Rosbeef!

What Rosbeef! does

HOMERUN (formerly Rosbeef!) is a Paris-headquartered creative and advertising agency founded in 2006 with 51–100 employees, structured around two service pillars it explicitly positions as "at the crossroads of consulting and advertising." The first pillar, Cultural Innovations, delivers upstream consulting work (strategy, platforms, design, social) designed to create cultural value for clients; the second, Cross-Channel Communications, executes 360° advertising campaigns spanning branding, social media, film production, event activation, print, and innovation work. Layered on this base are two named offerings: HOMERUN United, a dedicated sport marketing division led by a Sports Director that supports federations, clubs and sport-adjacent brands, and HOMERUN Creative Plans, a packaged creative engagement line surfaced in the website's main navigation.

The agency's client roster spans enterprise FMCG (Bel/Babybel, Sodebo, Bonduelle, Klopper, La Bête), transport (TGV Lyria, French bee), energy (EDF), financial services (Corum L'Épargne), public-sector and behavioural-change mandates (ANJ, CPSF), tourism (Visit Copenhagen), and entertainment (Paramount / Gladiator II). Service delivery is bespoke and project-based, with no self-serve product, public API or marketplace channel; pricing is quote-based and not publicly disclosed, though the navigation structure suggests recurring creative engagements are being productised under "Creative Plans."

Distribution and reach rely on direct client engagement supplemented by membership in Worldwide Partners, Inc. (WPI), a global agency network whose logo appears in the website footer and through which HOMERUN operates a US contact point in Denver, Colorado. The firm has invested in industry visibility through consistent trade-press coverage (Stratégies, CBNews, LBB Online), LinkedIn-first content marketing, podcast guest appearances, and jury presence (Club des D.A.), and has accumulated award recognition including two Clio Awards, a Gold at Grand Prix Stratégies, a "Grand Indies" from WPI, and a Citizen Campaign Award for Responsible Consumption. ESG positioning is signaled through EcoVadis and Greenly certifications displayed in the footer.

Name

Rosbeef!

Legal name

HOMERUN

Website

https://rosbeef.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

HOMERUN (formerly Rosbeef!) is a Paris-based creative and advertising agency with 51–100 employees that delivers integrated consulting and 360° advertising campaigns — strategy, branding, social, film, events, sport and innovation — to enterprise FMCG, transport, public-sector and sport clients across Europe and via the Worldwide Partners network.

Ownership category

akta.pro rank

Product category

Advertising & Creative Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Public Service Announcements (PSAs) (MPADAEAL)

Keywords

• Advertising services
• Brand consulting
• Creative agency
• Campaign design
• Sport marketing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative & advertising agency services: Fee-based creative agency engagements covering strategy, branding, advertising, social media, film, events, print, and innovation consulting. Engagements span 360° campaigns and ongoing retainers (e.g., Sodebo supported across advertising, activations, social media, and visual identity).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

HOMERUN (formerly Rosbeef!) is an independent Paris-based creative and advertising agency operating at the crossroads of consulting and advertising. It delivers two integrated service pillars — Cultural Innovations consulting and Cross-Channel Communications advertising — covering strategy, branding, social media, film, events, print and innovation, plus a dedicated sport-marketing sub-brand called HOMERUN United. Engagements are project-based 360° campaigns and ongoing retainers for brands, federations, public-interest bodies and institutions.

Product overview

HOMERUN (formerly Rosbeef!) is a single integrated creative agency operating at the crossroads of consulting and advertising, organized as a platform of two core service lines plus dedicated sub-offerings rather than as a software product. The first pillar is Cultural Innovations consulting, which designs cultural strategies and value-creating innovations for clients. The second pillar is Cross-Channel Communications advertising, which executes 360° campaigns across strategy, branding, social, sport, films, events, print, and innovation to spark conversations. Layered on top of these two pillars are two named offerings surfaced in the site navigation: HOMERUN United, a sport-sponsorship and CSR division that supports causes such as the French Paralympic and Sports Committee, and HOMERUN Creative Plans, a packaged creative-engagement line. Together these constitute HOMERUN's full product/service portfolio as represented on the homepage and main menu.

Differentiator

Problem solved

Functional benefit

Brands

• HOMERUN United: Sports-focused division of HOMERUN, evidenced by a dedicated /united navigation section and activity supporting the French Paralympic and Sports Committee for Paralympic Day.

