Ceca Foundation
- Company typePrivate
- Founded2013
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Ceca Foundation firmographics
Firmographics- Name
- Ceca Foundation
- Legal name
- Ceca Foundation
- Website
- https://cecafoundation.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Ceca Foundation is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ceca Foundation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Healthcare Partner Network Contributions: Ceca charges Healthcare Partner organizations an annual Network Contribution (membership fee) that offsets software, hardware, program materials, account management, creative/marketing support, and operational costs. The fee varies based on software configurations, award frequency (monthly vs quarterly), and care community type.
- Sponsorship Revenue: Ceca generates sponsorship revenue through its National Awards Initiative, offering sponsorship tiers ($1,000 Friend, $2,500 Supporter, $5,000 Advocate, $10,000 Champion, $20,000+ Platinum Title) that include logo placement, ad space in newsletters, webinar participation, press release features, and in-person award presentation opportunities.
- Donations and Public Support: As a 501(c)(3) nonprofit, Ceca accepts tax-exempt donations, grants, and public support from donors. Initial funding came from the Matthew and Rosemary Lawlor family ($2M contribution from 2013 to early 2019).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom annual Network Contribution based on organization type, size, and program configuration. |
| Subscription | Annual | Friend-level sponsorship at $1,000 annually includes logo, blurb, and link on Ceca website year-round. |
| Subscription | Annual | Supporter sponsorship at $2,500 annually includes all Friend benefits plus collateral logo placement, social media/press release inclusion, dedicated 2-minute video message at virtual award celebration, and ad space in 1 monthly newsletter. |
| Subscription | Annual | Advocate sponsorship at $5,000 annually includes all Supporter benefits plus in-person award presentation invitation, written feature in newsletter, additional ad space, Ceca Network Newsletter ad space, custom video commercial, and webinar presentation slot. |
| Subscription | Annual | Champion sponsorship at $10,000 annually includes all Advocate benefits plus co-branded award creation, exclusive national sponsorship, custom press release, multiple in-person presentations, 3 newsletter ad spaces, Feature in Ceca Network Newsletter, custom email blast, and custom Ceca Learning Series Webinar. |
| Subscription | Annual | Platinum Title Sponsor for the National Ceca Awards Initiative at $20,000+ annually with full title sponsorship benefits. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Ceca Foundation product offering
Product offeringCore offering
Ceca Foundation provides caregiver recognition programs and tools for healthcare organizations to honor outstanding care workers through monetary awards, peer/patient/resident/family nominations, and public recognition. Healthcare partners subscribe via an annual Network Contribution that unlocks the CecaAward.org nomination platform, CecaTV digital signage, mobile applications, account management, and marketing support. The program is complemented by annual National Ceca Awards offering $2,500 cash prizes and the Celebrating America's Care Force storytelling initiative.
Product overview
Ceca Foundation offers a unified caregiver recognition platform centered on the Ceca Award Program. The solution combines a web-based nomination platform (CecaAward.org), digital signage displays (CecaTV monitors), and mobile applications for iOS and Android to enable peer-to-peer, management, and family-based caregiver recognition. The program delivers monetary awards to honorees and is complemented by National Ceca Awards that provide $2,500 cash prizes and national recognition. Ceca operates as a 501(c)(3) nonprofit, positioning the program as a mission-driven alternative to commercial HR/recognition software.
Differentiator
Problem solved
Functional benefit
Brands
- Ceca Award: A caregiver recognition program combining public recognition with monetary awards presented to caregivers who go above and beyond in healthcare settings.
- Celebrating America's Care Force
- Ceca Network
Products and services
- Ceca Award Program (Healthcare Partner Network) A subscription-based caregiver recognition program for healthcare partner organizations, delivered through an annual Network Contribution that covers the CecaAward.org nomination platform, one CecaTV monitor, mobile apps, monthly or quarterly cash awards to honorees, account management, marketing support, education, media outreach, and eligibility for the $2,500 Annual Ceca Award. Designed for hospitals, senior living, skilled nursing, hospice, and homecare organizations seeking to improve retention and patient/resident experience.
- National Ceca Awards An annual national award initiative that recognizes exceptional caregivers from partner facilities with $2,500 cash prizes and public recognition through award ceremonies and media outreach. Recipients are selected annually from across Ceca's healthcare partner network spanning hospitals, senior living, skilled nursing, hospice, and homecare settings.
- Celebrating America's Care Force Initiative A national storytelling initiative that captures and shares caregiver stories through video recordings and written testimonials to highlight the contributions of care workers across the continuum of care. Stories are submitted via the Ceca website and captured using MemoryFox Mobile as part of the broader recognition platform.
Quantifiable outcome
- Retention improvement of up to 120% for partners implementing Ceca caregiver recognition programs
- +6 more outcomes
Companies that use Ceca Foundation
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Ceca Foundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ceca Foundation partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered minor and core.
- Holleran Consultingminor2025 sponsor of the National Ceca Awards Initiative. Holleran provides research and consulting services in healthcare employee engagement and recognition.
- Know (doyoukare.com)minor2025 sponsor of the National Ceca Awards Initiative. Know is a 2025 and 2026 sponsor providing visibility across Ceca's marketing channels.
- MemoryFox2025 and 2024 sponsor of the National Ceca Awards. MemoryFox provides the mobile platform for capturing and sharing caregiver stories through video recordings and testimonials as part of the National Ceca Awards storytelling initiative.
- RB Health Partners, Inc.minor2024 and 2025 sponsor of the National Ceca Awards. RB Health Partners provides healthcare consulting services and supports the caregiver recognition initiative.
- Nurses for Global Impact, Inc.coreInternational partnership established in 2022 to present the first International Ceca Award. Collaborates with Ceca to recognize the invaluable contributions of care workers internationally.
- Ascension LivingcoreSenior living partner community of Ceca Foundation, utilizing the Ceca Award program to recognize exceptional caregivers among their staff across their senior living facilities.
- Focus Healthcare SolutionscoreHealthcare partner using Ceca's caregiver recognition program. Multiple Focus employees (professional caregivers) have received Ceca National Awards and monthly/quarterly honors.
- Goodwin LivingcoreSenior living partner with multiple Goodwin House locations (Alexandria, Bailey's Crossroads, Home and Community-Based Services) participating in Ceca Award program. Multiple Goodwin Living employees have received National and quarterly awards.
- IntegraCarecoreSenior living partner. Ceca National Award recipient Melinda Dennis-Wheatley was recognized from IntegraCare Candle Light Cove.
- Knollwood Life Plan CommunitycoreMilitary retirement community partner in senior living. Knollwood staff (nurses, activities, dietary, maintenance, transport, housekeeping) have been frequent Ceca Award recipients since 2014.
- Providence Place Senior LivingcoreMulti-location senior living partner with Ceca Award program at multiple facilities (Dover, Drums, Lancaster, Chambersburg, Pottsville, Collegeville Inn). Multiple employees have received National and quarterly awards.
- Volunteers of America (VOA)coreHealthcare partner utilizing Ceca Award program for caregiver recognition.
- West Virginia CaringcoreHospice partner and one of the oldest/largest nonprofit hospices in West Virginia. WV Caring staff have been frequent National Ceca Award recipients. Founding partner Malene Davis is a Ceca supporter.
- ArosacoreHospice and homecare partner. Arosa uses Ceca's programming to augment their culture of gratitude, with teammates, clients and families nominating care professionals through the Ceca platform.
- Baptist Health Medical Centers of ArkansascoreMulti-hospital system partner across Arkansas (Little Rock, Conway, North Little Rock, Fort Smith, Stuttgart, Hot Spring County, Arkadelphia, Van Buren). Ceca program implemented at multiple Baptist Health facilities with numerous quarterly award recipients.
- Citizens Memorial Health Care Foundation (CMH)coreOwner/operator of Colonial Springs Healthcare Center. CMH leadership participated in presenting the 2024 National Ceca Award to Shannon Gronniger. CMH Foundation co-finances award and program costs.
- Palm Beach Healthcare PartnerscoreOwner/operator of Brookwood Gardens Nursing and Rehabilitation. Palm Beach Health Partners leadership participated in presenting the 2024 National Ceca Award to Richard Williams.
- Generations Healthcare ManagementcoreSecond-generation family owned and operated senior care provider. Generations Senior Living of Strongsville participated in presenting the 2024 National Ceca Award to Eva Ebner. Ohio Health Care Association also participated in the award ceremony.
- Missouri Health Care Association (MHCA)coreState healthcare association partner. MHCA's Director of Meetings & Events provides testimonial about how Ceca has elevated their annual awards program. MHCA is also a 2025 sponsor of the National Ceca Awards.
- Ohio Health Care Association (OHCA)coreState healthcare association partner. OHCA's Education Director testified that Ceca transformed their awards program from fewer than 10 to hundreds of submissions annually. OHCA is a 2025 sponsor.
- Pennsylvania Health Care Association (PHCA)coreState healthcare association partner. PHCA is a 2025 sponsor of the National Ceca Awards Initiative.
- LeadingAge (DC, Maryland)coreNational association for aging services. LeadingAge DC and LeadingAge Maryland are Ceca association partners, with LifeSpan Network (a LeadingAge affiliate) providing a testimonial about Ceca's impact.
- LifeSpan NetworkcoreHealthcare association partner (Maryland area). LifeSpan Network President Kevin Heffner provided testimonial praising Ceca's caregiver celebration programs.
- American Society for Health Care Human Resources Administration (ASHHHRA)coreNational healthcare HR association partner of Ceca Foundation, listed among proudly collaborating associations.
- California Association of Health Facilities (CAHF)coreState healthcare association partner in California, listed among proudly collaborating associations.
- Georgia Health Care Association / Georgia Center for Assisted Living (GHCA-GCAL)coreState healthcare association partner in Georgia, listed among proudly collaborating associations.
