The Virginia Home
The Virginia Home is a 501(c)(3) nonprofit, founded 1894, operating the only residential skilled-nursing facility in Virginia for adults with irreversible physical disabilities, serving 130 residents at a single Richmond site with 24-hour nursing, therapy, and adaptive technology ahead of a 2027 move to a 160-bed Hanover County campus.
- Company typePrivate
- Founded1894
- HeadquartersRichmond, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Virginia Home does
The Virginia Home is a private, 501(c)(3) nonprofit residential care community headquartered in Richmond, Virginia, founded in 1894 by Mary Tinsley Greenhow to serve adults with irreversible physical disabilities. The organization is the only facility of its kind in the Commonwealth of Virginia, currently operating a single six-story site at 1101 Hampton Street (since 1931) with a census of 130 residents at full capacity, an average resident age of 55, an average length of stay of 20 years, and a 1.8:1 staff-to-resident ratio supported by approximately 230-240 employees including caregivers, nurses, therapists, and administrative staff.
The Home delivers an integrated care model built around 24-hour skilled nursing, on-site medical services (optometry, dental via a VCU School of Dentistry partnership, podiatry, and ear irrigation), and a full therapy stack: physical, occupational, speech, and recreation therapy. Technical infrastructure is concentrated in the Adaptive Technology Program, which provides power wheelchair drive control, custom molded positioning systems, environmental control units, voice output communication devices, and pressure-mapping for cushion evaluation, supported by a full-time wheelchair mechanic. A therapeutic pool, multi-use gymnasium, and adaptive sports equipment for aquatics, golf, hockey, boxing, surfing, skiing, rafting, and biking round out the recreation therapy offering.
The revenue model blends Medicaid reimbursement (administered through federal and state sources and covering basic care for eligible residents), private pay, accepted forms of private insurance, and a substantial charitable giving program that includes annual giving, the 1894 Society legacy bequests, gifts of stock, IRA Qualified Charitable Distributions, wire transfers, and signature events such as the annual Stories of Courage & Grace fundraiser, the biennial Ball, and the 5K Walk 'n Roll. The organization explicitly commits to never turning a resident away due to inability to pay. For FY2024, the Home reported $40.6 million in revenue against $24.6 million in expenses, with the surplus largely reflecting capital campaign receipts earmarked for a $128 million, 196,000-square-foot replacement campus under construction on a 70-acre site in Hanover County, with groundbreaking in November 2025 and expected completion in late 2027. The new campus will increase residential capacity to 160 beds and add a 60-participant day program.
The Virginia Home firmographics
Firmographics- Name
- The Virginia Home
- Legal name
- The Virginia Home
- Website
- https://thevirginiahome.org
- Company type
- Private
- Founded year
- 1894
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Virginia Home is a 501(c)(3) nonprofit, founded 1894, operating the only residential skilled-nursing facility in Virginia for adults with irreversible physical disabilities, serving 130 residents at a single Richmond site with 24-hour nursing, therapy, and adaptive technology ahead of a 2027 move to a 160-bed Hanover County campus.
- Ownership category
- akta.pro rank
The Virginia Home industry classification
Industry- Product category
- Residential Disability Care
- NAICS
- Other Residential Care Facilities (62399), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
Keywords
Where The Virginia Home is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Virginia Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Medicaid Reimbursement: Financial assistance from federal and state sources administered through Medicaid covers the basic care needs of residents. This is the primary funding source for operational costs.
- Private Pay: The Virginia Home accepts private pay from residents or families who do not rely on Medicaid coverage.
- Private Insurance: Some forms of private insurance are accepted as payment for care services.
- Charitable Donations and Fundraising: Donations from individuals, corporations, and foundations support enrichment programs beyond basic Medicaid coverage. The organization runs annual giving campaigns, legacy giving (1894 Society bequests), gifts of stock, IRA Qualified Charitable Distributions, wire transfers, and events like Stories of Courage & Grace fundraiser. The organization is currently conducting a major capital campaign for the new $128M campus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicaid-covered care for eligible residents |
| Subscription | Monthly | Private pay option |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels11 records
The Virginia Home product offering
Product offeringCore offering
The Virginia Home provides round-the-clock skilled nursing, therapeutic, and residential care to adults (18+) with irreversible physical disabilities in a permanent home-like setting. Services span physical, occupational, speech, and recreation therapy, on-site medical and dental care, adaptive technology and wheelchair maintenance, social services, community integration, and a travel scholarship program. Funding is primarily from Medicaid, supplemented by private pay, private insurance, and charitable donations, with a policy of never turning away residents unable to pay.
Product overview
The Virginia Home is a single-site, private nonprofit 130-bed residential care facility providing comprehensive nursing, therapeutic, and residential care for adults with irreversible physical disabilities. The organization operates as an integrated care model combining 24-hour nursing, on-site medical services (optometry, dental, podiatry), physical/occupational/speech/recreation therapy, social services, wheelchair maintenance, adaptive technology, and community integration programs. Additional offerings include a travel scholarship program, signature fundraising events (Stories of Courage & Grace, The Ball, 5k Walk 'n Roll), and a forthcoming 160-bed expanded campus in Hanover County with a day program for 60 participants.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Nursing Care Round-the-clock professional nursing services for adults with irreversible physical disabilities, providing assistance with activities of daily living including eating, bathing, dressing, and personal care in a dignified, person-centered environment.
- Physical Therapy Personalized mobility programs including strength, balance, and endurance exercises; range of motion therapy; assisted walking; and full-time wheelchair mechanic services for residents with physical disabilities.
- Occupational Therapy Occupational therapy services including splint provision and maintenance, adaptive feeding equipment, assistive technologies, fall prevention devices, low-vision aids, and environmental adaptations to improve function and reduce limitations.
- Speech Therapy Communication support through therapeutic techniques and voice output machines, swallowing therapy, and cognitive training in memory, attention, reasoning, and judgment.
- Recreation Therapy Therapeutic recreation programs led by Certified Therapeutic Recreation Specialists including aquatics, adaptive sports, adventure experiences, Special Olympics, music therapy, and adaptive gardening and cooking classes.
- Community Integration & Transportation Supervised community outings for work, school, church, restaurants, events, volunteering, medical appointments, and shopping, provided by Certified Recreation Therapists.
- Social Services Case management, Medicaid renewal assistance, advance care planning coordination, counseling services, and collaboration with external service providers and community organizations.
- On-Site Health Services Comprehensive on-site health services including monthly optometry visits, dental clinic partnership with VCU School of Dentistry, podiatry services, and ear irrigation clinic.
- Wheelchair Maintenance Full-time wheelchair technician providing repairs, modifications, routine cleaning, and maintenance on all resident wheelchairs, including pressure-mapping for cushion evaluation.
- Adaptive Technology Technology services including power wheelchair drive control evaluation, custom molded positioning systems, phone access, computer access, tablet access, and environmental control units.
- Travel Scholarship Program
Quantifiable outcome
- Average 20-year resident tenure with some exceeding 60 years
- +4 more outcomes
Companies that use The Virginia Home
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
The Virginia Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Virginia Home partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- VCU School of DentistrycorePartnership with VCU's School of Dentistry providing on-site dental clinic services. Delivers accessible, compassionate dental care using adaptive equipment and advanced technology. VCU dental students provide services under supervision, offering residents comprehensive oral healthcare.
- BaskervillcoreArchitecture firm handling design of the new $128 million Hanover County campus. Incorporated input from trustees working with experts including medical, nursing, therapy, dietary and social work professionals as well as The Home's chaplain.
- Gilbane Building CompanycoreGeneral contractor for the new 196,000-square-foot Hanover County campus project.
- Audeo PartnersminorD.C.-based developer has purchased the current 1101 Hampton St. property (under contract). Plans to convert the historic Byrd Park building into a 131-unit apartment building called 'The Tinsley' (in honor of founder Mary Tinsley Greenhow). 30% of units available to those earning up to 80% of area median income.
- EnergageminorHR research and technology company behind the Top Workplaces program since 2006. Conducts confidential employee feedback surveys used for Top Workplaces awards recognition.
- National Financial Services (NFS)minorBrokerage firm used for accepting gifts of securities. DTC #0026, Account # WA7134746, EIN 54-0577900. Contact: Mary Hagan/804-782-7723.
- South State BankminorBanking partner for wire transfers and contributing sponsor for Stories of Courage & Grace events. Account Number: 8010002489690, Routing Number: 063114030.
