Mikado Publicis

What Mikado Publicis does

Mikado Publicis (operating as mi[k]do) is a full-service creative communication agency headquartered in Luxembourg at 58 rue des Celtes, 1318 Märel. The firm has been operating since 1989 and employs between 11 and 50 staff. Its service portfolio spans branding and visual identity, multi-channel campaign development (outdoor, print, digital, social), video production for cinema and television, motion design and animation, editorial and print collateral, photography, website and digital platform design, and recruitment communication. There is no proprietary technology platform; the business is built on creative talent and project-based professional services delivery. Client engagements are sourced through direct sales and include reoccurring relationships across a roster that includes the University of Luxembourg, Banque Centrale du Luxembourg, Cargolux, CFL, ACL, SNCT, Chambre des Métiers, Sécurité Routière Luxembourg, and Commune de Bertrange.

The agency's revenue model is professional services on a project-by-project basis, with no publicly disclosed pricing or fee structure. Work is delivered primarily within Luxembourg's domestic market and spans government institutions, financial institutions, transportation, automotive, construction, education, and SMB clients. The agency differentiates itself on a human-centered creative philosophy, explicitly positioning against AI-generated content in favor of dialogue-driven brief interpretation and 360° in-house creative capabilities. The agency has received regional industry recognition, including a 2024 Silver Leo Award and a second-place finish at "Campagne of the Joer 2024."

The company operates as an independent, privately held entity with no disclosed parent, subsidiaries, or external investors. There are no public funding rounds, no mergers or acquisitions, and no regulatory actions on record. Its single-country Luxembourg focus and reliance on a small number of large institutional clients are the principal structural features shaping its investment profile.

Name

Mikado Publicis

Legal name

mi[k]do

Website

https://mikado.lu

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Mikado Publicis (mi[k]do) is a Luxembourg-based creative communication agency founded in 1989 offering branding, multi-channel campaigns, video, motion design, editorial, photography, and website services to government institutions and enterprises primarily in Luxembourg.

Ownership category

akta.pro rank

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services Revenue: Project-based professional services revenue generated through creative and communication service engagements. Clients commission specific deliverables including branding, campaigns, video production, digital content, editorial design, and motion graphics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

mi[k]do (operating as Mikado Publicis) is a creative communication agency based in Luxembourg delivering 360° creative services for corporate and institutional clients. The agency designs brand identities, develops multi-channel advertising campaigns, produces video and motion design content, builds websites and digital platforms, and creates editorial/print collateral. Projects are executed on a project-based, brief-driven basis from its Luxembourg office.

Product overview

mi[k]do is a full-service communication agency based in Luxembourg offering a comprehensive portfolio of creative services. The agency's offerings include branding and visual identity development, multi-channel campaign creation across outdoor, print, digital and social media, photography and visual production, motion design and animation, video production for cinema and television, website and digital platform design, editorial and print collateral, recruitment communication, and cultural platform development. Projects span corporate rebranding (SNCT, myconnectivity, Schumacher + Schmiz), awareness campaigns (ACL, Sécurité Routière, Vins & Crémants Luxembourg), event promotion (Université de Luxembourg, Cargolux 55th anniversary), and cultural initiatives (Commune de Bertrange, Banque Centrale du Luxembourg). The agency works with diverse clients including government institutions, Luxembourgish businesses, and international companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Visual Identity Services
• Advertising Campaign Development
• Video Production
• Motion Design and Animation
• Website Design and Digital Platforms
• Photography and Visual Production
• Editorial Design and Print Collateral
• Cultural Platform Development
• Recruitment and Employer Branding Communication

Quantifiable outcome

• 75,000+ YouTube views for road safety campaign (not including TV and cinema)

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Atypic ProdminorStrategic or Co-development Partner
• Moast Creative StudiominorStrategic or Co-development Partner

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Binsfeld Luxembourg: Luxembourg-based creative agency offering branding, advertising, and digital services. Direct local competitor to mi[k]do in the same domestic market with a similar full-service creative remit.

Broad incumbents

• DDB Worldwide: Global advertising network offering creative, brand, and integrated marketing services. DDB's full-service model closely mirrors mi[k]do's 360° creative offering at network scale.
• BBDO Worldwide: One of the largest global creative agency networks offering brand strategy, advertising, and integrated communications. BBDO competes for the same brand-building and campaign mandates that mi[k]do serves in the European market.
• Leo Burnett: Global creative agency with strong brand-building and campaign credentials (also relevant given mi[k]do won a Silver Leo Award). Comparable on creative philosophy, brand stewardship, and multi-channel campaign delivery.
• Ogilvy: Iconic global advertising agency network with strengths in brand strategy, advertising, PR, and digital. Closely comparable to mi[k]do on integrated communications and large-scale campaign execution.
• Publicis Worldwide: Global creative network with deep capabilities in advertising, branding, digital, and media. Mikado Publicis shares the "Publicis" naming association and competes in the same broad creative-services category, though Publicis operates at vastly larger scale and global footprint.
• TBWA\\Worldwide: Global creative collective known for disruptive brand campaigns. Comparable to mi[k]do on the creative/campaign execution side, particularly for clients seeking bold, award-winning communications work.
• Havas Creative: Global communications group offering creative, media, and healthcare communications. Direct comparability with mi[k]do on integrated brand and campaign services across European markets.

Regional players

• Rosbeef!: Luxembourg-based creative agency focused on advertising, design, and brand work. A direct domestic peer competing for the same pool of Luxembourg enterprise and government creative briefs as mi[k]do.
• WAX Interactive: Benelux-based digital and creative agency with capabilities in branding, campaigns, and digital platforms. Comparable to mi[k]do on digital creative and motion for European enterprise and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mikado.publicis
• LinkedInlinkedin.com/company/mikdo
• Instagraminstagram.com/mikdo_publicis
• Xx.com/mikadopublicis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mikado Publicis