- Health Care Association of Michigan (HCAM)coreState healthcare association partner in Michigan, listed among proudly collaborating associations.
- Iowa Health Care Association (IowaHCA)coreState healthcare association partner in Iowa, listed among proudly collaborating associations.
- Indiana Health Care Association (IHCA)coreState healthcare association partner in Indiana, listed among proudly collaborating associations.
- The Healthcare CouncilcoreHealthcare association partner listed among proudly collaborating associations.
- Utah Medical Association (UMA)coreHealthcare association partner listed among proudly collaborating associations.
- JitasaminorA leading accounting firm specializing in nonprofit organizations that prepares Ceca's annual financial reports and posts IRS Form 990-PF.
- US Trust (Bank of America)minorInvestment management services for Ceca Foundation's investment funds. US Trust is an affiliate of Bank of America.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Ceca Foundation competitors and assessment
Company assessmentEmerging players
- Motivosity: Motivosity is a mid-market employee recognition platform offering peer-to-peer recognition, rewards, and engagement tools. It is comparable to Ceca's recognition platform technology but serves a broader cross-vertical customer base with a SaaS model.
- Bucketlist: Bucketlist is an employee recognition and rewards platform that enables peer-to-peer recognition with non-cash and experiential rewards. It is comparable to Ceca's recognition use case but is positioned as a commercial alternative rather than a nonprofit-issued award.
- Kudos (Kudos Inc.): Kudos is an employee recognition and engagement platform focused on peer-to-peer recognition with analytics. It addresses the same workforce-recognition pain point Ceca targets, though typically as a commercial SaaS rather than a nonprofit-anchored program.
Broad incumbents
- O.C. Tanner: O.C. Tanner is a long-established, global employee recognition platform serving healthcare systems alongside other industries. It overlaps with Ceca's recognition and awards offering but operates as a commercial SaaS vendor with a much broader product suite and global footprint.
- Workhuman: Workhuman is a major social-recognition and employee-engagement platform with healthcare customers. It overlaps with Ceca's peer-to-peer and manager-to-employee recognition use cases but at a much larger enterprise scale with broader rewards and analytics capabilities.
- Terryberry: Terryberry provides employee recognition programs, service awards, and wellness platforms with explicit healthcare vertical offerings. It is a comparable commercial incumbent to Ceca in healthcare workforce recognition, with deeper HRIS integrations and a longer operating history.
- Awardco: Awardco is a fast-growing cloud-based employee recognition and rewards platform used by large healthcare systems. It competes with Ceca's offering as a commercial alternative, providing a global rewards catalog, analytics, and HR-system integrations.
Direct peers
- DAISY Foundation: DAISY Foundation is a 501(c)(3) nonprofit that recognizes extraordinary nurses through awards programs at healthcare facilities globally. It is the closest functional peer to Ceca: similar nonprofit mission, similar healthcare-recognition positioning, and similar awards-and-monetary-grant model.
Others
- HealthStream: HealthStream provides healthcare workforce development, compliance training, and staff engagement solutions to hospitals and health systems. While not a direct recognition competitor, it overlaps with Ceca's healthcare workforce audience and addresses adjacent workforce-experience and retention problems.
- American Society for Health Care Human Resources Administration (ASHHRA): ASHHRA is the national healthcare HR professional association and a current Ceca channel partner. It is comparable as a healthcare workforce ecosystem player that convenes recognition, engagement, and HR buyers—essentially an upstream peer in the same audience Ceca sells into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ceca Foundation social profiles
Digital presenceCeca Foundation compliance and trust
Trust signalCompliance2 records
Ceca Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ceca Foundation leadership team
Management profileNumber of profiles
Profiles2 records
Ceca Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ceca Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ceca Foundation
What does Ceca Foundation do?
Ceca Foundation provides caregiver recognition programs and tools for healthcare organizations to honor outstanding care workers through monetary awards, peer/patient/resident/family nominations, and public recognition. Healthcare partners subscribe via an annual Network Contribution that unlocks the CecaAward.org nomination platform, CecaTV digital signage, mobile applications, account management, and marketing support. The program is complemented by annual National Ceca Awards offering $2,500 cash prizes and the Celebrating America's Care Force storytelling initiative.
Is Ceca Foundation a public or private company?
Ceca Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ceca Foundation founded?
Ceca Foundation was founded in 2013. It employs 1 to 10 people.
Where is Ceca Foundation based?
Ceca Foundation is headquartered in Washington, United States, in the North America region.
How does Ceca Foundation make money?
Three revenue lines are on record. Healthcare Partner Network Contributions are the primary driver. The others are sponsorship Revenue and donations and Public Support.
Who are Ceca Foundation's main competitors?
Emerging players on record are Motivosity, Bucketlist and Kudos (Kudos Inc.). Broad incumbents are O.C. Tanner, Workhuman, Terryberry and Awardco. DAISY Foundation is listed as a direct peer. Others are HealthStream and American Society for Health Care Human Resources Administration (ASHHRA).
Does Ceca Foundation have an API?
No public API is recorded for Ceca Foundation.