- Ceca Foundationcore501(c)(3) nonprofit partnering with healthcare communities nationally to recognize exceptional caregivers. The Ceca Award Program recognizes staff who go above and beyond, nominated by peers and residents' family members. Quarterly and annual awards given to recognize compassion, professionalism, and dedication.
- New Market CorporationminorPresenting sponsor for Stories of Courage & Grace annual fundraiser event in 2025.
Scale indicators9 records
Recent moves10 records
Expansion highlights4 records
The Virginia Home competitors and assessment
Company assessmentDirect peers
- Inglis House: Philadelphia-based nonprofit skilled nursing and rehabilitation community for adults with physical disabilities (notably MS and spinal cord injuries). Long-term residential care model with on-site therapies and adaptive services closely mirrors The Virginia Home's mission and operating structure.
- The Boston Home: Massachusetts nonprofit residence and rehabilitation center for adults with progressive neurological diseases and physical disabilities. Operates a similar long-term skilled nursing model with intensive therapy programming and is one of the few facilities nationally serving a comparable population.
Broad incumbents
- The Ensign Group: Large public operator of skilled nursing facilities and assisted living communities across 12+ states. Provides a scaled benchmark for skilled nursing operating costs, staffing ratios, and Medicaid economics relevant to The Virginia Home's business model.
- National HealthCare Corporation: Operates skilled nursing facilities, assisted living communities, and home health programs across the Southeast U.S. Comparable as a regional, multi-service senior care operator and useful benchmark for Virginia-area skilled nursing economics.
- Brookdale Senior Living: Largest U.S. operator of senior living communities including assisted living and memory care. While serving a different population (elderly), its scale and operating benchmarks for residential care facility economics are relevant.
- Life Care Centers of America: Privately held operator of skilled nursing and rehabilitation facilities nationwide. Comparable on scale, clinical staffing model, and Medicaid-mix operating dynamics even though population focus is broader.
- Genesis Healthcare: One of the largest U.S. providers of post-acute care, including skilled nursing facilities. While focused on broader populations, its operating model across therapy, nursing, and Medicaid reimbursement provides a direct comp on healthcare skilled-nursing unit economics.
- Sunrise Senior Living: Large assisted living and memory care operator with a focus on personalized, hospitality-driven residential care. Comparable on resident-centric service design and premium private-pay positioning relevant to The Virginia Home's coming Hanover campus.
Others
- Amedisys: Large home health and hospice provider with strong Medicare-oriented clinical operating model. Useful adjacency reference for hospice/palliative and home-based components of disability and post-acute care even though not directly residential.
- Encompass Health: National provider of inpatient rehabilitation and home health services. Comparable on the post-acute and rehabilitative therapy side of The Virginia Home's service mix (PT, OT, speech), though delivered in different settings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Virginia Home social profiles
Digital presenceThe Virginia Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Virginia Home leadership team
Management profileNumber of profiles
Profiles13 records
The Virginia Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Virginia Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Virginia Home
What does The Virginia Home do?
The Virginia Home provides round-the-clock skilled nursing, therapeutic, and residential care to adults (18+) with irreversible physical disabilities in a permanent home-like setting. Services span physical, occupational, speech, and recreation therapy, on-site medical and dental care, adaptive technology and wheelchair maintenance, social services, community integration, and a travel scholarship program. Funding is primarily from Medicaid, supplemented by private pay, private insurance, and charitable donations, with a policy of never turning away residents unable to pay.
Is The Virginia Home a public or private company?
The Virginia Home is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Virginia Home founded?
The Virginia Home was founded in 1894. It employs 101 to 250 people.
Where is The Virginia Home based?
The Virginia Home is headquartered in Richmond, United States, in the North America region.
How does The Virginia Home make money?
Four revenue lines are on record. Medicaid Reimbursement is the primary driver. The others are private Pay, private Insurance and charitable Donations and Fundraising.
Who are The Virginia Home's main competitors?
Direct peers on record are Inglis House and The Boston Home. Broad incumbents are The Ensign Group, National HealthCare Corporation, Brookdale Senior Living, Life Care Centers of America, Genesis Healthcare and Sunrise Senior Living. Others are Amedisys and Encompass Health.
Does The Virginia Home have an API?
No public API is recorded for The Virginia Home.
What industry is The Virginia Home in?
The Virginia Home's product category is Residential Disability Care. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC). Its NAICS code is 62399 and its SIC code is 8051.