Products and services

• Cultural Innovations Consulting Consulting arm of HOMERUN that designs cultural strategies and value-creating innovations for clients. Represents the upstream strategy layer of the agency's integrated offering, covering platforms, design, social and innovation work.
• Cross-Channel Communications (Advertising) Advertising arm of HOMERUN producing cross-channel 360° communications across strategy, branding, social, sport, films, events, print and innovation that spark conversations for client brands.
• HOMERUN United Dedicated sport-marketing division supporting federations, clubs and brands on sport-related strategy, sponsorship activation, CSR campaigns and event-based activations. Led by a Sports Director.
• HOMERUN Creative Plans Pre-packaged or ongoing creative engagement offering surfaced as a dedicated line in the site navigation, positioned as a recurring engagement model distinct from one-off project work.

Quantifiable outcome

• Citizen Campaign Award – Responsible Consumption for Klopper x Clean my Calanques campaign
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Worldwide Partners, Inc. (WPI)coreStrategic or Co-development PartnerHOMERUN is a member of the Worldwide Partners, Inc. global agency network (logo displayed in footer; WPI-branded Denver office at 1001 Bannock St #121, CO 80204). The network enables international project collaboration, cross-border client servicing, and provides a 'Grand Indies' competitive platform on which HOMERUN has won.
• French Paralympic and Sports Committee (CPSF)flagshipGTM or Marketing PartnerHOMERUN United supports CPSF for Paralympic Day 2025 at Communale Saint-Ouen, following a tender won during summer. The activation spans 20+ parasport disciplines with 70 athletes from the French Team, plus Club France evening event.
• Clean my CalanquesflagshipGTM or Marketing PartnerCo-created the Klopper x Clean my Calanques campaign that turned real volunteer footage of beach clean-ups into messaging about cigarette butt pollution. The campaign won the Citizen Campaign Award — Responsible Consumption category.
• Klopper (Remi Astier)flagshipGTM or Marketing PartnerBrand partner for the award-winning responsible-consumption campaign alongside Clean my Calanques.
• GreenlyminorOthersSustainability/carbon-accountability partner evidenced by the Greenly logo displayed in the website footer.
• EcoVadisminorOthersSustainability ratings provider whose certification badge is displayed in the website footer.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB Paris: Omnicom's Paris flagship, working across major FMCG and consumer brands. Comparable on integrated advertising, branding, and behavioural-change campaigns, with deeper network reach.
• TBWA\Paris: Omnicom-owned Paris creative agency known for disruptive, culturally relevant campaigns (e.g., work for McDonald's and Nissan). Comparable on creative ambitions and Paris footprint, but with global network delivery and larger budgets.
• Publicis Conseil: Lead Paris creative agency of the Publicis Groupe, serving many of the same enterprise brands (Renault, Carrefour, Orange, BNP) that HOMERUN targets. Comparable on full-service Paris creative work but operates with significantly larger scale and holding-company resources.
• Ogilvy Paris: WPP-owned Paris creative agency serving many of the same FMCG and brand transformation clients as HOMERUN, with global execution scale.
• Havas Paris: French-founded global holding company creative network with Paris HQ. Comparable on Paris-based integrated creative offering and enterprise client roster, though with significantly broader service portfolio.
• Wunderman Thompson Paris: WPP-owned Paris agency offering integrated creative + consulting capabilities, directly mirroring HOMERUN's 'crossroads of consulting & advertising' value proposition at greater scale.

Direct peers

• Marcel: Independent Paris creative agency (Publicis-affiliated) with a strong track record in entertainment, FMCG, and cultural campaigns (e.g., work for Orange, Citroën). Comparable on independence narrative, Paris base, and award-driven positioning.
• Rosapark: B Corp-certified Paris creative agency competing on cultural relevance, sustainability credentials, and creative differentiation. Closely comparable to HOMERUN on positioning, ESG credentials, and award-winning independent model.
• BETC Paris: Paris-headquartered Havas-owned creative agency with a strong reputation for culturally resonant, award-winning campaigns across FMCG and public-interest clients. Directly comparable to HOMERUN on geography, service mix (strategy + creative + advertising), and award profile.

Emerging players

• La Maison M: Independent Paris creative and content studio with comparable cultural-innovation and brand-content positioning, often competing for the same mid-market French creative briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/homerun-today
• Instagraminstagram.com/homerun_today
• Xx.com/rosbeefparis
• Facebookfacebook.com/rosbeefparis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosbeef!