including aerospace refinishing. Serves overlapping automotive and industrial coating removal customers for whom Savogran's S.I. line is also specified.
• Rust-Oleum Corporation: Rust-Oleum is a leading specialty paints and coatings brand owning Stops Rust, Zinsser, and others. Overlaps in DIY surface preparation, paint strippers, and specialty coatings sold through hardware and paint retailers alongside Savogran.

Direct peers

• W.M. Barr & Company: W.M. Barr owns Goof Off and other specialty paint remover brands in addition to solvents distributed through hardware and paint retailers. Direct competitor in paint strippers and specialty cleaners with similar channel strategy.
• Dumond Chemicals: Dumond (Smart Strip, Peel Away) specializes in paint removal products including both traditional and eco-friendly formulations. Directly comparable to Savogran's paint stripper franchise with similar industrial and consumer offerings in surface coatings removal.
• Klean-Strip (True Value Company): Klean-Strip manufactures paint thinners, strippers, and solvents with comparable consumer and contractor packaging sizes. Direct overlap with Savogran's Thin-X line of paint thinners, Strypeeze strippers, and Kwikeeze brush cleaners across hardware retail channels.
• Sunnyside Corporation: Parent company and closest peer. Savogran is described as "part of the Sunnyside family" with shared product categories (solvents, paint thinners, brush cleaners), overlapping distribution, and unified customer service infrastructure under the Sunnyside brand.
• Zinsser (Rust-Oleum Corporation brand): Zinsser specializes in specialty primers, sealers, and surface preparation products serving DIY and professional painters. Overlaps with Savogran's Deglosser, TSP cleaners, and surface preparation positioning in paint prep categories.
• Goof Off (W.M. Barr & Co.): Goof Off produces specialty paint removers, adhesive removers, and heavy-duty cleaners targeting DIY consumers and contractors. Competes directly with Savogran's Kutzit, SuperStrip, and Dirtex product lines in the same retail channels.

Emerging players

• EZ Strip Canada: EZ Strip develops Canadian paint and varnish removers including environmentally friendly lines. Comparable niche competitor with overlap in refinishing/stripping and a growing eco-friendly product portfolio competing with Savogran's DCM-free line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/154231541279840
• LinkedInlinkedin.com/company/the-savogran-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Savogran